• Journal of the Korean Data and Information Science Society
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• v.23 no.6
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• pp.1075-1084
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• 2012

This study examines stock market co-movement among three China stock markets: Shanghai stock market, Shenzhen stock market, Hongkong stock market. US stock market leads three China stock markets and Honkong stock market leads Shanghai and Shenzhen stock market. But there are no lead-lag effects among China stock markets after controlling US stock market effect. These results could be important for the investors and firms that are interested in China stock markets.

• Journal of Public Diplomacy
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• v.2 no.2
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• pp.53-80
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• 2022

Despite an astronomical budget for public diplomacy, China is experiencing successive failures in public diplomacy. The unfavorable feeling towards China is increasing every year in the world and China needs a new public diplomacy to resolve anti-Chinese sentiment. Here, we found that viewers of Korean-Chinese student YouTuber Deemd formed a friendly image towards China after watching Deemd's China vlog. Therefore, in this study, we tried to examine whether Deemd's vlogs affect the improvement of China's country image theoretically guided by the theory of mere exposure effect. In addition, we examined whether the improvement of a country image causes the 'Halo effect' that leads to an increase in the intention to visit China and purchase intention of Chinese products. It is expected that the results of this study can serve as a new digital media diplomacy solution for countries, including China, that want to capture the hearts of foreign public in the era of a new digital public diplomacy.

• Proceedings of the Plant Resources Society of Korea Conference
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• 2018.10a
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• pp.129-129
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• 2018

중국(中國) 장홍화(藏紅花)는 크로신과 카르티노이드,안토시아닌등의 성분함량으로 혈관질환 예방과 항암작용, 두뇌의 신경안정, 호르몬분비 및 학습증진에 효과가 있는 것으로 알려져 있다. 이러한 장홍화는 중국의 고원지대에서 자생하는 것으로 생산량이 적어서 고가에 판매되고 있다. 비타민 C가 레몬보다 10배나 많이 함유되어 있는 중국유(中國柚)는 과피가 일반 감귤류 보다 10배 이상 두꺼워 비타민P가 다량으로 함유되어 있다. 즉, 유기산, 비타민P와 비타민C가 매우 많이 함유되어 있어서 예로부터 중국에서는 감기와, 피부노화, 피로를 방지하는데 사용되어져 왔다. 그밖에 비타민B군과 당질, 단백질등이 다른 감귤류 품종보다 많고, 모세혈관을 보호하는 헤스페리딘(비타민P)이 다량으로 함유되어 있어서 심혈관 질환 장애와 뇌졸증, 뇌출혈 등을 억제하는 효과를 가지고 있다. 또한 몸 안에 쌓여 있는 노폐물 등을 밖으로 배출시켜주는 효과가 양호하여 피부미용에 효과가 있는 것으로 알려져 있다. 본 실험에서는 중국장홍화(中國藏紅花)와 유(柚)의 혼합추출액 의 항산화활성과 총폴리페놀 함량을 조사하였던 바, 중국(中國) 장홍화(藏紅花)의 경우 폴리페놀 함량이 높게 나타났으며, 매우 양호한 항산화 효능을 나타내었다. 중국유(中國柚)의 경우도 과피에서 폴리페놀 함량이 높게 나타났으며 항산화 활성도 과피에서 매우 양호한 결과를 나타내었다. 중국(中國) 장홍화(藏紅花)와 중국유(中國柚)의 혼함추출액에서의 항산화 효과가 더 양호한 반응을 나타내었다. 이러한 결과들로 미루어볼 때 중국장홍화(中國藏紅花)와 유(柚)의 항산화 활성은 천연화장품의 신소재로서의 가치를 가지고 있다고 판단된다.

• The Korean Journal of Financial Management
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• v.23 no.2
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• pp.171-187
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• 2006

This paper investigates the pricing information transmission between NYSE listed Chinese ADRs and their underlying shares by using GJR. The data in this study consist of daytime and overnight returns on 7 chinese stocks End their ADRs on the NYSE for the period from December 2002 to december 2005. We have round that the home market leadership hypothesis can be applied to the Chinese stocks. We have also found that return spillover effect is stronger than volatility spillover effect.

• Proceedings of the Plant Resources Society of Korea Conference
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• 2018.04a
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• pp.102-102
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• 2018

중국유(中國柚)의 주요성분은 비타민 C가 레몬보다 10배나 많이 함유되어 있고 또한 과피 안쪽에 펙틴 성분이 다량으로 함유되어 있다. 특히 과피가 일반 감귤류 보다 10배 이상 두꺼워 비타민P의 ?량 또한 다량으로 함유되어 있다. 즉, 유기산, 비타민P와 비타민C가 매우 많이 함유되어 있어서 예로부터 중국에서는 감기와, 피부노화, 피로를 방지하는데 사용되어져 왔으며 이러한 효능은 유기산에서도 많이 발생되었다. 그 밖에 비타민B군과 당질, 단백질등이 다른 감귤류 품종보다 많고, 모세혈관을 보호하는 헤스페리딘(비타민P)이 다량으로 함유되어 있어서 심혈관 질환 장애와 뇌졸증, 뇌출혈 등을 억제하는 효과를 가지고 있다. 또한 몸 안에 쌓여 있는 노폐물 등을 밖으로 배출시켜주는 효과가 양호하여 피부미용에 효과가 있는 것으로 알려져 있다. 본 실험에서는 중국유(中國柚)의 항산화활성과 총 폴리페놀 함량을 조사하였던 바, 과육보다 과피에서 폴리페놀 함량이 높게 나타났으며 항산화 활성도 과피에서 매우 양호한 결과를 나타내었다. 중국유(中國柚)의 품종별로 보면 과피가 두껍고 과육이 붉은색을 띈 품종에서 항산화 효과가 더 양호한 반응을 나타내었다. 이러한 결과는 과육에 함유되어있는 안토시아닌의 함량의 차이인 것으로 생각된다. 특히 과피가 과육의 추출과정에서 에탄올보다 메탄올 추출물에서 더 양호한 결과를 보였다. 이러한 결과들로 미루어볼 때 중국유(中國柚)의 항산화 활성은 천연화장품의 신소재로서의 가치를 가지고 있다고 판단된다.

• Journal of Digital Convergence
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• v.10 no.9
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• pp.271-279
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• 2012

The purpose of this study was targeting Chinese viewers. Awareness of factors affecting indirect advertising effects were investigated. What is the awareness of advertising features for Chinese viewers also examined. Advertising and indirect advertising effectiveness factors examined relationships recognized. Chinese viewers were collected through surveys. Firstly, factors affecting indirect advertising effects was seven. Sponsor, celebrity involvement, and blatantly portrayed, reliability, brand differentiation, ethics and information provided is a factor. Second, the advertising capabilities of the Chinese viewers were relatively positive perception. Indirect advertising effects of Chinese viewers, features and advertising on the relevance factors, there was a significant relationship. Celebrity involvement and brand differentiation, blatantly portrayed, and ethical factors had an impact on the function of advertising. These results provide indirect advertising of China and South Korea produced implications for practitioners. Korea also interested in entering the Chinese enterprises will provide the basic material in the production of indirect advertising.

• The Journal of the Korea Contents Association
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• v.22 no.8
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• pp.318-328
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• 2022

The purpose of this study is to analyze the impact of ownership concentration and R&D investment on earnings growth of listed companies in China. For this purpose, this study utilized 14,196 samples from 2,366 Chinese listed companies using the WIND database and conducted empirical analysis by Python. The results of the analysis are as follows. First, the data shows that ownership concentration has a positive (+) impact on revenue growth of Chinese listed firms. Second, ownership concentration has a postive(+) impact on R&D investment of Chinese listed firms. Third, the survey shows that R&D investment has a positive (+) impact on revenue growth of Chinese listed firms. Fourth, the impact of R&D investment on earnings growth of Chinese listed firms has time lag effect. Fifth, R&D investment has a partial mediating effect in ownership concentration and earnings growth of Chinese listed firms. Based on these analytical results, this study proposes measures to promote firms' earnings increase by optimizing ownership concentration and increasing R&D investment in Chinese listed firms.

• Asia Marketing Journal
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• v.7 no.3
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• pp.29-51
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• 2005

The present study extends Alden et al.'s (Alden, Steenkamp, and Batra 1999) study of cultural brand positioning through advertising, in which global cultural positioning is distinguished from foreign cultural positioning and local cultural positioning. The present study explores differences in the brand personality between global cultural positioning ads and local cultural positioning ads and investigates the effect of each type of cultural positioning strategy on the brand attitude. A content analysis was conducted for the Chinese print advertisements of Korean brands in order to examine the brand personalities developed by each type of cultural positioning strategy. Substantial differences in the brand personality were not found between the cultural positioning strategies. An experiment was conducted using Chinese consumers in order to test the effect of the cultural positioning strategy on the brand attitude. The global cultural positioning was found to be more effective than the local cultural positioning in general, and the Korean cultural positioning was found to be more effective than the local cultural positioning only for the younger consumers.

• Management & Information Systems Review
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• v.32 no.3
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• pp.1-23
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• 2013

In this study, we try to investigate the spillover effects of volatility in international tourists arrivals between Korea and US, Japan, China by using the multivariate BEKK model from January 2005 to January 2013. In the results of this study, after the global financial crisis, we found a cointegration relationship and tourist arrivals of Japan were adjusted to recovery in the short term. Also tourists arrivals from China and Japan showed the long-term elasticity. In the conditional mean equation of a BEKK model, there were the spillover effects. And in the conditional variance equation, ARCH(${\epsilon}^2_t$) coefficients showed a strong influence on the arrivals of their own and the spillover effects and the asymmetric effects on the volatility of China and Japan arrivals. In GARCH(${\sigma}^2_t$) coefficients showed the asymmetric effects and the spillover effects of the conditional volatility among source arrivals. Therefore, we examined the asymmetric reaction of one-way or two-way tourist arrivals between source countries and Korea and the spillover effects related to tourists arrivals of source countries to Korea. We has confirmed a causal relationship between some of the tourists arrivals from source countries to korea.

• The Journal of the Korea Contents Association
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• v.20 no.8
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• pp.397-407
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• 2020

This study aimed to analyze the mediating effect of grit in the relationship between basic psychological needs and subjective well-being among Korean and Chinese adolescents. The study subjects were a total of 300 Korean and Chinese adolescents. As a result of the study, first, the Korean adolescents showed a high level of autonomy in basic psychological needs, while Chinese adolescents showed a high level of competence. Second, there was a significant positive correlation between basic psychological needs and grit as well as subjective well-being. Third, we established that the direct effect of basic psychological needs on subjective well-being was more potent in Korean adolescents than Chinese adolescents. Fourth, the indirect effect of basic psychological needs on subjective well-being through grit was statistically significant. Fifth, the mediating effect of grit was found to be stronger among Chinese youth than Korean youth. Based on these findings, we discussed the importance of grit to improve the subjective well-being of adolescents, and the approaches to improve Korean youth's competence and Chinese youth's autonomy.