• The Journal of the Korea Contents Association
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• v.17 no.4
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• pp.36-47
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• 2017

This study was carried out by practical method in a subjectivity study accessible in-depth, in sloughing off old habit of functional quantity analysis about medical-information advertising. The perception pattern come out in this study were divided into five types in Q-methodology. The result is as follows ; it is divided into 1[(N=4) : Interest Type], 2[(N=3) : comparison Type], 3[(N=3) : Product-focus Type], 4[(N=3) : Disbelief Type], 5[(N=2) : Improvement Type]. In conclusion, this study is to ascertain acceptance behavior about Reception Type on medical-information advertising ; to offer a developmental suggestion about it.

• The Journal of the Korea Contents Association
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• v.10 no.8
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• pp.186-197
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• 2010

Recent changes show that the goals of reproduction devices have changed from accurately reproducing scenes to improving user preference. It implies that the directions in developing cameras, the most common reproduction devices, are moving from performance-centered to quality-centered, from developers to users. Accepting such changes demand new standards in evaluating reproduction devices. This paper suggests a new method to evaluate the quality of images, based on cognitive properties of users. The quality of an image is a result oriented from the interaction of various attributes, therefore some functional tests are not enough to evaluate total quality of an image. In this respect, an evaluation model which integrates various physical attributes of an image is needed, that enables a third observer to subjectively evaluate the total quality of an image. In this paper, the experiment was carried out to 127 subjects, with the 84 test stimuli and 11 evaluation factors, followed by an factor analysis. The evaluation factors to assess the quality of images in this paper includes the results by cognitions of users and the properties of reproduction, the factors not only evaluate the quality but suggest how to improve them.

• Journal of Korea Multimedia Society
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• v.14 no.11
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• pp.1491-1499
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• 2011

Now a days, to make good use of tags is a general tendency when users need to upload or search some multimedia data such as images and videos on the Web. In this paper, we introduce an approach to calculate semantic importance of tags and to make re-ranking with them on tagged Web image retrieval. Generally, most photo images stored on the Web have lots of tags added with user's subjective judgements not by the importance of them. So they become the cause of precision rate decrease with simple matching of tags to a given query. Therefore, if we can select semantically important tags and employ them on the image search, the retrieval result would be enhanced. In this paper, we propose a method to make image retrieval re-ranking with the key tags which share more semantic information with a query or other tags based on Wikipedia-based semantic relatedness. With the semantic relatedness calculated by using huge on-line encyclopedia, Wikipedia, we found the superiority of our method in precision and recall rate as experimental results.

• Journal of the Korea Convergence Society
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• v.12 no.2
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• pp.103-112
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• 2021

The purpose of this study was to identify motivation factors of marathon crew members using Q methodology. Four distinct factors were emerged throughout the analysis: the first factor is 'the major event participation preference' who is seeking mega or big marathon events to enjoy festival atmosphere. The second factor is 'special meaningful event participation preference' who prefers to participate marathon events to help disabled people or childeren. The third factor is 'the tourism type marathon event participation preference' who is seeking to participate marathon event with tourism. The last factor is 'the preference type for record breaking ' who is seeing the place is accessability, a good season and running course to break personal record.

• Journal of the Korea Society of Computer and Information
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• v.18 no.11
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• pp.191-199
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• 2013

The purpose of this study was to analyze university student's standard of self-efficacy and subjective well-being by the Encouragement Group Counseling Program which would be able to help the students to secure their reaction capability on changing social environment as well as school adaption. Thus, this study investigated how an application of the Encouragement Group Counseling Program affects on university students' self-efficacy and subjective well-being. As a result, it was revealed that the application of the Encouragement Group Counseling Program has a significant influence on both self-efficacy and subjective well-being. It seemed that people can be positive and have both self-confidence and psychological stability when they are encouraged. Therefore, this study suggested a necessity of the Encouragement Group Counseling Program which supports undergraduate students to have encouragement themselves.

• Science of Emotion and Sensibility
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• v.8 no.4
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• pp.393-402
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• 2005

Subjective touch sensation for Korean traditional silk fabrics was evaluated, in order to compare tactile sensory aspects of Korean and American subjects and to determine mechanical properties of the fabrics affecting the sensation psychophysically. Eight aspects of touch sensation including hardness, smoothness, coarseness, coolness, pliability, crispness, heaviness, and thickness were rated by semantic deferential scale. The mechanical properties of fabrics were measured by Kawabata Evaluation System (KES). Both of Koreans and Americans showed fairly similarities to each other in subjective smoothness, coarseness, and crispness. On the contrary, as for coolness and pliability, Koreans were found as feeling the silk fabrics more sensitively than Americans were in that they rated some of modified leno fabrics as very cool and stiff in touch. Coolness and pliability by Koreans were affected mainly by surface and bending properties while those by Americans were determined mostly by compressional and tensile characteristics as well as sulfate properties

• Korean Journal of Cognitive Science
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• v.2 no.2
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• pp.261-278
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• 1990

Two experiments were performed to test whether the perception of subjective contours occurs not only through bottom-up processes but also throught top-down processes by manipilating such cognitive factors as superimposition cues and selective attention.In the first experiment,the phenomenon of neon color spreading effect was used to investigate the effect of superimpoed Kanizsa triangles.To identify the effect of superimposition, two different colors were used,one for each overlapped Kanizsa triangle,and the subjects were asked which neon-like color they saw for the overlapped portion.Result indicates that the only neon-like color of the superimposing triangle can be perceived,which implies that super impostition cues may act upon the formation process of subjective contour as a a sort of top-down information.In the second experiment,two partially ovwelapped Kanizsa squares of which direction of superimposition were ambiguous and thus reversable depending on the observer's mental set were used to inverstigate the effect of selective attention.Subjects were instructed to pay attention only to one of the squares and report the neon- like color of the overlapped portion of them.Result shows that the subjects perceive only the neon-like color of superimposing square,which implies that such cognitive factors as selective attention may strongly influence the formation of subjective contours. In conclusion,the results of this study show that the subective contour does not depend only on bottom-up processes but also on such cognitive factors as super-imposition cues and selective attention.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.14 no.5
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• pp.2168-2177
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• 2013

In order to analyze the influence of subjective cognition about determinant factors in employment on job satisfaction, this study utilized The Graduates Occupational Mobility Survey(GOMS) 2010 Year and the subjects of this survey were 4,051 people who graduated from university. The results of this study were follows: First, subjective cognition about determinant factors in employment and job satisfaction were showed significant difference by gender, type of school, school location, major fields. Second, school in region, education major, the academic factor, the certification & major field factor, the personality & human connection factor were found to have positive(+) influence on the intrinsic satisfaction. Third, 2~3years college, school in region, social major, education major, technology major, natural major, medical major, academic factor, the certification & major field factor, the personality & human connection factor were found to have positive(+) influence on the extrinsic satisfaction. This study provides detailed analysis on subjective cognition about determinant factors in employment, offering new verification of work job satisfaction.

• Journal of Digital Convergence
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• v.13 no.5
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• pp.31-39
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• 2015

In the modern society, as development innovative technology consumers could access various information. It make consumers empower in the market, and information asymmetry problem were solving more and more. In the technical information, however, there are still information asymmetry because technical information is very difficult to understand, and those are related with professional knowledge such as financial information. This study used the dataset which was collected to track Korean consumers consumption index by KCA(Korea Consumer Agency) which included consumer's problem experience at financial field. The results are followings. Firstly, consumers want to get exact and important information to decide purchase or not and comparative information in technical information area. Secondly, age is the influence variable to experience more problems in technical information section. Thirdly, consumer's subjective financial competency is major influence factor to reduce problem experience.

• Science of Emotion and Sensibility
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• v.26 no.1
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• pp.17-32
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• 2023

This study aims to study the impact of pet attachment on subjective well-being, focusing on individuals who live with pets. In addition, it is to recognize that their basic psychological requirement mediates between pet attachment and subjective well-being. For this purpose, a survey was performed on 358 adults living with pets nationwide. The final data of 319 people were evaluated after excluding invalid information. Dependent on the theoretical approach of the attachment theory, the human-pet relationship was examined by dividing it into two orthogonal dimensions pet attachment prevention and pet attachment anxiety(Zilcha-Mano et al., 2011). The mediating effects were investigated as an in-depth mechanism that mediates between pet attachment and subjective well-being, the mediating effects were examined, in terms of the three basic psychological needs of Self-Determination Theory, which are autonomy, competence, and relatedness. As an outcome, first, pet attachment prevention and pet attachment anxiety both revealed a negative correlation with subjective well-being. Second, basic psychological needs, which are autonomy, competence, and relatedness, are mediated between pet attachment and subjective well-being. Autonomy, competence, and relatedness fully mediated the relationship between pet attachment avoidance and subjective well-being. Meanwhile, in the case of pet attachment anxiety, only autonomy among basic psychological needs is fully mediated between pet attachment anxiety and subjective well-being in the case of pet attachment avoidance. This means that pet attachment prevention or pet attachment anxiety correlates with subjective well-being by satisfying basic psychological needs instead of directly affecting personal well-being. Regarding the pet effect, it is meaningful to find an in-depth mechanism that the human-pet relationship has for an adaptive and positive impact on humans.