• Journal of the Korea Convergence Society
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• v.11 no.8
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• pp.99-106
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• 2020

The purpose of this study is to find out whether image similarity between celebrities and brands on social network service be a determinant to predict advertising effectiveness. To this end, an advertising effect prediction model for celebrity endorsed advertising was created and its validity was verified through a machine learning method which is a big data analysis technique. Firstly, the celebrity-brand image similarity, which was used as an independent variable, was quantified by the association network theory with social big data, and secondly a multiple regression model which used data representing advertising effects as a dependent variable was repeatedly conducted to generate an advertising effect prediction model. The accuracy of the prediction model was decided by comparing the prediction results with the survey outcomes. As for a result, it was proved that the validity of the predictive modeling of advertising effects was secured since the classification accuracy of 75%, which is a criterion for judging validity, was shown. This study suggested a new methodological alternative and direction for big data-based modeling research through celebrity-brand image similarity structure based on social network theory, and effect prediction modeling by machine learning.

• Journal of the Korea Institute of Information Security & Cryptology
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• v.30 no.5
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• pp.771-780
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• 2020

QKD(Quantum Key Distribution) is one of the protocols that can make two distant parties safely share secure keys against the threat of quantum computer. Generally, cryptographic applications which are connected to the QKD device have fixed roles as a transmitter and a receiver due to the race condition and complexity of implementation. Because the conventional QKD system is mainly applied to the link encryptor, there are no problems even if the roles of the cryptographic devices are fixed. We propose a new scheme of QKD system and protocol that is easy to extend to the QKD network by eliminating quantum key dependency between cryptographic device and QKD node. The secure keys which are generated by the TRNG(True Random Number Generator) are provided to the cryptographic applications instead of quantum keys. We design an architecture to transmit safely the secure keys using the inbound and outbound quantum keys which are shared between two nodes. In this scheme, since the dependency of shared quantum keys between two QKD nodes is eliminated, all cryptographic applicatons can be a master or a slave depending on who initiates the cryptographic communications.

• Journal of KIISE:Databases
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• v.34 no.5
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• pp.448-464
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• 2007

Location-Based Services (LBSs) provide results to queries according to the location of the client issuing the query. In LBS, techniques such as caching and prefetching are effective approaches to reducing the data transmission from a server and query response time. However, they can lead to cache inefficiency and network overload due to the client's mobility and query pattern. To solve these drawbacks, we propose a semantic prefetching (SP) scheme using prefetching segment concept and improved cache replacement policies. When a mobile client enters a new service area, called semantic prefetching area, proposed scheme fetches the necessary semantic information from the server in advance. The mobile client maintains the information in its own cache for query processing of location-dependent data (LDD) in mobile computing environment. The performance of the proposed scheme is investigated in relation to various environmental variables, such as the mobility and query pattern of user, the distributions of LDDs and applied cache replacement strategies. Simulation results show that the proposed scheme is more efficient than the well-known existing scheme for range query and nearest neighbor query. In addition, applying the two queries dynamically to query processing improves the performance of the proposed scheme.

• The KIPS Transactions:PartB
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• v.15B no.6
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• pp.575-584
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• 2008

According to the network condition, the communication network overload could be occurred when media transmitting. Many researches are being carried out to lessen the network overload, such as the filtering, load distributing, frame dropping and many other methods. Among these methods, one of effective method is frame dropping that reduces specified video frames for bandwidth diminution. B frames are dropped and then I, P frames are dropped according to dependency among the frames in frame dropping. This paper proposes a scheme for protecting copyrights by encryption, when we apply frame dropping to reduce bandwidth of media following MPEG-4 file format. We designed two kinds of frame dropping: first one stores and then sends the dropped files and the other drops frames in real-time when transmitting. We designed three kinds of encryption methods in which DES algorithm is used to encrypt MPEG-4 data: macro block encryption in I-VOP, macro block and motion vector encryption in P-VOP, and macro block and motion vector encryption in I, P-VOP. Based on these three methods, we implemented a digital right management solution for MPEG-4 data streaming. We compared the results of dropping, encryption, decryption and quality of video sequences to select an optimal method, and there is no noticeable difference between the video sequences recovered after frame dropping and the ones recovered without frame dropping. The best performance in encryption and decryption of frames was obtained when we apply the macro block and motion vector encryption in I, P-VOP.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.15 no.4
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• pp.193-216
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• 2020

Due to the recent mid- to long-term slump and falling growth rates in the global economy, interest in organizational structures that create new products or services as a new alternative to survive and develop in an opaque environment both internally and externally, and enhance organizational sustainability through changes in production methods and business innovation is increasing day by day. In this atmosphere, we agree that the growth of small and medium-sized venture companies has a significant impact on the national economy, and various efforts are being made to enhance the technological innovation capabilities of the members so that these small and medium-sized venture companies can enhance and sustain their performance. The purpose of this study is also to investigate how the technological innovation capabilities of small and medium-sized venture companies correlate with the performance of knowledge management and to analyze the role of network capabilities to organize the strategic activities of enterprise to obtain the resources and organizational capabilities to be used for value creation from external networks. In other words, research was conducted on the impact of technological innovation capabilities of small and medium venture companies on knowledge management performance by using network capabilities as parameters. Therefore, in this study, we would like to verify the hypothesis that innovation capabilities will have a positive impact on knowledge management performance by using network capabilities of small and medium venture companies. Economic activities based on technological innovation capabilities should respond quickly to new changes in an environment where uncertainty has increased, and lead to macro-economic growth and development as well as overcoming long-term economic downturns so that they can become the nation's new growth engine as well as sustainable growth and survival of the organization. In addition, this study was conducted by setting the most important knowledge management performance within the organization as a dependent variable. As a result, R&D and learning capabilities among technological innovation capabilities have no impact on financial performance. In contrast, it was shown that corporate innovation activities have a positive impact on both financial and non-financial performance. The fact that non-financial factors such as quality and productivity improvement are identified in the management of small and medium-sized venture companies utilizing their technological innovation capabilities is contrary to a number of studies by those corporate innovation activities affect financial performance during prior research. The reason for this result is that research companies have been out of start-up companies for more than seven years, but sales are less than 10 billion won, and unlike start-up companies, R&D and learning capabilities have more positive effects on intangible non-financial performance than financial performance. Corporate innovation activities have been shown to have a positive (+) impact on both financial and non-financial performance, while R&D and learning capabilities have a positive (+) impact on financial performance by parameters of network capability. Corporate innovation activities have been shown to have no impact on both financial and non-financial performance, and R&D and learning capabilities have no impact on non-financial performance. It could be seen that the parameter effects of network competency are limited to when R&D and learning competencies are derived from quantitative financial performance. It could be seen that the parameter effects of network competency are limited to when R&D and learning competencies are derived from quantitative financial performance.

• The Journal of the Korea Contents Association
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• v.9 no.9
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• pp.18-30
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• 2009

Recently, although the requirement of quality of VOD content has been transferred upto the class of HD, conventional management systems characterized by OS dependency are truly limited in quality of video image, stability, and compatibility of network environments. In addition most of the content management systems realize very limited capabilities for the real affairs of content management and distribution services in such an OS dependent environment. In this paper, we propose a new scheme of HD-Class VOD Content Management System to solve these problems. We design and implement the proposed system based on open sources by using H.264 video compression method. The proposed system offers high quality content management method based on opened systems and independent on-line distribution method so that it can be realized as an integrated management scheme for VOD contents. Moreover, our system solves the problems of occasional cutting-down video, small screen, and poor image quality that exist in the conventional wmv-type CMS. According to the result of performance evaluation, our system maintains sufficient performance and tolerence for the case of large scale HD content operations or fabrications. We expect that the proposed integrated DB scheme will especially be effective when the content management applications are changed from Internet Web environments to mobile terminal environments.

• The Journal of Society for e-Business Studies
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• v.25 no.1
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• pp.135-176
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• 2020

This study is to investigate the factors affecting the usage intentions of 5G service between 5G service subscribers and non-subscribers based on the Integratively Extended Technology Acceptance Model in the initial B2C 5G service market. We designed the integratively extended technology acceptance model to find the more specific factors to affect the usage intentions by integrating the exogenous factors including the technical factors, the social factors, and the personal factors with the ETAM(Extended Technology Acceptance Model). Referring to the previous studies, we constructed the hypotheses of structural influence relationship from the exogenous factors to the dependent usage intentions factors through the mediating belief factors. We designed the 5G service usage intentions model based on these hypotheses and operational definitions of the factors. Using the analysis of SEM(Structural Equation Model), the proposed model and the hypotheses were empirically tested by the data collected from 245 subscribed respondents and 245 non-subscribed respondents. As a result, the perceived ease of use has an effect on the perceived usefulness and enjoyment, and the perceived usefulness/enjoyment and the personal innovativeness have positive effects on the usage intentions of both groups.

• Journal of Korea Water Resources Association
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• v.46 no.10
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• pp.1029-1040
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• 2013

This study aims to develop a multivariate daily rainfall simulation model considering spatial coherence across watershed. The existing Hidden Markov Model (HMM) has been mainly applied to single site case so that the spatial coherences are not properly addressed. In this regard, HMM coupled with Chow-Liu Tree (CLT) that is designed to consider inter-dependences across rainfall networks was proposed. The proposed approach is applied to Han-River watershed where long-term and reliable hydrologic data is available, and a rigorous validation is finally conducted to verify the model's capability. It was found that the proposed model showed better performance in terms of reproducing daily rainfall statistics as well as seasonal rainfall statistics. Also, correlation matrix across stations for observation and simulation was compared and examined. It was confirmed that the spatial coherence was well reproduced via CLT-HMM model.

• Proceedings of the Korean DIstribution Association Conference
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• 2003.02a
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• pp.169-200
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• 2003

소비자의 욕구변화와 정보기술의 발전으로 정보경제시대, 신경제시대가 도래함에 따라 가치사슬이 변화하고, 새로운 가치를 창출하는 신산업이 등장하고 있다. 인터넷의 확산과 더불어 선으로부터의 자유, 개인성, 즉시성이 가능한 모바일 비즈니스가 우리나라에서도 태동하고 있다. 모바일 비즈니스는 금융업체, 정보제공업체, 통신망 운용업체, 최종이용자간의 새로운 가치의 결합이 특징이며, 막 흐름이 만들어지고 발전되고 있는 상황이다. 이와 같이 다양한 이해관계자가개입하고 있어 협력이 특히 강조되고 또 요구되고 있다. 이러한 중요성에도 불구하고 이들간의 관계에 대한 연구가 미흡한 편이다. 따라서 본 연구는 모바일 비즈니스를 주도하고 있는 통신망 제공업체와 모바일 컨텐츠 공급 파트너간의 조직간 협력관계에 대한 실증 연구를 수행하였다. 관계마케팅, 거래비용, 자원기반관점, 네트워크 이론 등 기업간 관계를 기술, 설명, 예측하는 주요이론에서 논의되고 있는 개념을 바탕으로 본 연구는 컨텐츠 공급파트너의 전략적 성과에 영향을 주는 연구 모형을 제시한다. 최근 중요성이 더 강조되고 있는 항목은 신뢰와 결속임을 감안하여, 매개변수로써 전략적 성과에 영향을 주는 주요한 요소로 신뢰와 결속을 제시하고 있다. 컨텐츠 제공업체의 전략적 성과는 서비스제공업체에 대한 신뢰와 결속에 큰 영향을 받고있다는 점을 반영하고 있다. 한편 신뢰에 영향을 주는 독립변수로는 서비스 제공업체에 대한 평판, 서비스제공업체와 컨텐츠 제공 파트너간의 상호의사소통, 그리고 업무처리의 절차에 대한 공정성을 제시하고 있다 결속에 영향을 미치는 독립변수로는 동의된 목표, 업무정보교류, 거래특유자산의 3개의 변수를 선정하였다. 독립, 매개, 종속변수간의 9개의 연구 가설을 수립하였다. 국내의 주도적인 이동통신망소유업체에 모바일 컨텐츠를 공급하고 있는 170여개의 파트너를 대상으로 실증연구를 수행했다. 공변량 구조분석을 위주로 분석한 연구의 결과에 의하면 본 연구의 모델은 충분한 적합성을 보여주고 있는 것으로 나타났다. 또한 가설의 상당수가 채택이 되었다. 그러나 모바일 비즈니스의 기업간관계의 실제측면을 나타내는 업무정보교류와 결속자의 관계의 유의하지 않게 나와 기각되었다. 기각에 대한 여러 가지의 해석이 가능하지만 측정의 신뢰성을 확보해야 하고 개념의 타당성을 더 엄격하게 준수할 필요성이 제기되었다. 본 연구는 조직이론에 근거한 변수를 채택하고 있으나 모바일 비즈니스의 생명주기특성상 태동기이기 때문에 기업간 관계를 연구하는 측면에서는 탐험적 연구성격이 강하다. 더 나아가 본 산업의 주된 연구가 질적이고 기업내부만을 연구했던 것에 비교하면 시초적이라고 할 수 있다. 또한 관계마케팅, CRM 등의 이론적 배경이 되고 있는 신뢰와 결속의 중요성이 재확인하는 결과도 의의라고 할 수 있다. 그리고 신뢰는 양사 간의 상호관계에서 조성될 수 있는 특성을 가진 반면, 결속은 계약관계 초기단계에서 성문화하고 규정화 할 수 있는 변수의 성격이 강하다고 할 수가 있다. 본 연구는 복잡한 기업간 관계를 지나치게 협력적 측면에서만 규명했기 때문에 많은 측면을 간과할 가능성이 있다. 또한 방법론적으로 일방향의 시각만을 고려했고, 횡단적 조사를 통하고 국내의 한 서비스제공업체와 관련이 있는 컨텐츠 공급파트너만의 시각을 검증했기 때문에 해석에서 유의할 필요가 있다. 또한 타당성확보 노력을 기하였지만 측정도구 면에서 엄격한 개발과정을 준수하지는 못했다. 향후에는 모바일 컨텐츠 파트너의 기업의 특성을 조사하여 관계성 변수와의 상호관련연구를 진행할 필요가 있다. 관계기간, 의존성, 거래처의 단/복수여부, 서비스 범주 등의 제반 변수를 고려하여 이러한 변수가 양사와의 관계성 변수에 어떤 영향이 있는가를 검증할 필요가 있다. 또한 신뢰, 결속 등 다차원의 개념에 대한 심도 깊은 연구와 최근 제기되고 있는 이론의 확대도 필요하다. 마지막으로 신뢰와 결속에 영향을 미치는 요소간의 개념적 분류, 차이의 검증, 영향력 등을 광범위하게 진행시킬 필요가 있다.

• Proceedings of the Korea Contents Association Conference
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• 2006.05a
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• pp.231-234
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• 2006

Semantic web ontologies can be viewed as logic-based domain-oriented contents which allow distributed and heterogeneous information to be semantically integrated, automatically circulated, and enable implicit knowledge to be reasoned. This paper describes the 'Science and Technology Research Area' ontology which is being developed by the Korea Institute of Science and Technology Information (KISTI). This ontology was defined to assist actual researchers and project planners to grasp the researchers community from a variety of viewpoints. We describe classes and properties as ontology components and exemplify the representation of real instances in the ontology. In order to represent the identities of real world instances within the ontology, the above ontology employs both class-dependent URI assignment schemes and the identity resolution methods.