• Korean journal of communication and information
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• v.39
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• pp.178-223
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• 2007

The polarization of public opinion by regionalism is one of biggest problems in Korean society. This study attempts to examine the polarization of public opinion between two typical cities representing regionalism and explore the factors influencing on the polarization. The results show that the polarization of public opinion is based on the perceived public opinion rather than the real public opinion. The polarization of public opinion is greater with regional issue than national issue. In general, citizens of Pusan have a conservative bias in estimating other Pusan citizens' opinion and a liberal bias in estimating Gwangju citizens' opinion, whereas citizens of Gwangju have a looking-glass perception in estimating other Gwangju citizens' opinion and a conservative bias in estimating Pusan citizens' opinion. There are no significant differences of the real public opinion and the perceived opinion across three generations. But within each generation, the tendency of public opinion polarization is found between regions and is not shown to change over generations. Regression analyses show that individual's opinion and region are highly predictable variables that explain the perceived public opinion and the perception bias such as false consensus and pluralistic ignorance.

• Phonetics and Speech Sciences
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• v.14 no.4
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• pp.1-10
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• 2022

The Korean polysemic ending '-(eu)lgeol' can has two different meanings, 'guess' and 'regret'. These are expressed by different boundary-tone types: a rising tone for guess, a falling one for regret. Therefore the sentence-final boundary-tone type is the most salient prosodic feature. However, besides tone type, the pitch difference between the final and penultimate syllables of '-(eu)lgeol' can also affect semantic discrimination. To investigate this aspect, we conducted a perception test using two sentences that were morphologically and syntactically identical. These two sentences were spoken using different boundary-tone types by a Korean native speaker. From these two sentences, the experimental stimuli were generated by artificially raising or lowering the pitch of the boundary syllable by 1Qt while fixing the pitch of the penultimate syllable and boundary-tone type. Thirty Korean native speakers participated in three levels of perceptual test, in which they were asked to mark whether the experimental sentences they listened to were perceived as guess or regret. The results revealed that regardless of boundary-tone types, the larger the pitch difference between the final and penultimate syllable in the positive direction, the more likely it is perceived as guess, and the smaller the pitch difference in the negative direction, the more likely it is perceived as regret.

• Proceedings of the Korean Society for Cognitive Science Conference
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• 2000.05a
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• pp.87-92
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• 2000

이 연구에서는 단어를 지각하게 되면 그 단어에 대한 의미가 자동적으로 활성화되고 그림표상까지도 활성화되지만, 그림을 지각하고 난 후에는 의미표상체계는 활성화되지만 단어의 지각적 표상체계는 활성화되지 않는지를 살펴보고자 하였다. 실험 1과 2에서는 지연시간을 달리하여 그림을 지각적으로 처리를 하게 한 후 단어에 대한 점화효과를 보았으며, 실험 3 에서는 그림을 개념주도적 처리를 하게 한 후 단어에 대한 점화효과 및 암묵적 기억과 재인기억을 비교해 보았다. 실험결과 지각적 판단과제에서는 조건간의 아무런 차이가 없었지만, 의미적 판단과제에서는 동일조건과 그림조건에서의 반응시간이 통제조건을 포함한 기타 조건들에서보다 빠른 것으로 나타났다. 이러한 결과는 의미적 표상체계로부터 단어의 지각적 표상체계까지의 상호작용 통로가 존재하지 않으며, 그림자극이 단어자극의 점화효과에 영향을 주는 이유는 동일한 의미적 표상체계의 활성화가 단어자극의 지각적 표상체계까지 확산되기 때문이 아니라, 그림자극에 대한 의미적 표상체계가 활성화되기 때문이라는 점을 시사한다.

• Journal of Distribution Research
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• v.8 no.2
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• pp.21-39
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• 2003

The objective of this study is examining regional differentiation of private brand customer. Factors found to influence private brand purchase intention included familiarity with private brand, perceived value, store loyalty, perceived risk, perceived quality variation between national and private brand products. For testing the research model, data were collected in Seoul and Busan. The hypothetical paths included in model are supported. There are regional differentiations in 1) negative relation of perceived quality variation and perceived value, 2) positive relation of familiarity and purchase intention, and 3) positive relation of store royalty and purchase intention.

• Korean Journal of Cognitive Science
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• v.16 no.3
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• pp.199-211
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• 2005

Using a psychometric paradigm, risk perception of 30 hazards was investigated for three social groups-college students, experts of technologies, and employees of environmental organizations. The aim of this study was to examine psychological dimensions of risk perception, namely, to replicate the psychological dimensions - dread and knowledge -, which Slovic et al(1978; 1984; 1987) found and to forker explore discrepancies between societal groups. The results confirmed the same psychological dimensions Slovic et al have found. However, there are a number of significant differences in perceived risk such as perceived social benefits and other risk characteristics between three groups that suggest differences in ecological attitudes. The results were compared with those of Slovic et af and the nature of differences in risk perception among three groups were discussed.

• Journal of the Korea Convergence Society
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• v.13 no.4
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• pp.421-432
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• 2022

The purpose of this study was to analyze whether there are country differences in the intention to use Welfare Technology among older adults. Based on Technology Acceptance Model and Structural Equation Model, we surveyed total 334 older adults aged 65 and over living in Korea and the U.S. and analyzed the path differences between the perceived ease of use, perceived usefulness, attitude toward use, and intention to use of Welfare Technology between two countries. Results showed that the effect of 'perceived usefulness' on 'attitude toward use' was the highest in Korea at 0.74 (p<0.001), and 'Perceived ease of use' in 'Perceived Usefulness' in the United States at 0.75(p<0.001), with the differences being statistically significant. Findings indicate that 'Long-term Orientation' may explain the differences between the two countries. Practical and policy implications are presented in conclusion.

• The Korean Journal of Franchise Management
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• v.1 no.1
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• pp.1-17
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• 2010

This study aims to analyze the relationship between the expectation of franchisees to their franchisers before contracting and perceived performance after actually operation. The analysis data was collected from 789 franchisees located in Seoul and Gyeonggi-do of South Korea. The findings are as followings: first, the gap between expectation of franchisees and perceived performance was negative and it becomes an necessary for franchise managers to manage the expectation of franchisees by using various effective marketing strategies. Second, the gaps were different among different franchise industrial classifications and the gap in the food-service industry is the largest.

• Journal of Broadcast Engineering
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• v.19 no.1
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• pp.44-55
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• 2014

The goal of 3D stereoscopy is not only to maximize positive experiences (such as sense of realism) by adding depth information to 2D video but to also minimize negative experiences (such as fatigue). This study examines the impact of different depth levels induced by adjusting 3D camera convergences on positive and negative experiences and finds an optimal parameter for viewers. The results show that there are significant differences among depth levels on spatial involvement, realistic immersion, presence, depth perception, screen transmission, materiality, shape perception, spatial extension and display perception. There are also significant differences for fatigue and unnaturalness. This study suggests that reducing the camera convergence angle of an object by $0.17^{\circ}$ behind the object is the optimal parameter in a 3D stereoscopic setting.

• Journal of Digital Convergence
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• v.12 no.10
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• pp.353-361
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• 2014

This study was confirmed nurse's traditional, social, professional and personal image of the dimensional perception of the difference between the majors and non-majors students exist? and Reflected on the role of the media image of nurses are there differences in perception? and Nurses and nurse related information, and information on contacting the media and contacted the media image of the existing research results and is there a difference? For the purpose, we survey the nursing majors and non-majors students. The results follows. First, the traditional nurses, social, professional and personal image perception gap is high. Second, the media reflected the image of the nurse in charge of the secondary role of a doctor about the image is high. Third, the nurse contacted the media about the TV is very high. The results of this study have implications to enable communication between patients and nurses agree that will provide evidence. In particular, the nurses through the use of media(PPL and Publicity strategy) suggest ways to improve the image.

• Korean Journal of Cognitive Science
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• v.25 no.3
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• pp.189-210
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• 2014

The present study investigated the perceptual span(or the span of effective vision) of junior-high school students during reading Korean, using the material and the moving-window display change technique used in Choi & Koh(2009). The 8 different window sizes were used in the experiment. They were 3, 5, 7, 9, 11, 13, 15 characters in size and the whole line. Reading rate, number of fixation, saccadic distance, fixation duration were compared between each window-size condition and the whole line condition. Considering the pattern of eye-movement measures above, the size of the perceptual span of junior-high school students in Korean reading may be estimated to be 9 characters, that is 4 characters to the right and 1 characters to the left of the fixation.