• Korea Journal of Hospital Management
• /
• v.27 no.2
• /
• pp.1-15
• /
• 2022

Purposes: The purpose of this study is to examine the effects of health service quality and perceived risks of Korean hospitals on the satisfaction and revisit of Kazakhstan's customers. Among two classified groups: health service providers and health service receivers, this study aims to identify the effects of health service receivers in Kazakhstan's health service quality and perceived risks on customer satisfaction. Methodology: Hypotheses were developed upon the explanations on health service quality, perceived risks, customer satisfaction, and revisit, advanced by prior literature. A survey was conducted on the effects of health service receivers in Kazakhstan's health service quality and perceived risks on customer satisfaction and revisit. The proposed hypotheses were confirmed by examining validity and reliability of the collected data, followed by regression analysis. Findings: First, the five dimensions: reliability, responsiveness, assurance, empathy, and tangibles showed a positive correlation between the impacts of health service quality and customer satisfaction of Korean hospitals. Second, the physical risk, social risk, time-loss risk showed a negative correlation. Lastly, the relation between customer satisfaction and revisit showed a positive correlation. Practical Implication: Health service quality and perceived risks were identified to impose significant effects on Kazakhstan customers. The identified results suggest that Korean hospitals should implement management strategies based on the customers' satisfaction factor.

• Asia Marketing Journal
• /
• v.5 no.4
• /
• pp.31-47
• /
• 2003

소비자의 집단 구성원에 대한 자아지각은 소비자 의사결정에 어떠한 영향을 미칠까? 집단소비자 상호간에 영향을 미치는 의사결정 상황이나 소비자 개인적 의사결정상황 등 의사결정 상황에 따라 다르게 영향을 미칠까? 본 연구는 소비자가 집단의식을 인식할 때 개인적 차원과 집단적 차원에서 행해지는 의사결정이 어떻게 이루어지는지를 검증하고, 이때, 소비자의 위험회피성향에 따라 소비자 의사결정이 어떻게 조절되는가를 2 가지 실험을 통해 밝히고자 하였다. 미국 오레곤 주립대학교의 아시아계 학생들을 대상으로 2 가지 실험을 실시한 결과, 집단의식을 지각한 소비자는 집단관련 의사결정은 물론 개인관련 의사결정에서도 긍정적 영향을 미치는 것으로 나타났다. 그러나, 위험회피성향의 조절효과에 대한 실험결과는 집단의식을 지각한 소비자와 집단의식을 지각하지 않는 개인적 소비자 모두 처벌에 관한 상황에서 형평성 선호와 협상적 대안을 선택하는 것으로 나타나 집단의식지각의 의사결정에 대한 위험회피성향의 조절효과는 부분적으로 나타났다.

• Culinary science and hospitality research
• /
• v.23 no.2
• /
• pp.189-202
• /
• 2017

The purpose of the study is to investigate the effects of information search for Korean food brand on perceived risk and preference. To achieve this goal, using 10 exemplary restaurants appointed as Korean food brands in Seoul, a questionnaire survey was used to collect data through interview. Using the SPSS 21.0. total 296 responses were analyzed to test the relationship among variables. The findings are as follows. First, information search for Korean food brand showed that all external search, internal search and direct experience had a positive effect on preference. Second, there was no difference between information search for Korean food brand, risk perception and preference according to gender, but there was a significant difference between information search for Korean food brand, risk perception, and preference according to their age. Third, indifference moderated the relationship between external and internal information search and Korean food preference. Fourth, maladjustment moderated the relationship between external information and direct experience for Korean food preference.

• Korean Journal of Cognitive Science
• /
• v.23 no.2
• /
• pp.205-224
• /
• 2012

How would people who buy an insurance policy respond to a low probability risk with a high future cost? Presented with a scenario describing a low probability accident of a chemical plant, participants in four experiments were asked to rate their perception of the risk and also their intention to buy an insurance of a given premium, an insurance, or a ratio insurance. Participants differently responded only to ratio insurance when rating their perception of risk, not to either premium or insurance. The pattern of results in four experiments converged to the conclusion that ratio insurance, an ecologically valid cue, makes people sensitive to the level of risk expressed in low probabilities of an accident. Our results were consistent with the prediction generated by the ecological cue hypothesis which empathizes the importance of frequency over probability in risk perception (Gigerenzer, 2000).

• The Journal of the Korea Contents Association
• /
• v.11 no.6
• /
• pp.385-396
• /
• 2011

Internet web pages can be classified by three major types such as texts only, images with texts and videos with texts. The purpose of this paper is to analyze how customers recognize and respond perspective of perceived risk and media richness with regard to design patterns of internet web pages. Additionally, we will examine the extent to which aforementioned factors affect customer satisfaction. Analyses with perceived risks revealed that customers feel less personal risks including performance, psychology and time/convenience when used web pages of text-images and text-videos, compared to text only based web pages. However, customers feel that web pages consisting of image-text or video-text have higher points in terms of symbolism and social presence in media richness, compared to text only based web pages. Finally, we showed that personal risk and text-based Web page negatively affect but symbolism and social presence positively impact on customer satisfaction. Therefore, this study suggests a clue that why video-based Web content did not grow different from many people's expectation.

• Journal of Digital Convergence
• /
• v.8 no.3
• /
• pp.49-62
• /
• 2010

The purpose of this study is to confirm how perception of user to e-government have an effect on the intention to use. Field research method using questionnaires was employed to investigate the effects between the variables. Findings of the study can be summarized as follows. Perceived information security and usefulness have a positive effect on trust to e-government. And perceived risk have a negative effect on trust. And only perceived usefulness have a positive effect on the intention to use significantly.

• Journal of Digital Convergence
• /
• v.15 no.12
• /
• pp.239-253
• /
• 2017

This study investigates to investigate the factors that influence user resistance of mobile payment services. We suggested individual and technical characteristics of mobile payment services as factors influencing perceived risk and user resistance. In addition, we suggested negative security recognition as moderating variable. To test the proposed hypotheses, we collected 349 survey responses from the users of mobile payment services and conducted structural equation modeling with SmartPLS2.0. The results show that, first, negative social influence, risk aversion and distrust in existing services had an effect on the perceived risk. Second, the pace of change and vulnerability had an effect on the perceived risk. Third, perceived risk affected the user resistance while negative security recognition is related to the relationship between perceived risk and user resistance.

• Journal of Navigation and Port Research
• /
• v.36 no.3
• /
• pp.261-271
• /
• 2012

The purpose of the present study is to empirically examine factors that affect the information security awareness and perceived information security risk of employees of port companies. In particular, in order to identify factors that affect the perceived information security risks, we investigated the relation of assets, threats, and vulnerabilities to it, using the risk analysis methodology. With A total of 252 valid questionnaires, we also performed the structural equation modeling analysis using AMOS. It was found that first, there was no meaningful relationship between the information assets and the perceived information security risk in the case of employees of port companies. Second, threats and vulnerabilities turned out to have positive influences on the perceived information security risk. Finally, there was a positive relationship not only between the information security awareness and the information security education, but also between the information security awareness and the intention of information security. However, there was no meaningful relationship between the information security concern and the information security awareness.

• Korean Journal of Culture and Social Issue
• /
• v.8 no.1
• /
• pp.61-77
• /
• 2002

This study focuses on drivers' risk perception & construct in risk scene. The measures used were the scores of hazard perception, namely the subjects' evaluation of the degree of risk through the 'Q-sorting' with 30 drivers. The subjects were divided into 3 groups according to their evaluating score, Z-score, road users' hazard(type 1), environmental hazard(type 2), situational hazard(type 3). And ten constructs derived from Q-sorting were compared through 'consensus item analysis'. It suggest that there are different in constructs for risk perception. Then those results are discussed in terms of theoretical and practical implication of traffic safety including accidents analysis and drivers' education.

• The Journal of the Korea Contents Association
• /
• v.15 no.11
• /
• pp.524-533
• /
• 2015

This study aims to prove the value of SNS tourism information by confirming the relation between SNS tourism information and perceived risk and by verifying its influence on the intention to switch tourism destination. The data was collected from 302 tourists. For data analysis, SPSS 18.0 program and AMOS 18.0 were conducted. First, functional characteristics of SNS tourism information have been verified to have no relationship with the tourist's perception of risk, and therefore the functional tourism information is thought to cause individual motive regardless of tourist's perception of risk. Second, aesthetic value and economic benefits of SNS tourism information have been analyzed to reduce perceived risk of tourists. Third, a symbol of SNS Tourism information has proved to be an element that increases the risk perceived by tourists, indicating that various kinds of tourism information provided by other channels including SNS can serve as a momentum to make tourists recognize new risks the other way round as new tourism information is accumulated, which acts as new motivating factor.