• Journal of dental hygiene science
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• v.11 no.6
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• pp.481-487
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• 2011

The purpose of this study was to examine the perception of health-related majors in their third year of college about the image of a dental hygienist as prospective dental personnels. The findings of the study were as follows: 1. Concerning perception of the image of a dental hygienist by geographic region, the college students from large cities gave 89.07 to that, and the college students from small and mid-sized urban areas gave 85.03. The former gave higher marks to the image of a dental hygienist, and the gap between the two was statistically significant. By department, the students who majored in physical therapy gave the highest score of 88.93, dental technology and radiology gave the second highest score of 86.91. The clinical pathology gave the third highest score of 83.28, and the gaps among them were significant. 2. As for their perception of the four subfactors(qualifications, roles, social participation and interpersonal relationship) of the image of a dental hygienist by geographic region, there were statistically significant gaps in their way of looking at the qualifications, roles and interpersonal relationship of a dental hygienist. By department, the physical therapy majors gave the highest marks to all the four subfactors. 3. When they were asked to give one or more answers to the question what affected their image building about a dental hygienist, the largest number of the students that accounted for 67.9 percent replied that the looks of dental hygienists whom they saw in dental clinics or hospitals impacted on their image of a dental hygienist.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.20 no.10
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• pp.384-394
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• 2019

The purpose of this study is to investigate the relationships between physical factors, economic factors, and cultural factors of tourism gentrification (TG) in urban areas. Based on the results of an empirical analysis, we provide the basic theory and practical implications of the relationship between tourism phenomena and city image. This study used a questionnaire for residents of the Jeju area. From September 1, 2018, to October 3, 2018, the survey was conducted in Nuemori Street, Yeongdong Street, Gucheong Eup, and Moon Town. Thus, we use 479 samples for analysis out of 500 samples obtained. This study produced two important results. First, the physical, economic, and cultural factors of tourism gentrification have significant effects on cognitive image and emotional image. Second, economic factors have statistical significance in cognitive image and emotional image. These results and implications can be useful for practical implications of the theoretical implications of tourism gentrification and regional specialization promotion policies. In addition, from the economic point of view, what should be considered is that development-centered area development can have a negative impact on urban image. Despite these research results, there are limitations in the research, such as cross-sectional studies and short-term studies, and we look forward to a longitudinal study in the future from a long-term perspective.

• Journal of Digital Convergence
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• v.20 no.5
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• pp.401-410
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• 2022

This study deals with the relationship among trust, attachment and brand loyalty of agricultural products' rice co-brands, which are the staple food of the people. The research method established the hypothesis of the study under the foundation of prior research and developed the survey. The subjects of the study were distributed, retrieved, and analyzed the survey of 163 rice farmers in Buyeo-gun, Chungcheongnam-do. The empirical analysis results show that: First, hypothesis 1 of the brand awareness and image that "rice brand assets will be a positive relationship to trust" were statistically adopted. In particular, statistical t values showed a difference in consumer confidence over recognition>images. Second, hypothesis 2 of the trust of agricultural rice brands will be a positive influence on attachment and loyalty' statistically supported. In this regard, brand trust was higher in loyalty than attachment. Third, the attachment of agricultural products to rice brands will be a positive influence on loyalty,' was statistically supported. The strategic implications of this study are as follows. First, consumers should be given clues of trust(ex, GAP of Natioanl Approval Licesing, Fam Tour) as they distrust the perceived quality of the rice in the market. Second, the effect of the origin of rice is questionable, so the spread of the production power system should prevent the mixing of rice varieties, that is the spread of the production history systems.

• The Journal of the Convergence on Culture Technology
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• v.10 no.3
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• pp.497-502
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• 2024

Local culture plays a role in enhancing the cultural competence of citizens by approaching branding from the perspective of brandization by implying value amid changes in local traditions and modern times. Therefore, this study established a research model with brand loyalty, brand recognition, perceived quality, and brand image as dependent variables in order to analyze the impact of local cultural characteristics on cultural brand asset components. We tested the research hypothesis and analyzed it, As local cultural characteristics affect cultural brand asset components, it was found that it is necessary to change the perception of local culture and promote traditional culture. In addition, Yeoju City needs to plan a festival that combines tradition and local culture through the convergence of content and cultural policy for the recognition and brand image of the Yeoju Yeongneung, a World Heritage Site, and it is urgent to change the direction of citizens. In addition, it was found that it is desirable to expand research on the formation of cultural brand assets according to local cultural affinity.

• Journal of the Korean Society of Clothing and Textiles
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• v.29 no.5 s.142
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• pp.662-670
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• 2005

The purpose of this study was to find out the effect of color, tone, perceiver's gender on image perception of natural dyeing of cotton and mosi. The experimental materials developed for this study were a set of stimuli and response scale(The 7-point semantic). The stimuli was 20 fabrics manipulated with two kinds of fabrics(cotton, mosi), five colors(red, yellow, blue, green, purple) and two tone variations. The subjects were 412 adults in Daejeon and Kongju. The results were as follows: The perceived image of the stimulus material consisted of 4 dimensions (attractive, conspicuous, hand, weight) colors, tons, materials as well as perceiver's gender affected on some selected image dimensions color affected on the four image dimensions, tone affected on the conspicuous, hand and weight images, materials affected on the attractive and hand image and perceiver's gender affected on the weight image. Interaction effects existed among colors, tons and materials on the conspicuous image. In conclusion the results support gestalt theory in which the sum of the parts is bigger than the whole and design strategies for the Mosi fabrics should be developed on the basis of persuited design image as well as target consumers.

• The Journal of Korean Academic Society of Nursing Education
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• v.11 no.1
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• pp.64-72
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• 2005

Purpose: To exam image of nurses and factors on professional socialization of nursing students. Method: A descriptive study was performed and data was analysed with SPSS-PC Win(version 11.0). Image of nurses was measured by traditional-personal image and professional-social image(20 items, 5-Likert). Professional socialization was measured by revised Professional Socialization Scale(52 items, 5-Likert). A total of 135 students were participated. Result: Professional-social image showed stronger effect rather than traditional-personal image on Professional socialization. Commitment and Decision making were potent factors on traditional-personal image, and Commitment, Maturity, Independence and Decision making were statistically significant to explain professional-social image. Factors influenced positively professional socialization were job satisfaction and professional-social image. Conclusion: The results of this study suggest that focus of nursing education have to shift in values and personality traits to professional-oriented value system. Results indicate the importance of encouraging professional socialization and cultivation of positive, personal self-esteem for nursing students through establishing nursing identity. Also, clinical role model was trained effectively.

• Korean Journal of Human Ecology
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• v.19 no.2
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• pp.389-398
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• 2010

This study examines the relationship between the concern about well-being lifestyle and the perceived image of Hanji fiber. A survey was conducted among male and female consumers aged 20 and over in Jeonju and Daejon from January 4th to 11th, 2008. A total of 168 responses were analyzed by using descriptive statistics, factor analysis, and ANOVA via the SPSS ver. 12. As a result, four factors were determined in the concern for a well-being lifestyle; product consumption, enjoying culture, using therapy and managing the household. The perceived image of Hanji fiber were classified into four elements; traditional, high-quality, functional and popular images. Among the factors of the concern for a well-being lifestyle and the perceived image of Hanji fibers, a partial relationship was observed. There is a positive relationship, especially between the product consumption factor of a well-being lifestyle and the high-quality and functional image of Hanji fiber. Also, there was a positive relationship between the factor of managing the household and the traditional image of Hanji fiber. However, the therapy interest factor of a well-being lifestyle was negatively related to the traditional image of Hanji fiber.

• The Journal of Korean Academic Society of Nursing Education
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• v.19 no.3
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• pp.384-395
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• 2013

Purpose: This study aimed to investigate the nurse's image and role projected in media and perceived by elementary, middle and high school students. Methods: Data were collected from 544 students in J city, Korea during December 2010 to February 2011. The nurse's image was measured by the instrument developed by Yang (1998). Nursing experiences and nurse's role in media was measured by self-administered questionnaires with 8 questions. Statistical analysis was made with t-test and ANOVA using SPSS win 18.0. Result: The score on personal image was the highest, while the score on social image was the lowest. Elementary school students reported a positive image compared with middle and high school students. Male students had a more positive image than female students. Of various media, students had more experiences related to nurses from TV rather than internet sites, books and newspaper/magazines. Especially, the nurse's role on TV 'seemed to be an assistant of a doctor' was rated the highest by the students. Conclusion: It is necessary to develop a strategy to improve the social image of the nurse through TV by providing correct information on the nurse's role. For this purpose, it is required to consistently monitor and analyze the nurse's role shown in media.

• Journal of Korean Academy of Nursing
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• v.33 no.6
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• pp.792-801
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• 2003

Purpose: The purpose of this study was to identify nurses' image and its related factors to make nurses' image among academic and vocational high school teachers in Korea. Method: Study samples were composed of 470 teachers who were from 12 high schools in G and J city located in southwestern part of Korea. Data were collected from August 26 to October 4, 2002. The internal consistency of the total scale was Cronbach's $\alpha$=.940. Result: In order to make nurses' image, 76.4% of respondents were influenced by the experience of their hospitalization in visiting hospitals. The mean score of nurses' image in general was 3.19$\pm$0.55; in four subcategories, 3.46$\pm$0.60 for professional image, 3.28$\pm$0.69 for traditional image, 2.93$\pm$0.70 for social image, and 2.91$\pm$0.64 for vision of nursing career. The mean score of nurses' image in general was more positive significantly in the 50's age group (F=6.43, p=.002) and in male groups (t=2.92, p=.002). Conclusion: On the basis of these findings, nursing professionals need to improve their working conditions, aspiration in job, and autonomy of nurses in their practice fields, monitor the mass media and other publishing materials continuously, and share the appropriate information on nursing profession to the school teachers and the public.

• The Journal of Korean Academic Society of Nursing Education
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• v.9 no.1
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• pp.64-72
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• 2003

Purpose: The purpose of this study was to identify changes in nurses' image of student nurses before and after their first clinical practice. Method: Study samples were composed of 78 student nurses who were from nursing dept. of one college in G city. All participants had their first clinical practice for 4 weeks at two general hospitals in Gwangju. The internal consistency of the total scale was Cronbach's $\alpha$= .883. Results: After the first clinical practice, the mean score of nurses' image in general was lower than that of nurses' image before the clinical practice. In five subcategories, before the first clinical practice, professionalism and expertness were the highest followed by role performance, vision of a career, and temperature as a nurse in order but after the first clinical practice, professionalism was the highest score followed by expertness, temperature as a nurse, role performance, vision of a career in the mean scores of nurses' image. Conclusion: Based upon these findings, clinical practice will play an important role in improving role performance and vision of a nursing career for student nurses, so nursing administrators should make efforts to improve image of nurses in a variety of practice.