• Title/Summary/Keyword: 지역광고

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A Study on Setting the Direction of Development for the Functional and Mixed Drinks using the Jeju Water (제주물을 이용한 기능성 및 혼합음료의 개발방향 설정에 관한 연구)

  • Ko, Seong-Bo;Hyun, Chang-Seok;Kang, Kyung-Won
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.12 no.5
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    • pp.2133-2141
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    • 2011
  • The environment of the health food in the world has been changed very rapidly. The world market volume of functional drinks in 2012 will be estimated at $ 26.9 billion, and Asia-Pacific market is expected to be $ 13.6 billion. The domestic market volume of bottled water in 2008 was 440 billion won, and "Jeju Samdasu" sales was 89.1 billion won. But the brand of "Jeju Samdasu" has the limits. As a solution, the comprehensive advertising of the excellence quality of Jeju water is required. To increase the likelihood of success in development of functional and mixed drinks by the water is necessary to develop a global integrated brand. In developing the functional and mixed drinks by the water, we apply the functionality of the Jeju agricultural products actively, and connect Jeju Water industry with Jeju agricultural industry, which promote the overproduction control and the high value- added agricultural products.

Multicentered-Growth of Office Activities in the City of Seoul (서울시 오피스기능의 다중심화 현상에 관한 연구)

  • Jung, Hyun-Joo
    • Journal of the Korean Geographical Society
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    • v.33 no.1
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    • pp.75-91
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    • 1998
  • The purpose of this paper is to investigate office location dynamic in Seoul and to analyze comparatively the office activities of emerging office centers. Since mid 1980s, the expansion of office employment and spatial differentiation of the office-type jobs have changed the employment and spatial structure of Seoul. The major employment centers are CBD, Kangnam district and Youido. Among these, CBD and Kangnam have developed as the two leading centers of Seoul. Youido, the typical office-oriented center, shares CBD functions especially specializing security business. Selective decentralization of offices made qualitative differences among the centers. In spite of vigorous office decentralization, CBD has kept the principal offices of finance and insurance, travel agencies, advertising agencies, management consulting firms, major public institutions and headquarters of upper 100 companies in Korea. But the offices of producer services such as law, architects, engineering and computer consulting and real estates and headquarters of upper 5000 companies in Korea have been decentralized dominantly to Kangnam.

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Big data-based Local Store Information Providing Service (빅데이터에 기반한 지역 상점 관련 정보제공 서비스)

  • Mun, Chang-Bae;Park, Hyun-Seok
    • The Journal of the Korea Contents Association
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    • v.20 no.2
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    • pp.561-571
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    • 2020
  • Location information service using big data is continuously developing. In terms of navigation, the range of services from map API service to ship navigation information has been expanded, and system application information has been extended to SNS and blog search records for each location. Recently, it is being used as a new industry such as location-based search and advertisement, driverless cars, Internet of Things (IoT) and online to offline (O2O) services. In this study, we propose an information system that enables users to receive information about nearby stores more effectively by using big data when a user moves a specific route. In addition, we have designed this system so that local stores can use this system to effectively promote it at low cost. In particular, we analyzed web-based information in real time to improve the accuracy of information provided to users by complementing the data. Through this system, system users will be able to utilize the information more effectively. Also, from a system perspective, it can be used to create new services by integrating with various web services.

A Questionnaire Study of Connotative Meanings of the Show Window Display Types in Optical Shops of Optometry Students in Seoul (서울지역 안경광학과 재학생 집단의 안경원 쇼윈도 디스플레이 유형에 대한 감성 의미 설문 조사)

  • Lee, Ji Hye;Kim, Young Hwa;Kim, Dal-Young
    • Journal of Korean Ophthalmic Optics Society
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    • v.16 no.3
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    • pp.219-228
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    • 2011
  • Purpose: The aim of this study was to analyze objectively customers' connotative meanings dependent on show window display types in optical shops. Methods: This survey was conducted on optometry students in Seoul in their 20's. We collected examples of the show window displays in Korean optical shops and deduced their representative types. After drawing out connotative meanings by the semantic differential method, we determined the connotative meanings correspondent to each show window display types by using a questionnaire and statisticl analyses. Results: Respondents chose 'clean and simple', 'luxury and simple', and 'folksy and practical' as connotative meanings of open-type, small amount-type, mass amount-type and commercial-type show window displays, respectively. Conclusions: Analyzing induced connotative meanings and correspondents' preference, we think that the small amount-type show window is the most appropriate display for college students consumer group.

An Analysis of Newspaper Articles on Fine Particle Matter Using Text Mining Techniques (텍스트마이닝을 이용한 미세먼지 관련 신문기사 분석)

  • Yang, Ji-Yeon
    • Journal of Digital Convergence
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    • v.20 no.1
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    • pp.1-13
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    • 2022
  • This study aims to examine the trend and characteristics of newspaper articles concerned with fine particle matter. Newspaper articles since 1995 collected from Bigkinds were analyzed using text mining techniques, sentiment analysis and regression analysis. Air pollution measurement and domestic pollutants appeared frequently previously, but "China" became the keyword in the 2010s along with political action, the effects on the health, AD/PR, and domestic pollutants. Korea JoongAng Daily, Hankyoreh and Kyunghyang Shinmun have had more focused on political regulations whereas most regional daily newspapers on emission sources and reduction measures at the regional level. The results of this study are expected to be used as a reference for understanding the trend of newspaper articles. Future work includes further analysis and discussion of fine particle pollution condition and news reports in the post-COVID era.

Study of Policy on Seowon's Preservation·Support : Focusing on Big Data Analysis on Laws (한국 서원의 보존·지원 정책에 관한 연구 : 법률에 대한 빅데이터 분석을 중심으로)

  • Bang, Mee Young
    • The Journal of the Convergence on Culture Technology
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    • v.9 no.5
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    • pp.875-883
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    • 2023
  • In Korea, the number of preservation and management entities to connect the traditional cultural heritage to next generations is rapidly decreasing. Building an infrastructure to pass on traditional cultural heritage to the next generation and to pay attention to the preservation and management of the next generation is important including the 'Seowon', a World Cultural Heritage listed by UNESCO. This study is based on the laws that regulates the preservation and support of traditional cultural assets and 'Seowon, through Big Data analysis techniques. The main keywords in each law were extracted, schematized, and a mutual Word Network was constructed and policy advice was derived. As policy advice, it is necessary to establish and implement policies to nurture and support businesses specialized in the region for the preservation·utilization, preservation·management and preservation·support of Seowons.

A Qualitative Study on the Forces that Influence the Article Production of Local Newspapers Focus on the Article Production of Gwangjudream (지역신문 기사생산에 영향을 미치는 요인에 대한 질적 연구 "광주드림" 기사생산을 중심으로)

  • Her, Jin-Ah;Lee, Oh-Hyeon
    • Korean journal of communication and information
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    • v.46
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    • pp.449-484
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    • 2009
  • It has been said that Gwangjudream, nevertheless a free press, plays a role as a local press that it should be, in a situation that other local papers do not. This study aims to reveal the forces that influence the article production of Gwangjudream, and to examine the interrelations between them, through using the methods of participant observations and depth interviews. In this course, it is eventually purpose of providing more deep understandings on the present circumstances and problems of the local papers and having a chance to concern the concrete ways to enhance them. This study results in revealing the five forces that primarily influence the article production of Gwangjudream: 1) as a historical force, keeping the spirit of the first publication that look forward to playing a role as a local press that it sound be, 2) as an individual force, the habitus of its members that is critical of mainstream society and culture, 3) as an organizational force, non-hierarchical culture and the independence of the editorial rights, 4) as a habitual force, the deny of beat system, 5) as an economical force, the power of sponsors, financial poorness, and the competition for attracting subscribers. While the historical force and the individual force play a role as fundamental circumstances and the organizational force and the habitual force as practical circumstances for producing articles, they encourage to emerge the characteristics of the articles that are related to citizens' everyday life and reflect locality, and criticize and keep an eye on government and other public offices. However, the economical force provides the circumstances that weaken the characteristics of Gwangjudream. The results of this study question the perspective to overly regard it as coming from their economical weakness that the local newspaper do not play a role as a local press that it should be.

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A Study on the Images of the Korean Presidents in the 2000s via Stamps -Focusing on Korean President Moo-hyun Roh, Myung-bak Lee, Geun-hye Park, Jae-in Moon- (우표를 통해 본 2000년대 한국 대통령의 휴먼이미지 연구 -노무현, 이명박, 박근혜, 문재인 대통령을 중심으로-)

  • Kim, Mi-Ri;Jang, Seong-Ho
    • The Journal of the Korea Contents Association
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    • v.20 no.10
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    • pp.738-749
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    • 2020
  • The stamp commemorating the inauguration of a president is the smallest historical symbol that contains a nation's vision and wishes of the times. The stamp itself is just a collection of images but contains the meaning of the highest leader's perceived image at the time through their face and a symbol. This paper regarded presidential inauguration commemorative stamps in the context of advertisement or promotional materials to structurally analyze the images of the political leaders embedded in stamps utilizing 'semiology' theory, which is considered to be a useful method of advertisement. In accordance with social and cultural changes, the 2000s, when the changes in the presidential inauguration stamp was most distinctively noticeable, was set as the time frame. Only the presidential inauguration commemorative stamps of Moo-hyun Roh, Myung-bak Lee, Geun-hye Park, and Jae-in Moon were selected for this study. In order to interpret the image, a semiotic structure was applied to reconstruct the meaning of the image of the political leaders. Since this can lead to subjective judgment in image analysis, it attempted to find the truth through comprehensive interpretation and approach it from the social and cultural contexts, not a static approach. In this paper, the images of the Korean political leaders in the 2000s shown on stamps are no longer influenced by traditional political factors such as political parties, political ideologies, and regional origins due to the evolution of democracy. This study derives the characteristics of the images of independent and characteristic leaders centered on a person according to the situations and social phenomena of the times.

A Study of a Model for Calculating Passing Sight Distance (추월시거 산정 모형에 관한 연구)

  • 김영호;손봉수;전경수
    • Journal of Korean Society of Transportation
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    • v.15 no.3
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    • pp.75-92
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    • 1997
  • 추월가능성을 판단하기 위해서 앞을 바라볼 수 있어야 하는 거리를 추월시거라 한다. 적절한 추원시거의 확보는 2차선 도로의 효율성과 운전자의 안전성 제고 및 도로설계시 매우 중요하다. 이러한 목적을 위하여 추월시거를 산정할 수 있는 여러 모형이 개발되었으나, 실제 교통상황을 반영하기에 많은 문제점을 안고 있음이 지적되고 있다. 따라서 본 논문은 기존 모형들의 이론적 배경을 고찰하고, 각 모형의 단점과 한계를 파악하여, 운전자의 실제 추월형태를 고려한 새로운 추월시거산정모형을 개발하는데 주안점을 두고 있다. 본 논문에서 개발한 PASS모형은 현재 미국에서 도로설계시 기준으로 사용되고 있는 AASHTO모형을 보완하여 구축하였다. 기존의 모형들은 서로 다른 조건을 가정하여 개발되었기 때문에 각 모형들의 추월시거 산정값을 비교분석하는데 어려움이 있다. 하지만 PASS모형은 운전자의 반응시간, 차량의 길이, 차량의 가속능력 등 실제 추월시거 산정시 반드시 고려해야 할 중요한 요소들을 특성치로 반영할 수 있게 함으로써 다양한 추월 상황과 현실적인 교통상황을 폭넓게 수용할 수 있는 장점을 갖고 있다. 본 논문에서는 새로 개발한 P SS모형을 이용하여 얻은 결과와 기존의 AASHTO모형, MUTCD모형, Glennon모형을 통해 얻은 결과를 비교하였으며, PASS모형에 우리나라 현실에 적합한 특성치를 적용하여 2차로 도로의 추월시거를 산정하였다. 이 결과 현재 우리나라 도로용량편람에서 제시하고 있는 추월기능구간 기준인 450m가 설계속도가 낮은 일반국도에는 타당함을 확인할수 있었다. 그러나, 설계속도가 높은 화물타의 운행빈도가 높은 고속국도의 경우, 재검토가 필요할 것으로 판단된다.기존의 광유계 윤활제에 비하여 대단히 고가하는 문제점을 갖고 있다. 그러나 윤활 마찰면의 다양화와 가혹한 사용조건은 자성유체 윤활제의 연구개발 필요성을 크게 증대시키고 있다.xed Effects Model)을 결정하고, 각각에 해당하는 통계모형을 구축하였다. 이 결과 (1) 업종 및 기업규모별로 그룹간에 유의한 특성이 발견되었으며, (2) R&D 및 광고투자는 기업의 시장성과를 설명하는 중요한 변수이나, (3) R&D 투자의 경우는 광고에 비해 불확실성이 존재하는 것으로 나타났고, (4) 수리모형에서 도출된 한계원리가 통계모형에서도 유효한 것으로 드러났다.등을 토대로 한 10대 산업을 육성하기 위하여 과학기술부는 기술수요조사를 바탕으로 49개 주요기술을 도출하여, 과학기술 일류 국가 실현, 국민소득 2만불 달성이라는 국가적 슬로건을 내걸고 “차세대 성장동력” 창출을 위한 범정부차원의 기획과 연구비의 집중투자를 추진하고 있다.달성하기 위해서는 종합류류 전산망의 시급한 구축과 함께 화물차의 적재율을 높이고 공차율을 낮출 수 있는 운송체계의 수립이 필요한 것으로 판단된다. 그라나 이러한 화물전용차선의 효과는 단기적인 치유책일 수밖에 없기 때문에 물류유통 시설의 확충을 위한 사회간접자본의 구축을 서둘러 시행하여야 할 것이다.으로 처리한 Machine oil, Phenthoate EC 및 Trichlorfon WP는 비교적 약효가 낮았다.>$^{\circ}$E/$\leq$30$^{\circ}$NW 단열군이 연구지역 내에서 지하수 유동성이 가장 높은 단열군으로 추정된다. 이러한 사실은 3개 시추공을 대상으로 실시한 시추공 내 물리검층과

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A Study on Selection Attributes and Information Sources of Optical Shop (안경원 선택속성과 정보원천에 관한 연구)

  • Cha, Jung-Won
    • Journal of Korean Ophthalmic Optics Society
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    • v.21 no.3
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    • pp.173-179
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    • 2016
  • Purpose: This study is to help assist in the management of optical shops by using the importance sequence of optical shop selection attributes, which is related to the consumer's selection method of consumer, and by using the importance sequence of optical shop information sources which is related to a route for optical shop selection. Methods: Customer surveys were conducted from March 10 to March 31, 2015 targeting customers who have visited an optical shop in Seoul and Northern Gyeonggi-do regions. The analys method was descriptive statistics and data were analyzed by utilizing SPSS v.10.0 statistical package program. Results: The highest ranking five attributes among the importance of optical shop selection are "friendliness and politeness of staff", "cleanliness of an optical shop", "quick resolution of customer's complaints by staff", "eyes examination and glasses dispensing skill of staff", "customer's complaints and claims handling". The lowest ranking five attributes among the importance of optical shop selection are "provide free gifts", "scale or size of an optical shop", "opening time and closing time", "convenient parking facilities", "favorable countenance of staff". The two highestr ranking criteria among the importance of optical shop information sources are "previous utilization experience", "recommendation by a relative, a friend and a family etc". The two lowest ranking criteria among the importance of optical shop information sources are "advertisement" and "spatial exterior view of optical shop". Conclusions: It is shown that the important thing in management of an optical shop is an inner caliber like ability of ophthalmic optician, interaction with customers, and previous utilization experience rather than external factors like advertisement, exterior view, and bonus gift.