• Journal of Digital Convergence
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• v.11 no.3
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• pp.189-197
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• 2013

Weak competitive Small Business are getting attention for their ability to enhance the brand power and marketing co-brand. Under these circumstances, in this study examined the operational status of the domestic co-branded. Also enable co-branding strategy was proposed. First, learn the various aspects of the concept of co-branding, and looked at the advantages and disadvantages of co-branding. Second, the type of co-branded partner combined, joint venture between companies Union type, a leading company driven and private companies and state agencies co-branded. Looked at the type of advantages and disadvantages of each. Thirdly, we presented the current status of the important co-branded domestic. Fourth, we examined the status of the Small and Medium Business Administration supports a co-branded Examined in detail by year look at the status of support for this type of co-branded Industry Distribution and co-branded interrupted. Finally, the short-term aspects and long-term perspective on the domestic co-brand activation strategy based on these materials are presented. The results of this study is expected to be the foundation of domestic co-branded business in the future to explore the ways to improve the system of government support will help to raise.

• 보일러설비
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• s.77
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• pp.57-58
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• 2000

• Photonics industry news
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• s.67
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• pp.20-21
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• 2011

우주조달 공동상표란 중소기업자간 기술공유 및 이전, 공동생산 및 판매, 공동A/S망 활용 등 정부차원의 판로확대 및 고용창출지원을 목적으로 추진되는 사업으로서 5개 업체 이상의 중소기업자가 판매활동을 강화하기 위해 개발 보유한 공동상표의 물품 중 참여기업간 기술개발, 생산의 효율성, 품질향상등의 시너지 효과가 크고 성능 품질이 우수한 물품을 '우수조달 공동상표 물품'으로 지정하여 정부 구매율 통한 판로를 지원하는 사업이다.

• The monthly packaging world
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• s.72
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• pp.118-121
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• 1999

• Journal of the Korea Academia-Industrial cooperation Society
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• v.11 no.5
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• pp.1845-1855
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• 2010

The brand consulting for paving the way for overseas-based companies to develop local brands includes many processes such as the analysis of local markets and consumers, the analysis of in-and-out circumstances including the diagnosis of corporate competence and resource, the establishment of brand strategies, the development of brand concepts, and the development of design, which should be performed before the eventual launch of overseas markets. So, the success of overseas-based brand consulting just depends on coworking(i.e., consortium) by brand experts from international marketing, design to local-overseas brand rights which have been barely touched upon by the brand experts. This study aims to present brand consulting framework and to support the development of local-fit brands when the small and medium industries, esteemed relatively less compatible than conglomerates, expand their business in the non-English-speaking countries. This study also includes the results of a demand inquiry on the local fit brand targeted for SMEs. As a brand consulting framework which has been performed at work sites through the accumulated many year's trial and error, it could be a significantly meaningful guidance for the brand experts who perform local-fit brands consulting and the SMEs who look for overseas-based brand consulting.

• The Inventors News
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• no.33
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• pp.5-6
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• 2005

특허청 WIPO와 함께 지재권 컨텐츠 공동개발 - 중소기업 정책자금 대출, 대폭 간소화 - 바다로부터 의약강국 꿈꾼다 - `독도` 상표출원에 비해 등록 건수 미비 - 중국에서 한국브랜드 `짝퉁` 활개친다 - 산업자원부, 섬유 지재권 보호 활동 확대

• Journal of the Korea Academia-Industrial cooperation Society
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• v.15 no.3
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• pp.1390-1395
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• 2014

The objective of this study is to offer a basic data for the establishment of marketing strategies such as fixing price of a new product and creation of the development direction of the product through estimating consumers value by attributes of the newly developed university made multi cream. The Choice Experiment was used for analysis, and conditional logit model was estimated to derive the marginal willingness to pay(MWTP) of each attributes of the multi cream. Brand, container type, functionality, price were included as the attributes. As a result, MWTP were estimated at 21,754 Won/unit for large company product, 11,033 Won/unit for small company product and 16,178 Won/unit for university product, 7,476 Won/unit for enriched moisturizing, 12,107 Won/unit for enriched improvements in wrinkles. Consumers have a preference for university brand over small company brand, therefore, if university and small company cooperate and proceed a joint-venture, it will strengthen the competitive power in the low price brand market. Also, it is essential to develop products with enriched functionalities such as moisturizing and improvements in wrinkles.

• Venture DIGEST
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• s.68
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• pp.18-19
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• 2005

협회가 주최하고 인케코퍼레이션이 주관한‘벤처기업의 글로벌 사업개발전략 포럼’이 지난 1월 27일 오후 삼성동 코엑스에서 열렸다. 이날 포럼에 는 인케 임원 및 벤처기업의 글로벌마케팅 담당자, 금융기관 전문가, 기술평가 전문가 등 150여 명이 참석해 열띤 토론을 벌였다. 협회 조현정 차기 공동회장과 중소기업청 정준석 차장은 축사에서 벤처기업 글로벌화와 인케코퍼레이션 역할의 중요성을 강조했다. 이어서 지멘스의 투자 유치로 글로벌시장을 공략하고 있는 다산네트웍스의 남민우 대표, 기술력으로 세계 시장을 공략하는 주성엔지니어링의 황철주 대표, 아이리버 브랜드로 MP3시장에서 세계적인 기업이 된 레인콤 양덕준 대표, 그리고 종합상사 출신으로서 B2B 기업으로 성공한 엔투비 김봉관 대표가 글로벌 성공사례를 발표하고 포럼 참석자와 질의응답시간을 가졌다. 마지막으로 인케코퍼레이션 전하진 대표가 인케코퍼레이션의 역할과 비전에 대해 설명했다.

• Proceedings of the Korea Society of Design Studies Conference
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• 1999.10a
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• pp.70-71
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• 1999

지방자치제가 본격적으로 자리잡기 시작한 최근, 대부분의 지방자치단체들이 지역경제 활성화를 위한 나름대로의 프로그램을 실시하고 있다. 특히 디자인분야에 대한 시대요구적 인식을 바탕으로 지역이미지통합계획(Regional Identification Program) 에서부터 캐릭터 개발에 이르기까지 지역이 가진 유,무형의 이미지자원을 이용한 디자인개발은 가히 $\ulcorner$붐$\lrcorner$이라고 부를만 하다.(중략)

• Journal of Korea Society of Industrial Information Systems
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• v.22 no.6
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• pp.47-59
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• 2017

Korean Economy has been developed by the Korean Government's Support for the Large-sized Firms. This Government Policy causes the Polarization between Large-sized and Micro-sized Firms Aggravated. Micro-sized Firms are distributed over the Whole Industry Area, and can also cause the Economic Crisis If They are crashed down. Therefore Government Policy for the Micro-sized Manufacturing Industry is very Important Issue. This Paper Focused on the Analysis of Current Status for the Shoes Micro Manufacturing Industry. For the Effective Analysis, This Paper uses the Statistical Data Open to the Public and also conducts the Survey for the Micro-sized Firms in Busan. Statistical Program is used for Analyzing the Collected Data and the Major Findings are as Follows. First, Shoes Industry is led by the Micro and Small & Medium sized Firms rather than the Large-sized. And the Micro-sized Firms are getting the High Rate among the Whole Shoes Industry. Busan is heavily populated Area as the Origin of Shoes Industry. Second, even though Most of the Owner of the Micro-sized Firms have the High Technology Skill Level, Worker's Aging Phenomenon gets Worse and causes the Technology Handing down to the Next Generation Difficult. Third, Because the Factory Facility of the Micro-sized Firms is Dirt and Unstable, the Modernized Manufacturing Infrastructure such as the Apartment Factory Facility is Necessary. Forth, as the Micro-sized Firms which have the Intangible Asset such as Patent is Few, the Government Policy for Encouraging the Patent Application is strongly Needed. Fifth, Entrepreneurship and Collaboration Mind between Micro-sized Firms are Lacked, so Establishment of the Cooperative Union is required. Finally, the Effort for the Systemic Planning for the Management is lacked, and the Introduction of the Management Innovation is strongly needed. The Limitation and Future Research Direction is also discussed.