• 제목/요약/키워드: 진바지

검색결과 20건 처리시간 0.022초

진의류 마케팅 전략을 위한 데이타 베이스 구축에 관한 연구(제1보) -1997년 추계 신세대 진바지 소비자들의 구매행동과 구매된 디자인 유형을 중심으로- (Bata Base Development for Blue Jean Marketing Strategy(Part I) - targeting young adult's buying patterns and preferred designs in fall 1997-)

  • 김칠순;이훈자;심규혜
    • 한국의류학회지
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    • 제22권1호
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    • pp.159-169
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    • 1998
  • The purpose of this study was to develop a large representative data base of market information for jeans apparel. This study was to observe consumer buying behavior and to determine the market share of various brands depending on several variables such as age and distribution regions. This study also analyzed the major factors in purchasing jeans for 17-29 age groups. The 660 questionnaires were distributed and 618 reliable ones were used for statistical analysis. A SAS statistical package including frequency' table, Chi-square test, factor analysis, analysis of variance(ANOVA), Duncan's multiple range test was used. The results of this study showed that consumer possessed about 6 pairs of jeans and bought about 3 pairs of jeans per year. The most recently purchased brand was Nix. Lots of brands were statistically significant at the segmented three age groups and in the five different distribution regions. The most popular type of design was the basic style. The result of factor analysis indicated 4 factors(quality/comfort, famous brand/fashion, mood/extrinsic attitude, economy). The result of ANOVA represented that three factors among them have influenced on the preferred design types.

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신세대 진바지 소비자의 상표 인지도, 상표이미지와 소비자의 추구이미지를 중심으로한 테이타 베이스 구축에 관한 연구

  • 김칠순;남영미;이훈자;탁창웅
    • 한국섬유공학회:학술대회논문집
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    • 한국섬유공학회 1998년도 봄 학술발표회 논문집
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    • pp.296-300
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    • 1998
  • 섬유산업내의 정보를 수집하고 체계화하여 경쟁력이 있는 제품을 생산해 내는데 있어서 데이타 베이스를 제공하는 일은 중요하다. 그 일부로서 제품의 경쟁력과 부가가치를 향상시킬수 있는 상표가 가지는 영향은 매우 크다고 볼 수 있다. 따라서 국내외 많은 선행 연구자들은 상표의 인지도, 상표 이미지와 상표 포지셔닝에 관하여 연구하였으며 의복의 구매행동과의 관련성을 규명하고자 하였다.[1,3,5](중략)

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와이드팬츠의 바지 길이와 바지 부리 폭 변화에 따른 시각적 평가 (Visual Evaluation according to Changes in Length of Pants and Width of Hem Line of Wide Pants)

  • 이정진
    • 한국의상디자인학회지
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    • 제17권3호
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    • pp.159-168
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    • 2015
  • In this study, visual evaluation was wide pants with changes in length of pants and width of hem line of wide pants design to provide data which can enhance wearing image effects at the production of wide pants. According to the length of pants and width of hem line of wide pants, a total of 9 stimulants were chosen. Then, they were evaluated using a seven-point rating scale against 40 fashion students. The data has been analyzed by Factor Analysis, ANOVA, $Scheff{\acute{e}}$'s Test and the MCA method. The results of the study are as follows : 1. According to factor analysis, the components of visual evaluation depending on the length of pants and width of hem line of wide pants were divided into five factors: individuality, body correction, modesty, body length and cute. 2. According to visual evaluation depending on changes in the length of pants, no significant difference was found in all five positions. 3. According to visual evaluation depending on changes in the length of pants and width of hem line of wide pants, 'width of hem line 60, 100' revealed a significant difference in body correction. 'width of hem line 80' revealed a significant difference in body correction and body length. 4. In terms of interactions over changes in the length of pants and width of hem line of wide pants, no interaction effects were found in all five factors. According to multiple classification analysis(MCA) on the factors without interaction effects, length of pants had more effect on visual image in body correction, body length and cute. In other factors, more influence was observed depending on the width of hem line.

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진의류 마케팅 전략을 위한 데이타 베이스 구축에 관한 연구(제2보) -1997년 추계 신세대 진바지 소비자의 상표 인지도, 상표 이미지와 소비자의 추구이미지를 중심으로- (Data Babe Development for Blue Jeans Marketing Strategy(Part ll) - Focused on Young Adult's Brand Awareness, Brand Image and Consumer's Seeking Image in Fall 1997-)

  • 김칠순;이훈자
    • 한국의류학회지
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    • 제22권4호
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    • pp.503-514
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    • 1998
  • The purpose of this study was to develop a large representative data base for jeans marketing strategy This study was to survey brand features(launching year, launching company, design concept, sales volume, and price zone) in the current market, and was to examine brand awareness and it's relationship to segmented distribution regions, demo- graphic variables(sex, age, monthly household income, and seasonal clothing expenditure). This study was also to analyze brand image and consumer's seeking image. The 660 questionnaires were distributed and 618 reliable ones were used for statistical analysis. A SAS statistical package including frequency table, Chi-square test, factor analysis, analysis of variance(ANOVA), Duncan's multiple range test and paired-t test was used. The results are as follows: 1. Brand awareness involves "brand recall" based on asking a person to name the brand recalled first, and "brand recognition" based on asking to identify brand name from 30 given brands. The result of recall brand test indicated that Levi's was dominant brand. People recognized about 70.8% of brands on the average. Brand recognition was influenced by segmented distribution region and demographic variables. 2. There was significantly positive relationship between brand recognition and purchasing behavior. 3. National brands were more recognized than Licensed brands. 4. The result showed that "Nix" was best represented for sophisticated brand image, "Strom" for characteristic, "Jambangee" for resonable price, and "Levi's" for classic '||'&'||' comfortable brand image. 5. As a result of factor analysis on consumer's seeking image, six factors(characteristic, young, intelligent/sexy, comfortable, exotic and popular) were found. Several factors had a relationship with preferred design, demographic variables, fashion interest, and brand recognition. variables, fashion interest, and brand recognition.

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슬림핏 청바지 패턴 설계를 위한 20대 남성의 청바지 착용 실태 조사 (A Study on the Jeans Wearing Conditions for Men in Their Twenties to Slim Type Jeans Pattern Making)

  • 김지영;최혜선;김은경
    • 한국의상디자인학회지
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    • 제16권2호
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    • pp.195-209
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    • 2014
  • This study aimed to identify the preferred jeans design and needed improvements through survey research aimed at men aged 20~29. In order to identify the current wearing trends and problems of jeans, the study carried out survey research aimed at men in their twenties who had purchased and worn jeans. As a result of survey research aimed at consumers, it was discovered that fit was deemed most important during the purchase of jeans. As to the question which type of slacks was worn most frequently, the answer was slim type jeans. Regarding body parts that became the selection standard during the purchase of jeans, the answer was thigh and waist. The body parts that showed the lowest assessment result appeared to be thigh circumference, waist measurement, slacks length, and slacks bottom. To a question asking about things to be repaired and to be improved, they replied that there were problems in measurement fit, dissatisfaction with materials, and washing and management.

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세척에 따른 바다모래 밀도 변화 (Change of Sea Sand Density by Washing)

  • 김현식;임지영;김진한
    • 자원리싸이클링
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    • 제26권2호
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    • pp.66-70
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    • 2017
  • 본 연구에서는 바다모래 세척 시 밀도 변화를 평가하기 위하여 채취와 판매되는 현장조건의 바다모래에 대하여 함수비, 진밀도, 들밀도 그리고 모래 운반차량 직접 계근을 통한 밀도 분석을 수행하였다. 바지선과 덤프의 진밀도는 각각 평균 $2.666g/cm^3$$2.651g/cm^3$로 전체적으로 거의 유사하였다. 또한, 바지선과 덤프의 습윤밀도는 각각 평균 $1.716g/cm^3$$1.331g/cm^3$로 나타남으로써, 모래 1톤이 차지하는 부피로 환산할 경우 각각 $0.583m^3$$0.751m^3$로 평균 약 28.8% 정도의 부피변화가 수반되는 것으로 나타났다. 또한, 모래 운반차량을 직접 계근하여 측정된 출하 모래와 바지선 모래의 밀도는 각각 평균 $1.398g/cm^3$$1.716g/cm^3$로 분석되었는데, 이 값을 모래 1톤이 차지하는 부피로 환산하면 각각 $0.715m^3$$0.583m^3$로 바다모래 채취량과 판매량 간에 평균 약 22.6% 정도의 부피 변화가 수반되었음을 알 수 있었다.

한국의 이미지를 이용한 의류상품개발 모델의 연구 -청바지와 티셔츠를 중심으로- (A process of developing experimental Korean image fashion items focused on jeans and T-shirts)

  • 이영미;이상은
    • 한국의상디자인학회지
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    • 제5권3호
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    • pp.49-61
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    • 2003
  • This study is a process of developing experimental Korean image fashion items that can appeal to the younger generation. The sample models are focused on jeans and T-shirts. This project had two goals. First, giving chance to the students of Konkuk-University of producing fashion items adopting Korean image in university venture company. Second, contributing to Korean image fashion market if the items have been proved to have competitive power through the market of Konkuk-University and it's cooperated company. The research is restricted within ornament techniques of Korean traditional dress and its ornament's element, they are patchwork wrapping-cloth(Chokakbo), embroidery, gold and silver foil on cloths, and transcription. Such Korean image elements are graphic patterned as 30 jeans and 50 T-shirts and eventually evaluated by 100 university students majoring in garments. The evaluation scale contains repletion of Korean image, possibility of market, and preference. Through this process, 6 jeans and 7 T-shirts were produced.

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학령기 여아의 기능적인 진의류 개발 (A Development of Easy-to-move Jean Jacket & Pants for School Girls)

  • 서상하;조진숙
    • 한국의류학회지
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    • 제27권8호
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    • pp.969-980
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    • 2003
  • The aim of the study is to develop a jean jacket and pants of easy-to-move for schoolgirls of 11 years old. The research was carried out as follows; 1. Using a manufacturer's pattern, a jean jacket and pants were made. 2. Based on the survey of 108 schoolgirls, interviews with 4 designers of children's wear, and wearing test, three trial garments were developed. -Certain areas such as knee, elbow, and hip should be altered to have better extensibility. -The weight of the garment would be better to be reduced. 3. Three trial garments were developed using following techniques, which were found in fashion magazines for kids very often. -Alter the location and the shape of the seam line so that the areas mentioned above can adjust the movement of the body better. -Match stretchable material at the areas which require better extensibility. -Use various trimmings to make the garment more size adaptable and easy-to-move. 4. These garments were tested by 26 schoolgirls, and they answered the questionnaires focused on the design preference and easy-to-move. 5. From the results of the wearing test of three trial garments, more effective techniques were selected. Using these techniques, prototype garment was developed. The prototype garment was approved by the wearing test of 26 schoolgirls.