• Proceedings of the Korea Institute of Convergence Signal Processing
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• 2003.06a
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• pp.54-57
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• 2003

본 논문에서는 멀티웨이브릿 변환영역에서 통계적 모델과 지각적 동조특성을 이용한 적응적 디지털 워터마킹 기법을 제안한다. 워터마크는 4레벨로 분해된 멀티웨이브릿 변환영역에서 최저주파 영역과 최고주파 대역들을 제외한 중간 및 고주파 영역에, 인간 시각 시스템(human visual model BWS)을 이용한 JND(just noticeable difference) 특성과 NVF(noise visibility function)를 이용한 통계적 특성을 기반으로 정상상태 가우시안 모델과 비정상상태 가우시안 모델에 따라 지각적 동조 특성을 이용하여 적응적으로 삽입된다. 실험 결과 제안한 방법에서 에지나 텍스쳐 영역에 더 강하게 삽입할 수 있었고, 평탄영역에서 보다 적응적으로 은닉할 수 있었으며 정상상태 가우시안 모델에서 지각적 동조특성을 이용한 방법이 더 우수한 비가시성과 강인성을 확인하였다.

• Cartoon and Animation Studies
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• s.19
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• pp.161-181
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• 2010

Human beings experience the outside world through senses and have developed various ways of representation to preserve what they've experienced. The rapid progress of digital technology has opened a new era of representation technology, and furthermore, is functioning as a technology which offers new experiences. The sensory experiences through the sense of sight, which humans depend on more than 70% to perceive the outside world, have been becoming the center of representing the reality as the 3-D graphics technology has been growing, and developing by being grafted onto different areas of study. Various technologies to express the sense of reality, such as the technology to reinforce the virtual reality and to represent it in the reality, computer graphic, TUI technology, and five sensory technologies which apply humans' senses, are making advancement based on humans' visual features and sensory elements. In particular, the 3-D technology to display solidness provides not only representation but also new sensory experiences, and is emerging as the key technology to image contents. However, compared to the development of technology of 3-D graphics, there have been few basic studies on the principles of the sense of vision. Therefore, in this study, the principles and elements to sense videos will be examined. The sensory features of 3-D images to represent the sense of reality will be researched into, especially focusing on the experiential and physiological elements to sense 3-D structures, and the physical and psychological elements to sense shapes, which might be hopefully the basic study for producing 3-D contents.

• Korean journal of communication and information
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• v.32
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• pp.209-245
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• 2006

This study examines primarily the effects of perceived risk and scarcity massage on consumers in CATV homeshopping. For consumers, the perceived risk is the cause of delaying purchase decision in CATV Homeshopping while scarcity message in the Ad facilitate purchasing intention in the CATV homeshopping. And another important characteristic of consumer which exerts impact on the response of consumer to the Ad and the product is the frequency of purchasing experience. Thus the purpose of this study is to test the effect of 3 factors on consumer's response to homeshopping Ad and product: one is perceived risk, another is scarcity message and the third is consumer's difference in purchasing. And these are defined as independent variables. The responses of the consumer, the dependent variables of this test are measured in three dimensions; 1) the purchasing intention of the product, 2) the attitude toward the Ad, and 3) the attitude toward product of the consumer. 110 housewives are sampled and assigned to 4 experimental groups. All the groups first watched a video-taped homeshopping Ad messages, and then filled up their responses on the administered questionnaire. The results of this study shows as follows: 1) Perceived risk has negative effect to consumer response. 2) Scarcity message has positive effect to consumers response. 3) But especially perceived risk has negative effect to high frequency purchasing experience group. 4) Scarcity message has also negative effect to high frequency purchasing experience group. 5) The interaction effect of perceived risk and scarcity message is most prominent to the consumers of high frequent purchasing experience.

• Science of Emotion and Sensibility
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• v.22 no.2
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• pp.37-48
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• 2019

Current research explores the effect of language on the perception of facial emotion as suggested by the psychological construction theory of emotion by using a psychophysical method. In this study, we hypothesize that the perception of facial expression may be influenced if the observer is shown an affective word before he/she judges an expression. Moreover, we suggest that his/her understanding of a facial emotion will be in line with the conceptual context that the word denotes. During the two experiments conducted for this project, a control stimulus or words representing either angry or happy emotions were briefly presented to participants before they were shown a target face. These target faces were randomly selected from seven faces that were gradually morphed to show neutral to angry (in Experiment 1) and neutral to happy (in Experiment 2) expressions. The participants were asked to perform a two-alternative forced choice (2AFC) task to judge the emotion of the target face (i.e., decide whether it is angry or neutral, or happy or neutral). The results of Experiment 1 (when compared with the control condition) showed that words denoting anger decreased the point of subjective equality (PSE) for judging the emotion of the target as anger, whereas words denoting happiness increased the PSE. Experiment 2, in which participants had to judge expressions on a scale from happy to neutral, produced a contrasting pattern of results. The outcomes of this study support the claim of the psychological construction theory of emotion that the perception of facial emotion is an active construction process that may be influenced by information (such as affective words) that provide conceptual context.

• Korean Journal of Cognitive Science
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• v.23 no.2
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• pp.205-224
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• 2012

How would people who buy an insurance policy respond to a low probability risk with a high future cost? Presented with a scenario describing a low probability accident of a chemical plant, participants in four experiments were asked to rate their perception of the risk and also their intention to buy an insurance of a given premium, an insurance, or a ratio insurance. Participants differently responded only to ratio insurance when rating their perception of risk, not to either premium or insurance. The pattern of results in four experiments converged to the conclusion that ratio insurance, an ecologically valid cue, makes people sensitive to the level of risk expressed in low probabilities of an accident. Our results were consistent with the prediction generated by the ecological cue hypothesis which empathizes the importance of frequency over probability in risk perception (Gigerenzer, 2000).

• Archives of design research
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• v.15 no.4
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• pp.243-252
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• 2002

The enlarge the range of internet users require user centered design method what understanding of cognitive faculties about users by different age groups. This study aims at analyzing cognitive faculties about visual information on web interface by different age groups, presenting visual perception cognitive process model as an evaluation model and proposing an effective web interface design guideline, On the basis of analyzing cognitive faculties verified what each detail property of visual perception cognitive process model as form, color, space, movement and physiological, physical cognitive faculties had have individual cognitive faculties. As the result visual perception cognitive process model suggested in this study can be used as an evaluation model of web interface and users' cognitive faculties analyzed in visual perception measurement by different age groups can be applied as a web interface design guideline. In addition, this study has a meaning in that it makes a chance to extend a web designer's roles and establish a direction of future research by usability of different age groups.

• Journal of Broadcast Engineering
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• v.19 no.4
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• pp.478-490
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• 2014

In order to make 3-D display technique a better tool to provide viewers with realistic stereoscopic experience, various researches have been done in the many relevant fields. This psychophysical study was designed to investigate whether there was any difference in the perceptual processing between a dominant and non-dominant eye when a 3-D cue was provided exclusively to only one eye. We measured the reaction time for detecting a depth change by providing the viewer's each eyes with differential 3-D stimuli, which have systematical patterns. We obtained that there was a consistent 3-D perceptual performance when the 3-D cue was provided to the viewers' left eye regardless of their eye dominance. The result suggests that it might be a better technique to arrange the camera for left eye to carry 3-D cues to get the viewer's consistent 3-D perception.

• Journal of Distribution Research
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• v.15 no.2
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• pp.101-122
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• 2010

In this study, it is explored whether positive and negative emotions affected hedonic and utilitarian values experienced while shopping apparel in the Internet. In addition, the effect of hedonic and utilitarian shopping values on store approach behaviors was explored. For this study, Babin and Attaway's research model that was used for off-line shopping malls was adopted to investigate the relationships among research variables. Data obtained through experiments with 278 female college students were submitted for an analysis. Exploratory and confirmatory factor analysis and structural equation modeling with AMOS 6.0 were used to analyze data. Based on the model test, negative emotions negatively affected hedonic and utilitarian shopping value perception while positive emotions positively affected hedonic and utilitarian shopping value perception for the Internet apparel shopping site. Hedonic and utilitarian shopping values positively influenced attitude toward the Internet shopping site while only utilitarian shopping value affected revisiting Internet apparel shopping site. Managerial and academic implications were generated based on results.

• Journal of the Korean Home Economics Association
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• v.47 no.5
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• pp.23-34
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• 2009

The purpose of this study was to e${\times}$amine the effect of visual imagery stimulated by product information on consumer responses in online shopping conte${\times}$ts. Dual coding theory provided the theoretical framework of the study. The proposed model of the study was e${\times}$amined by conducting an e${\times}$periment using mock apparel websites with a between-subject factorial design: [2 (pictorial information: detailed views vs. no detailed views) ${\times}$ 2 (verbal information: detailed descriptions vs. abstract descriptions)]. A total of 439 female college students participated in the e${\times}$periment, and 433 responses were ultimately used to test the hypotheses. The findings from the results revealed: (1) the main effects of the pictorial and verbal information on visual imagery, and (2) positive relationships between (a) visual imagery and mood, (b) visual imagery and perceived product quality, (c) mood and perceived product quality, and (d) perceived quality and purchase intentions.

• Korean Journal of Cognitive Science
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• v.16 no.3
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• pp.175-188
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• 2005

Recently, Li, Brenner, Cornelissen and Kim (2002) reported that 2D shape perception during pursuit eye movement just reflected the retinal image, and this result implies that the visual system ignored the extra-retinal information. In reality, however, we usually do not experience the perceptual distottion of 2D shape during pursuit eye movement. One Possibility is that the visual system night exploit the fact that the relative location between objects on retinal image is constantly maintained even during pursuit eye movement. The present research examined this possibility. Interestingly, perceptual distortion of 2D shape was observed even in the presence of reference, however, the amount of distortion decreased compared to when the reference does not exist. The distance between the reference and the target affected the perceptual distortion. These results imply that reference information is used in 2D shape perception during pursuit eye movement but it cannot completely explain the stable and accurate representation of 2D shape perception during pursuit eye movement.