• The Journal of the Korea Contents Association
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• v.22 no.10
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• pp.279-290
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• 2022

The popularization of mobile Internet applications has accelerated the development of smart tourism industry. Based on TAM and VAM theories, this paper studies the influencing factors of tourism App users' willingness to continue using through complex network and data analysis methods. Through the research, it is found that the improvement of service level and design concept of smart tourism application can accelerate the aggregation of complex networks and improve user engagement. At the same time, reasonable price service experience value, convenience service experience value, interactive service experience value, emotional design perception, ease of use design perception, entertainment design perception and other factors can have a direct impact on users' intention to continue to use, and there is a significant correlation. The smart tourism App's convenience and price advantage are the root of its competitiveness. The design concept can affect users' emotional experience and perceptual experience, and help smart tourism App improve users' satisfaction.

• Informatization Policy
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• v.29 no.1
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• pp.60-83
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• 2022

The purpose of this study is to empirically analyze the effect of individual perception of artificial intelligence and the level of digital literacy on the acceptance of artificial intelligence-based public services. For empirical analysis, a research model was set up based on the technology acceptance model and planned behavior theory using survey data of 2017 and analyzed through structural equations. To summarize the results of the analysis, firstly, the positive perception of individuals about artificial intelligence technology plays a role in reinforcing attitudes toward benefits and reducing concerns about public service in which artificial intelligence technology has been introduced. Secondly, the level of digital literacy reinforces both benefits and concerns about artificial intelligence technology, but it was found that the intention to use public services was reinforced through the benefits of artificial intelligence technology perceived by individuals, rather than privacy concerns about artificial intelligence technology. Thirdly, it was confirmed that the perceived benefits of individuals on artificial intelligence technology reinforced the intention to use public civil services, and privacy concerns negatively influenced the intention to use. It was confirmed that the influence of a perceived ease of use and usefulness, as opposed to privacy concerns, further reinforces the intention to use. Both citizens' positive perceptions regarding the accuracy and reliability of information provided through artificial intelligence technology and institutional complementation of responsibility for errors caused by artificial intelligence technology are strengthened, and technical problems related to privacy protection are solved.

• Journal of the Korean Society of Food Science and Nutrition
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• v.44 no.11
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• pp.1750-1758
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• 2015

The purposes of this study were to investigate the effects of university foodservice quality attributes on Chinese students' satisfaction, as well as the mediating effects of perceived value on the relationship between foodservice quality attributes and satisfaction. A total of 250 university students in Daejeon were surveyed, and 216 responses were returned. Excluding responses with significant missing data, 196 responses were used for data analysis. The reasons for using university foodservice were 'meal plan' (37.8%) and 'time saving' (22.4%), whereas the reasons for not using university foodservice were 'untasty food' (33.2%) and 'limited menu selection' (27.6%). Results confirm that enhanced performance of food quality, service quality, sanitation, and convenience had favorable effects on perceived value and satisfaction. Further, perceived value had a significant positive influence on satisfaction. In analyzing the mediating role, the effect of foodservice quality attributes on satisfaction was partially mediated by perceived value.

• Journal of Service Research and Studies
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• v.12 no.4
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• pp.19-29
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• 2022

This study is a descriptive survey using a self-reported survey method to understand the effect of language and non-verbal communication of medical service providers on customer satisfaction through Lapport and to determine the degree of impact on Lapport by adjusting perceived service authenticity. The data collection period was from April 5 to April 30, 2021. Using the convenience sampling method, data were collected from users of medical institutions located in Busan and Gyeongsangnam-do, and a total of 306 valid questionnaires were used as statistical analysis data. The collected data were analyzed using the IBM SPSS statistics version 25.0 and AMOS 20.0 programs through a coding process. In the results of this study, it was found that the language and non-verbal communication of medical service providers influenced customer satisfaction through Lapport, and the perceived service authenticity in the relationship between each variable acts as a moderating effect. Considering that the language and non-verbal factors of the medical service provider are important in the interaction between the medical service provider and the hospital user, the medical service provider should take full account of the language and non-verbal factors and help the medical institution communicate with the hospital user.

• Korean Journal of Environment and Ecology
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• v.30 no.6
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• pp.1057-1066
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• 2016

This study examined how 'forest name' or 'information of forest healing effectiveness' influence their perceived environmental restorativeness (PER) and perceived healing effectiveness (PHE). Study area was the 'Forest Healing Road (FHR)' in Mudeungsan National Park. Data were collected from 247 visitors selected by convenient sampling method using questionnaire survey during May-June, 2015. Respondents who read interpretive signs (forest name and information on forest healing effectiveness of FHR were written) installed along the FHR were regarded as placebo group and respondents who didn't read them as control group. The results showed that there were no overall differences on PER and PHE between control and placebo groups. Placebo group, however, rated more positive on 'being away' factor of PER than control group. All four factors (i.e., being away, coherence, fascination, comparability) of PER statistically influenced PHE (p<0.001), and these factors explained 51.1% of PHE. The 'coherence' was the most influential to PHE, followed by 'being away', 'comparability', and 'fascination' in order. Placebo effects on PER were shown in male, in lower age group(age${\leq}54$), or respondents with lower visiting experience to FHR(${\leq}20$ times/year). Placebo effects on PHE were found in male, in small group (${\leq}2$ persons), in respondents who visited 'alone' or 'with relatives/family', or in respondents with lower visiting experience to FHR(${\leq}20$ times/year). Some research and managerial implications were suggested.

• The Journal of the Korea Contents Association
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• v.13 no.7
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• pp.181-189
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• 2013

The purpose of this study was to empirically analyze the effects of tax inspection team administrator's conflict management style on team members' fairness perception and job satisfaction. The results showed that tax inspectors had a significant positive effect on the distributive and procedural fairness in proportion to the harmonious and cooperative conflict management styles by tax inspection team administrator and competitive conflict management style had a significant negative effect on it. In addition, it was shown that the distributive and procedural fairness recognized by tax inspectors have a sign. It was confirmed that the tax inspection team administrator's conflict management had an impact on the job satisfaction recognized by team members in tax inspection team and their fairness perception and team administrator's conflict management style became an important factor in the team's organizational performance.

• Journal of the Korean Society for information Management
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• v.30 no.4
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• pp.133-154
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• 2013

The purpose of this study is to analyze service quality factors that affect user satisfaction of NDSL Open Service (NOS) and to improve standards of open service for sharing information through the user satisfaction survey. User satisfaction indexes were developed to measure the all aspects of the NOS services. The quality index, satisfaction index, and performance index were identified in this survey. According to the survey findings, the levels of social quality and social satisfaction are relatively high, this shows the positive evaluation and expectation of researchers for open services. However, relatively low level is identified in area of service process quality. Therefore, NOS requires method to help easily take advantage of OpenAPI and strategy to increase service process satisfaction and service environment satisfaction.

• The monthly packaging world
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• s.238
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• pp.118-129
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• 2013

인간은 누구나 고령자가 된다. 특히 과거와 달리 고령자로의 생활기간이 더욱 연장되는 것이 현실이다. 건강한 젊은 시절과 달리 신체 및 지각 능력이 퇴화된 고령자들의 생활은 불편함이 클 수 밖에 없다. 더불어 다양한 고령자 프로그램이나 사회적 배려에 대한 관심과 시장 또한 급속도로 증대되고 있다. 본 연구의 목적은 고령자의 식품 섭취 편익을 위한 합리적 포장구조, 형태디자인을 탐구하는데 있었다. 연구방법은 간단편의 식품 포장구조, 형태를 국내외 사례를 실증적으로 조사, 분석, 효율적 방향을 제안하였다. 연구결과 건강한 노인생활을 위한 필수 요건의 식품 포장분야는 국내외 모두 미약한 실정이었다. 아직 고령자를 위한 식품개발을 별도 진행하는 기업이 적었고 포장물 또한 별도의 기능성을 제공하지는 않았다. 다만 일부 글로벌 기업의 상품들에서는 취급과 개봉, 사용하기 편리한 식품포장구조, 형태가 판매되고 있었다. 구체적으로 고령자들이 쉽게 개봉할 수 있는 뚜껑의 크기 및 요철의 확대, 금속재질의 오프너의 형태와 구조 디자인의 개선 등은 큰 효과가 있었다. 간단한 구조, 형태를 통해 소비자들의 포장욕구를 충족시킬 수 있는 우수한 마케팅요인으로 작용될 수 있음을 예상할 수 있는 디자인들이다. 큰 투자와 시설 보완을 최소화시키고 편익성을 충분히 제공하는 식품 포장구조디자인은 결과적으로 고령자시장을 확대하며 독자적 브랜드 이미지구축에 큰 영향을 주게 될 것으로 전망되기에 적극적 연구가 절실하다. 고령자들이 좋은 식품을 쉽고 편리하게 섭취할 수 있는 식품패키지 구조디자인을 통해 시장 확대와 경쟁력 있는 국제적 브랜드가 되길 기대한다. 이번 논문은 한국브랜드디자인학회 제23호 논문집에서 발췌하였다.

• The Journal of Information Systems
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• v.25 no.2
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• pp.79-110
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• 2016

Purpose Online Peer-to-peer lending (hereafter P2P lending), is a new method of lending money to unrelated individuals through an online financial intermediary. Usually in the online P2P transaction, individuals who would like to borrow money (hereafter borrowers) and those who would like to lend money (hereafter lenders) have no previous relationship. Based on enormous previous studies, this study develops an integrated model, particularly for the online P2P lending environment in China, to better understand the critical factors that influence lenders' intention to lend money through the online P2P lending platform. Design/methodology/approach In order to verify the hypotheses, we develop a questionnaire with 42 survey items. We measured all the items on a five-point Likert-type scale. We use Sojump.com to collect questionnaire and gather 246 valid responses from registered members of Renrendai.com. We analyzed the main survey data by using SPSS 18.0 and AMOS 20.0. We first estimated the reliability, validity, composite reliability and AVE and then conduct common method bias test. The mediating role of trust in platform and in borrower has been tested. Last we tested the hypotheses through the structural model. Findings The results reveal that service quality, information quality, structural assurance, awareness and reputation significantly impact lenders' trust in the online P2P lending platform. Second, awareness, reputation and perceived risk significantly impact lenders' trust in borrower and lending intention. Third, trust propensity has a positive effect on lenders' trust on borrower. Last, awareness, reputation, perceived risk, platform trust and borrower trust can directly impact lenders' lending intention.

• The Journal of Korean society of community based occupational therapy
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• v.8 no.3
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• pp.49-57
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• 2018

Objective : The purpose of this study was to investigate the level of human rights sensitivity of occupational therapist and to compare the difference of the human rights sensitivity according to their characteristics and to provide basic data for the development of human rights education programs for occupational therapists in the future and to emphasize their role as human rights advocates. Methods : The subjects for this study were occupational therapists who chosen by snowball sampling method. The questionnaire consisted of 5 episodes and 30 questions to measure the level of occupational therapist's human rights sensitivity and 7 questions for identifying general characteristics of subjects. We distributed the questionnaire by on-line. 165 copies were collected and used to final data analysis. Results : The average of occupational therapists' human rights sensitivity was $33.52{\pm}14.96$. According to the subcategories, the average of perception of situation was $20.44{\pm}2.32$, perception of result was $19.85{\pm}2.32$, and the perception of responsibility was $19.14{\pm}2.21$. Among 5 episodes, The highest score was the right to pursue one's happiness of the elderly($12.72{\pm}1.56$), and the lowest score was the right to personal freedom in disabled ($11.04{\pm}2.23$). There were significantly differences of the subjects' age, educational level, organization type, and the level of clinical experiences. Conclusion : Occupational therapists' human rights sensitivity increased with age and the level of clinical experiences. And the human rights sensitivity increased as they were exposed to various human rights related circumstances. The reason of the highest score for situational awareness was that empathy for the client-centered intervention is important. This study confirmed that it is necessary to have human rights education and various educational programs.