• 제목/요약/키워드: 진의류

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혜택세분화와 인식도에 의한 진의류 브랜드 이미지 연구(I) -진의류에 대한 추구혜택을 기준으로한 소비자 세분화- (Brand Image : Analysis of Domestic Jeans Market through Benefit Segmentation and Perceptual Mapping (I))

  • 최일경;고애란
    • 한국의류학회지
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    • 제19권4호
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    • pp.651-662
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    • 1995
  • The purpose of this study was 1) to find out the benefits sought factors of jeans and to segment the consumer market 2) to analyze Purchase behavior, brand loyalty, and demo- graphic characteristics of benefit segments. The subjects were 350 male and female university students who have purchased at least one of the nine jeans brands selected for this study. For statistical analysis, reliability test, percentage, factor analysis, cluster analysis, x2-test, and analysis of variance were used. The results of this study were as follows; 1. Benefits sought by consumer were found to include four different factors-brand value, individuality, fashionability, and practicality. 2. As a result of subdividing the consumers, three distinctive groups were formed on the basis of benefit factors-individuality.fashion oriented group, brand value oriented group, and practicality oriented group. 3. Brand value oriented group rated the highest in all of following variables number of jeans possessed and purchased annually, brand loyalty, average household income, average monthly allowences, and amount of money spent in purchasing clothes in each season. Individuality - fashion oriented group rated the second.

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혜택세분화와 인식도에 의한 진의류 브랜드 이미지 연구(II) -인식도에 의한 브랜드 이미지 분석- (Brand Image: Analysis of Domestic Jeans Market through Benefit Segmentation and Perceptual Mapping(II))

  • 최일경;고애란
    • 한국의류학회지
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    • 제19권5호
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    • pp.699-712
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    • 1995
  • The purpose of this study was 1) to identify the constructing factors of jeans brand image 2) to analyze the domestic jeans market using perceptual maps of three benefit segments based on stdy(I). The questionnaire consisted of brand preference, attribute of brand image and wearer image was selected from the previous studies or developed for this study. The subjects were 350 male and female university students who have purchased at least one of the nine jeans wear brand selected for the study. For statistical analysis, reliability test, factor analysis, MANOVA, and multiple regression were used. The results of this study were as follows: 1. Symbolism, quality, and economy were found out as constricting factors of brand image in the attribute dimensions, while innovative and active image were found out in the wearer image dimensions. 2. 9 Perceptual maps of attribute dimensions and 3 perceptual maps of wearer image dimensions were constructed and each ideal vector was drawn.

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고등학생의 상표충성차원에 의한 진의류 시장세분화연구 (A Study on Jeanswear Market Segmentation of High School Students Based on Brand Loyalty)

  • 임정선;임숙자
    • 한국의류학회지
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    • 제21권4호
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    • pp.782-794
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    • 1997
  • The purpose of study were 1) to find whether brand loyalty is reasonable measurement for market segmentation or not, 2) to know consumers' purchasing behavior by marketsegmentation, 3) to draw preference jean product. Objects were 462 high school students who live in Seoul and random sampling referred from "Korean school guide book". The questionnaires were selected from the previous studies and various bibliographies. For statistic analysis, percentage, average, ANOVA, x2-test, Duncantest, paired t-test, and multiple regression were used by SAS package. The results of this study were as follows. 1) Consumers were classified into affective brand loyalty group, familiar brand loyalty group, habitual brand loyalty group, brand interest but no brand loyalty group, and no brand loyalty group. 2) There were notable differences in clothes purchasing behavior variable through market segments' purchasing (requency, price. 3) The most Prefered jean Product is 80,000 won, domestic well-known brand, baggy style and preferable jean product shows different when it classified brand loyalty.d loyalty.

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花粉分析을 중심으로 본 一山지역의 홀로세 環境變化와 古地理復元 (The Holocene Environmental Change and Reconstruction of the Palaeogeography at Ilsan Area with the Special Reference to Pollen Analysis)

  • 윤순옥
    • 대한지리학회지
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    • 제32권1호
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    • pp.15-30
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    • 1997
  • 花粉, 沖積層의 堆積相, 炭素年代 등의 분석자료를 기초로 식생환경, 해면변동 및 홀로세 환경변화를 고찰하고, 각 시기별 古地理圖를 작성하였다. 각 花粉帶 별 環境특성은 다음과 같다. 1) 화분대 I(3.75~5.75m)dms 8,000~4,200년BP 시기로서, 우점식생은 Alnus-EMW로 대표된다. 빠른 해면상승과 해진의 영향으로 매우 습윤하였다. 2) 화분대 II(5.75~6.35m)는 4,200~2,300년BP 시기로서, 해수면 하강 및 地下水面 하강으로 건륙화된 환경하에 Pinus가 증가하고, 포자류와 초본류가 우점하였다. 3) 화분대 III(6.35~6.55m)은 2,300년BP에서 1,800년BP 까지 지속되었으며, 해진의 영향과 인간의 간섭을 모두 반영하는 초본류의 비율이 높은 시기였다. 아분대 IIb와 화분대 III의 경계는 베버의 限界層의 특징을 나타낸다.

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감귤류 과일의 피메트로진 정량을 위한 분석법 개선 (Improvement of analytical method for pymetrozine in citrus fruits)

  • 전준호;전수현;김민혁;김미옥;이광원
    • 한국식품과학회지
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    • 제51권4호
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    • pp.316-323
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    • 2019
  • 이 연구에서는 레몬이나 오렌지와 같은 감귤류 과일에서 잔류 농약인 피메트로진을 분석함에 있어 기존 분석법의 한계점을 파악하고 효율적인 분석을 위해 이를 개선하고자 하였다. 감귤류 과일의 경우 산성을 띄고 있어 기존의 하이드로매트릭스법을 이용하여 피메트로진을 분석 시 효율적인 정제 능력이 부족하여 피메트로진의 머무름 시간에 많은 매트릭스 peak가 나타나 검출에 어려움이 발견되었다(Fig. 2). 이에 액-액 분배법을 이용하여 감귤류 과일의 피메트로진을 분석하였으나 액-액 분배 단계에서 추출 용매로 이용되는 DCM은 발암 가능성 물질로 알려져 있어, DCM의 사용량을 낮추면서 분배 효율에 영향을 미치지 않는 용량(첫번째 분배 시 80 mL과 두번째 분배 시 70 mL 첨가)을 설정하였다(Table 2). 또한 액-액 분배법에 따라 감귤류 과일을 추출할 경우 pH가 6.0 이하로 나타났으며, 이는 피메트로진의 추출 효율에 영향을 미치게 되므로 붕사 완충 용액과 1 N NaOH를 레몬과 라임의 경우에는 각각 25와 5 mL, 오렌지, 감귤 및 자몽의 경우에는 각각 15와 1 mL을 첨가하여 감귤류 과일 추출물의 pH를 7.0 이상으로 유지하였다(Table 3). 최종적으로 개선된 액-액 분배법(Fig. 1B)에 따라 5 종류의 감귤류 과일인 레몬, 라임, 오렌지, 감귤, 그리고 자몽을 추출 및 정제 후 HPLC-PDA를 이용하여 분석하였다. 분석법의 유효성 검증 결과, 검량선을 통해 얻은 직선성($r^2$)은 0.9999로 나타났고, LOD와 LOQ는 각각 4.360과 $14.533{\mu}g/kg$이었다. MQL은 0.007 mg/kg으로 현재 공전 상 피메트로진에 대하여 설정된 MRLs인 0.03-3.0 mg/kg의 1/2 이하까지 검출 가능하였다(Table 4). 또한 레몬, 라임, 오렌지, 감귤 및 자몽에 각각 피메트로진을 첨가하여 최종적으로 분석 값이 0.3 mg/kg이 되도록 실험한 결과, 각각의 평균 회수율은 71.8, 72.0, 79.9, 79.7, 및 83.7%이었고, CV는 각각 2.4, 2.0, 4.9, 1.1, 및 5.9%로 나타나 잔류 농약 분석 기준인 70-120%의 회수율과 10% 이내의 CV값을 만족하였다(Table 4). 따라서 본 연구를 통해 개선된 분석법은 산성을 띄는 감귤류 과일에서 피메트로진의 분석법으로 사용 가능함을 확인하였으며, 또한 향후 수입되는 산성도가 높은 과일의 피메트로진 분석 시에도 적용 가능할 것으로 기대된다.

학령기 여아의 기능적인 진의류 개발 (A Development of Easy-to-move Jean Jacket & Pants for School Girls)

  • 서상하;조진숙
    • 한국의류학회지
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    • 제27권8호
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    • pp.969-980
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    • 2003
  • The aim of the study is to develop a jean jacket and pants of easy-to-move for schoolgirls of 11 years old. The research was carried out as follows; 1. Using a manufacturer's pattern, a jean jacket and pants were made. 2. Based on the survey of 108 schoolgirls, interviews with 4 designers of children's wear, and wearing test, three trial garments were developed. -Certain areas such as knee, elbow, and hip should be altered to have better extensibility. -The weight of the garment would be better to be reduced. 3. Three trial garments were developed using following techniques, which were found in fashion magazines for kids very often. -Alter the location and the shape of the seam line so that the areas mentioned above can adjust the movement of the body better. -Match stretchable material at the areas which require better extensibility. -Use various trimmings to make the garment more size adaptable and easy-to-move. 4. These garments were tested by 26 schoolgirls, and they answered the questionnaires focused on the design preference and easy-to-move. 5. From the results of the wearing test of three trial garments, more effective techniques were selected. Using these techniques, prototype garment was developed. The prototype garment was approved by the wearing test of 26 schoolgirls.

소비자의 물질주의 특성과 제품의 가격,구매시점 광고가 구매행동에 미치는 영향-진의류 할인판매를 중심으로- (The influence of materialism, price and point-of-purchase advertisement on consumers’purchasing behavior -focused on discount Jeans-)

  • 이윤경;황선진
    • 한국의류학회지
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    • 제24권6호
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    • pp.884-894
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    • 2000
  • This study was intended to examine the effect of consumer materialism, price and point-of-purchase advertisements on consumer preference and purchasing intention with respect to discount jeans. Information for the study was obtained through the use of an experimental design which was 2$\times$[2$\times$3] mixed factorial design. The subjects were two hundred and seventy college male and female students. The data were analysed with factor analysis, ANOVA by using the SAS program. The main results were as follows: First, the results indicated that the 3-way interaction effects among materialism, price and point-of-purchase advertisements on consumer preference. Second, the results showed the 2-way interaction effects between materialism and price between materialism and price on consumers’purchasing behavior. These results indicated that materialism have not direct effect on consumers’purchasing behavior but significant influence under those condition in which price effect occurs. And different from other point-of-purchase advertisements, power words’advertisements show negative effects on consumer preference in case of low price jeans, having no connection with materialism level.

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진의류 마케팅 전략을 위한 데이타 베이스 구축에 관한 연구(제1보) -1997년 추계 신세대 진바지 소비자들의 구매행동과 구매된 디자인 유형을 중심으로- (Bata Base Development for Blue Jean Marketing Strategy(Part I) - targeting young adult's buying patterns and preferred designs in fall 1997-)

  • 김칠순;이훈자;심규혜
    • 한국의류학회지
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    • 제22권1호
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    • pp.159-169
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    • 1998
  • The purpose of this study was to develop a large representative data base of market information for jeans apparel. This study was to observe consumer buying behavior and to determine the market share of various brands depending on several variables such as age and distribution regions. This study also analyzed the major factors in purchasing jeans for 17-29 age groups. The 660 questionnaires were distributed and 618 reliable ones were used for statistical analysis. A SAS statistical package including frequency' table, Chi-square test, factor analysis, analysis of variance(ANOVA), Duncan's multiple range test was used. The results of this study showed that consumer possessed about 6 pairs of jeans and bought about 3 pairs of jeans per year. The most recently purchased brand was Nix. Lots of brands were statistically significant at the segmented three age groups and in the five different distribution regions. The most popular type of design was the basic style. The result of factor analysis indicated 4 factors(quality/comfort, famous brand/fashion, mood/extrinsic attitude, economy). The result of ANOVA represented that three factors among them have influenced on the preferred design types.

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진의류의 제품지각에 관한 고찰 (A Study on the Perception of Jeans Wear)

  • 김미수;이경희
    • 한국의류학회지
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    • 제19권1호
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    • pp.23-35
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    • 1995
  • The purposes of this study were to investigate the schema of jeans and to investigate the relation between jeans schema and fashion jeans wear. The specific objectives were; 1) to investigate the schema of jeans and the schema of fashion jeans; 2) to investigate the relation between the schema of jeans wear and demographic variables.; 3) to investigate the relation between the schema of fashion jeans and demographic variables; 4) to investigate the difference of the schema of jeans from the schema of fashion Jeans. The moi or findings were: 1) The schema of jeans was composed of 5 factors; casual, comfort, indivisuality, economic, unisex . 2) The schem of fashion jeans was composed of 4 factors; popularity, indivisuality, comfort, casul. 3) The schema of jeans and fashion jeans was affected more by age and marriage than job and educational level. Especially age 30-34 were important parts in market segmentation strategy of jeans. 4) As compared with the schema of jeans and the fashion jeans concept, casual, comfort were important part in the schema of jeans and popularity, indivisuality was important part in the schema of fashion jeans. As the tendency of fashionable of jeans wear, consumers concept of jeans changed to popular, characteristic.

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