• The Journal of the Korea Contents Association
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• v.19 no.5
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• pp.371-380
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• 2019

To identify the relationship between instructor's image and participation motive, this study conducted a research on 293 elderlies over 65 at 6 sports centers located in Seoul, Gyeonggi, and Incheon regions. The research results were as follows. First, in the image of instructor based on demographic characteristic, gender showed significant difference with instructor's talent while gender showed significant difference with instructor's talent, instructing image, and living image. Also, the sports type had significant difference with all subfactors of instructor image. Secondly, in the participation motive based on the demographic characteristic, gender showed significant difference with internal motive while age and sports type demonstrated significant difference with all subfactors of participation motive. third, the instructor image had significant influence on both internal and external motive. While instructing image and human relationship image had significant difference in internal motive, the external motive showed significant difference with instructor talent, living image, and human relationship image. thus, the research result showed that instructor's image is a significant variable which enhances elderly's motive for participating in life sports.

• Survey Research
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• v.5 no.1
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• pp.51-78
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• 2004

This paper examines political leaders' image based on the concepts of social identity and distance. These concepts come from the two ideas: (1) Individuals create events to confirm the sentiments that they have about themselves and others in the current situation. (2) During this process structured sets of beliefs (social identity) about attributes of various entities are formed. Statistical analysis of the data from college students in Seoul offers three main findings. First, attributes clustered into four major groups-sociability, responsibility, power and activity. Sociability concerns as sense of approval or disapproval that can elaborated into closeness and intimacy. Responsibility relates to the judgement of morality, public obligation, or other standards. Power refers to social power, physical magnitude and so on. Activity indexes an entity's spontaneity, which can be elaborate into judgements of agency, speed and so on, Second, respondents evaluate negatively political leaders at the dimensions of sociability, responsibility, and activity, They are positively evaluated only at the dimension of power. Third, political leaders who are felt to be closer than others seem to have more political support nowadays.

• The Journal of the Korea Contents Association
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• v.19 no.3
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• pp.302-312
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• 2019

Stamps are the smallest image symbols that can be read in the period, and they include the history, culture, politics, and figures and events of the issuing country. In particular, the stamps of the past presidents include the contemporary history of Korea, and reexamining and reviewing the meaning of the presidential stamps historically has a meaning that can not be overlooked as a researcher who studies the image of political leaders. In this study, the scope of research from the first republic to the fifth republic, where the publicity of political leaders through the advertisement of stamps and placards was high, was conducted and the leader image formation and change process centering on the former presidents Rhee Seungman, Park Jeong Hee, Chun Doo Hwan, Respectively. For the interpretation of the image of political leaders according to the changes of time, the images were classified by using Osgood's Semantic Differential Scale, and the images were analyzed using Saussure's semiotics. The image continues to move and change, and the conclusion that the image of the political leader of the time is not a simple personal image but a social product reflecting the specific age of the era.

• Journal of the Korean Applied Science and Technology
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• v.40 no.6
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• pp.1350-1362
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• 2023

This study aims to identify the influence of the image of Chinese Taekwondo leaders at university on the athlete's grit, psychological state, and performance. The analysis is expected to contribute to the quality development of Chinese universities' Taekwondo program in the future. For this study, a population was selected from athletes at a university in Henan Province, China. The samples were taken by convenience sampling method. Of the 380 questionnaires retrieved, a total of 365 were used to process the results, excluding 15 insincere responses or missing values. The collected data were conducted by frequency analysis, correlation analysis, reliability analysis, exploratory factor analysis and multiple regression analysis using SPSS 23.0 program. The results of this study are as follows. First, the sub-factors of the leader image, the leader's social activities and vocational awareness, qualities, tasks and roles, were found to have a significant impact on the grit of taekwondo athletes. Second, the sub-factors of the leader image, the leader's social activities and vocational awareness, qualities, attitudes, tasks and roles had significant impact on the phychological state of taekwondo athletes. Third, social activities, vocational awareness, quality, and attitude of the leader, which are the sub-factors of the leader image, have a significant impact on the performance of taekwondo athletes.

• The Journal of the Korea Contents Association
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• v.17 no.12
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• pp.247-256
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• 2017

21st century has become an era can design human's image. By designing the each human's images it is possible to express the hidden abilities of their mind. Modern society changes rapidly where the elements such as consideration, sympathy, understandings, and female leadership of communication emerge as a spur rather than speediness or complexity.In a lot of global conglomerates, it is very common for women to be selected as CEO, and even more, the rate of woman who are the member of Congress is almost 40%. The fashion of female leader has come to the fore with an improvement of female leadership, and the fashion colour which is suitable to P.O has been developed as a significant image strategy. I am going to conduct the research and analyse the fashion of a female political leader through the colour image which is equivalent to a visual image and sensitive language. I will analyze the human image which female leaders present through fashion colors.

• The Journal of the Korea Contents Association
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• v.20 no.10
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• pp.738-749
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• 2020

The stamp commemorating the inauguration of a president is the smallest historical symbol that contains a nation's vision and wishes of the times. The stamp itself is just a collection of images but contains the meaning of the highest leader's perceived image at the time through their face and a symbol. This paper regarded presidential inauguration commemorative stamps in the context of advertisement or promotional materials to structurally analyze the images of the political leaders embedded in stamps utilizing 'semiology' theory, which is considered to be a useful method of advertisement. In accordance with social and cultural changes, the 2000s, when the changes in the presidential inauguration stamp was most distinctively noticeable, was set as the time frame. Only the presidential inauguration commemorative stamps of Moo-hyun Roh, Myung-bak Lee, Geun-hye Park, and Jae-in Moon were selected for this study. In order to interpret the image, a semiotic structure was applied to reconstruct the meaning of the image of the political leaders. Since this can lead to subjective judgment in image analysis, it attempted to find the truth through comprehensive interpretation and approach it from the social and cultural contexts, not a static approach. In this paper, the images of the Korean political leaders in the 2000s shown on stamps are no longer influenced by traditional political factors such as political parties, political ideologies, and regional origins due to the evolution of democracy. This study derives the characteristics of the images of independent and characteristic leaders centered on a person according to the situations and social phenomena of the times.

• Proceedings of the Korean Association for Survey Research Conference
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• 2002.11a
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• pp.193-211
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• 2002

• 유학연구
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• v.46
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• pp.53-78
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• 2019

Our leaders and our nation exerted lots of efforts and sacrifices to make rapid change and development of our country in modern times. However, recently their negative images were gradually exposed to us, making our nation have their aspiration for well-conditioned leaders, along with their own responsibilities. For this study, who are good leaders and what are needed for them were deeply thought of. Although there was no clear solution, this study made a premise that the leaders should be nourished to have benevolence, knowledge, bravery and deed, realizing political activities to give our nation satisfactory results. For this, the leaders, for themselves, should make philosophical thoughts for becoming good leaders and for executing their thoughts. However, they are confronted with many problems to do so in real world. Therefore, it is necessary to consistently give them an country-level education for philosophy of leadership for them to form their own philosophical thoughts and to realize their thoughts in our actual lives. One type of method for that can be accomplished through contents of 《Seonghakjipyo》, written by Yulgok Yi yi (李珥, 1536~1584), for the hope of saint king. In this book, he described in details the sayings of the saints and his own thoughts on what should be learnt and practiced for doing self-discipline and ruling the country, adding that it was useful and common to all as well as the leaders. It can be said that this book is very usefulto educate philosophy of leadership for modern leaders, for it is containing the contents both for individuals to learn and practice for restoration of their human nature and for leaders to directly utilize in real political world. This argument may be originated from the fact that the wisdom and the deed needed for good leaders are, in general, all the same, although the system of the great organization like country has been changed. Based on the sections of Self-discipline and Politics in the above book, this study argued the general education for philosophy of leadership. It is focused on definition of education for philosophy of leadership, its meaning in 《Seonghakjipyo》, the reason for using the above book for it, and the suggestion of concrete methods to solve insufficiency of education programs at present for leaders and to execute education for philosophy of leadership that can be practicable in real world. This study showed that the above book could be used for education for philosophy of leadership, arguing that such education could be useful for independently solving many problems both the leaders and our nation might be confronted with in our lives.

• 건강소식
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• v.35 no.8
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• pp.14-15
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• 2011

4년 전 이맘때도 그랬다. 월드컵과 아시안컵에서 연이어 고배를 마신 뒤, 한국은 강팀의 이미지를 잃어버렸다. 대표팀 감독직은 말 그대로 '독이 든 성배'였다. 허정무 감독이 대표팀 지휘봉을 잡은 것은 그때였다. 지도자 인생을 건 도전이었다.

• The Journal of the Korea Contents Association
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• v.18 no.12
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• pp.364-371
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• 2018

In the 1960s, both South and North Korea needed to stabilize their regimes, and propaganda films were at the core of establishing this purpose. South Korea claimed legitimacy of a military government and called for service to fulfill the government's mission of the era, while North Korea emphasized the impeccability of their leader and the superiority of their socialist system. This study investigates image reproduction strategies used in South and North Korean propaganda films at the time under the context of domestic and foreign environments in the 1960s. First, South and North Korea portrayed their rulers as a strong leader and friendly leader, respectively, to establish legitimacy. Second, South and North Korea tried to image the same incident from different views in order to instill the spirit of age defined from their own perspectives. Third, propaganda films at the time portrayed desirable images of citizens (people) and visualized a flawless government. Authoritarian governments in South and North Korea in the 1960s facilitated the establishment of the so-called official society through propaganda films.