• Title/Summary/Keyword: 중문

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Localization of Chinese Version of Jeju Tourism Organization's Official Version 'Visit Jeju' - Centered on Contents Selection and Translation (제주관광공사 '비짓제주' 중문 홈페이지의 로컬라이제이션 연구 -콘텐츠 선정과 번역 텍스트를 중심으로)

  • Hong, Weiwei
    • The Journal of the Korea Contents Association
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    • v.19 no.1
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    • pp.535-547
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    • 2019

  • Website localization not only means to transliterate the content and text of the original language web pages, but also adjust it according to the culture and demand of the target language market, so as to improve the acceptance of the local market. From the perspective of localization, this paper analyzes localization strategies and shortcomings of Chinese pages of Jeju official tourist website 'visit Jeju'. First, by comparing the differences between the Chinese web pages and the Korean web pages in the content and text, the localization of the website is summed up, and then the differences are compared with the local tourism website 'Mafeongwo' in China. Not only offering and suggestions for improving the translation quality in the Chinese web pages of 'Visit Jeju'. but also the making some further suggestions for the other Korean websites.

  • https://doi.org/10.5392/JKCA.2019.19.01.535 인용 PDF KSCI HTML

Evaluations of Chinese Brand Name by Different Translation Types: Focusing on The Moderating Role of Brand Concept (영문 브랜드네임의 중문 브랜드네임 전환 방식에 대한 중화권 소비자들의 브랜드 평가에 관한 연구 -브랜드컨셉의 조절효과를 중심으로-)

  • Lee, Jieun;Jeon, Jooeon;Hsiao, Chen Fei
    • Asia Marketing Journal
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    • v.12 no.4
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    • pp.1-25
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    • 2011

  • Brand names are often considered as a part of product and important extrinsic cues of product evaluation, when consumers make purchasing decisions. For a company, brand names are also important assets. Building a strong brand name in the Chinese commonwealth is a main challenge for many global companies. One of the first problem global company has to face is how to translate English brand name into Chinese brand name. It is very difficult decision because of cultural and linguistic differences. Western languages are based on an alphabet phonetic system, whereas Chinese are based on ideogram. Chinese speakers are more likely to recall stimuli presented as brand names in visual rather than spoken recall, whereas English speakers are more likely to recall the names in spoken rather than in visual recall. We interpret these findings in terms of the fact that mental representations of verbal information in Chinese are coded primarily in a visual manner, whereas verbal information in English is coded by primarily in a phonological manner. A key linguistic differences that would affect the decision to standardize or localize when transferring English brand name to Chinese brand name is the writing system. Prior Chinese brand naming research suggests that popular Chinese naming translations foreign companies adopt are phonetic, semantic, and phonosemantic translation. The phonetic translation refers to the speech sound that is produced, such as the pronunciation of the brand name. The semantic translation involves the actual meaning of and association made with the brand name. The phonosemantic translation preserves the sound of the brand name and brand meaning. Prior brand naming research has dealt with word-level analysis in examining English brand name that are desirable for improving memorability. We predict Chinese brand name suggestiveness with different translation methods lead to different levels of consumers' evaluations. This research investigates the structural linguistic characteristics of the Chinese language and its impact on the brand name evaluation. Otherwise purpose of this study is to examine the effect of brand concept on the evaluation of brand name. We also want to examine whether the evaluation is moderated by Chinese translation types. 178 Taiwanese participants were recruited for the research. The following findings are from the empirical analysis on the hypotheses established in this study. In the functional brand concept, participants in Chinese translation by semantic were likely to evaluate positively than Chinese translation by phonetic. On the contrary, in the symbolic brand concept condition, participants in Chinese translation by phonetic evaluated positively than by semantic. And then, we found Chinese translation by phonosemantic was most favorable evaluations regardless of brand concept. The implications of these findings are discussed for Chinese commonwealth marketers with respect to brand name strategies. The proposed model helps companies to effectively select brand name, making it highly applicable for academia and practitioner. name and brand meaning. Prior brand naming research has dealt with word-level analysis in examining English brand name that are desirable for improving memorability. We predict Chinese brand name suggestiveness with different translation methods lead to different levels of consumers' evaluations. This research investigates the structural linguistic characteristics of the Chinese language and its impact on the brand name evaluation. Otherwise purpose of this study is to examine the effect of brand concept on the evaluation of brand name. We also want to examine whether the evaluation is moderated by Chinese translation types. 178 Taiwanese participants were recruited for the research. The following findings are from the empirical analysis on the hypotheses established in this study. In the functional brand concept, participants in Chinese translation by semantic were likely to evaluate positively than Chinese translation by phonetic. On the contrary, in the symbolic brand concept condition, participants in Chinese translation by phonetic evaluated positively than by semantic. And then, we found Chinese translation by phonosemantic was most favorable evaluations regardless of brand concept. The implications of these findings are discussed for Chinese commonwealth marketers with respect to brand name strategies. The proposed model helps companies to effectively select brand name, making it highly applicable for academia and practitioner.

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제주도 중문해역의 수질환경 특성에 관한 연구

  • 최영찬;장승민
    • Proceedings of the Korean Society of Fisheries Technology Conference
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    • 2000.10a
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    • pp.162-163
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    • 2000

  • 연안역은 물리ㆍ화학적 변화가 매우 큰 해역이며 육상으로 부터의 유기물, 영양염 등 물질이 여러 경로를 통하여 유입되기 때문에 수질환경의 변화가 크고 유지관리하기 어렵다. 조사해역인 중문 연안역은 주변에 화력발전소와 하수종말처리장이 있으며 해상국립공원의 추진에 의한 생태계의 변화가 예상되는 해역이다. 이 해역에 대한 수질환경 연구는 방(방ㆍ홍, 1998), 김(김ㆍ최, 1998)둥이 있으며 최등(최ㆍ이ㆍ고, 1994), 문등(문ㆍ최, 1991)등에 의해 주변해역의 조사가 이루어졌다. (중략)

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