• Journal of Venture Innovation
• /
• v.5 no.2
• /
• pp.49-66
• /
• 2022

This study intends to examine how the perception of covid-19 risk affects consumers' consumption behavior based on previous studies in a situation where the spread of covid-19 is prolonged. This study demonstrates how consumers' perception of covid-19 risk affects online and offline consumption behavior through the perceived severity, perceived vulnerability, coping effectiveness, and self-efficacy of the revised protective motivation theory (Rogers, 1983). We want to test it through analysis. In order to achieve the purpose of this study, consumers living in Seoul and Gyeonggi Province who have purchased within the past 3 months were selected as a sample. In addition, variable data such as risk perception of covid-19, perceived severity, perceived vulnerability, coping effectiveness, self-efficacy, online purchase attitude and purchase intention, offline purchase attitude and purchase intention were collected through the questionnaire.A total of 363 copies of valid responses were tested to test the hypothesis of the relationship between variables through the covariance structure model. The analysis results of this study were first, that covid-19 risk perception had a significant positive (+) effect on perceived severity, perceived vulnerability, and coping effectiveness. Second, perceived severity and perceived vulnerability were found to have a significant positive (+) effect on offline purchasing attitude. Third, perceived severity, perceived vulnerability, coping plan effectiveness, and self-efficacy were all found to have significant positive (+) effects on online purchase attitude. Finally, it was found that offline purchase attitude and online purchase attitude had a significant positive (+) effect on offline purchase intention and online purchase intention, respectively. Also, it was found that online purchase attitude had a negative (-) effect on offline purchase intention. The results of this analysis will provide meaningful implications for the establishment of strategies for distribution channels according to the social risk of infectious diseases.

• Journal of Navigation and Port Research
• /
• v.36 no.3
• /
• pp.261-271
• /
• 2012

The purpose of the present study is to empirically examine factors that affect the information security awareness and perceived information security risk of employees of port companies. In particular, in order to identify factors that affect the perceived information security risks, we investigated the relation of assets, threats, and vulnerabilities to it, using the risk analysis methodology. With A total of 252 valid questionnaires, we also performed the structural equation modeling analysis using AMOS. It was found that first, there was no meaningful relationship between the information assets and the perceived information security risk in the case of employees of port companies. Second, threats and vulnerabilities turned out to have positive influences on the perceived information security risk. Finally, there was a positive relationship not only between the information security awareness and the information security education, but also between the information security awareness and the intention of information security. However, there was no meaningful relationship between the information security concern and the information security awareness.

• The Journal of the Korea Contents Association
• /
• v.22 no.10
• /
• pp.488-496
• /
• 2022

For over two years, after COVID-19 was first reported in the last quarter of 2019, the world has suffered from the pandemic. The Korean government has taken an initiative and has implemented a variety of policies to protect people from COVID-19. These policies have resulted in some suffering and inconvenience for people. In this context, we aim to find out what factors influence Korean college students' intention to social distance. We surveyed with Google's online survey tool(Google Form) for 116 Korean college students using a convenient sampling from December 30, 2020, to January 8, 2021. We put perceived susceptibility, perceived severity, perceived health status, level of involvement, and trust in the policy as independent variables into a multiple regression equation using the stepwise method. We found that intention to social distance was predicted by perceived susceptibility, level of involvement, and trust in the policy in the final model. The findings mean that the more people perceive themselves susceptible to COVID-19, and the more they get involved with COVID-19, and the more they trust their governmental policies on COVID-19, the more they agree on social distancing.

• Journal of the Korea Convergence Society
• /
• v.8 no.11
• /
• pp.413-421
• /
• 2017

This study explored relationships between health perception and behavior of Korean relevant to particulate matter(PM) as PM in the atmosphere getting worse. To investigate the relationship in the personal hygiene dimension, we analysed the structural relationships among multi-dimensional health locus of control, perceived susceptibility and severity, and health behavior intention. Except internal among three tendencies of multi-dimensional health locus of control, chance and powerful other had an effect on perceived susceptibility and severity, respectively. Perceived susceptibility and severity also had a positive effect on the intention. Thus, to facilitate PM-related disease prevention, timely and reliable information should be supplied with the solution for lessening damage from PM, and then training for internalizing locus of control should be encouraged through eliminating fear and uncertainty. Finally, we discussed suggestions for future study.

• Korean Journal of Psychosomatic Medicine
• /
• v.5 no.1
• /
• pp.63-72
• /
• 1997

For the purpose of examining the relationship between perceived stress, vulnerability variables, and somatization tendency, the self-report questionnaires of perceived stress, styles of stress coping(passive and active copings), self-perception, gender, and somatization tendency were administered to university entrants(n=2,024). The results were as follows: 1) Perceived stress, styles of stress coping(passive and active copings), self-perception, and gender accounted for 15.56% of the total variance in somatization tendency. As a result of comparing the relative contributions of all predictor variables to somatization tendency, the highest was perceived stress, and the next in order were passive coping style, self-perception, and gender, whereas direct effect of active coping style was not significant. 2) The two-way and three-way interaction effects of perceived stress X vulnerability variables were not significant. 3) The two-way and three-way interaction effects of gender X psychosocial variables were not significant. To conclude, perceived stress and vulnerability variables independently contribute to somatization tendency in university entrants, and furthermore it is suggested that vulnerability variables as well as perceived stress must be considered to account for somatization tendency.

• Convergence Security Journal
• /
• v.19 no.2
• /
• pp.47-58
• /
• 2019

This study applied the Theory of Reasoned Action by Fishbein & Ajzen(1975) as the grounded theory and adopt sanctions of the General Deterrent Theory and protection motivation of the Protection Motivation Theory as the antecedents to discuss the theoretical factors and the cases of application in the field of information security. Then, it adopted subjective norm, a variable of the Theory of Reasoned Action, as a parameter to analyze the causality of sanctions, perceived vulnerability, response cost, and self-efficacy with the intention to follow the information security policies. As a result, all of the antecedents except for sanctions had causality with the intention and subjective norm proved its mediating effect as a parameter between the antecedents and the intention.

• The Journal of the Korea Contents Association
• /
• v.22 no.4
• /
• pp.609-619
• /
• 2022

This study was performed to research the influencing factor of COVID-19 preventive behavior focused on people in their 20s and 30s who recently have a high infection rate of COVID-19. The online survey was conducted through structural questionnaire aimed at 210 people in their 20s and 30s of metropolitan area from July 10th to 19th in 2021. The results are as follows. First, as a result of analyzing the relation between health belief and COVID-19 preventive behavior, as perceived seriousness, perceived vulnerability, perceived disability and perceived benefit, COVID-19 preventive behavior is well conducted. Second, as perceived benefit of health belief get higher, the subjective norm is well observed. Third, as subjective norm and perceived behavioral control become higher, COVID-19 preventive behavior is well conducted. Fourth, the subjective norm and perceived behavioral control have a mediating effect in the relation between subjective norm.

• The Journal of Korean Institute of Communications and Information Sciences
• /
• v.40 no.8
• /
• pp.1577-1587
• /
• 2015

Privacy of financial customers is becoming important due to frequent leakage of personal information. Financial customers, who experience the leakage of personal information, feel threatened by their privacy and this changes customer's awareness about financial institutions or behavioral intentions. By examining the influence relation of personal information security vulnerability of the bank information system with usefulness, trust and attractiveness perceived by bank customers, this study aims to analyze the effect of each variable on bank customers' willingness to stay.

• Journal of Korea Society of Industrial Information Systems
• /
• v.8 no.1
• /
• pp.62-74
• /
• 2003

Information security becomes a critical attribute to corporate information systems as increased strategic an operational reliance on information systems. Current proliferation of password requires more attention on information security because its nature of external connection with password user makes information systems more vulnerable from various threats are an important element of information systems management. This study focused on two issues : (1) the relationships between risk management factors(asset, threat, vulnerability) and risk level affected by threat, (2) the relationships between risk level and key password characteristics(length, composition, lifetime, selection method).

• 한국벤처창업학회:학술대회논문집
• /
• 2017.11a
• /
• pp.63-69
• /
• 2017

2015년 기업생멸 행정통계에 따르면, 우리나라의 최근 5년 동안('2010~2014년) 연평균 창업은 77만개, 폐업은 69만개인 것으로 나타났다. 지난 2015년 한해에만 개인사업자로 106만8313명이 창업을 하고 73만9420명이 폐업을 했다. 이는 하루 평균 3000명이 창업을 하고 2000명이 문을 닫는 셈이다. 실패를 경험한 기업인들은 여러 가지 심리적, 경제적 어려움에 직면하게 된다고 연구 보고되고 있다. 이같은 결과는 사업실패를 경험한 기업인들에 대한 케어의 필요성을 보여준다. 지난 2010년부터 정부가 실패기업인들에 대한 재기지원사업에 나서고는 있으나 재창업지원제도의 효과성에 대해서는 보장하기 어려운 상태다. 일각에서는 재창업지원이 양적인면에서는 활성화됐으나 질적으로는 아직 미흡하다고 지적이 나오고 있다. 이같은 상황에 착안하여 본 연구는 사업실패를 경험한 기업인들이 겪게되는 심리적 특성과 재기를 하고자 할 때 방해요소로 작용하는 감정요인에 초점을 맞추고자 한다. 따라서 선행연구를 통해 사업실패를 경험한 기업인들의 감정메카니즘을 규명한 모델(건강신념 모델:Health Belief Model)을 적용한 창업실패관련 개인평가와 사업실패경험(재무적 손실, 비재무적 손실)이 재창업의도에 어떠한 영향을 미치는지 규명하고자 한다. 감정요인인 창업실패관련 개인평가는 지각된 심각성, 지각된 취약성, 지각된 장애로 구성했다. 또 창업실패관련 개인평가와 재창업의도 사이, 사업실패경험과 재창업의도 사이에 재창업지원정책, 창업자기효능감이 각각 조절작용을 하는지 유의미한 관계성을 알아보고자한다. 연구 대상은 정부 재창업지원 프로그램을 진행하고 있는 중소기업진흥공단, 서울산업진흥원, 재도전지원센터등 기관의 재창업지원을 받은 기업인을 대상으로 설문을 실시하여 이들이 재창업지원서비스를 받기 전과 후에 대한 측정을 통해 실증분석을 하려고 한다.이 연구가 설정한 가설이 맞을 경우, 시사점으로는 정부의 재창업지원 프로그램의 효과성에 대한 검증이 될 것이다. 또 창업실패관련 감정메카니즘 규명으로 사업실패 기업인들의 재기를 도울 수 있는 재창업지원정책의 고도화가 가능해 질 것으로 판단된다.