• The Journal of the Convergence on Culture Technology
• /
• v.10 no.5
• /
• pp.585-592
• /
• 2024

Recent Chinese animations emphasize the harmony between content and form, as well as the fusion of reality, emotion, and aesthetic ideals, through character designs that blend traditional cultural elements with modern aesthetic sensibilities. We have observed that this fusion has significantly contributed to the development of the Chinese animation industry. In particular, "Nezha: Birth of the Demon Child" stands out as an important example, where traditional character images are reinterpreted in a modern way, showcasing a unique artistic direction. In this study, we have conducted an in-depth analysis of the major characters in "Nezha: Birth of the Demon Child", focusing on their form, acting, and movement elements based on the theoretical foundation of traditional Chinese aesthetics.We explored how traditional Chinese costumes, totems, and painting styles were utilized in the design of the characters' forms, and discovered that these elements imparted a distinctive artistic quality. Furthermore, we found that the acting and movement elements were influenced by Chinese cultural practices, traditional theater, and martial arts, enriching the characters' motions and expressions. Through this research, we aim to highlight how Chinese animation integrates tradition and modernity, creating new artistic value, and establishing a unique competitive edge in the global animation market.

• Journal of Korea Society of Industrial Information Systems
• /
• v.20 no.1
• /
• pp.79-90
• /
• 2015

This study investigated the effects of 'K-POP' preference on purchase intention of Korean products. Especially, it revealed the mediating role between the participation intention of Korean culture event and the purchase intention of Korean products. Further, we examined the difference in the path relation according to the use-behavior of Korean wave contents. In this proposed model, we can see 'K-POP' preference had a positive effect on participation intention of Korean culture event, but it was not significant for purchase intention of common products. The participation in Korean culture event had significant effects on the purchase intention of Korean culture products and the purchase intention of common products. However, the purchase intention of Korean culture products had no significant effects on the purchase intention of common products. Thus, our finding showed that higher preference of 'K-POP' did not make cause purchase intention of common products. Further, the higher the preference of 'K-POP' was, the higher the participation intension of Korean culture event was and, as a result, the purchase intention of common products got higher. In addition, path analysis results according to the media usage behaviors show that Chinese consumer who uses the internet and has a higher preference of 'K-POP' had a positive effect on the purchase intention of common products. Furthermore, it has a positive effect on both purchase intension of Korean culture products and purchase intension of common products. In case of Chinese consumer who use the television, radio and newspapers, K-POP preference had no significant effect on the purchase intension of common products.

• Journal of Digital Convergence
• /
• v.16 no.1
• /
• pp.311-316
• /
• 2018

Projection mapping is one of the convergence contents combined with digital technology. After entering the Chinese market, with its fantastic shock of visual impact, it becomes China's most shocking, most popular, and most commercial value of marketing means, to be widely used in advertising, construction, tourism and other fields. But in China, the lack of projection mapping professionals and professional will affect the development of the entire industry. The study analysed the case of projection mapping in China, and discovered the future direction development of projection mapping. Projection mapping will keep going based on local cultural environment, and combined with other intelligent technologies, and spreading to daily life, also expanding the using area, creating the manifestation pattern then contributing greatly to the entertainment content industry.

• Journal of Digital Convergence
• /
• v.12 no.6
• /
• pp.55-68
• /
• 2014

In this study, we performed an empirical research on how cultural power affects soft power as one of the elements of National Power. To fully exert the force of cultural power, appropriate level of "resources for power" need to be disseminated into cultural elements. Utilization of these resources need to appropriately developed and produced in quality and quantity when needed. This activity should be ensured with "composite support competence"; which is the combination of support organizations and their potentials. Indicators of cultural power includes society favorability rating, cultural favorability rating, E&D industry competitiveness index, and T&T competitiveness index. According to analysis of cultural power by each country, cultural industry (E&D) competitiveness index and travel and tourism (T&T) competitiveness index shows relatively high correlation. This research aims to analyze the "cultural power as soft power" of South Korea, China and US, and how they are different and how their resources of power are represented in their E&D and T&T competitiveness.

• The Korean Publising Journal, Monthly
• /
• s.172
• /
• pp.18-18
• /
• 1995

우리 출판산업의 저력이 커지고 있는 것은 국내 출판사들의 해외진출 사례들에서도 여실히 확인된다. 90년대 들어서만도 예림당, 나남, 열음사, 한국프뢰벨 등이 해외시장으로 진출, 직접 출판사를 차리거나 서점 인쇄소를 운영하는 등 국제적 면모를 과시하고 있다. 독일, 미국, 태국, 중국 등 투자 지역도 다양하다.

• International Commerce and Information Review
• /
• v.19 no.3
• /
• pp.129-150
• /
• 2017

The Hallyu, or Korean Wave, has recently been proliferating around the world focusing on Asia. With the development of China's economy and the improvement of their people's living standards, Chinese consumption has been growing quickly. In cosmetic industry, Chinese consumers tend to prefer international brands including Korean cosmetics. There are various ways for Chinese consumers to purchase international brand cosmetics. One of them is overseas purchase via buying agent. This study is designed to exam various determinants of the overseas purchase. Based on empirical findings, product price and functionality can play an important role in terms of the overseas purchase. Also, moderating effects of an external factor(importing country's favorability) was empirically investigated. The results of SEM(Structural Equation Modeling) show that the relationship between consumer openness and overseas purchase via buying agent can be positively moderated by the favorability.

• 주류산업
• /
• v.28 no.4
• /
• pp.36-47
• /
• 2008

8월 21일 부터 24일 까지 4일간 대한주류공업협회 주최, 국세청 후원으로 서울 삼성동 코엑스 3층 컨벤션홀에서 개최된 '2008 대한민국 주류박람회'(KOREA ALCOHOL & LIQUOR EXPO 2008)가 성황리에 막을 내렸다. '술과 문화의 페스티벌' 이라는 주제로 열린 금번 박람회는 소주, 맥주, 위스키, 약주, 과실주, 전통주 등 국내 주류업체 84개사와 독일, 중국, 러시아, 아르헨티나, 일본, 도미니카공화국, 스리랑카 7개국이 참가하여 다양한 주류제품 전시 및 시음, 이벤트 활동을 통해 적극적인 마케팅 활동을 전개하였다. 행사기간 동안 일반인, 언론인, 국내외 바이어, 주류관련 종사자등 3만여 명의 많은 관람객이 박람회장을 방문하여 전국 각지에서 생산되는 다양한 종류의 술의 맛과 향을 체험하고 아울러 다채로운 이벤트 행사를 통해 흥겨운 시간을 가졌으며, 주류의 역사.종류.제조과정, 건전음주체험 등 술에 대한 다양한 정보를 얻는 기회가 되었다. 또한 건전음주문화 조성, 주류제조기술 및 주류산업 활성화 주제의 세미나와 한국양조과학회 정기학술대회가 열려 주류산업 종사자, 연구원, 학생 및 주류에 관심을 가지고 있는 일반인들에게 정보 및 의견 교환의장을 제공하였다.

• Journal of the Korea Convergence Society
• /
• v.11 no.11
• /
• pp.135-145
• /
• 2020

In the era of the fourth industrial revolution, design has developed into a fusion of diversified culture and media. The integration of traditional culture and brand design concepts has become a hot research topic. Chinese Zen thought integrates the thoughts of Laozi and Zhuangzi, and takes" Wu Xiang as the appearance, Wu Nian as the foundation, Wu Zhu as the purpose" as the main purpose to construct a unique Zen thought system that integrates Taoism, Confucian philosophy and aesthetics. From this point of view, the MUJI design that combines Chinese Zen thought and design has attracted much attention. As a traditional culture, how is Chinese Zen Thought reflected in the design of MUJI? Starting from the awareness of this question, this study takes the daily necessities of MUJI as an example to investigate the design features of MUJI that reflect Chinese Zen thought. The conclusion shows that the design features of MUJI with Chinese Zen thoughts are showed in four ways-minimalist style, unitary color, ecological material, and humanized experience.

• Journal of Digital Convergence
• /
• v.12 no.4
• /
• pp.461-466
• /
• 2014

With the popularity of Japan's "Three Kingdoms" series of games, the Three Kingdoms became popular and gave birth to the Three Kingdoms game for the traditional cultural resources and cultural industries. At the same time generate economic benefits and promote the traditional culture of double effect. With Liu Bei, Guan Yu and other roles in the development of cultural industries in each particular historical figure internationalization appearance design to get attention in the digital arts industry. In this thesis, three kingdoms cultures and three kingdoms generals were analyzed based on classic novel Three Kingdoms (三国演义). Guan Yu, China and South Korea in appearing common in the game as the center. Take example of the role of Guan Yu's generals styling, clothing, weapons, color comparison, attempts to explore the international trend of historical figures game character.

• Cartoon and Animation Studies
• /
• s.40
• /
• pp.83-107
• /
• 2015

Propaganda is often accepted as the political promotion that had used mostly by the socialist states during the First and the Second World Wars and the Cold War and by Hitler who governed Germany. Therefore, cases of the study on the image and picture propaganda were mostly posters or films of the socialism period when the propaganda was active. However, today it is not easy any more to find propaganda of the clear promotion characteristic as the past. In these modern times, it has changed into metaphorical propaganda based on 'persuasion', rather than publicity like past. Therefore, it has been changing from the direct promotion of the past into the indirect persuasion; and from the raw, direct and powerful publicity and claim into the soft and metaphorical persuasion and appeal. Thus, investigating again the contemporary propaganda will be an important element in analyzing contemporary images. The animation, selected as a target of the analysis of propaganda, exists in various ways in various images of the modern times, which is not too much to say that today's society is the television society. Besides, the animation is the image that can cover all ages as men and women of all ages can watch, so it is proper for analysis of the contemporary propaganda of metaphorical, indirect and various forms.