• The Journal of the Korea Contents Association
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• v.20 no.6
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• pp.279-292
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• 2020

The purpose of this study is to suggest what the effect of channel brand equity is in the environment of multi-platform and to raise how channel brand equity is important by investigating how terrestrial TV's channel brand equity influences viewers' choice and use of the terrestrial TV contents on the multi-platform. The findings showed that the terrestrial TV's channel brand equity partially had a significant effect on the degree of use of Terrestrial TV contents on multi-platforms, but it did not on the diversity of media for viewing the terrestrial TV contents. In addition, it partially had an influence on the use of platform and service for viewing terrestrial TV contents by type. Finally, it also partially had impacts on the diversity of genre and the genre use by type. The findings suggest that the channel brand equity can have effects on the viewers' choice and use of broadcasting contents on the multi-platforms, and thus this study provides significant insights on what strategies are required for the competitiveness of broadcasting channels.

• 정보화사회
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• s.148
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• pp.13-19
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• 2001

• Broadcasting and Media Magazine
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• v.25 no.3
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• pp.84-100
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• 2020

미디어 환경은 방송과 통신의 융합으로 모든 미디어는 언제(Anytime), 어디서나(Anywhere), 어느 단말기기(Anydevice)로도 원하는 콘텐츠를 자유롭게 이용할 수 있는 방향으로 발전하고 있다. 국내 미디어 정책의 주요 변화가 있었을 때는 1995년 케이블방송 도입, 2002년 위성방송 도입, 2008년 IPTV 도입, 2013년 OTT의 등장이다. 국내의 경우 2012년 지상파TV의 디지털 전환도 큰 정책변화 중의 하나였다. 그러나 국내 미디어 정책 및 제도는 미디어 환경변화와는 무관하게 여전히 매체별 접근에 기반한 미디어 산업 균형발전 논리를 추구하고 있다. 미디어 정책변화에 따른 지상파 차세대 TV방송(ATSC 3.0) 활성화에 대한 현안 사항을 쟁점별로 분석하여 정책방안을 제언하면 첫째, 아날로그 시대부터 유지되어온 국내 방송정책 및 법제의 플랫폼별 칸막이 규제를 풀어 지상파 플랫폼 규제를 완화하여야 한다. 둘째, 정부의 지상파 ATSC 3.0 부가서비스(이동)부터 규제 완화와 지원이 필요한 시점이다. 셋째, 지상파 차세대 ATSC 3.0에 대한 재난매체 지정이 필요하다. 마지막으로 기술중립적 서비스 허가체계인 Negative 규제방식을 도입하여 사업자의 기술결합과 기술혁신에 대한 유인 독려가 필요하다.

• Korean journal of communication and information
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• v.40
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• pp.221-248
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• 2007

This study examines structures and characteristics of movie consumption media. Using survey data, this research focused on combinations of movie platforms including theater, video, DVD, terrestrial television, cable television and the Internet. The results indicated that there were forty eight combinations in accessing theatrical movies. The market share of theaters was approximately 33.5%. However, this has increased to 64.50% in case of integrating other movie consumption media. The results of Chi-Square analysis showed that although the older movie-goers prefer to theaters, the youngers like to access other movie media. In addition, many movie-goers tended to replicate their viewing at the theater.

• Proceedings of the Korean Institute of Interior Design Conference
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• 2007.05a
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• pp.114-118
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• 2007

The space for production, such as studios and control rooms, is a space for TV program production, which is the main function of broadcast. A block planning for such space should be carefully designed, because it can significantly affect the efficiency of production, as well as future productivity and the development and expandability of production. From the results of comparative analysis of 7 local terrestrial broadcasters built since the late 1990s, this study will. propose an ideal block planning for the future construction of local terrestrial broadcasters. Also, the results can be used a basic data when constructing new buildings for local broadcasters.

• The Journal of the Korea Contents Association
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• v.8 no.5
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• pp.176-183
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• 2008

The transition to digital television is a massive and complex undertaking, affecting virtually every segment of the television industry and all viewers who watch television. In this respect, consequences of digital conversion of broadcasting and its related industries are so tremendous that countermeasure establishment for activation of digital broadcasting and programming industry is required. This paper explores the current situation of digital broadcasting in terms of the channel operation and contents focusing on the cases of the U.S. and U.K. In doing so, this paper presents reasonable directions and policy suggestions that should be resolved to advance Korean digital broadcasting.

• Proceedings of the Korean Society of Broadcast Engineers Conference
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• 2013.11a
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• pp.24-27
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• 2013

본 연구는 지상파TV의 디지털전환 완료 이후 아날로그 AM과 FM라디오의 디지털 전환과 새로운 UHDTV방송 도입을 위해 VHF 상위대역과 700MHz 대역에서의 효율적인 주파수 할당과 활용방안을 제시하고 있다. 아울러 방송은 UHD 영상과 디지털오디오 등 고품질 서비스도 중요하지만 무엇보다 수신이 잘되고 편리해야 하므로 강인한 신호 전송과 수신환경 개선 방안도 함께 제시하고자 한다. 특히 VHF 상 하위 대역과 AM/FM 라디오 대역 및 DTV 대역 그리고 700MHz 대역 등 방송주파수 전체 대역에서 UHDTV방송과 디지털라디오방송 환경을 구축하는데 서로 충돌 없는 합리적인 주파수 할당과 SFN 전송망 구축에 의한 효과적인 주파수 이용 방안을 제시하고 있다.

• Korean journal of communication and information
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• v.29
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• pp.111-145
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• 2005

In this study, the problems In the current HDTV programming strategies were critically inquired into and reform measures were sought through in-depth interview with HDTV programming staff and program directors of the three major terrestrial broadcasting systems that are in their fourth year of HDTV broadcasting, and through analysis of the characteristics of HDTV programming. The analysis of this study showed that the time allocated to HDTV programs far exceeded the thirteen hours per week set by the Korean Broadcasting Commission. However, the percentage of HDTV programs broadcasted during the prime time was low, which as a result, limited the opportunity for the audiences to experience HDTV. furthermore, the low percentage of programs such as documentaries, sports, movies, etc. that are preferred by early adopters and through which the features of HDTV including high quality of picture, wide screen, etc. can be fully applied and shown did not appear to help in accelerating the popularization of HDTV In order to improve these problems, despite their having to bear the initial production costs, the broadcasting systems must come up with an aggressive strategies for the programming of documentaries, sports programs and dramas in order to strengthen the competitiveness in HDTV production and secure future adopters, and together with this, full support from the policy planning authorities and companies manufacturing electric home appliances, the other leaders in DTTB(Digital Terrestrial Television Broadcasting) transition, are necessary in order to promote the production of HD contents.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2003.05a
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• pp.568-573
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• 2003

This paper describes a study of terrestrial digital TV transmission systems using wideband opto-electronic techniques such as electro-absorption modulators, wavelength division multiplex to support cost effective, high speed, flexible and interactive digital TV networks including ultra-high speed subscriber networks. In particular, the national DTV networks to be installed is required huge amount of cost. Therefore, the network should be carefully designed for DTV, communication and multimedia services in the future. In this paper, wideband optoelectronic DTV systems are suggested.

• Journal of Digital Convergence
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• v.12 no.11
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• pp.171-181
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• 2014

As the use of mass media in modern politics grows, its influential power is getting larger than before. Therefore, fairness of broadcasting is identified as a very important factor in the current law. In particular, whether the mass media has balanced attitude toward election issues has been a critical point, which maked the current law have separate provisons to deal with it. As for the fairness and bias, most existing studies had focused on how long the media dealt with the specific political issues, which leads to only quantitative analysis. Also, most analysis of the contents had been based on very personal judgement and evaluation of researchers rather than following the criteria which is based on scientific method. This study introduced the AHP analysis method to compare the quantitative data and qualitative data altogether, which aims to develope the indicator for weighted measures and measurement of the fairness. Research findings reveals that each broadcaster has, MBC was highly biased and KBS and SBS followed that. Compared with existing studies regarding the political fairness of the media.