• Journal of Distribution Science
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• v.3 no.2
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• pp.29-55
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• 2005

Since discount stores should be operated mostly by the non-human resources regarding the natural characteristics of the business, it is possibly said that their physical environments have been extremely significant. This study attempts to develop the measurement items and construct factors which are especially relevant to the physical environments of the discount stores and examine how the customer satisfaction and intention influence on these construct factors. These provide a useful framework for understanding the problems of measuring and evaluating the physical environments of discount stores. The final factor analysis for each construct factors resulted as four factors, and two categories(amenity and convenience) represented the characteristics of same construct such as the visibility. Then convenience is eliminated, and an attempt was made to add the new variable what is called the visibility. As a result, final construct factors that would be used in this study are made of four items; amenity, accessibility, POP and visibility. This study utilizes the LISREL 8.12 to evaluate the validity of factor structures and measurement model involving the physical environment in discount store. Finally, for the success of the projects, I think that it is necessary to provide comprehensive efforts continuously.

• The Journal of the Korea Contents Association
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• v.6 no.8
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• pp.57-67
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• 2006

The motion effect of animation can be maximized by using the intended number of frame(flickering phenomena) responding to the viewer's perception in the production processes. But, the high contrast of chroma in a color arrangement can cause very dangerous situation if a particular effect(scheduled number of frame for the intended rapid flickering in a zoom-in scene of the warning light of police car and the traffic light) or a excessive visual stimulus is tried. The danger of flickering phenomena is defined as 'Flash Nervousness Attack Symptom' in medical terminology, which has received wide attention because the damage to the viewers of Pocket Monster was very serious in Japan. Producing a piece of animation work, the quality control of colors is important but the color setting considering the psychological aspects, the danger of repetitive flickering of flashes and patterns in image effect are more serious, so these factors should be checked in the production stages. After investigating the domestic and foreign prescriptions including the guidelines for animation production technique in Japan, a solution to reduce the danger of flickering phenomena of color and light was suggested through statistical comparative analysis with the test results.

• The Journal of the Korea Contents Association
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• v.16 no.1
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• pp.319-328
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• 2016

The purpose of this study was to analyze the effects of dance sport coach's attractiveness on basic psychological needs and exercise adherences behavioral intention of dance sports participants. By analysing a total of 306 dance sport participants from 6 sports centers in Daejeon with statistical analysis such as factor analysis, reliability analysis, and multiple regression analysis, this study found the followings. First, the level of dance sport coach's attractiveness has an influence on dance sports participants' basic psychological needs. Second, the level of dance sport coach's attractiveness has an influence on dance sports participants' exercise adherences behavioral intention. Third, dance sports participants' basic psychological needs has an influence on exercise adherences behavioral intention.

• Journal of Digital Convergence
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• v.11 no.1
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• pp.153-163
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• 2013

The application demand has been rapidly increasing along the growth of smart devices. Companies actively use the application as marketing tools. In particular, fashion businesses expect the improvement of customer loyalty and brand image by using the applications as the communication channel with consumers. This paper investigated the relationship between mobile shopping motives and mobile shopping acceptance. Influence of such variables on perceived importance of various fashion application attributes was also accessed. Data from male and female respondents were analyzed for the empirical study. Results indicated that mobile shopping motives were classified into convenience, ubiquity, impulsiveness and economic motives. Fashion application attribute was classified into contents, continuous management, design/visibility, downloading and community. Mobile shopping motives had significant correlation with fashion application acceptance. Shopping motives and fashion application acceptance had significant impacts on perceived importance of various fashion application attributes.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.16 no.6
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• pp.3829-3836
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• 2015

The actual complaint handling response of the company serves as an important success factor for the company to reduce defection rate of customers who have complaints. In this regard, this study sought to divide the company's complaint handling response into substantial compensation, favorable employee behavior and organizational procedures, empirically verify the effects of the customer's justice perception on trust and satisfaction, and thus to present the importance of the company's actual response. To this end, the data obtained from a survey of 210 customers who filed complaints directly to the company was analyzed using SPSS and AMOS. The research results can be summarized as follows. The compensation for customers with complaints has a significant effect on justice, and the favorable employee behavior also has a significant effect on justice. In addition, the organization procedures about handling complaints have a significant effect on justice. Especially the justice as justice perception was found to affect the future behaviors of customers such as trust and satisfaction. Based on these findings, this study presented implications and suggested future research.

• The Journal of Society for e-Business Studies
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• v.14 no.4
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• pp.95-118
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• 2009

Virtual community, which is formed on the internet, is expected to serve the needs of members for communication, information, and knowledge sharing. The executives of organizations should consider operating strategy of virtual community as a new innovation or knowledge pool since members share knowledge. However, many virtual community have failed due to members' low willingness to engage and furthermore to share knowledge with other members. Thus, there is a need to understand and foster the determinants of members' loyalty in virtual community. The objective of this study is to develop an integrated model designed to investigate and explain the relationships between contextual factors, personal perceptions of virtual community, usefulness, ease of use, familiarity, members' trust, reputation, community trust, attitude, satisfaction and loyalty. Empirical data was collected from 286 internet users and tested using structural equation modeling to verify the fit of the hypothetical model. The results show that the usefulness, familiarity significantly influences attitude and members' trust is significantly influence the community trust. And I confirmed that ease of use and attitude play the role of determinants in making the satisfaction, community trust and reputation influence the satisfaction that have the direct effect to making the loyalty. The results of the study can be used to identify the loyalty in virtual community. By investigating the impacts of contextual factors and personal perceptions on virtual community, the integrated model better explains behavior than other proposed models. This study might help executives of virtual communities and organizations to manage and promote community trust, attitude, satisfaction to stimulate members' willingness to revisit the community and futhermore enhance their virtual community loyalty.

• The Journal of the Korea Contents Association
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• v.12 no.3
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• pp.373-381
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• 2012

Due to IT(information technology) development, various ITs have been applied to tourism. Since June 2010, PDA guide service was launched in Kyungbok palace. This study tried to find how effectively the service is operated by comparing flow, satisfaction and reuse intention of PDA users with those of who have received guide service by professional interpreter. The result indicates that those who have received professional interpretation showed to be more involved, satisfied and have more intention to reuse. The paper explored the composing factors of PDA guide service, which are 'interpretation', 'design', 'ease of use', and 'stability of operation'. Among these factors, interpretation was analyzed to be only factor what affects users' involvement and also most influential attribute explaining users' satisfaction and reuse intention. 'Interpretation', 'stability' and 'ease of use' are shown to have impact on satisfaction, while 'interpretation' and 'stability' have significant effect on users' reuse intention of PDA guide service. The operational implications from these results are suggested.

• Journal of the Korea Institute of Information Security & Cryptology
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• v.15 no.3
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• pp.3-12
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• 2005

This paper introduces a 3D perceptual model based on JND(Just Noticeable Difference) and proposes a video watermarking scheme which is perceptual approach of adaptive embedding in 3D-DCT domain. Videos are composed of consecutive frames with many similar adjacent frames. If a watermark is embedded in the period of similar frames with little motion, it can be easily noticed by human eyes. Therefore, for the transparency the watermark should be embedded into some places where motions exist and for the robustness its magnitude needs to be adjusted properly. For the transparency and the robustness, watermark based on 3D perceptual model is utilized. That is. the sensitivities from the 3D-DCT quantization are derived based on 3D perceptual model, and the sensitivities of the regions having more local motion than global motion are adjusted. Then the watermark is embedded into visually significant coefficients in proportion to the strength of motion in 3D-DCT domain. Experimental results show that the proposed scheme improves the robustness to MPEG compression and temporal attacks by about $3{\sim}9\%$, compared to the existing 3D-DCT based method. In terms of PSNR, the proposed method is similar to the existing method, but JND guarantees the transparency of watermark.

• Journal of Korean Home Economics Education Association
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• v.23 no.1
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• pp.37-51
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• 2011

The purpose of this study was to examine the effects of temperament, family strength and social support on ego-resilience of adolescents. Four hundred fifty middle and high school students in Incheon participated. Temperament, family strength, social support and ego-resilience were evaluated by self-report questionnaires. Data were analyzed using factor analyses, t-tests, descriptive statistics, correlations and standard multiple regression analyses. Results indicated that there was significant gender difference in ego-resilience. Adolescents' ego-resilience was positively associated with activity level and persistence in temperament, family strength and social support, but negatively associated with rigidity in temperament. Furthermore, gender, temperament, family strength and social support of class teacher and close friends significantly predicted ego-resilience of adolescents.

• Journal of the Korean Society for information Management
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• v.30 no.4
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• pp.133-154
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• 2013

The purpose of this study is to analyze service quality factors that affect user satisfaction of NDSL Open Service (NOS) and to improve standards of open service for sharing information through the user satisfaction survey. User satisfaction indexes were developed to measure the all aspects of the NOS services. The quality index, satisfaction index, and performance index were identified in this survey. According to the survey findings, the levels of social quality and social satisfaction are relatively high, this shows the positive evaluation and expectation of researchers for open services. However, relatively low level is identified in area of service process quality. Therefore, NOS requires method to help easily take advantage of OpenAPI and strategy to increase service process satisfaction and service environment satisfaction.