• Journal of Service Research and Studies
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• v.9 no.2
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• pp.17-29
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• 2019

So far, there has been a lot of research on CSR, however, not much on the relationship between environmental CSR and corporate reputation and authenticity, The purpose of this study is to empirically examine the relation between Environmental CSR, Trust and Corporate Reputation as well as a moderating role of Authenticity between Environmental CSR and Trust. To achieve the purpose of the study, the hypothesis was established based on prior research and theoretical background regarding environmental CSR, trust, corporate reputation, and authenticity. Samples of this study were collected from 479 general consumers respondents across the country and analyzed based on quantative datas using the SPSS and AMOS statistical models. We find that First, Environmental CSR is positively related with both corporate reputation and trust. Secondly, we find that trust play a mediating role in the relationship between environmental CSR and Corporate Reputation, Thirdly, we also find that Authenticity does not moderate the enfluence relationship between environmental CSR and trust. The study will contribute to both CSR research and marketing strategy.

• 한국벤처창업학회:학술대회논문집
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• 2016.04a
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• pp.154-156
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• 2016

이 연구의 목적은 소비자의 구매의도를 자극하고, 판매를 촉진시켜주는 구매시점광고(POP Ad: Point Of Purchase Advertising)의 소매판매 유통점 활용영역에서 정보전달형태 변화에 따른 광고효과 차이가 있는지를 연구하는데 있다. 연구의 배경과 방법은 통상의 구매시점광고가 정보전달 방법에 있어서 소비자 구매활동 장소 내 외에서 단순 비치, 설치된 상태로서 기능과 역할을 수행하고 있음을 착안, 광고소구형태를 시각, 청각 그리고 인적판매원이 관여된 혼합(시각, 청각)형으로 분류하여 정보를 전달 한 후 소비자의 태도 및 매출 비교를 위해 실증적 실험을 했다. 본 연구의 핵심 가설은 '인적판매원이 개입된 혼합형(시각, 청각) 구매시점광고가 소비자 태도(신뢰도/호감도/구매의도) 및 매출( + / -)영향도가 더욱 높게 나타날 것이다'이다. 이는 소비자에게 시각, 청각이 동시에 전달되는 혼합소구유형은 정보전달력이 우수하고, 광고 효과성이 높을 것이다를 검증하기 위한 것이다. 본격 연구 전에 실시한 1차 사전적 실증 실험결과 소비자가 지각하는 관점에 따라 시각형(광고의 정보내용을 인쇄물로 제공), 청각형(광고의 정보내용을 소리전달형태로 제공), 시각, 청각 혼합형(인적판매원이 시각형 정보를 활용 광고내용을 직접 전달)분류한 3가지 유형간 정보전달 효과의 차이는 없는 것으로 나왔다. 하지만, 본 연구는 생계형 소매유통 창업현장에서 활동하고 있는 소상공인들이 구매시점광고를 광고의 활용측면에서 능동형 마케팅 활동 도구로 사용할 수 있는지에 대한 실증적 사례 분석을 했다는 것에 의의를 두고자 한다. 업종별 차이는 있지만 대부분의 소상공인들의 마케팅 환경은 열악하다. 마케팅 전담 인력의 부재, 마케팅 지식의 부족, 전방위적 마케팅 전개 시간의 한계 등으로 인해 체계적으로 마케팅활동을 펼 칠 수 없는게 현실이다. 이에 현장 활용성이 높은 효율적이고 효과적인 구매시점광고의 광고정보전달 연구 및 개발이 요구된다고 보며, 이에 관한 지속적인 후행적 연구와 노력이 필요하다고 사료된다.

• The Journal of the Korea Contents Association
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• v.13 no.10
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• pp.604-614
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• 2013

In this study, a short-term activity program during vacation mainly consisted of creative drama and mindfulness was held in order to increase elementary school students' positive psychology and its effects were verified. Effects of the program were verified by means of quantitative and qualitative analysis and the results were as follows; First, most students participated in this program because their parents wanted them to instead of them wanting it voluntarily. Second, it was appeared that their self-esteem and happiness level increased significantly and their stress and depression level decreased after participating in the program. Third, approximately 65~70% students stated that it was fun, helpful, educative, and would like to recommend to other friends. Also, they reported on the perception of positive emotions and acquisition of empirical knowledge. Based on these results, implications and suggestions were discussed in this study.

• The Journal of the Korea Contents Association
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• v.9 no.9
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• pp.151-162
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• 2009

As the aging population has increased, the silver generation is getting to account for the considerable percent of economic activities and becomes the main body of production and consumption. Although the economic activity of silver generation is increased, the development of silver contents for the leisure activities is still not revitalized. The serious silver contents and the easy-to-use interface are very important because the silver generation is relatively weaker than young people in perception, studying, and exercise, and is fragile in mobility and vitality. This paper suggests methods to develop sensory bicycle, gate ball, and mole game contents haying lower body exercise effects for the silver generation to utilize leisure and maintain health. Along with fun as games, functional design factors suitable to the cognitive ability and bodily activity ability of the silver generation were considered and through sensory intefaces that are easy for the silver generation to use and customized progressing methods complying with individual characteristics, it was attempted to induce continued interests and lower body exercise effects.

• The Journal of the Convergence on Culture Technology
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• v.9 no.6
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• pp.461-469
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• 2023

We attempted to identify the mediating effect of self-efficacy on the relationship between health perception, social support, and health promotion behaviors among university students and to provide basic data to improve health promotion behaviors. Data were collected using a structured questionnaire from a sample of 173 university students in City C. Health promotion behaviors according to general characteristics were found to have statistically significant differences in gender(t=3.892, p<.001) and major satisfaction(F=5.867, p=.003) .There was no statistically significant difference in age, grade, major field, hospitalization or surgery experience in the last three years, and economic activity. Health promotion behavior was positively correlated with health perception (r=.439, p<.001), social support (r=.532, p<.001), and self-efficacy (r=.533, p<.001) and was statistically significant. It was found that self-efficacy had a partial mediating effect (Z=3.964, p<.001) on the effect of health perception on health promotion behavior, and self-efficacy had a partial mediating effect (Z=4.24, p<.001) on the effect of social support on health promotion behavior. Therefore, it is necessary to identify the factors affecting health support, social support, and self-efficacy among college students and prepare intervention measures to improve health promotion behavior.

• Journal of the Korean Academy of Child and Adolescent Psychiatry
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• v.9 no.2
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• pp.174-179
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• 1998

Objective：Present study investigated the relationship between mothers' self-perception and perception of children's problems. Method：Subjects were 63 children, mothers, who visited child & adolescent psychiatric clinic. Their mothers completed Minnesota Mulpiphasic Personality Inventory(MMPI) & Korean Personality Inventory for Children(KPI-C). Correlation between validity scales of mothers' MMPI and validity scales of KPI-C was analysed, and then we divided subjects into two group(High & Low Group) according to the MMPI validity scales, and compared KPI-C's validity scales by student t-test. Result：There were significant positive correlation(r=.30) between K scale of MMPI and L scale of KPI-C, significant negative correlation(r=-.32) F scale of MMPI and L scale of KPI-C. The Means of T scores did show significant difference according to MMPI F, K scales in KPI-C L scale, to MMPI L scale in KPI-C F scale. Conclusion：These results indicated that defensive mothers tend to perceive her child's problems more defensively. However mothers who exaggerate their problem more severely, do not exaggerate their children's problem. Therefore, these result suggested that we should be careful not to underestimate children's problem whose mother elevated in K scale of MMPI.

• International Commerce and Information Review
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• v.17 no.2
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• pp.41-65
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• 2015

Online firms collect consumers' private information, which serves as a valuable database for marketing activities. In order to encourage consumers to provide their private information, online firms offer high quality websites for consumers who provide private information. However, identity theft, phishing, and pharming, become critical social issues, consumers started to avoid providing their private information to online firms. Thus, consumers often provide false or limited information, which lacks value for practical use for the online firms. The main issue raised in this study is to discuss how online marketing activities has influence on consumers attitude and information providing behavior. From the result, this paper found that websites reputation had greatest impact on willingness of providing information. Also this study revealed that unauthorized use is the key factor for increasing distrust and avoidance of providing information.

• Journal of the Korea Convergence Society
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• v.8 no.10
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• pp.95-104
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• 2017

The purpose of this convergence study is to understand the knowledge of cervical cancer and its prevention of cervical cancer in unmarried women. 216 women were collected through self-report questionnaires and analyzed by SPSS program. In result, human papilomavirus vaccination was performed in 33.9%, pap test was performed in 7.9%. The human papilomavirus vaccination and pap test group were 6.7% and human papilomavirus vaccination or pap test group were 28.5%. According to the cervical cancer prevention activities, several differences were detected in the family history of cervical cancer, subjective norms of cervical cancer prevention, perceived behavioral control, and behavioral intention. Therefore, it is important to increase susceptibility of the prevention of cervical cancer in unmarried women, and it is important for the health professionals to perform the most meaningful support system preventing cervical cancer in unmarried women. In addition, various policies should be actively promoted that unmarried women participate in the prevention of cervical cancer actively.

• Journal of Intelligence and Information Systems
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• v.29 no.4
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• pp.395-413
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• 2023

This research studied the effect of customer experience characteristics in offline home appliance stores on perceived value and revisit intention. Among the offline distribution of home appliances with more than 100 stores nationwide, two home appliance retailers (HiMart, E-Land), three hypermarkets (E-Mart, Homeplus, Lotte Hi-Mart), and two home appliance stores (LG Best Shop, Samsung Digital Plaza) were selected, and a survey was conducted on men and women in their 20s or older in Seoul, Gyeonggi, and Incheon who had visited and purchased the home appliance store within the last 6 months. As a result of the survey, a statistical analysis was conducted on a total of 330 samples using the PLS (Partial Least Squares) structural equation model and SPSS statistical package. Through this study, the following research results can be obtained. First, educational experience, deviant experience, and aesthetic experience had a positive (+) effect on the functional value. However, entertainment experience did not affect functional value. Second, educational experience, deviant experience, and aesthetic experience all had a positive (+) effect on emotional value. Third, both functional and sensory values had a positive (+) effect on the revisit intention. Fourth, it was confirmed that brand loyalty had no moderating effect between functional value and sensory value revisit intention. The results of this study show the structural relationship between customer experience characteristics, perceived value (functional value, sensory value), and revisit intention. This result provides guidelines on what activities home appliance offline stores should do at a time when online channels threaten the survival of offline channels.

• Korean Security Journal
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• no.46
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• pp.87-112
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• 2016

The purpose of this study was to investigate the influence of perceived autonomy support on intrinsic motivation and passion for major students of security martial arts. The subjects were selected 317 people to security martial arts majors universities in the metropolitan area extraction using a convenience sample. AS autonomy support, intrinsic motivation, and passion by research tools construct validity were utilized for statistical verification. Data were analyzed through descriptive statistics, frequency analysis, exploratory factors analysis, reliability analysis, correlation analysis using the SPSS 21.0 and confirmatory factors analysis and structural equation modeling(SEM) using AMOS 21.0. The results of this study were as follows. First, autonomy support of major students for security martial arts had a positive impact on intrinsic motivation. Second, autonomy support of major students for security martial arts had a positive impact on harmonious passion. Third, autonomy support of major students for security martial arts had a impact on obsessive passion. Forth, intrinsic motivation of major students for security martial arts had a positive impact on harmonious passion. Fifth, intrinsic motivation of major students for security martial arts had a negative impact on obsessive passion. The results of structural equation modeling showed that intrinsic motivation partially mediated the relationship between autonomy support and harmonious passion. And the relationships between autonomy support and obsessive passion were completely mediated by the intrinsic motivation.