• The Korean Journal of Franchise Management
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• v.2 no.1
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• pp.1-45
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• 2011

Franchising is one of the most effective strategies in promoting business establishment, creating jobs and accelerating economic growth. Thus, many countries in the world foster franchise business and support the franchise industry by enacting relevant regulations and making development policies. Vietnam deregulated franchise market through making franchise-related laws on June, 2005 and after joining WTO in 2009, Vietnamese government opened up the franchise market by letting foreign investors acquire 100% share on their investment in Vietnam. In addition, Vietnamese consumer's rapidly growing income and increasing liking for western life style make Vietnamese franchise market attractive and profitable. For this reason, many global franchise firms are competing to get the best seats. However, there has been no Korean attempt to profoundly study over Vietnamese franchise market. The purpose of this study would focus on analyzing and evaluating cases of Korean and international firms which successfully entered Vietnamese market and on proposing effective strategies and key success factors. The result of this study indicates that the companies successfully settled down to the Vietnamese market have developed marketing strategies which fit their strengths, and their common key success factors are 1) making the best of first mover advantage, 2) adapting themselves to local tastes and behaviors via systematic and scientific market research, 3) making thorough supervision on safety and hygiene, 4) doing strategy of firstly directly being operated and settled down by franchisor, later being managed by franchisees, 5) benchmarking both successful and failed cases in other countries.

• Venture DIGEST
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• s.71
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• pp.14-15
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• 2005

델 컴퓨터, 로레알, 월마트 등은 세계적으로도 손꼽히는 내로라하는 기업들이다. 과연 이들은 어떤 경영전략을 펼쳤기에 오늘날 글로벌 기업으로서 당당히 자리매김할 수 있었을까? 최근 KOTRA에서 발간한 <글로벌 기업의 경영전략에서 배운다>는 그 해답을 명쾌하게 제시하고 있다. 세계 50대 글로벌 기업의 경영전략을 꼼꼼히 조사, 분석한 이 보고서 내용을 벤치마킹한다면 우리나라 기업들도 세계시장으로 진출할 수 있는 길이 열릴 것이다.

• International Commerce and Information Review
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• v.16 no.1
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• pp.69-88
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• 2014

According to the previous study, after 2000s, factors of the Chinese government's trade policy changes would be a significant burden on the company. However, many previous studies were limited to the response strategy by judicial analysis. Therefore, this study aims to analyze the factors that affect the export performance of Korean manufacturing companies in China. Also, by using that result, I would like to provide advises for entered the korean companies in Chinese market As the results, I knew that export performance are most heavily influenced by labor policy factor and the fallowing is exchange rate policy factor. Eventually, Most of our country companies entering in china were affected changes in the exchange rate policy factor, but many company were manufacturing-type businesses to economize labor costs. Therefore, corporate and governmental response strategies are needed for that's companies.

• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.16 no.4
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• pp.36-53
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• 2017

The global intelligent transport systems (ITS) market is experiencing rapid growth, and domestic ITS companies' efforts to extend its business abroad are steadily increasing. However, due to the burden of costs associated with the overseas expansion and the lack of strategy for local market, domestic companies' contracts for global businesses are far short of the technology. Although the government is actively promoting Korean enterprises' participation to overseas business, it has obvious limits due to the lack of its specialized strategy. This study established a customized export model for the countries in which Korean companies want to enter, and developed a strategy to advance into the local market.

• Food Industry
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• s.45
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• pp.30-31
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• 1978

• The Optical Journal
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• v.3 no.13 s.13
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• pp.40-44
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• 1991

• 주류산업
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• v.32 no.3
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• pp.40-47
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• 2012

• 주류공업
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• v.13 no.1
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• pp.8-13
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• 1993

• Plant Journal
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• v.2 no.3
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• pp.23-33
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• 2006

• Water for future
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• v.47 no.10
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• pp.77-84
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• 2014