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Analysis of Consumer Consumption Status and Demand of Rice-wine (약주에 대한 소비자의 소비실태 및 요구도 분석)

  • Kim, Eun-Hae;Ahn, Byung-Hak;Lee, Min-A
    • Journal of the Korean Society of Food Science and Nutrition
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    • v.42 no.3
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    • pp.478-486
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    • 2013
  • The purpose of this study was to analyze consumer consumption and product concept demands of Korean rice-wine. An online survey, conducted from April 28, 2010 to May 6 2010, targeted 200 consumers in Seoul and the Gyeonggi-do area. More than half of the respondents (51.3%) drank rice-wine because of the taste. The common reasons for dissatisfaction with rice-wine were hangovers (35.7%) and taste (16.9%). From analyzing rice-wine preferences, the most preferred ingredient was rice (57.8%), while the most preferred aroma and taste was derived from the fruit (48.7% and 58.4%, respectively). The most common methods consumers observed for promoting rice-wine consumption were the "development and management of rice-wine brands" (59.7%), and "continuous promotion" (44.8%). The most important attributes of a rice-wine product included its taste (4.60), followed by its quality (4.41) using 5-point Likert scale. An importance-performance analysis (IPA) was performed for the 17 attributes of rice-wine and identified targets for product management strategies, including the "usage of domestic ingredients", "ease of purchase", clarity of "product information", and "external image". Therefore, developing solid concepts in marketing strategy are required and may be achieved by understanding the consumer preferences and demands of rice-wine.

The Error and the Graphical Presentation form of the Binocular Vision Findings (양안시기능 검사 값의 오차와 그래프 양식)

  • Yoon, Seok-Hyun
    • Journal of Korean Ophthalmic Optics Society
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    • v.12 no.3
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    • pp.39-48
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    • 2007
  • The stimulus of accommodation A, the stimulus of convergence C and the prism diopter ${\Delta}$ are reviewed and redefined more obviously. How the A and C are managed in the practice are reviewed and summarized. As a result, the common practical process of the binocular vision findings is most suitable in the case of the $l_c=26.67mm$, where the near distance is measured from the test lens to the near target and its value is 40 cm and the average of the P.D equal to 64 mm. The $l_c$ is the distance between the test lens and the center of rotation. Those values were used at calculating the various values in this paper. The error of the stimulus of accommodation values which are evaluated by the practically used formula (5) are calculated. Where the distance between lens and the principle point of eye is 15.07 mm ($=l_H$). The incremental stimulus of convergence values P' caused by the addition prism $P_m$ are evaluated by the recursion computation method. The P' are varied with the $P_m$, the distance $p_c$ between the prism and the center of rotation, the initial convergence value (or inverse target distance) $C_o$ and the refractive index n of the prism material. The recursion computation method and the other formulas are described in detail. In this paper n=1.7 is used. The two factors by which the P' is increased are exist. The one which is major is the property by which the values of convergence whose unit is ${\Delta}$ are not added in the generally way. The other is the that the actual power of the prism is varied with the angle of incidence light. And the P' is decreased remarkably by an increase in the $p_c$ and $C_o$. The $P^{\prime}/P_m$ are calculated and graphed which are varied with the $p_c$ and $C_o$, where the $P_m=20{\Delta}$, P.D=64 mm and n=1.7. The index n dependence of the $P^{\prime}/P_m$ is negligible (refer to fig. 6). The $p_c$ are evaluated at which the P' equal to the $P_m$ for various $P_m$ (refer to table 1). The actual values of the stimulus of convergence and accommodation which are manipulated simply in the practice are calculated. Two graphical forms are suggested. The one is like as the commonly used one. But the stimulus of convergence and of accommodation values in the practice are positioned at the exact positions when the graphic is made (refer to fig. 9). The other is the form that the incremental stimulus of convergence values caused by the addition prisms are represented at actual positions (refer to fig. 11).

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Studies on Change of Physico-chemical Properties due to Ripening degrees in the Reclaimed Tidle Deposits I. With reference to Munpo and Pori series (간척지토양(干拓地土壤)의 숙성화정도별(熟成化程度別) 이화학성(理化學性) 변화연구(變化硏究) I. 문포(文浦) 및 포이통(浦里統)에 관(關)하여)

  • Yoo, Chul-Hyun;Cho, Guk-Hyun;Choi, Jeong-Weon;Park, Keon-Ho;Kim, Yeong-Ho
    • Korean Journal of Soil Science and Fertilizer
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    • v.22 no.3
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    • pp.180-190
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    • 1989
  • In order to obtain basic information on soil inprovement and management of two reclaimed paddy soils, Munpo and Pori series, this study was carried out by investigating the change of physico-chemical and soil mechanical properties. 1. In the Munpo series, the contents of salt in the soil and ground water before paddy rice transplanting at 6 years after reclamation were 0.60 and 1.84%, respectively, and the safty cultivation of paddy rice was possible after 20 years, while that of the Pori series was after 12 years. 2. In the Munpo series, the change of the soil particle size according to the ages after reclamation showed negative correlation with sandy contents, but clay contents had positive correlation both in the surface and subsurface soils. The pori series showed reverse tendency. 3. Between the N-value and Atterberg limits and the ages showed negative correlation in both Munpo and Pori series, but clay-activity showed positive. Arid the cole values showed positive correlation in the Munpo series, but negative in the Pori series. 4. Cone penetrating resistance in the surface of the Munpo series after 6 years of reclamation was 62.9, after 20 years 24.5 and $16.7kg/cm^2$ in 15cm of soil depth at depth of 22.5cm after 27 years. In the Pori series, it was $3kg/cm^2$ at 15-20cm of soil depth after 12 years and it used after being creation of hard pan layer after 23 years. 5. Change of the clay minerals by the different year after accomplishment of tidal reclamation did not show. The major clay minerals were illite and kaolinite, and accessory clay minerals were montmorillonite and vermiculite in both Munpo and Pori series.

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