• Management & Information Systems Review
• /
• v.34 no.2
• /
• pp.171-191
• /
• 2015

This study is about the exhibition and convention visitors' satisfaction level and the participating companies' perception on the performance. The two topics were approached with integrated model. Accordingly, this study examined how service quality and experiential quality affect exhibition and convention visitors' satisfaction level and the participating companies' perception on the performance, and how the correlation between exhibition and convention visitors' satisfaction level and the participating companies' perception on the performance is affected. The result demonstrates that the quality of experience exerts positive effect on the visitors' sense of satisfaction(Hypothesis 3), while service quality is not statistically significant when it comes to the visitors' satisfaction(Hypothesis 1). When the correlation between service quality and experiential quality, and the participating companies' perception on the performance is examined, service quality exerts positive effect on the participating companies' perception on the performance(Hypothesis 2), while experiential quality is not statistically significant on the participating companies' perception on the performance(Hypothesis 4), When the correlation between exhibition and convention visitors' satisfaction level and the participating companies' perception on the performance is examined, it was shown that positive effect is exerted just like the results of the previous studies(Hypothesis 5), lastly, correlation between participating companies' perception on the performance, companies' satisfaction and company loyalty was examined. In case of the participating companies' perception on the performance, it exerts positive effect on the companies' satisfaction(Hypothesis 6), while company loyalty is not statistically significant (Hypothesis 7). In case of companies' satisfaction, it exerts positive effect on the company loyalty (Hypothesis 8). The results of this study will provide help to increase overall understanding of the exhibition and convention visitors' satisfaction level and the participating companies' perception on the performance, and to provide important implications for the development of strategy for exhibition and convention's vitalization.

• The Journal of the Korea Contents Association
• /
• v.10 no.6
• /
• pp.344-351
• /
• 2010

Recently the demand for hospital care, while gradually increasing to expand the variety of new and carries on with the competition is faced. The quality of hospital services in this reality retain the right to survival and development of the hospital, the hospital, as well as the capabilities of the original competitive assessment is a key factor. Therefore, this study focused on hospital quality of service to the customer service center into contact with the contents of the results were comprehensive evaluation. In this study, a variable that is committed, the hospital service quality and customer satisfaction, and relationships about reuse of the hospital, the hospital's strategic management could be because of the foundation. The study quality of hospital services and customer satisfaction, and reuse of the impact of the relationship between the quality of service in the hospital, the patient happy, very significant according to the reuse of. A customer-centric future, these results provide guidelines for hospital management can be applied to further strengthen competitiveness are expected.

• 한국경영정보학회:학술대회논문집
• /
• 2008.06a
• /
• pp.850-858
• /
• 2008

최근 공공기관 및 금융권에서는 경쟁력 향상을 위한 정보시스템의 통합으로 프로젝트 규모가 대형화되고 또한, 프로젝트 수가 증가하고 있어 적절한 소프트웨어 프로젝트 관리 방안이 필요하다. 그러나 프로젝트 관리 영역간의 미치는 영향에 대하여 체계적인 연구가 미흡하였다. 따라서 선행 연구를 통하여 프로젝트 관리에 중요한 영역을 도출하였고, 도출된 "범위, 일정, 품질, 인력, 위험"의 각 영역들간의 상호 미치는 영향도의 분석과 각 영역의 진행 상태를 "계획, 실행, 완료" 단계로 구분하여 수행도를 분석하였다. 분석된 영향도와 수행도의 결과를 종합하여 프로젝트 관리 수준을 평가하는 모델을 제시하였다. 본 연구는 IT 분야의 전문가 그룹을 통해 프로젝트 관리 영역들간의 영향 분석이 실증적으로 연구가 이루어졌고, 또한 각 영역의 진행상태를 측정 함으로써 실무적인 측면에서 더욱 체계적이고 균형 잡힌 프로젝트 관리와 감리 수행 시에 활용할 수 있을 것이다.

• Korea Journal of Hospital Management
• /
• v.6 no.3
• /
• pp.46-68
• /
• 2001

The study was to examine the relationships among those variables related to total quality management and to reveal those variables affecting total quality management in Health-Care Organizations. To study the relationship, a questionaire was designed and sent to 220 hospitals of which the number of beds is over 200 beds. Out of 660 questionaire, 263 questionaire were collected. Data analysis were conducted by using t-test, ANOVA, Pearson correlation coefficients and stepwise multiple regression. The result were as follows: 1. TQM was significantly different according to activities of QI, department of QI, age, and position. 2. Leadership was significantly different according to activities of QI, department of QI, age, and position. 3. Significant differences in the level of satisfaction of employee were found according to activities of QI, department of QI, age, position, and duration of employ. 4. Significant differences in the level of participation of employee were found according to activities of QI, department of QI, and position. 5. Education trainning was significantly different according to amount of bed, activities of QI, department of QI, level of education, kind of job, and position. 6. Medical technique was significantly different according to activities of QI, department of QI, and position. 7. Quality of work was significantly different according to activities of QI, department of QI, age, and position. 8. Significant differences in the level of investigation's system in satisfaction of client were found according to activities of QI, department of QI, kind of job, and position. 9. Positive correlations were observed between TQM and those variables related to TQM. 10. TQM was significantly predicted by the level of satisfaction of employee(40.9%), participation of employee(7.0%), investigation's system in satisfaction of client(2.7%), leadership(1.4%), and medical technique(1.1%), respectively.

• Korea Journal of Hospital Management
• /
• v.8 no.4
• /
• pp.26-58
• /
• 2003

This research first finds out the resources, activities, and effectiveness of quality management effort and the resulting customer satisfaction when the total quality management is lacking in most Korean medical agencies today. Then, it analyzes the relationship among the factors mentioned earlier. This paper utilizes actual data and presents a theoretical model which explains that the resources of quality management affect the activities and that the fruit of the quality management effort benefits the customers in the end. In addition, this study conducts a corroborative analysis through executing a survey, getting a descriptive statistical result on the subjects' characteristics and the research variables using SPSS 9.0 WIN PROGRAM, and the model is approved through analyzing its make-up using LISREL 8.12 WIN PROGRAM. The study's finding is the following: First, the management leadership affects the worker's, educational training, the quality of medical service, and the survey of customer satisfaction positively. However, it does not affect the quality of work positively. Second, the internal customer satisfaction affects the worker's participation, educational training, the quality of medical service, and the survey of customer satisfaction positively. Third, the quality of medical service and the survey of customer satisfaction affects the result of quality management positively, but the worker's participation, educational training, and the quality of work do not affect the result of quality management positively. Fourth, the management leadership does not appear to affect the result of quality management positively. Fifth, the internal quality management appears to affect the result of quality management positively. Sixth, the external customer satisfaction appears to affect the result of quality management positively. In conclusion, the findings in this study indicate that medical agencies need to utilize the active variables of quality management in order to successfully establish a total quality management.

• Asia Marketing Journal
• /
• v.3 no.3
• /
• pp.1-137
• /
• 2001

인터넷 쇼핑몰은 인터넷의 확산과 더불어 괄목할 만한 성장을 하고 있는 분야로서, 이제는 쇼핑몰과 관련이 없던 기존의 인터넷 사이트들 역시, 전문몰이든 종합몰이든 그 형태에 상관없이 쇼핑몰을 운영하는 상황에 이르렀다. 이처럼 인터넷 쇼핑몰들은 날로 치열해지는 경쟁 상황에서 살아남기 위하여 고객들의 애호도 증진을 통한 장기적 경쟁 우위의 확보에 노력하고 있다. 본 연구는 인터넷 쇼핑몰에서의 고객애호도를 결정짓는 요인들을 실증적 자료를 통해 살펴보았다. 먼저 고객의 관점에서 인터넷 쇼핑몰의 품질을 평가하는 변수들과 인터넷 쇼핑몰의 고객특성에 대한 평가 척도들을 세분화하고 이들과 고객애호도와의 관계를 파악하는 한편, 온라인 몰과 온라인 스토어 프론트로 구분된 소매점 유형에 따른 고객애호도 결정요인을 각각 규명하였다. 연구결과를 토대로 인터넷 쇼핑몰들의 소비자 애호도 증진 전략을 논하였다.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
• /
• v.10 no.6
• /
• pp.81-87
• /
• 2015

The purpose of this study is to explore the relationships among CSR activities, relationship quality, and organizational performance in an exclusive Liquor licensed Wholesalers in Korea. In this research, CSR activities consists of four factors including characterizes(consumer, economy, philanthropy, and environment). First, this study investigated how CSR activities affected both Honesty Trust and Reciprocity Trust, second analyzed how both Honesty Trust and Reciprocity Trust influenced organizational performance. The data were obtained from a questionnaire handed out to a random sample of 95 individuals that exclusive license operators. With the information obtained, and after the scales validation process, PLS(Partial Least Square) has been conducted. The analysis results indicate that CSR activities, relationship quality, and organizational performance in an exclusive license operators. According to the analysis, first, both economy and environment affect both Honesty Trust and Reciprocity Trust. second Honesty Trust affect organizational performance. Finally, based in the findings of this study, theoretical contribution and managerial implications are discussed.

• Proceedings of the Korean Operations and Management Science Society Conference
• /
• 2000.10a
• /
• pp.298-301
• /
• 2000

1980년대 이후 이동통신은 급격한 발전을 거듭하여 왔다. 이제 음성과 문자 서비스뿐만 아니라 영상 서비스까지도 가능한 IMT-2000 시대를 맞이할 것으로 전망된다. IMT-2000은 기존의 모든 통신서비스를 수용하면서 멀티미디어 서비스로 영역이 점점 더 확장되어 가는 제 3 세대 종합이동통신 시스템을 의미한다. IMT-2000은 기존의 이동통신에서 제공할 수 없었던 서비스가 추가되어가는 단계적인 서비스의 고도화가 예상된다. 이와 같이 IMT-2000 서비스의 요구사항이 단계적으로 발전되어감에 따라 사용자 관점에서 고품질의 서비스를 제공하고 나아가 세계시장에서의 경쟁우위를 달성할 수 있는 고객만족을 전략적으로 추구해야 할 필요성이 대두되고 있다. 이를 위해서 서비스의 단계적인 고도화에 따라 각 서비스의 고객만족 평가체계를 구축하고 전체적으로는 우수한 고객가치를 전달 할 수 있는 지속적인 평가와 개선이 요구된다. 본 연구에서는 IMT-2000 서비스의 고객만족 평가속성 체계를 1차적으로 정리하였다. IMT-2000 서비스 시장이 앞으로 어떻게 전개될 지 모르는 불확실한 상황이지만 기존의 고객만족 패러다임과 실무 및 학계에서의 이동통신 관련 고객만족 문헌, IMT-2000 서비스관련 문헌 등을 토대로 고객만족 평가속성들을 체계적으로 도출하고자 하였다. 이후 이론적 타당성과 실증분석을 통해 더욱 체계적인 고객만족속성체계를 제안하고자 한다

• Proceedings of the Korean Operations and Management Science Society Conference
• /
• 1995.09a
• /
• pp.249-263
• /
• 1995

본 연구는 비즈니스 프로세스 리엔지니어링(Business Process Reengineering : BPR)의 분야에서 제기되고 있는 여러 가지 지침들을 종합.분석하였다. BPR 구축을 위한 단계를 분석(Analysis), 재설계(Redesign), 실행 (Implementation)으로 구분하여 각 단계별 지침들을 분석하였으며, 이러한 지침들이 조직구성요소중 어떤 요소에 영향을 미치는지를 분석하였다. 또한 각 단계의 지침들이 비즈니스 프로세스 리엔지니어링을 통하여 개선하고자 하는 성과 측정의 주요 요소인 품질(Quality), 비용(Cost), 속도(Speed), 서비 스(Service)의 측면에서 어떤 요소에 영향을 미치는지를 파악하였다. 이를 통 하여 BPR 구축의 기본적인 틀과 구조적 지침을 제시하고 있으며, 향후의 실 제적 적용 및 연구들이 나아가야 갈 방향을 제시하고 있다. 본 연구를 통하 여 기존의 연구에 대한 현황과 한계를 발견하였다. 첫째, 기존의 많은 연구 들은 BPR의 재설계 측면을 위주로 한 연구이며, 구체적이고 실천적인 지침 들을 제시하지 못하고 있다. 둘째, 실행단계에서는 주로 추상적인 지침들을 제시하고 있다. 셋째, 재설계 단계에서는 조직의 문화적인 측면이 별로 고려 되지 않고 있다. 넷째, 성과 측정의 관점에서 볼때 BPR 지침들은 특히 비용 절감을 위한 목표를 달성할 수 있는 지침들의 제시가 부족한 실정이다. 또한 조직환경, 조직구조, 조직문화와 같은 조직의 특수한 상황에 적합한 연구가 아닌 일반적인 지침들만을 제시하고 있어 BPR을 추진하는 조직 및 기업에 서 그 지침들의 효과가 매우 제한된다.

• Proceedings of the Safety Management and Science Conference
• /
• 2005.05a
• /
• pp.379-392
• /
• 2005

The size of state in Korea is like Israel, this country's venture capital is ruled by government. This venture capital's character is below: the concentration on research of venturer affect positively at quality of products. This paper lies with venture capital's risk character & performance. The results show that Korean venture capitals have lager unsystematic risk than systematic risk, which implies they specialize in specific business and/or regional areas instead of diversification. The Sharpe & Jensen measures reveal that the performances of Korean venture capitals are very low relative to even the market portfolio(Kospi) and Kosdaq Venture Index. Contrary to this, Venture firm's performance according to Entrepreneurship will cause to push up stock price.