• Knowledge Management Research
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• v.23 no.1
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• pp.1-26
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• 2022

With the spread of social networks, platform-based social commerce has grown rapidly with the use of multiple smart devices. Given the rapid growth of social commerce sites such as Coupang and Ticket Monster, it is very important to understand the user's purchase decision-making process in a social commerce environment. The purpose of this study is to develop a richer understanding of the goals of users using social commerce. Second, a methodological alternative for analyzing the user's goals is introduced. In this study, laddering interview and means-end chain analysis were used. As a result of interview conducted on 40 users who have more than 6 months of purchasing experience using social commerce, a hierarchical goal map showing the user's goal structure was derived. This map contains 22 ultimate goals of social commerce, including warm relationships with others, fun and enjoyment of shopping, accomplishment, satisfaction, financial saving, and convenience. In addition, there are various paths from activities to ultimate goals, so investigating the goals pursued by users can give us insight into understanding user.

• Proceedings of the Technology Innovation Conference
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• 2009.02a
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• pp.489-518
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• 2009

선진국의 경제구조가 서비스경제로 전환됨에 따라 고부가가치를 낼 수 있는 지식기반 (Knowledge-based) 또는 기술기반 (Technology-based) 서비스의 중요성이 부각되고 있으며 서비스 기업들간의 경쟁도 매우 치열해지고 있다. 서비스 기업들은 보다 차별화 된 고객가치를 창출하고 미래의 핵심역량을 확보하기 위해 다양한 활동을 전개하고 있으나 제조기업과는 달리 대부분의 서비스 기업들에게 연구개발 (Research and Development, R&D)이라는 개념은 매우 생소한 상태이다. 최근 유럽을 중심으로 서비스기업의 연구개발에 관한 논의가 활발히 진행되고 있지만 서비스기업의 특성을 포괄하는 연구개발에 대한 정의를 내리는 수준에 머물고 있다. 최근 우리나라 정부에서도 서비스 연구개발에 관한 정책입안을 위해 연구를 진행하고 있는바, 서비스기업에서의 연구개발에 대한 정의, 조직, 예산, 활동영역, 산출물 및 이에 따른 정책적 지원 등에 관한 학계에서의 연구는 거의 이루어지지 않고 있는 실정이다. 본 연구에서는 서비스기업의 연구개발활동을 도출하고 연구개발투자와 기업성과와의 관계를 분석함으로써 효과적인 연구개발 투자규모를 도출하는 것이 목표이다. 이 때 서비스기업의 연구개발활동이라 함은 연구개발 대상, 수행조직, 연구개발의 중요성이 포함된다. 또한 연구개발투자와 1-2년 후의 매출 및 순이익의 변화를 분석한다. 실증분석을 위해 기술기반 서비스를 대표하는 국내 IT서비스 기업을 대상으로 설문조사를 실시하였으며 다양한 통계분석을 활용하였다. 연구결과 대부분의 서비스 기업 응답자가 연구개발의 중요성을 크게 느끼고 있는 것으로 나타났다. 기업마다 부서별 또는 중앙 연구개발센터를 중심으로 다양한 연구개발활동을 수행하고 있으며 연구개발투자가 기업성과로 연계되기 위해서는 최고경영자의 관심이 가장 중요한 요인인 것으로 지적되었다. 가장 효과적인 연구개발 투자규모는 매출액 대비 15-19%인 것으로 분석되었는데 이는 벤처기업의 특성을 갖는 중소 IT서비스 기업들의 참여가 많았기 때문일 것으로 해석된다. 본 연구의 결과는 우리나라 서비스기업들이 미래준비를 위한 활동을 전개함에 있어 고려해야 할 주요 요인들을 제시해 줄 것이다.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.13 no.6
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• pp.177-189
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• 2018

Business environment is always full of challenges. Despite various strategic efforts, there are so many failure cases of misfit. With the weaker resource base and institutional foundation, startup firms find it more difficult to find the right spot in the stiff competition. In the middle of evolutionary process, the startup firms need proper strategies meeting the differential challenges along the multiple stages of growth. Following the idea of product life cycle, this study applies the four stages of growth-startup, initial growth, accelerated growth, matured, and decliing. The next step for the startup manager is meeting each stage of growth with proper strategic efforts, including strategy, structure, decision-making pattern, and control method. When the knowledge factor is introduced, there is a potential for higher performance. Based on the 'Detailed Survey on Startup Ventures in 2017,' this study explores the impact of the government subsidy program on the firm competitiveness and performance-along the four stages of growth. In each stage, the strategy factors showed differential impact.

• Journal of Digital Convergence
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• v.21 no.3
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• pp.1-14
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• 2023

This raises the question of how competitive advantage can be created, prompting firms to enhance their capacity for change. In this context, the role of knowledge creation becomes increasingly vital. This research aims to explore the role of intellectual capital and how to improve knowledge cration ability through absorptive capacity framework. It examines the links among knowledge acquisition, learning of new knowledge, knowledge creation, intellectual capital, and competitive advantage, drawing from both internal and external sources. The study focuses on small and medium-sized supplier firms in Korea, with data collected from 15 industries, totaling 106 responses. The research model employs structural equation modeling (SEM) and utilizes AMOS 22 for analysis. As anticipated, all hypotheses were supported. The study provides robust evidence that absorptive capacity is a pivotal factor in cultivating suppliers' competitive advantage. Furthermore, it posits that intellectual capital should be viewed as a criucial component of suppliers' knowledge stock, significantly enhancing the impact of absorptive capacity on their competitive edge. Future studies should aim to validate the research model in different international settings or across multinational corporations to enhance its generalizabulity.

• Archives of design research
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• v.20 no.3 s.71
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• pp.299-314
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• 2007

For the past 20 years, the growth and development of university-design-educational institutes contributed to the industrial development of our country. Due to the technological fluctuation and changes in the industrial structure in the latter half of the 20th century, the enterprise is demanding professionally-oriented design manpower. The principle which appears from instances of the advanced nations is to accommodate the demands in social changes and apply them to educational design programs. In order to respond promptly to the industrial demand especially, the advanced nations adopted "multidisciplinary design education programs" to lead innovation in the area of design globally. The objective of the research consequently is to suggest an educational system and a program through which the designer can be educated to obtain complex knowledge and the technique demanded by the industry and enterprise. Nowadays in order to adapt to a new business environment, designers specially should have both the knowledge and techniques in engineering and business administration. We suggest that the IPDI, a multidisciplinary design educational system and program is made up of the coordinated operation of major classes, on-the-job training connection, educational system for research base creation, renovation design development program for the application and the synthesis of alternative proposals about the training facility joint ownership by connecting with the education of design, business administration and engineering.

• Information Systems Review
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• v.21 no.4
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• pp.157-173
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• 2019

Robotic Process Automation (RPA) has attracted great attention from diverse home and foreign industries. To provide lessons learned and action principles based on real RPA adoption and application experiences, various case studies have been conducted. However, lacking is an investigation of public sector for RPA adoption, especially in Korea. To reduce the research gap, this study presents a case study of RPA adoption by a representative Korean ICT public organization, NIA (National Information society Agency). By automating a core process, entering a document to a governmental portal service, NIA has achieved various management performances in terms of cost, operation, and business impacts. Especially, by relieving four types of rigidity of public institutions (i.e. structure, human resource, tasks, and rules), Our case study result suggests that RPA enables public institutes to overcome obstacles of pursuing digital transformation. Implications and limitations for future public RPA adopters are offered.

• 한국벤처창업학회:학술대회논문집
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• 2018.11a
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• pp.187-192
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• 2018

현재 급변하는 정보기술, 다양성을 추구하는 시장의 니즈, 미리 예측하지 못한 다양한 형태의 경쟁자 등의 출현으로 인해 경영환경이 급변하고 있는 것은 더 이상 새로운 현상이라고 보기는 어렵다. 이와 같이 급변하는 경영 환경은 기업 간 경쟁 심화를 불러일으키고 있으며, 경쟁 심화는 생존 및 발전을 위해 기업 특성에 맞지 않는 무분별한 전략을 활용하면서 오히려 역효과를 내고 있다는 문제를 야기하고 있다. 특히 변화하고 있는 환경 내 벤처기업 및 창업기업들의 경우 창업 후 생존율이 점차 낮아지면서 일반 기업들에 비해 경쟁력을 갖춘 기업을 찾아보기 어려운 것이 현실이다. 이에 벤처기업들은 도태되지 않고 생존하기 위해경쟁력을 강화시킬 수 있는 다양한 전략을 구사하고 있다. 벤처기업은 하나의 비즈니스 생태계 내 유기적 생명체로서 진화하기 위해 제품이나 산업의 수명주기와 마찬가지로 창업기, 초기 성장기, 고도 성장기, 성숙기, 쇠퇴기 등의 정형화된 단계를 거친다. 따라서 벤처기업은 무차별적인 전략을 통해 기업의 생존 및 성장을 도모 하는 것이 아니라 해당 기업이 놓인 수명주기 단계별로 전략, 조직 구조, 의사결정방식, 통제유형 등을 상이하게 판단하고 이에 적절한 전략을 수행해야 한다. 예를 들어, 동일 생산요소를 투입하더라도 이를 적용할 수 있는 지식이 있는 경우 더 높은 가치 창출이 가능(Aghion & Howitt, 1992) 하지만 창업 초창기의 기업은 고도 성장기의 기업보다 보유한 지식 수준 및 경험이 상대적으로 낮기 때문에 다양한 협력을 필요로 한다. 그러나 현재의 여러 선행연구들은 기업이 처한 상황을 고려하지 않은 단편적인 대처 방안이거나 혹은 부분적인 방법론을 제공하는 수준에 그치고 있다는 한계가 있다(이병헌 외, 2014). 따라서 본 연구에서는 '2016년 벤처기업정밀실태조사' 데이터를 기반으로 기업의 외부 협력 정도 및 벤처기업 지원제도 활용 정도가 경쟁력과 성과에 미치는 영향이 기업의 수명주기별로 상이하다고 보고 관련 전략 프레임워크를 제시하고자 한다.

• Knowledge Management Research
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• v.24 no.1
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• pp.195-221
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• 2023

As the global energy and climate crisis has complicated interests of each country, the agenda that requires a global response has recently been revived. In particular, Korea is highly dependent on energy imports and continues to have high energy consumption, low efficiency of energy consumption, and high greenhouse gas emissions, so innovative and effective energy policies are urgently needed to achieve energy efficiency and carbon neutrality. In this study, among the changes in distributed district energy policy after the integrated energy method was introduced in Korea in the mid-1980's, the case of the "National Heat Map Project" policy implementation is analyzed with a modified multi-flow model. The 10 years of the Lee Myung-bak and Park Geun-hye administrations, the period of study, was a period in which the main paradigm of energy policy shifted to a "distributed energy platform" and policy transitions such as policy agenda setting, policy drift, and policy revision were made. A study on the process would be meaningful.

• The Journal of the Korea Contents Association
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• v.17 no.2
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• pp.489-498
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• 2017

This study analyzed whether the suitability of strategy is playing a regulative role between IT characteristics & user characteristics and non-financial performance empirically. To this end, this study set up IT characteristics and user characteristics as independent variables, and set up non-financial performance as the performance variable of KMS, and also set up the suitability of the management strategy & informatization strategy of a business as moderating variables. This study defined the detailed factors in IT characteristics as IT maturity and IT/IS infrastructure while defining the detailed factors in user characteristics as perceived profit, organizing of learning, and user professionalism. In addition, this study defined non-financial performance as an organization member satisfaction, and KMS availability. As a result of the analysis, IT maturity & IT/IS infrastructure, which are defined as IT characteristics, and perceived profit, organizing of learning and user professionalism, etc., which were defined as user characteristics, were found to be variables playing a regulative role in non-financial performance.

• Journal of Technology Innovation
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• v.25 no.1
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• pp.35-60
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• 2017

In this study, the effects of Venture Start-up's Technological Capabilities on Financial Stability and Possibility of Insolvency was investigated by use of SEM(Structural Equation Model). Technological Business Capabilities include CEO's Technological Capability, Management Specialization and the Feasibility of the Investment plan. The empirical data for this study were taken from the technology assessment data of Korea Technology Guarantee Fund(KTGF) on 1,419 Venture Start-ups from 2011 until 2012 and the financial data of the following 2 years of the sample. Venture Start-ups established within 7 years, were selected for this study's sample from viewpoint of their 'High-Risk High-Return' characteristic. The results are as follows : Manpower including CEO's Technology-related Knowledge and Experience, Management Organization's Technological Specialization and Cooperativeness, Reasonable Investment and Financing Planning etc. were proved to improve Financial Stability, and therefore reduce Possibility of Insolvency.