• 한국노년학
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• v.36 no.3
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• pp.563-579
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• 2016

The purpose of this study is to examine predictors of move intention to welfare housing in Korea. Participants completed a questionnaire which included measures of socioeconomic variables, variables of the theory of planned behavior. The data was collected from 380 elderly women over the age of 60 in Korea. This study was examined by statistical analysis on SPSS program 18.0. The results of this study are as follows. First, the attitude of elderly women have a positive effect on welfare housing. Second, the subjective norm of elderly women have a positive effect on welfare housing. Third, the perceived behavioral control of elderly women positively effect on welfare housing. The results of this study prove that attitudes, subjective norms, perceived behavioral control is part of the theory of planned behavior. The finding shows that modified, the theory of planned behavior can be used as a guide in predicting behavioral intention. we should be responsible for the follow-up and monitoring of situations and reevaluate periodically to ensure that needs are being met and services are appropriate. These things are very important to succeed for senior citizens in Korea.

• Journal of Nutrition and Health
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• v.42 no.4
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• pp.358-365
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• 2009

The study was performed for investigation with 257 female adults to find out the factors affecting health control behavior and obesity stress by personality type. First of all, BMIs of the respondents showed 30 low weight (11.7%), 170 normal weight (66.1%), 33 overweight (12.8%) and 24 obese respondents (9.4%). Comparing with low weight or normal weight, overweight or obesity could be seen as strong with diet control behaviors, from which obesity stress showed the tendency to be high accordingly. Second, the result of the investigation showed that for the open personality, which was featured as strongly desired to accomplish, very sincere and sensitive, they were more eager to control through health or diet. Third, the result of the investigation showed that for the more nervous, which is featured as emotionally unstable, bad at self control of impetus and clumsy to handle stress, the obesity stress was escalating.

• Management & Information Systems Review
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• v.32 no.2
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• pp.107-135
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• 2013

Today, the consumer complaining behavior is recognized as a valuable source of marketing information in the company. Therefore, studies on the factors that lead to consumer complaints have been done. In the previous research on consumer complaining behavior, the factors influencing the complaining behavior was focused on the personal characteristics, but factors under company control was rarely identified. We try to identify factors under company's control that have a effect on the likelihood of success of complaining and complaining perceived costs. These factors are tendency to compensate emotionally, tendency to compensate materially, accessibility to complain, empowerment to manage complaint. Through empirical analysis, we proposed company's strategies to encourage consumer's complaint and gave theoretical and managerial implications.

• Journal of Digital Convergence
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• v.15 no.1
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• pp.485-495
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• 2017

This study looked into the effects of acceptance and commitment therapy(ACT) program on the premenstrual symptoms, attitudes toward menstruation and perceived stress, in females in their 20's suffering from premenstrual syndrome(PMS). Among the 263 students from 3~4 year universities, 21 were selected as participants. 7 were assigned to the acceptance and commitment therapy(ACT) group, 7 were assigned to the cognitive behavior therapy(CBT) group, and 7 were assigned to the control group. As a result, emotional factor from the premenstrual symptoms has significantly decreased more in the acceptance and commitment therapy(ACT) group, and the cognitive behavior therapy(CBT) group in comparison to the control group. In regards to attitudes toward menstruation, there were no statistical significance in the acceptance and commitment therapy(ACT) group, however there were positive changes, and the cognitive behavior therapy(CBT) group displayed significant change in the follow-up study. In perceived stress, acceptance and commitment therapy(ACT) group displayed more significant decrease than the control group and the cognitive behavior therapy(CBT) group, and that level remained unchanged until the follow-up study.

• Journal of Digital Convergence
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• v.19 no.10
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• pp.151-161
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• 2021

This study has investigated how social exclusion affects privacy concerns and intention to provide personal information. And to examine the moderating effect of perceived sense of control in the process. As a result, it was found that social exclusion increases users' privacy concerns and reduces the intention to provide personal information. In addition, it was verified that the moderating effect of social exclusion on the privacy concerns and intention to provide personal information was significant. In other words, it was proved that sense of control can reduce the influence on privacy concerns and personal information provision intentions due to social exclusion. The results of this research suggest that social exclusion can act as a factor influencing privacy concerns and intention to provide personal information, and that perceived control can reduce the effect of social exclusion. In conclusion, the results of this study suggest that individual psychological factors should be considered as influencing variables in privacy research.

• Journal of Digital Convergence
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• v.20 no.3
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• pp.251-264
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• 2022

The purpose of this study is to present factors and strategies for successful rewarded-crowdfunding of companies. For this, rewarded-crowdfunding based on the extended theory of planned behavior(E-TPB) by adding individual innovation and risk preference as extended variables, in addition to the basic variables of the theory of planned behavior(TPB), including attitude, subjective norm, and perceived behavior control. In addition, the moderating effect of rewarded-crowdfunding experience was confirmed. In addition, the moderating effect of the rewarded-crowdfunding experience was confirmed, and exploratory factor analysis and multiple regression analysis were conducted for questionnaires who were aware of the concept of rewarded-crowdfunding. As a result of testing the hypothesis, it was found that attitude, subjective norm, perceived behavioral control, and risk preference affect the intention to invest in rewarded-crowdfunding. Also, we could find that perceived behavior control and risk preference were moderately influenced by investor who had experience in rewarded-crowdfunding. Based on the research results, it has academic and practical value by presenting the direction of enhancing the success of rewarded-crowdfunding that companies can use as a way to raise funds and boost sales.

• Journal of the Korean Society for Aviation and Aeronautics
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• v.30 no.4
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• pp.159-168
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• 2022

본 연구의 목적은 공항 세금 환급시스템의 혁신적 특성과 중국인 탑승객의 개인 통제신념이 수용 의도에 미치는 영향을 규명하고자 하였다. 본 연구는 계획된 행동이 세금환급을 받으려는 의도에 미치는 영향에 대해 이론적으로 고찰하고 분석하였다. 공항에서 세금환급시스템을 이용한 경험이 있는 중국인 탑승객 343명을 대상으로 자료를 수집하였다. 실증 분석 결과, 시스템 혁신적 특성에서 상대적 이점, 적합성 및 복잡성이 높고, 인식된 위험이 낮을수록, 개인 통제신념에서 행동신념, 규범신념 및 통제신념이 높을수록 이용자의 수용의도가 높은 것으로 판명되었다. 이용자 채택 단계에 따른 수용 의도 간의 차이를 분석한 결과, 초기 수용자 집단이 후기 수용자 집단보다 수용 의도가 높은 것으로 나타났다. 이용자의 채택 단계에 따라 수용 의도에 영향을 미치는 요인은 차이가 있었는데, 초기 수용자 집단에서는 시스템 혁신적 특성 중 적합성과 개인 통제신념이 중요한 변수였으며, 후기 수용자 집단에서는 시스템 혁신 특성 중 인식된 위험과 규범신념을 제외한 개인의 통제신념이 중요한 변수로 분석되었다. 따라서 공항 세금 환급시스템에 대한 초기 수용자들에게는 더 많은 확신을 줄 필요가 있으며, 후기 수용자들에게는 지각된 위험을 감소시켜 주어야 할 것이다.

• The Journal of the Korea Contents Association
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• v.15 no.10
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• pp.547-560
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• 2015

The outdoor recreation fever that is drastically increasing in Korea could be the result of the interaction between mass media and popular culture as well as increase of leisure time and disposable income. Thus, the purpose of this study is to specify how the exposure of outdoor recreation through mass media influences potential outdoor recreationists. In order to specify this decision-making process, playfulness, which is the intrinsic characteristic of adults' fun and play, was added to the theory of planned behavior, which has high explanation power regarding human behavior. As a result of the study, it turned out that playfulness significantly influences attitude, subjective norm, and perceived behavioral control, and that attitude, subjective norm, and perceived behavioral control also significantly influence behavioral intention. These results specify that playfulness is a factor that has a great effect on outdoor recreation that seeks deviant behavior.

• Journal of Digital Convergence
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• v.11 no.11
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• pp.683-691
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• 2013

The purpose of this study is to identify the impact of behavior, subjective norm, perceived behavioral control and the empathy with staff of those who use social welfare center senior education program on the intention to use. To examine this, between theory of planned behavior of Fishbein & Ajzen(1975) and service quality of Parasuraman, Zeithaml & Berry(1988), research hypotheses that empathy with employees has an influence on intention to use are set. Data from 336 people joining Chungcheongnam-do social welfare center were collected by structured questionnaires, and data analysis for hypothesis testing was analyzed using regression analysis. The results of this study showed that behavior, subjective norm, perceived behavioral control and the empathy with staff of those who utilize social welfare center senior education program had a great impact on the intention to use.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.16 no.2
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• pp.79-93
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• 2021

The question of why do you want to start a "start?" Is the most basic step in trying to do something. In other words, previous studies have shown that the degree of confidence in an individual's decision affects the setting of a specific purpose. Based on this, this study aims to provide basic data for deriving the direction of entrepreneurship education in college students by analyzing the effects of goal-oriented behavioral model on college students' self-determination and intention to start a business through the 5 factor model. To achieve the purpose of the study, a self-report questionnaire was conducted from October 01 to November 11, 2019 for university students attending located in Gyeonggi-do, Seoul. A total of 150 questionnaires were distributed, and 125 parts were used for the final analysis, except 25 parts with insincere responses or errors. Data were analyzed using SPSS Win 24, and reliability, validity analysis, frequency analysis, One-way ANOVA and regression analysis were performed, and three-step regression analysis and Sobel verification were performed for mediating effects. The summary of the study is as follows. First, the influence of university students' goal-oriented behavioral model on self-determination showed that attitudes, subjective norms, and perceived behavioral controls had statistically significant positive effects, and positive and negative expectations were statistically significant. Did not affect. Therefore, the higher the attitude, subjective norms, and perceived behavioral control, the higher the university students' self-determination. Second, the influence of college students' goal-oriented behavioral model on the intention to start a business was as follows.). As a result, the higher the perceived behavioral control and positive expectation, the higher the intention to start up. Third, regression model 1 showed that the behavioral control and positive expectation sentiment among the goal-oriented behavioral model had a significant positive influence on the college students' intention to start a business. Affected. Regression model II added the parameters of the 5 factor model, which increased 2.5% of explanatory power than the first regression model. Perceived behavioral control and positive expectations had a statistically significant positive effect, negative expectations had a statistically significant negative effect, and among the 5 factor model, openness had a statistically significant positive (+) Affected. From these results, it can be seen that the Big Five personality factors have a mediating effect on the relationship between goal-oriented behavior model and intention to start up. This study confirmed that the goal-oriented behavioral model of college students is an important variable in implementing self-determination and intention to start a business. In addition, by using his Big 5 personality factors as positive feedback, he has proved to play an important role by identifying the mediation role that can be set, planned and utilized to plan and achieve his life. The result of this study is that college students are interested in the intention of individual start-ups, so they are not freed from difficult employment difficulties. It is intended to provide basic data useful in the age of creation of government.