• Title/Summary/Keyword: 지각 이미지

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Effect of Image Making Education on Self-Esteem and Education Satisfaction (이미지메이킹 교육이 자아존중감과 교육만족도에 미치는 영향)

  • Cho, Ju-Eun;Ko, Seon-Hee
    • The Journal of the Korea Contents Association
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    • v.14 no.11
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    • pp.1030-1040
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    • 2014
  • The purpose of this study is to examine the relationship among image making education, self-esteem and education satisfaction using airline service department in the university. In this study, 2 hypotheses based on literature reviews were employed. Questionnaire was also developed based on previous studies. A convenience sample of 240 students was surveyed and 218 usable questionnaires were analyzed. According to the exploratory factor analysis, image making education was divided into 'external image education', 'basic character education' and 'manner education'. Self-esteem, on the other hand, was categorized into the following variables: 'sense of value' and 'esteem' accordingly. Then the data and hypotheses were examined using structural equation modeling (SEM) by AMOS. The results are as follows. Firstly, 'external image' and 'manner education' have positive effect on 'sense of value' while manner education has effect on 'esteem'. Secondly, 'sense of value' and 'esteem' factor have positive effects on education satisfaction. Hence continuous and systematic education should be conducted to administer 'image making curriculum'. Self-esteem should also be taught in schools to encourage student's satisfaction on education. The contribution and limitations of this research were discussed and the future possible researches were mentioned.

Comparative Analysis of Self-supervised Deephashing Models for Efficient Image Retrieval System (효율적인 이미지 검색 시스템을 위한 자기 감독 딥해싱 모델의 비교 분석)

  • Kim Soo In;Jeon Young Jin;Lee Sang Bum;Kim Won Gyum
    • KIPS Transactions on Software and Data Engineering
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    • v.12 no.12
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    • pp.519-524
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    • 2023
  • In hashing-based image retrieval, the hash code of a manipulated image is different from the original image, making it difficult to search for the same image. This paper proposes and evaluates a self-supervised deephashing model that generates perceptual hash codes from feature information such as texture, shape, and color of images. The comparison models are autoencoder-based variational inference models, but the encoder is designed with a fully connected layer, convolutional neural network, and transformer modules. The proposed model is a variational inference model that includes a SimAM module of extracting geometric patterns and positional relationships within images. The SimAM module can learn latent vectors highlighting objects or local regions through an energy function using the activation values of neurons and surrounding neurons. The proposed method is a representation learning model that can generate low-dimensional latent vectors from high-dimensional input images, and the latent vectors are binarized into distinguishable hash code. From the experimental results on public datasets such as CIFAR-10, ImageNet, and NUS-WIDE, the proposed model is superior to the comparative model and analyzed to have equivalent performance to the supervised learning-based deephashing model. The proposed model can be used in application systems that require low-dimensional representation of images, such as image search or copyright image determination.

A Study on The Effects of Spokes-Character Characteristics on Perceived Quality and Brand Attitude (캐릭터의 특성이 지각된 품질과 브랜드 태도에 미치는 영향)

  • Sun, Min-Jae;Kim, Joon-Seok
    • Journal of Korea Entertainment Industry Association
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    • v.14 no.2
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    • pp.15-26
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    • 2020
  • Many companies are increasing the use of characters to enhance brand image and brand value. The use of characters in the certain industry is active, however, the research on characters in academia is insufficient. The purpose of this study is to investigate how characteristics of characters affect on consumer's brand attitude and to suggest the guideline companies to concern on brand characters, in especial on designing or licensing them. The results showed that all characteristics of character positively influenced on brand attitude. Among nine characteristics of the character, trust was the most impact and nostalgia was the least impact on brand attitude, respectively. Perceived quality was mediated on in relations between the brand character and brand attitude. In indirect effect, familiarity was the most impact on brand attitude. In sum, we suggested that trust and familiarity of the character are the most weighted characteristics on brand character design strategy.

The Effect of Retailer Image on Private Brand Attitude: Halo Effect and Summary Construct (유통업자 상표 태도에 대한 소매업체 이미지의 후광 효과 및 함의 개념에 관한 연구)

  • 박진용
    • Journal of Distribution Research
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    • v.9 no.2
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    • pp.101-122
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    • 2004
  • In this study, two alternative models are developed and tested in order to investigate the relationship between retailer image and its private brand attitude. The halo effect model hypothesizes that retailer image is related as a halo in private brand evaluation and the summary construct model hypothesizes that retailer image functions as a summary construct of private brand evaluation. The results indicate there are moderating effects of 1) familiarity with a private brand and 2) the characteristics of a product category High familiarity is related with the summary construct model and low familiarity the halo effect model. In private brand food, the summary construct model fits better and explains more adequately that private brand evaluation influences retailer image as a summary construct. In private brand clothes, however, the halo effect model performs better in explaining the relationship between retailer image and private brand attitude.

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Point Cloud Content in Form of Interactive Holograms (포인트 클라우드 형태의 인터랙티브 홀로그램 콘텐츠)

  • Kim, Dong-Hyun;Kim, Sang-Wook
    • The Journal of the Korea Contents Association
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    • v.12 no.9
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    • pp.40-47
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    • 2012
  • Existing art, media art, accompanied by a new path of awareness and perception instrumentalized by the human body, creating a new way to watch the interaction is proposed. Western art way to create visual images of the point cloud that represented a form that is similar to the Pointage. This traditional painting techniques using digital technology means reconfiguration. In this paper, a new appreciation of fusion of aesthetic elements and digital technology, making the point cloud in the form of video. And this holographic film projection of the spectator, and gestures to interact with the video content is presented. A Process of making contents is intent planning, content creation, content production point cloud in the form of image, 3D gestures for interaction design process, go through the process of holographic film projection. Visual and experiential content of memory recall process takes place in the consciousness of the people expressed. Complete the process of memory recall, uncertain memories, memories materialized, recalled. Uncertain remember the vague shapes of the point cloud in the form of an image represented by the image. As embodied memories through the act of interaction to manipulate images recall is complete.

A Study on the Effect of Congruence between Brand-Image and Self-Image to the Preference of Product Purchase (브랜드이미지와 자아이미지가 제품 선택시 미치는 영향에 관한 연구)

  • Kim, Young-Il;Yun, Cha-Young;Kim, Hyeon-Jong
    • Korean Business Review
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    • v.17
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    • pp.83-110
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    • 2004
  • In modern society, there exists a growing tendency that the product image, rather than the substance of the product, is given more and more emphasis. In other words, consumers tend to purchase a product whose brand image coincides with their self image. Today, it is one of the essential factors for marketing strategy of a modern enterprise to have brand image perceived by consumer self-image. The image, by affecting the perception of consumers, explains the reason why some consumers choose one brand out of many brands that are available to them. Furthermore, brand-image perceived by consumers becomes more important factor in improving the company's market share. For this research, we investigated the theoretical background based on previous studies and collected statistical data through a market survey. The results of the actual research indicate that the attributes of the images differ notably depending upon demographic attributes; that the brand image judged by a customer is positively correlated to the customer's self image; and that the regression analysis of the purchase intention in accordance with coincidence of independent variables proved to be insignificant. But the correlation analysis of the variables shows that the sensuous image of a perceived brand image product notable differences in the purchase intention. Most of Consumers tend to prefer certain brand of causal wears in accordance with their cognized brand-image and self-image: social self-image and actual self-image. Corporate must not spare any effort to establish differential advantage. through better image or changing image. Also marketers have to identify the strengths and weakness of their brand in relation to the competition in setting up their brand management strategy. In conclusion, the outcomes of the study suggest that the consumers purchase the images of the brands, rather than the products themselves. Accordingly, in the clothes markets with similar quality levels, the emphasis should be put on differentiation of the brand images in order to further increase sales and maximize profits.

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Development of the model and the hybrid algorithm toy analyzing the dynamic heat conduction in the CPES system (CPFS 내에서 일어나는 동적 열전도 현상을 해석하기 위한 수식 및 혼합알고리즘 개발)

  • Yun Jongpil;Kwon Seong-Pil;Yoon En Sup
    • 한국가스학회:학술대회논문집
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    • 2003.10a
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    • pp.120-125
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    • 2003
  • 본 연구는 원자력 발전소에 있는 방화벽의 케이블 관통부위에 설치된 CPFS(Cable Penetration Fire Stop)시스템 안에서 일어나는 동적열전달 현상을 3 차원으로 나타낼 수 있는 시험시뮬레이터에 사용될 수학적 모델과 수치계산 알고리즘의 개발에 관한 것이다. CPFS 내에서 일어나는 열전도 현상을 나타내는 지배방정식은 주어진 조건들 하에서 포물선형 편미분방정식(Parabolic PDE)으로 나타난다. 문제를 단순화하기 위해 열의 흐름을 두 성분으로 나누었다 즉, 케이블과 평행한 선을 따라서 일어나는 열전도와 벽면과 평행한 평면 위에서 일어나는 열전도로 나누었다. 먼저 선을 따라 일어나는 동적 열전도 현상을 나타내는 PDE를 연속과완화(SOR: Successive Over-Relaxation)를 적용하여 유한한 불연속점들에 대한 연립 상미분방정식(ODE)으로 전환했고, 그 연립방정식은 ODE Solver 를 이용하여 풀 수 있었다. 둘째로, 각 불연속 점에 위치한 평면 위에서 일어나는 열전도를 계산하기 위해서, 유한요소의 합을 근사식으로 이용하여 PDE를 ODE로 전환해서 계산하는 유한요소법(Finite Element Method)이 이용된다. 여기서 시간과 공간의 함수 T(x, y, z, t)인 온도는 각 선의 점들과 각 평면의 요소들에 대해서 일정한 시간간격으로 초기온도와 경계온도를 업데이트하여 계산을 반복한다. 이러한 일련의 계산결과를 바탕으로 CPFS 시스템 내에서의 온도분포의 동적인 변화를 해석한다. 결론적으로 관통하는 케이블이 CPFS 시스템의 온도분포에 매우 중요한 역할을 한다는 것을 알 수 있다. 시뮬레이션 결과는 CPFS 내의 온도분포를 쉽게 이해할 수 있도록 3 차원 그래픽으로 나타냈으며, 상용소프트웨어 FEMLAB 으로 계산한 결과와 비교해서 개발된 모델과 계산 알고리즘의 정당성을 보였다. 맞이하고 있음을 볼 수 있다. 국내광업이 21C 급변하는 산업환경에 적응하여 생존하기 위해서는 각종 첨단산업에서 요구하는 소량 다품종의 원료광물을 적기에 공급 할 수 있는 전문화된 기술력을 하루속히 확보해야 하며, 이를 위해 고품위의 원료광물 확보를 위한 탐사 및 개발을 적극 추진하고 가공기술의 선진화를 위해 선진국과의 기술제휴 등 자원산업 글로벌화 정책이 절실히 요구되고 있음을 알 수 있다. 또한 삶의 질을 향상시키려는 현대인의 가치관에 부합하기 위해서는 각종 소비제품의 원료를 제공하는 광업의 본래 목적 이외에도 자연환경 훼손을 최소화하며 개발 할 수밖에 없는 구조적인 어려움에 직면할 수밖에 없다. 이처럼 국내광업이 안고 있는 여러 가지 난제들을 극복하기 위해서는 업계와 정부가 합심하여 국내광업 육성의 중요성을 재인식하고 새로운 마음가짐으로 관련 정책을 수립 일관성 있게 추진해 나가야 할 것으로 보인다.의 연구 결과를 요약하면 다음과 같다. 첫째, 브랜드 이미지와 서비스 품질과의 관계에서 브랜드이미지는 서비스 품질의 선행변수가 될 수 있음을 증명하였으며 4개 요인의 이미지 중 사풍이미지를 제외한 영업 이미지, 제품 이미지, 마케팅 이미지가 서비스 품질에 영향을 미치고 있음을 알 수 있다. 둘째, 지각된 서비스 품질과 가격 수용성과의 관계에서, 서비스 품질은 최소 가격에 신뢰서비스 요인에서 정의 영향을 미치고 있으나 부가서비스, 환경서비스에서는 역의 영향을 미침을 알수 있고, 최대 가격에 있어서는 욕구서비스 요인은 정의 영향을 미치지만 부가서비스의 경우에는 역의 영향을 미치고 있음을 알 수 있다. 셋째, 서비스품질과 재 방문 의도와의 관계에 있어서 서비스품질은 재 방문 의도에 영향을 미침을 알 수 있다. 따라서 브랜드 이미지는 서비스품질의 선행변수가 될 수 있으며, 서비스품질은 가격 수용성과 재방문 의도에 영향을 미치고 있음을 알 수

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A Study on Aesthetic Characteristics and social communication of Korean Independent Animation (한국 독립애니메이션의 미학적 특성과 사회적 소통방식 연구 - '인디애니페스트' 수상작 중심으로 -)

  • Seo, Soo-jung
    • Cartoon and Animation Studies
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    • s.47
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    • pp.125-148
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    • 2017
  • This paper analyzes Korean aesthetic characteristics of Korean independent animation, which is closely related to artistic and social characteristics, by searching Korean independent animation image for the winner of "Indie AniFest", the only independent animation film festival in Korea. And social communication methods. There are three ways in which Korean Independence Animation shows the way of speaking through award-winning works. The first is a method of expressing feelings, impulses, and desires in a formative way, and a direct and sensuous image as in sign language or sound. In the second method of speaking differently with images, in the third method, It makes the voice of the fringe through the real world of the story sound as a story of reality. Animation is a medium that 'originalizes and communicates meaning' as an image, and has implemented and constructed a new way of speaking, which is different from existing social voices. Nevertheless, it is not easy to find a research that approaches animation from the viewpoint of social and political speech through images. Therefore, this paper is necessary for the balanced development of animation. In addition, this study can contribute to re - examining Korean independent animation from an academic point of view and to discover and evaluate fair value from a wider perspective.

A Study on Property of Light Representation based on CGI(Computer-Generated Imagery) in IBL(Image Based Lighting) (IBL(Image Based Lighting)에서 나타나는 CGI기반 빛 재현의 특성에 관한 연구)

  • Chung, Kue-Hyung;Chung, Jean-Hun
    • Journal of Digital Convergence
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    • v.12 no.7
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    • pp.371-378
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    • 2014
  • We understand the real form with light and it make us to visualize the world. Hence, light have got a great influence on formative arts in many ways from ancient time to now. Invisible and substantial light is described by many representational tools in various way and project the illusion. Projected illusion caused the change in human and general social culture. For such a reason, the representation of light is most important issue without distinction of age, space and genre. Now we are faced with CGI light just same as real light. So we need to study about properties of CGI light representation.

The effect of congruency of parent brand image with self-image, perceived risk, and product knowledge on the attitude towards extended product in fashion brand extension - Focusing on moderating effects - (패션브랜드 확장시 모 브랜드와의 자아이미지 일치성과 지각된 위험, 제품지식이 확장제품의 태도에 미치는 영향 - 조정적 역할을 중심으로 -)

  • Rhee, YoungJu
    • The Research Journal of the Costume Culture
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    • v.23 no.1
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    • pp.63-73
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    • 2015
  • The purpose of this study was to investigate the effect of congruency of parent brand image with self-image, perceived risk, and product knowledge on the attitude towards extended product in fashion brand extension. A survey questionnaire was used to collect data from 170 female college students and collected data were subjected to descriptive analysis and regression analysis using SPSS Window program. The results of this study showed that the congruency of parent brand image with self-image and perceived risk had a positive effect on attitude towards extended product, whereas product knowledge had a negative effect on attitude towards extended product in fashion brand extension. Also, the congruency of parent brand image with self-image had a positive effect on the attitude towards extended product in fashion brand extension with positive moderating effect of perceived risk and negative mediating effect of product knowledge.