• Culinary science and hospitality research
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• v.17 no.5
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• pp.167-183
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• 2011

The purpose of this study is to identify the associations among the customer-appraised physical attractiveness of employees, emotional response and customer satisfaction, which has not been fully explored in the foodservice literature. Based on total 249 samples obtained from the empirical research, this study reviewed reliability and fitness of the research model and verified total 3 hypotheses using Amos program. As a result, the physical attractiveness of employees had a significant effect on emotional response of customers and satisfaction. In particular, in casual dining restaurants, the physical attractiveness of employees had a significant positive effect on emotional response (${\alpha}_{11}$=.624)and customer satisfaction(${\alpha}_{21}$ = .495). Also, customer's emotional response had a significant positive effect on customer satisfaction (${\beta}_{21}$ = .312). In addition, the effect of customer-appraised physical attractiveness of employees in casual dining restaurants on customer satisfaction was found to be partially mediated by the customers' emotional response. Limitations and future research directions were also discussed.

• Journal of the Korea Convergence Society
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• v.13 no.4
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• pp.185-194
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• 2022

This study tried to understand the mediating role of stress perception and the moderating role of mindfulness in the process of psychological alienation affecting college students' smartphone addiction tendency. Two hundred seventeen university students from Chungcheongnam-do answered the questionnaire. The research model was analyzed with model 7 of Hayes' PROCESS Macro 4.0. When synthesizing analysis results, feelings of alienation mediate stress responses or directly influence smartphone addiction tendencies. At this time, people with high levels of mindfulness tended to lower their smartphone addiction tendencies by alleviating their stress response compared to those with a low level of mindfulness. The implication of this study is that it revealed the psychological process that causes alienation to induce smartphone addiction tendency through stress responses, and that mindfulness plays a role in alleviating stress response and lowering smartphone addiction tendency. In the future, it is necessary to apply the model of this study to people diagnosed with smartphone addiction.

• The Journal of the Korea Contents Association
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• v.22 no.5
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• pp.174-186
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• 2022

The present study explores how the quality management rhetoric commonly used by Korean CEOs tends to be composed and perceived by the public. To this end, articles of the remarks of Lee Kun-hee, the second founder of Samsung, are analyzed. The results show a rhetorical structure of quality management where the CEO offers a persuasive theme (quality management for a super-class enterprise) and practical measures (innovation and performance-based promotion) while coping with a rhetorical situation (an economic crisis). A multiple regression analysis of the response of 308 Korean college students who watched a video of Lee's remarks indicates that the more conservative the viewers are and the more they perceive the CEO's charm and expertise, the more likely they are to support the CEO's quality management rhetoric. The conservative viewers favorably responded to the entrepreneurship in the quality management rhetoric, while the progressives recognized the rhetoric as part of Korean-style neoliberalism that alienates ordinary workers.

• Management & Information Systems Review
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• v.33 no.5
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• pp.213-232
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• 2014

Sensitivity to online store stimuli (VMD attributes) and response (online store loyalty) may depend upon consumers' regulatory focus (emotional state). In other words, consumers' sensitivity to online store atmosphere and consequent store loyalty can be influenced by the match between their regulatory focus (promotion focused vs. prevention focused) and the type of the online store VMD benefits Study 1 results indicate consumers have a different evaluation about online store atmosphere depending on their regulatory focus. Promotion-focused consumers were significantly more sensitive to visual appeal and entertainment attributes of online store atmospherics than prevention-focused consumers. Conversely, prevention-focused consumers were significantly more sensitive to security and privacy attributes of online store, than promotion-focused consumers. Study 2 results indicate for promotion-focused shoppers, hedonic value toward online store atmosphere was associated with greater online store loyalty. In contrast, prevention-focused shoppers were influenced more by the utilitarian attributes on online store loyalty than promotion-focused shoppers. The current findings indicate that shoppers with promotion-focused are more easily persuaded by visual and entertainment-oriented online store cues. Conversely, shoppers with prevention-focus are more easily persuaded by safety and privacy-oriented online store cues.

• Korean Journal of Cognitive Science
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• v.25 no.2
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• pp.109-133
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• 2014

Psychological distance refers to the perceived gap between a stimulus and a person's direct experience and its activation influences the decisions and actions that the person makes towards the stimulus. We investigated whether the level of familiarity affects the construction of psychological distance. Specifically, we hypothesized that a familiar stimulus, relative to an unfamiliar stimulus, is perceived to be psychologically closer to the observer and so its perception might be modulated by the perceived spatial distance. The familiarity of stimuli was manipulated in terms of preexposure frequency and preexposure perceptual fluency. In experiments, participants were first exposed with three nonsense words in a lexical decision task. The nonsense words were presented in nonword trials with different levels of frequency (frequent vs. rare, Experiment 1) or with different levels of visibility (less blurred vs. more blurred, Experiment 2). Participants then performed a distance Stroop task with the most familiar and the least familiar nonwords. Each of them appeared in either proximal or distant spatial locations in scenes with clear depth cues. The results showed a significant interaction between the word familiarity and the spatial distance: the familiar word was judged faster in proximal locations but slower in distant locations relative to the unfamiliar word. The current findings suggest that metacognitive evaluation of familiarity could be one of the critical factors that underlie the construction of psychological distance.

• Journal of the Korean Society of Clothing and Textiles
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• v.29 no.6
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• pp.825-836
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• 2005

The purpose of this research is to analyze the harmony of contrast coloration of the traditional Korean dress as the subject of the study for women's college students in Korea and America. The sense of harmonious coloration for 64 colorations was evaluated based on a yellow and a green Korean jackets, to be contrast colorization, by combining four different tones, vivid, light, dull, and dark tones in a purple and a blue skirt with a yellow jacket, a red and a purple skirt with a green jacket. We tried to make sure of the cultural difference by the distinction in the perception of women's college students. in Korea and America. The result of the study is as follows. In the contrast coloration of a yellow jacket with a purple and a blue skirt, Korean women students, generally, perceived that the coloration that skirt is more dark than jacket, dull and dark tone is harmonious. On the other hand, American women students perceived harmonious skirt tone is various depending on the jacket tones. In the coloration of a green jacket and a red skirt, the women students of two countries are in common that the coloration of a vivid skirt with a vivid, a dull, and a dark jacket are harmonious. However, Korean women students indicated that a light jacket with a dark tone skirt as a harmonious coloration. American women students evaluated that various tones of coloration as a harmonious coloration. In the coloration of a green jacket and a purple skirt, Korean women students perceived that the coloration is incompatible coloration. American women students perceived the coloration is congruous in the coloration of a dull and a dark tone jacket and skirt. In the response of the perception for 64 contrast coloration, Korean students evaluated 14 sets and American students judged 28 sets as harmonized colors. Therefore, it drew the conclusion that Korean students had the sense of harmonious coloration of more narrow range than American students. There was a difference between two cultures in the standard far contrast coloration.

• Journal of the Korean Academy of Child and Adolescent Psychiatry
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• v.3 no.1
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• pp.3-13
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• 1992

For the purpose of better understanding of RAD children, comparisons were performed about the developmental and psychopathological characteristics between RAD and PDD children. Study subjects were the children between the ages 2 and 6. who visitied SNUCH Child and Adolescent Psychiatry OPD or treated in Day Treatment Center during May, 1989 and Sep., 1991, diagnosed by the child psychiatrist as RAD or PDD according to DSM-III-R diagnostic criteria. A total of 40 children were included in the study. 20 were RAD(18 boys, 2 girls). 20 were PDD(20 boys). PEP was performed to all study subjects, by the raters blind to psychiatric diagnosis of each. And analysis was done about the level of developmental functioning score and psychopathological scores between RAD and PDD children. The results are as follows 'There were retardation on the general developmental functioning in RAD children, and the severity of retardation were lined up as perceptual ability>imitation>gross motor>cogitive language>eye-hand coordination>fine motor. Characteristics of psychopathology in RAD children were lined up by severity as language>play>relationship>affection >sensory. Group differences of the two shows on PDD group rejection score was significantly higher on the perception item. while RAD was superior on the perception emerging response. Differences of the psychopathology between two groups were on such areas as ; Affection, which was significantly higher on 'Absent' in RAD, while significantly higher on 'severe' in PDD children. On the interest for the play and materials. sensory and language areas, RAD children were significantly higher ratings on 'Absent' than PDD children.

• Management & Information Systems Review
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• v.39 no.1
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• pp.75-91
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• 2020

The purpose of this study is to examine the application of in-depth interviews in terms of exploration on the basis of the theoretical basis of various aspects of consumer empathy, and the question of whether the consumer can expand to the process of self empathy. Most studies related to consumer empathy divide the responsive dimension of consumer empathy into rational and emotional dimension based on empathy theory, and look at the empathic response perceived by consumers to the stimulus presented from the current point of view. In this study, however, we want to go one step further and confirm that the consumers themselves can ultimately go to the self-empathy stage by forming a creative street of reproduction and redevelopment. As a result of exploratory research through in-depth interviews, it was indirectly confirmed that consumer's empathetic response to specific marketing stimulus exists at the level of creative and self-empathetic as well as the emphasis of previous studies. Based on these findings, this study confirmed that consumer empathetic responses could go beyond a single dimension to form a multidimensional structure and move toward an expanded structure of empathic self-creation. This suggests that consumers' empathic responses should be grasped in terms of continuity of empathic responses rather than explained in a specific dimension. Although this study is meaningful as an early research of exploratory nature, it is necessary to supplement various content validity and refine the research method through subsequent studies. This study is expected to expand the understanding that consumer's empathy can be extended to other people's empathy and to be self-empathy.

• Journal of the Korean earth science society
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• v.28 no.2
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• pp.187-201
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• 2007

The first magnetotelluric (MT) transect across the Korean Peninsula was obtained traversing from the East Sea shoreline to the Yellow Sea shoreline. The MT survey profile was designed perpendicular to the strike of the principal geologic structure of the Korean Peninsula $(N30^{\circ}E)$, so-called 'China direction'. MT data were achieved at 50 sites with spacings of $3{\sim}8km$ along the 240 km survey line. The impedance responses are divided into four subsets reflecting typical geological units: the Kyonggi Massif, the Okchon Belt, the western part of the Kyongsang Basin, and the eastern part of the Kyongsang Basin. In the western part of the Kyongsang Basin, the thickness of the sedimentary layer is estimated to be about 3 km to 8 km and its resistivity is a few hundred ohm-m. A highly conductive layer with a resistivity of 1 to 30 ohm-m was detected beneath the sedimentary layer. The MT data at the Okchon Belt show peculiar responses with phase exceeding $90^{\circ}$. This feature may be explained by an electrically anisotropic structure which is composed of a narrow anisotropic block and an anisotropic layer. The Kyonggi Massif and the eastern part of Kyongsang Basin play a role of window to the deep geoelectrical structure because of the very high resistivity of upper crust. The second layers with highest resistivities in 1-D conductivity models occupy the upper crust with thicknesses of 13 km in the Kyonggi Massif and 18 km in the eastern Kyongsang Basin, respectively.

• (The) Korean Journal of Advertising
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• v.27 no.3
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• pp.7-25
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• 2016

According to recent studies, the location of visual information has a significant impact on consumers' interpretation and judgment in various contexts. In particular, vertical positioning is relevant to the perception of weight: consumers tend to interpret that products are heavier when information is placed at the bottom of a page or section rather than the top. This is due to the common perception that heavy things would sink to the bottom and light things would float up. Consistent with this research stream, the current study investigates how the vertical location of freebie information influences promotion evaluation. We hypothesize that consumers assume that the complimentary product is heavier when the information about it is displayed at the bottom compared to when the information is displayed at the top. Two experiments were conducted. In experiment 1, we show how the location of "get one free" information impacts the evaluation of the sales promotion in a "Buy two and get one free" context. When the complimentary information was displayed below rather than above the main product information, consumers evaluated the sales promotion more favorably. Experiment 2 tests the generalizability of the vertical location effect by using a different type of information and product: a visual picture of vitamin tablets rather than the numeric information as in Experiment 1. The dependent variable was also extended to the perceived amount of the promoted product. We suggest the boundary condition that the proposed effect is moderated by the presence or absence of an explicit message about the amount. Without an explicit message about the amount of the product, the results were similar to those of experiment 1 in that consumers perceived that the product offered a greater amount when the complimentary information was displayed at the bottom rather than at the top. However, the location effect disappeared with an explicit message about the amount. This confirms the moderating effect that presenting an explicit message about the amount is a crucial boundary condition for location effect in a value added promotion. Marketers can use this knowledge to formulate strategies in a variety of sales promotion conditions.