• Journal of Digital Convergence
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• v.16 no.3
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• pp.237-247
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• 2018

In this paper, a research model was designed to investigate the factors influencing the intention to the crowdfunding participator of China. The research model includes the platform factors, investor factors, and social factors, perceived ease of use, perceived usefulness and funding participants' intention. In this research, the data was collected by online survey, and in final analysis, 439 participators' questionnaires were used. The empirical paper proves research hypothesis by using SPSS 23.0. The results of the study are as follows: the crowdfunding platform factors, social factors and the participants' individual factors partially give positive effects to perceived ease of use and perceived usefulness; perceived ease of use gives positive effects to perceived usefulness. In addition, perceived ease of use and perceived usefulness have positive effects to participational intention. This paper provides a useful scheme for the better operation and promotion of crowdfunding. In the future, a comparative study of different types of crowdfunding is needed.

• The Journal of the Korea Contents Association
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• v.16 no.2
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• pp.566-579
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• 2016

The purpose of this study was to analyze mediating effect of resilience and daily spiritual experiences in the relationship of stress situations and subjective well-being of Christian college students. The subjects of this study were 157 Christian college students in a certain University which is located in Seoul, and mediating effect were analyzed through structural equation model. As a result of the analysis, first, there was a significant negative correlation between perceived stress and subject well-being. Second, resilience and spiritual experience had a full mediating effect on the relationship of perceived stress and subjective well-being. Third, in the relationship of perceived stress and subjective well-being, indirect effect through resilience has a greater mediating effect than spiritual daily experience. Implications of these results were concluded that spiritual daily experience of Christian college students is a significant variable in terms of stress and happiness. Apart from spiritual experience, however, resilience also could be a very important variable that mediates stress and happiness for Christian college students. In addition, suggestions for future research were discussed.

• The Korean Journal of Franchise Management
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• v.1 no.1
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• pp.1-17
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• 2010

This study aims to analyze the relationship between the expectation of franchisees to their franchisers before contracting and perceived performance after actually operation. The analysis data was collected from 789 franchisees located in Seoul and Gyeonggi-do of South Korea. The findings are as followings: first, the gap between expectation of franchisees and perceived performance was negative and it becomes an necessary for franchise managers to manage the expectation of franchisees by using various effective marketing strategies. Second, the gaps were different among different franchise industrial classifications and the gap in the food-service industry is the largest.

• Industry Promotion Research
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• v.9 no.2
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• pp.1-12
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• 2024

This study examines the role of Environment, Social, and Governance (ESG) activity recognition on job satisfaction, prosocial activities, and job performance among customer representatives working in call center environments. After gathering data from 264 call center workers in major South Korean insurance companies, the analysis w as performed using SmartPLS 4.0. This study's findings reveal that employee recognition of ESG activities significantly enhanced job satisfaction. The impact of ESG activity recognition on prosocial behavior was positive but relatively weak. Job satisfaction influences both prosocial behavior and the job performance of employees. Finally, prosocial behavior positively influences job performance. The most significant finding is that employees' recognition of companies' ESG management practices serves as a job resource. This recognition enhances employees' attitudes, behavior, and performance, signaling the potential benefits of informing employees about corporations' ethical behaviors.

• Journal of Families and Better Life
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• v.12 no.2
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• pp.16-25
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• 1994

본 연구는 청소년기 자녀들이 의사소통 만족을 어떻게 지각하고 있는지를 실증적으로 살펴보고자 하였다. 연구의 결과 첫째, 가족응집성과 적응성 의사소통 변인은 자녀성별, 어머니 연령, 교육수준 등에 의하여 영향을 받았으나, 의사소통 만족도는 어머니 연령, 가족형태에 의하여 영향을 받았다. 둘째, 가족응집성과 적응성이 높을수록 의사소통 만족도는 높게 나타났다. 이는 청소년 가족의 정서적 유대감과 변화 대처능력은 어머니와의 의사소통 만족과 관련이 깊은 것을 보여준다. 세째, 어머니와 청소년 자녀간의 의사소통 만족도에 큰 영향력을 미치는 것은 부정적인 대화로 나타나, 긍정적인 대화를 이끌수 있는 어머니의 역할이 강조된다.

• Journal of Global Scholars of Marketing Science
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• v.18 no.4
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• pp.217-244
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• 2008

Consumers' overall satisfaction on a specific library use is inferred to be primarily accrued from their performance perception and use satisfaction on the library information service system as recent information technology is being rapidly improved and more libraries are being equipped with advanced information technologies. However, prior research has been conducted only on general library service quality and visitors' satisfaction, leaving the important aspects of visitors' library use and information performance perception. Thus, the objectives of this research are to examine the effect of library use patterns such as general visit for book reading and more professional information search, coupled with service quality, on the library users' performance perception on the information system that in turn, affects library use satisfaction on the same information system. More specifically, this study examines whether library visitors perceive differenltly the information system performance according to their library use patterns such that professional library users may have less positive on information system service due to their higher expectation or more positive perception on it due to variety of information uses and positive judgment on advanced information system. Next, three dimensions of service quality, consisting of interaction, outcome, and physical evidence quality in visitors' library use situations, are hypothesized to affect performance perception on library information system. Thirdly, the performance perception on library information system is hypothesized to influence the system use satisfaction while these two constructs are to affect visitors' overall satisfaction. we develop the following research model in accordance with the above theoretical reasoning. All variables used in this study(General Use Patterns, Professional Use Patterns, Interaction Quality, Outcome Quality, Physical Evidence Quality, Information Performance Perception, Information Use Satisfaction, Overall Satisfaction) were defined operationally based on the underlying prior studies. A survey was conducted with prepared questionnaires to about 400 visitors of a specific university library. Among them, 353 proper questionnaires were finally used for the analyses. Two-step approach was used to test the hypotheses. First, confirmatory factor analysis was conducted to guarantee the validity and reliability of variables. The results showed that all variables had not only convergent and discriminant validity, but also reliability. Then, research model was examined with a structural equation using LISREL 8.30 version. The fitness of the research model was found to be within the acceptable level. The findings of this study are as follows. The professional library use pattern was found to affect the users' performance perception on the library information system while the general library use pattern was not. Second, three dimensions of service quality (interaction, outcome, physical evidence) were found to influence the information system performance respectively while none of them was not to information use satisfaction. Third, library users' performance perception on the information system operation was found to affect the information system use satisfaction, both of which also influence users' overall satisfaction of the library. The findings of this study suggest that contemporary libraries strengthen their advanced information system operation in a way of user orientation and more importantly maximize their visitors' utilization of information system, accompanying proper material and various program development. This study conceptualized the new constructs of library users' performance perception on the information system and information use satisfaction which could better explain library users' overall satisfaction. Thus, furture study related with library service could utilize the constructs of information system performance and satisfaction as well as the variety of library use patterns in the users' viewpoints.

• Management & Information Systems Review
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• v.30 no.4
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• pp.117-146
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• 2011

The objective of this study is to investigate factors influencing user's intention to use by expanding TAM(Technology Acceptance Model). Based on this model, this study developed a comprehensive model and user's motivation factors such as extrinsic and intrinsic motivation to describe their intention to accept WCDMA service. For this purpose those who have subscribed to and use the current mobile communication service - all of whom were 13 to 49 years old living in Seoul or other large cities - were surveyed. Structural equation model was conducted to identify and validate the relationship of overall variables relating to mobile service acceptance. The analysis results indicate that intrinsic motivations in mobile service acceptance process have significant impacts on perceived usefulness and perceived ease to use. The results of this study also proposed the way to boost mobile service user's extrinsic and intrinsic motivation for coming up with strategies on how to improve effectiveness of communication and marketing. Future directions and limitations are also discussed.

• The Journal of the Korea Contents Association
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• v.21 no.10
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• pp.204-216
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• 2021

This study empirically analyzed factors affecting consumers' intention to use metaverse by applying the extended technology acceptance model. In other words, the factors affecting the intention to use the metaverse were set as content quality, perceived enjoyment, social influence, self-efficacy, and investigated from the perspective of the expanded technology acceptance model. For this end, a survey was conducted on 296 university students in Seoul, and the collected data from 267 students were analyzed using SPSS 25.0 and AMOS 23.0. As a result, it was found that perceived usefulness and perceived ease of use, which are the antecedent variables of the extended technology acceptance model, affect the intention to use the metaverse, and perceived ease of use has an effect on perceived usefulness. Content quality and perceived enjoyment had an effect on perceived usefulness, perceived ease of use and intention to use metaverse. Social influence was found to affect perceived usefulness and intention to use metaverse. Also, self-efficacy was found to affect perceived ease of use and intention to use metaverse.

• Information Systems Review
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• v.24 no.2
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• pp.67-88
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• 2022

This study proposed a research model that can explain the usage intentions of users and non-users by considering the performance aspects of personal mobility and external environmental factors based on the SOR (Stimulus-Organism-Response) model, A survey was conducted targeting domestic users and non-users, and research models and hypotheses were verified through Partial Least Square (PLS) and Artificial Neural Network (ANN). As a result of the analysis, it was confirmed that the users' perceived satisfaction and perceived trust had a positive effect on their intention to use, and that perceived risk and environmental value had a significant relationship with perceived satisfaction and perceived trust. For non-users, it was found that there was a positive correlation between perceived satisfaction and intention to use, and it was verified that perceived risk and environmental value, like users, were significant antecedents of perceived satisfaction and perceived trust. Among the remaining variables, the perceived mobility of users and the perceived ease of use of non-users were respectively presented as important influencing factors on perceived satisfaction.

• The Journal of the Korea Contents Association
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• v.20 no.6
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• pp.367-380
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• 2020

360 product photography is one of the realistic media technologies that can observe subjects from various angles as one of the real-world VR production methods. This study examined the effect of 360 product photography on the intention to Continuous Use through the technology acceptance model. The results of the online survey showed that informative, which is the characteristic of 360 product photography, affects both ease of use and perceived usefulness, while reliability and entertainingness affect only perceived usefulness. Internal innovation had an impact on perceived ease, but not on perceived usability. Ease of use, both mediators, had a positive effect on sustained use intention. These findings can be used as a reference for various studies in the field of 360 product photography which is still insufficient. In addition, it can provide strategic implications for the production direction of 360 product photos.