• Title/Summary/Keyword: 진의류

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Brand Image : Analysis of Domestic Jeans Market through Benefit Segmentation and Perceptual Mapping (I) (혜택세분화와 인식도에 의한 진의류 브랜드 이미지 연구(I) -진의류에 대한 추구혜택을 기준으로한 소비자 세분화-)

  • 최일경;고애란
    • Journal of the Korean Society of Clothing and Textiles
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    • v.19 no.4
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    • pp.651-662
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    • 1995
  • The purpose of this study was 1) to find out the benefits sought factors of jeans and to segment the consumer market 2) to analyze Purchase behavior, brand loyalty, and demo- graphic characteristics of benefit segments. The subjects were 350 male and female university students who have purchased at least one of the nine jeans brands selected for this study. For statistical analysis, reliability test, percentage, factor analysis, cluster analysis, x2-test, and analysis of variance were used. The results of this study were as follows; 1. Benefits sought by consumer were found to include four different factors-brand value, individuality, fashionability, and practicality. 2. As a result of subdividing the consumers, three distinctive groups were formed on the basis of benefit factors-individuality.fashion oriented group, brand value oriented group, and practicality oriented group. 3. Brand value oriented group rated the highest in all of following variables number of jeans possessed and purchased annually, brand loyalty, average household income, average monthly allowences, and amount of money spent in purchasing clothes in each season. Individuality - fashion oriented group rated the second.

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Brand Image: Analysis of Domestic Jeans Market through Benefit Segmentation and Perceptual Mapping(II) (혜택세분화와 인식도에 의한 진의류 브랜드 이미지 연구(II) -인식도에 의한 브랜드 이미지 분석-)

  • 최일경;고애란
    • Journal of the Korean Society of Clothing and Textiles
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    • v.19 no.5
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    • pp.699-712
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    • 1995
  • The purpose of this study was 1) to identify the constructing factors of jeans brand image 2) to analyze the domestic jeans market using perceptual maps of three benefit segments based on stdy(I). The questionnaire consisted of brand preference, attribute of brand image and wearer image was selected from the previous studies or developed for this study. The subjects were 350 male and female university students who have purchased at least one of the nine jeans wear brand selected for the study. For statistical analysis, reliability test, factor analysis, MANOVA, and multiple regression were used. The results of this study were as follows: 1. Symbolism, quality, and economy were found out as constricting factors of brand image in the attribute dimensions, while innovative and active image were found out in the wearer image dimensions. 2. 9 Perceptual maps of attribute dimensions and 3 perceptual maps of wearer image dimensions were constructed and each ideal vector was drawn.

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A Study on Jeanswear Market Segmentation of High School Students Based on Brand Loyalty (고등학생의 상표충성차원에 의한 진의류 시장세분화연구)

  • 임정선;임숙자
    • Journal of the Korean Society of Clothing and Textiles
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    • v.21 no.4
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    • pp.782-794
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    • 1997
  • The purpose of study were 1) to find whether brand loyalty is reasonable measurement for market segmentation or not, 2) to know consumers' purchasing behavior by marketsegmentation, 3) to draw preference jean product. Objects were 462 high school students who live in Seoul and random sampling referred from "Korean school guide book". The questionnaires were selected from the previous studies and various bibliographies. For statistic analysis, percentage, average, ANOVA, x2-test, Duncantest, paired t-test, and multiple regression were used by SAS package. The results of this study were as follows. 1) Consumers were classified into affective brand loyalty group, familiar brand loyalty group, habitual brand loyalty group, brand interest but no brand loyalty group, and no brand loyalty group. 2) There were notable differences in clothes purchasing behavior variable through market segments' purchasing (requency, price. 3) The most Prefered jean Product is 80,000 won, domestic well-known brand, baggy style and preferable jean product shows different when it classified brand loyalty.d loyalty.

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The Holocene Environmental Change and Reconstruction of the Palaeogeography at Ilsan Area with the Special Reference to Pollen Analysis (花粉分析을 중심으로 본 一山지역의 홀로세 環境變化와 古地理復元)

  • Yoon, Soon-Ock
    • Journal of the Korean Geographical Society
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    • v.32 no.1
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    • pp.15-30
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    • 1997
  • This paper concerns the Holocene environmental change with vegetational history and sea-level fluctuation at Ilsan area by the analytical data of pollen, sedimentary facies and $C^14$-dating. The hypothetic palaeogeographic maps of the vegetation cover have been reconstructed with the reference to the periods of pollen zone. The environmental characteristics from the pollen zonation have been summerized as follows. 1)Pollenzone I(3.75~5.75m) showed the period of Alnus-and EMW-dominance. The study area was very humid under the influence of the transgression spreading widely from the rapid sea-level rise during the period(8,000~4,200y.BP). 2)Pollen zone II(5.75~6.35m) has been influenced by the fall of the sea-level and ground water surface. This zone(4,200~2,300y.BP) represented the period of spore~ and NAP-dominance with the increase of Pinus. 3) Pollen zone III(6.35~6.55m) has reflected the influence of the transgression and human interferences together. This zone(2,300~1,800y.BP) represented the period of NAP-dominance. The boundary between Subzone Ilb and Pollen zone III represents the same characteristics as what Weber says Grenzhorizont.

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Improvement of analytical method for pymetrozine in citrus fruits (감귤류 과일의 피메트로진 정량을 위한 분석법 개선)

  • Jeon, Jun-Ho;Chun, Su-Hyun;Kim, Min-Hyuk;Kim, Mi-Ok;Lee, Kwang-Won
    • Korean Journal of Food Science and Technology
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    • v.51 no.4
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    • pp.316-323
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    • 2019
  • It is difficult to analyze pymetrozine in citrus fruits using the hydromatrix method because of its low efficiency of purification and overlap of matrix and pymetrozine peaks. Liquid-liquid extraction can analyze pymetrozine in citrus fruits using dichloromethane. Since low pH interferes with the extraction of pymetrozine, the extracts of citrus fruits were maintained over pH 7.0 by adding borax buffer and 1 N NaOH in the improved method. According to the improved method, citrus fruits (such as lemon, lime, orange, tangerine, and grapefruit) were extracted and purified for HPLC-photo diode array analysis. The results of validation were as follows: $4.360{\mu}g/kg$ of limit of detection, $14.533{\mu}g/kg$ of limit of quantitation, and 0.007 mg/kg of method quantitative limit. Citrus fruits spiked with pymetrozine showed a recovery range from 71.8 to 83.7% and a coefficient of variation below 6%. Thus, the improved method can efficiently analyze pymetrozine in citrus fruits.

A Development of Easy-to-move Jean Jacket & Pants for School Girls (학령기 여아의 기능적인 진의류 개발)

  • 서상하;조진숙
    • Journal of the Korean Society of Clothing and Textiles
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    • v.27 no.8
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    • pp.969-980
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    • 2003
  • The aim of the study is to develop a jean jacket and pants of easy-to-move for schoolgirls of 11 years old. The research was carried out as follows; 1. Using a manufacturer's pattern, a jean jacket and pants were made. 2. Based on the survey of 108 schoolgirls, interviews with 4 designers of children's wear, and wearing test, three trial garments were developed. -Certain areas such as knee, elbow, and hip should be altered to have better extensibility. -The weight of the garment would be better to be reduced. 3. Three trial garments were developed using following techniques, which were found in fashion magazines for kids very often. -Alter the location and the shape of the seam line so that the areas mentioned above can adjust the movement of the body better. -Match stretchable material at the areas which require better extensibility. -Use various trimmings to make the garment more size adaptable and easy-to-move. 4. These garments were tested by 26 schoolgirls, and they answered the questionnaires focused on the design preference and easy-to-move. 5. From the results of the wearing test of three trial garments, more effective techniques were selected. Using these techniques, prototype garment was developed. The prototype garment was approved by the wearing test of 26 schoolgirls.

The influence of materialism, price and point-of-purchase advertisement on consumers’purchasing behavior -focused on discount Jeans- (소비자의 물질주의 특성과 제품의 가격,구매시점 광고가 구매행동에 미치는 영향-진의류 할인판매를 중심으로-)

  • 이윤경;황선진
    • Journal of the Korean Society of Clothing and Textiles
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    • v.24 no.6
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    • pp.884-894
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    • 2000
  • This study was intended to examine the effect of consumer materialism, price and point-of-purchase advertisements on consumer preference and purchasing intention with respect to discount jeans. Information for the study was obtained through the use of an experimental design which was 2$\times$[2$\times$3] mixed factorial design. The subjects were two hundred and seventy college male and female students. The data were analysed with factor analysis, ANOVA by using the SAS program. The main results were as follows: First, the results indicated that the 3-way interaction effects among materialism, price and point-of-purchase advertisements on consumer preference. Second, the results showed the 2-way interaction effects between materialism and price between materialism and price on consumers’purchasing behavior. These results indicated that materialism have not direct effect on consumers’purchasing behavior but significant influence under those condition in which price effect occurs. And different from other point-of-purchase advertisements, power words’advertisements show negative effects on consumer preference in case of low price jeans, having no connection with materialism level.

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Bata Base Development for Blue Jean Marketing Strategy(Part I) - targeting young adult's buying patterns and preferred designs in fall 1997- (진의류 마케팅 전략을 위한 데이타 베이스 구축에 관한 연구(제1보) -1997년 추계 신세대 진바지 소비자들의 구매행동과 구매된 디자인 유형을 중심으로-)

  • Kim, Chil-Sun;Lee, Hun-Ja;Sim, Gyu-Hye
    • Journal of the Korean Society of Clothing and Textiles
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    • v.22 no.1
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    • pp.159-169
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    • 1998
  • The purpose of this study was to develop a large representative data base of market information for jeans apparel. This study was to observe consumer buying behavior and to determine the market share of various brands depending on several variables such as age and distribution regions. This study also analyzed the major factors in purchasing jeans for 17-29 age groups. The 660 questionnaires were distributed and 618 reliable ones were used for statistical analysis. A SAS statistical package including frequency' table, Chi-square test, factor analysis, analysis of variance(ANOVA), Duncan's multiple range test was used. The results of this study showed that consumer possessed about 6 pairs of jeans and bought about 3 pairs of jeans per year. The most recently purchased brand was Nix. Lots of brands were statistically significant at the segmented three age groups and in the five different distribution regions. The most popular type of design was the basic style. The result of factor analysis indicated 4 factors(quality/comfort, famous brand/fashion, mood/extrinsic attitude, economy). The result of ANOVA represented that three factors among them have influenced on the preferred design types.

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A Study on the Perception of Jeans Wear (진의류의 제품지각에 관한 고찰)

  • 김미수;이경희
    • Journal of the Korean Society of Clothing and Textiles
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    • v.19 no.1
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    • pp.23-35
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    • 1995
  • The purposes of this study were to investigate the schema of jeans and to investigate the relation between jeans schema and fashion jeans wear. The specific objectives were; 1) to investigate the schema of jeans and the schema of fashion jeans; 2) to investigate the relation between the schema of jeans wear and demographic variables.; 3) to investigate the relation between the schema of fashion jeans and demographic variables; 4) to investigate the difference of the schema of jeans from the schema of fashion Jeans. The moi or findings were: 1) The schema of jeans was composed of 5 factors; casual, comfort, indivisuality, economic, unisex . 2) The schem of fashion jeans was composed of 4 factors; popularity, indivisuality, comfort, casul. 3) The schema of jeans and fashion jeans was affected more by age and marriage than job and educational level. Especially age 30-34 were important parts in market segmentation strategy of jeans. 4) As compared with the schema of jeans and the fashion jeans concept, casual, comfort were important part in the schema of jeans and popularity, indivisuality was important part in the schema of fashion jeans. As the tendency of fashionable of jeans wear, consumers concept of jeans changed to popular, characteristic.

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