• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.7 no.3
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• pp.89-97
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• 2012

The purpose of this study is to examine service quality elements in China Bank Industry and influence on service value, customer satisfaction and reuse intention. This study is composed one parallel comparison of documentary and evidential researches. To verify research model, the survey about medical institution and hospital services were conducted in Daqing of Heilongjiang Province, in China. Collected data was analyzed and the results are introduced in this paper. The findings ar as followed. This study has modified three-dimensional model of service quality: "interaction quality", "outcome quality" and "physical environment quality". Research was focused on investigating the direct effect of every service quality dimension on customer satisfaction. But "outcome quality "has only direct effect on service value, "interaction quality" and "physical environment quality" have not direct effect on service value in this study. Service value has direct effect on customer satisfaction and reuse intention. And customer satisfaction was the significant mediating role in the relationship of the service value and reuse intention.

• International Commerce and Information Review
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• v.18 no.4
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• pp.81-112
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• 2016

About 60 percent of cosmetic products sold in the dominant Taobao internet shopping mall proved recently to be counterfeit products made in China. This paper is to investigate the anti-counterfeiting strategies to clean up fake goods for Korean cosmetics which have been exported to China. Using the scienter rule the paper classified the forgery action for Korean cosmetics into four broad groups - counterfeit, piracy, illegally distributed product, and brand prior register. This paper suggested interior company's anti-counterfeiting strategies for each group, focusing on the construction for an integrated anti-counterfeiting system including consumer's rationality through the government cooperation between Korea and China.

• International Area Studies Review
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• v.15 no.2
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• pp.199-223
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• 2011

This research would research about discount store's service quality of Korean and Chinese consumers' recognition and importance of commitment dimensions. Also, research about differences between word of mouth intention and relationship retention intention. Results of hypothesis are as follow. First, for service quality dimension that has effect on normative commitment, service quality dimension has positive effect over normative commitment especially in tangibility, reliability and responsiveness. Second, for service quality dimension that has effect on affective commitment, among dimensions, except tangibility, reliability, responsiveness, assurance and empathy have positive effect over affective commitment. Third, for service quality dimension that has effect on continuous commitment, among dimensions, tangibility and reliability have positive effect over continuous commitment. Fourth, for relationship between dimensions of commitment, affective commitment has positive effect over normative commitment while continuous commitment has positive effect over affective commitment. Fifth, dimensions of commitment has effect over relationship performance variables that are relationship retention intention and word of mouth intention.

• Proceedings of the Safety Management and Science Conference
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• 2011.04a
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• pp.657-662
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• 2011

어린이 장난감은 과거보다 더 안전성의 필요가 되고 있다. 현대 사회의 가족변화로 인한 구성원으로 인하여 어린이가 귀한 존재가 입장이 되었기 때문이다. 이에 따른 어린이 용구에 대한 관심의 집중도가 높아졌으며 장난감에 대한 인식 변화와 안전성을 추구하고자 하는 노력도 많이 커졌다. 이는 어린이들이 장난감을 가장 많이 신체로 접촉하고 있기 때문이다. 장난감의 특성상 어린이, 특히 유아들이지만 입에 물거나 피부에 문지르고 소리나는 것에 민감하고 장난감의 재질에 따른 향, 촉감 등에 반응할 수 있기 때문이다. 이는 어린이의 처음 부딪히는 감각의 느낌과도 연결되어 감각의 기능에서 발전을 가져올 수 있다고 본다. 어린이들의 연령층에 따라 표현력이 부족하기 때문일 것이므로 어린이 장난감의 안전성에 어른들이 주의해야할 이유라고 여긴다. 즉 어린이 장난감의 안전성을 추구할 수 있는 어린이뿐만 아니라 제2의 소비자인 부모, 친척, 친지, 어린이와 연관된 직종의 어른들일 것이다. 장난감의 시장은 서구보다 발전되지 않았지만 근래에 들어 어린이 장난감은 중국이나 동남아에서 제조되어 한국으로 들어오는 경우가 많다. 따라서 안전성에 대한 인식의 제고와 실질적 노력 추구가 더욱 더 필요하다.

• Proceedings of the Safety Management and Science Conference
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• 2013.04a
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• pp.295-300
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• 2013

어린이 가구는 어른 가구의 축소가 아닌 새로운 제품 분야이다. 이미 많은 업체에서 어린이 가구를 출시하는데 대체적으로 안전성을 이유로 고가의 제품이다. 지금 사회의 가구 구성의 다양화로 인한 어린이가구가 한 제품의 분야가 되었기 때문이다. 이에 어린이 가구에 대한 안전성이 높아졌으며 실용성과 안전성을 최우선으로 하고 있다. 이는 어린이들이 가구를 놀이용으로 신체적 접촉을 하고 있기 때문이다. 가구의 특징으로 어린이들의 피부에 접촉이 잦고 가구의 재질에 따른 촉감 등에 반응할 수 있기 때문이다. 이는 어린이가 어린이가구에 부딪히는 느낌, 이용성, 재미와도 연결되어 감성을 키울 수 있다고 본다. 어린이들은 표현성이 미흡하기 때문에 어린이가구의 안전성에 보다 더 주의해야한다고 여긴다. 즉 어린이가구의 안전성을 추구는 실제적 구매욕구를 가지고 있는 소비자인 부모들의 인식에 변화가 필요하가다. 어린이 가구의 시장은 중국이나 동남아에서 제조되어 한국으로 들어오는 경우가 있다. 그러므로 안전성에 대한 인식을 위해 재질과 실용성을 가미한 어린이 가구가 필요하다.

• Journal of Digital Contents Society
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• v.18 no.6
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• pp.1109-1118
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• 2017

With mobile payment always at the center of the fintech craze all over the world, many countries led by China, India, England and Brazil are dedicated to activating and supplying online and offline mobile payment services, securing competitive advantage in the global mobile payment market. However, Korea that had proudly considered itself as an IT power was crowded out of the top 10 ranking, falling behind even Australia, Mexico and Germany. Therefore, this study conducted an empirical research to measure the word-of-mouth intention of general consumers using offline mobile payment service in Korea. Furthermore, it comparatively analyzed the world's most powerful country, China, in mobile payment services, and analyzed the difference in consumer perception between Korea and China.

• Journal of Digital Convergence
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• v.10 no.5
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• pp.117-124
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• 2012

This study started why do consumers use the counterfeit goods. We executed the pretest through the depth interview, and made an purchase motivation scale, useful benefit factor and cost factor scale of counterfeit goods. We found out having the recognition difference of China consumers with Korea about these. The results is as follows. First, A counterfeit motivation appeared to the recognition difference appeared in a ostentation, economical efficiency and self-satisfaction factor with korea and china consumers. Second, counterfeit useful benefit factor organized to a personal significantly and economic benefit and the recognition difference appeared. Third, Counterfeit good useful cost composed to the personal good-quality, economic and social image of cost factors, and the recognition significantly difference appeared to all of cost factors with Korea and China consumers. These results are helpful for a depth understanding about the counterfeit use behavior, and will be utilized for the public campaign to reduce such behavior.

• Management & Information Systems Review
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• v.32 no.3
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• pp.25-41
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• 2013

This study was designed to suggest the effective CSR strategies for MNCs operating in Chinese market. For this purpose, it compares the multi-years results for the evaluation on CSR activities of Multinational and Chinese firms. It also conducts questionnaire survey in an attempt at developing measures of Chinese publics' perception on the four dimensions of CSR defined by Research Center of Chinese Academy of Social Sciences - responsibility management, economic responsibility, social responsibility, and environmental responsibility. The findings of empirical analyses indicate that the CSR activities of MNCs much fall in all four dimensions compared with them of Chinese firms. Among four dimensions, MNCs have had bad evaluations especially on economic responsibility and social responsibility that are considered more important than the others to Chinese. Those findings imply that the MNCs has so far failed to implement effective CSR activities in China. In order to offset their liabilities of foreignness and compensate for their disadvantages in the lack of governmental supports, MNCs should intensify the CSR in economic and social responsibilities.

• Journal of the Korea Society of Computer and Information
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• v.26 no.2
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• pp.213-220
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• 2021

With the continuing development of the global economy, the scale of international production and management of companies is expanding rapidly nowadays. As a result, it is increasingly important for multinational companies to establish appropriate marketing strategies for products in order to successfully enter overseas markets. When consumers evaluate the quality of products from various countries, they depend heavily on the image of the product as well as the price of the product. Therefore, this study aim to find out how the price, country image, brand image and country of origin image affect on consumer product evaluation and purchase intention. Based on these concepts, the significance of this study is helping local companies make more appropriate marketing strategies by understanding the importance of price and image of a product to companies and knowing more accurate recognition in Korea and Korean-made products of Chinese consumers. The results of this study which used AMOS model showed that 1) The country image and country of origin image for a product had a positive effects on product quality, 2) The price and country image of a product had a positive effects on service quality, 3) And evaluation of product had a positive effects on purchase intention. Based on these results, we made some proposals and presented the future research directions according to the limitations.

• Journal of Fashion Business
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• v.15 no.4
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• pp.155-166
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• 2011

The purposes of this study was to examine Chinese consumers's perception toward Korean fashion brands. Especially, this study aimed to compare the Chinese consumers in three local groups (Beijing, Shanghai, & Yangji). The subjects used for this study were one hundred ninety-six participants(male; 110, female; 86) in 20s age who live in China. For data analysis, descriptive statistics, Cronbach's alpha, and t-test were used. Cronbach's alpha test revealed that all instruments which were used for this study had over 0.85. As the results, first, 67.9% of Chinese consumers perceived Korean brands correctly as Korean brands. Also, 42.5% of Chinese participants had purchased Korean fashion brand products such as Teenie Weenie or E-land. Second, there were not significant differences in brand attitudes among three group participants. However, there was a significant difference in 'brand preference' factor, one of three brand attitudes, between two ethnic groups. Finally, there were not signifiant differences in brand image, while there was a significant difference in intelligent brand image, one of 4 brand image factors, between two ethnic groups. These results of this study would be very useful for Korean fashion brand marketers in order to understand Chinese fashion consumers more details, and provide more efficient fashion marketing strategies.