• Asia Marketing Journal
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• v.1 no.3
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• pp.109-119
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• 1999

서비스마케팅에 있어서 종업원의 행동통제와 결과통제에 대한 중요성이 증대하고 있다. 그 중에서 행동통제를 보다 효율적으로하기 위하여 많은 연구가 진행되고 있다. 본 연구는 마케팅조직 종업원의 행동통제 지각이 조직내 종업원이 행동에 어떠한 영향을 주는지를 조사하였다. 종업원이 느끼는 통제지각, 상사의 피드백, 비금전적 보상 그리고 종업원의 역기능 행동 간의 다섯가지 관계에 대하여 가설이 설정되었다. 병원간호사 120 명의 설문응답에 근거하여서 가설검증을 하였다. 다섯 개의 가설중 세 개는 지지되었고, 두 개의 가설은 현재의 자료로는 지지되지 않았다. 가설검증 결과에 근거하여서 시사점과 결론이 제시되었다.

• Journal of Convergence for Information Technology
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• v.11 no.10
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• pp.250-257
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• 2021

The author tried to verify the mediating effect of the variable, perceived behavioral control, in the relationship between the independent variables(cosmetics-related variables, consumer's preference, advice & inducement), and the dependent variable(purchasing behavior), through AMOS structural equation modeling. As a result of analyzing the mediating effect in the impact relationship between latent variables, it was found that PBC(perceived behavior control) plays a mediating role in the impact relationship between CQ(cosmetics quality) and PB(purchasing behavior). Author found that the higher the quality of cosmetics and the greater the perceived behavior control in domestic cosmetics purchasing behavior, the more likely it will lead to purchasing behavior. In this context, while efforts are being made to improve cosmetic quality, measures to increase perceived behavior control, which can be said to be autonomy in purchasing behavior, should be sought.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.15 no.2
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• pp.845-854
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• 2014

This study investigated the associations between youths' perceived parental control, psychological/behavioral problems, and self-differentiation in a sample of 355 middle and high school students. The sex differences in these variables, and the influences of perceived parental control and self-differentiation on youths' psychological and behavioral problems were analyzed. The mediating effects of self-differentiation between parental control and youths' psychological/behavioral problems, and between psychological and behavioral problems were also investigated. Some sex differences in the variables were found. Youths' psychological and behavioral problems were influenced by self-differentiation and parental psychological control. The mediating effects of self- differentiation were significant either complete or partial way.

• Korean Security Journal
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• no.43
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• pp.99-120
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• 2015

This research aimed at analyzing health behavior of private security guards applying planned behavioral theory. In order to achieve the above purpose, this research conducted purposive sampling on the security guards who live in Seoul Gyeonggi region. Excluding unfaithful response and abnormal outlier, material of 187 persons was used for analysis. As the concrete analysis method, multiple regression analysis and logistic regression analysis to presume exploratory factory analysis(EFA), Polyserial Exploratory Factor Analysis(EFA), Polyserial correlation analysis, and causal relationship between each variable. The result can be summarized as follows. First, attachment, attitude subjective standard on behavior, perceived behavioral control appeared to positively influence affirmative(+) effect on health behavior continuance will. Second, attachment had no meaningful influence attitude toward behavior. Third, attachment had affirmative(+) influence on health behavior continuance will. Fourth, perceived behavioral control had affirmative(+) influence on realization of health behavior, possibility of practising health behavior increased by about 62.9% when perceived behavioral control increased by 1 unit.

• The Journal of the Korea Contents Association
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• v.17 no.10
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• pp.322-333
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• 2017

The purpose of this study is to investigate the factors affecting pre-service childcare teachers' job preparation behaviors according to the model of planned behavior theory which has proven useful in predicting various behaviors of human beings, and to provide job search guidance for pre-service childcare teachers in the educational dimension and social welfare dimension. The study model included the factors proposed in the planned behavioral theories such as attitude toward job preparation behavior, subjective norm, perceived behavior control, behavioral intention, and job preparation behaviors. As a result of analyzing the collected data, it was found that there was a statistically significant effect on job preparation behavior through mediation of subjective preparation norms, perceived behavior control, and attitude in that order with regard to job preparation behaviors, and the perceived behavioral control was found to have a direct and indirect effect on job preparation behaviors. Based on this, the theoretical basis for suggesting ways to promote pre-service childcare teachers' job preparation behaviors by raising subjective norms, perceived behavior control, and attitude levels is suggested.

• The Journal of the Korea Contents Association
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• v.13 no.8
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• pp.201-210
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• 2013

The purpose of this study is to verify the effects on all factors from the research design by pastors. Research model is based on the theory of planned behavior. To this end, data were collected from 214 pastors and they were analyzed. In order to derived the results of a study, we used the statistical processing technique SPSS, to perform verification of factor analysis and reliability of each variable, AMOS analysis was performed for hypothesis testing. The results are as follows. First, this study demonstrated that there is a positive relationship between subjective norms and intention, perceived behavior control and intention of retirement preparing. Second, this study demonstrated that there is a positive relationship between intention and behavior, perceived behavior control and behavior of retirement preparing. Third, intention had a partial mediation effect between perceived behavior control and behavior of retirement preparing. As a result of this research, comprehensive implications were suggested for improving of retirement preparing by pastor.

• The Journal of the Korea Contents Association
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• v.22 no.4
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• pp.609-619
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• 2022

This study was performed to research the influencing factor of COVID-19 preventive behavior focused on people in their 20s and 30s who recently have a high infection rate of COVID-19. The online survey was conducted through structural questionnaire aimed at 210 people in their 20s and 30s of metropolitan area from July 10th to 19th in 2021. The results are as follows. First, as a result of analyzing the relation between health belief and COVID-19 preventive behavior, as perceived seriousness, perceived vulnerability, perceived disability and perceived benefit, COVID-19 preventive behavior is well conducted. Second, as perceived benefit of health belief get higher, the subjective norm is well observed. Third, as subjective norm and perceived behavioral control become higher, COVID-19 preventive behavior is well conducted. Fourth, the subjective norm and perceived behavioral control have a mediating effect in the relation between subjective norm.

• Journal of the Korea Convergence Society
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• v.8 no.11
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• pp.413-421
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• 2017

This study explored relationships between health perception and behavior of Korean relevant to particulate matter(PM) as PM in the atmosphere getting worse. To investigate the relationship in the personal hygiene dimension, we analysed the structural relationships among multi-dimensional health locus of control, perceived susceptibility and severity, and health behavior intention. Except internal among three tendencies of multi-dimensional health locus of control, chance and powerful other had an effect on perceived susceptibility and severity, respectively. Perceived susceptibility and severity also had a positive effect on the intention. Thus, to facilitate PM-related disease prevention, timely and reliable information should be supplied with the solution for lessening damage from PM, and then training for internalizing locus of control should be encouraged through eliminating fear and uncertainty. Finally, we discussed suggestions for future study.

• Journal of the Korean Society for information Management
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• v.34 no.1
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• pp.291-316
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• 2017

The purpose of this study was to examine comics library user's behavioral intention using the extended theory of planned behavior. In order to verify the effects of variables, such extended variables as comics likeability and service factor were added to such basic variables of the theory of planned behavior as subjective norm, attitude and behavioral control. Study findings are as follows: user's attitude had the biggest effects on their behavioral intention of reuse of Comics Library, and it was followed by subjective norm, service quality and perceived behavioral control, in order. Comics likeability exceptionally had no direct effects on behavioral intention, but it had indirect effects via the mediation of attitude, subjective norm and perceived behavioral control. And second, comics likeability and service quality had power of explanation for such basic variables as attitude, subjective norm and perceived behavioral control, respectively, thus verifying their effects on behavioral intention as extended variables.

• Science of Emotion and Sensibility
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• v.18 no.4
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• pp.109-118
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• 2015

People tend to perceive their loved others (e.g., children, spouse, romantic partner) as their extended selves and then control over the loved others' fashion style corresponding to their self-concept. The study conceptually suggested that people's perceptions on legitimacy to interfere the others and their own fashionability would separately or interactively influence their control over the loved others' fashion style. To investigate the suggestions, an experiment with female participants in their 20's was conducted by using a scenario. The results indicated that participants' perception of legitimacy to interfere their boyfriends or their own fashionability did not have a separate effect on control over their boyfriends' fashion style. However, the legitimacy and the fashionability did have an interactive effect on the control. In particular, for high legitimacy groups, there was no difference in the control between low and high fashionability groups. For low legitimacy groups, the control was stronger in high fashionability group than in low fashionability group.