• The Journal of the Korea Contents Association
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• v.21 no.1
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• pp.258-267
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• 2021

This study attempted an empirical analysis study on the Meal Kit Product, whose interest and demand continued to increase according to the eating out trend in the Untact era. In addition, this study attempted to investigate the relationship between the factors of Home Meal Replacement Meal Kit Product Selection Attributes, Consumers Satisfaction, and Other Recommendation Intention. Convenience sampling was used for consumers with experience in using Meal Kit Products released by food service companies and start-up companies. The investigation period was conducted for about one month from July 01, 2020, and the final 285 copies were used for analysis. The SPSS 21.0 statistical package program was used to verify the hypothesis. As a result of the analysis, the price (β=.241), convenience (β=.317), and diversity (β=.191) of Hypothesis 1 had a significant effect on Consumers Satisfaction. Price (β=.482), convenience (β=.133), and diversity (β=.342) were found to have a significant effect on the intention to recommend others. It was analyzed that Hypothesis 3's Consumers Satisfaction (β=.443) had a significant effect on Other Recommendation Intention. Finally, through this study, we expect to be provided as basic research data related to Meal Kit Product. It is intended to be presented as a theoretical basis for the use of marketing and direction for the development of milk kit products for catering companies and restaurants.

• The Korean Journal of Applied Statistics
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• v.22 no.1
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• pp.163-170
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• 2009

The purpose of this article is to measure the level of insurance industry's social cognition based on the university students' survey questionnaire. For this, this study analyzes the cognition of students on the level of social reliability, the causes of low reliability, and the measures of enhancing the reliability level about insurance industry. For the analysis of survey questionnaire, partially ranked data analysis was employed. The results show that most students recognize that the reliability of insurance industry is lower than that of other financial industry such as banks and securities firms. The main reason for this low reliability is the lack of sales forces' specialty, the complexity of insurance products and contracts, and negative media release about insurance industry. To enhance the social reliability level of insurance, establishment of the future insurance image is essential, and that can be achieved through strengthening the insurance education and public relations and simplifying insurance products and contracts.

• The Journal of the Korea Contents Association
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• v.19 no.4
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• pp.446-457
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• 2019

There are many local resources industrialization projects for regional development in South Korea but a lack of method for being adapted for project planning from survey of local resources to commercialization. In this research, we composed local resource commercialization process with a case study of Chusa Kimjeonghee cultural assets commercialization project considering regional characteristics of resources, employment, and needs. This research is composed with three parts such as resource assessment, main manufacturing area selection, and project contents development. In first step, local resource lists are gathered and graded by expert survey with the item of importance and industrialization possibility. In second step, we proposed project asssistant coefficient with numbers of enterprises and employment data by manufacturing are gathered in national and target area level. In third step, we propose questionnaire survey items for developing project contents based on customer needs. Finally we summarized project results and induced implications for future cultural assets commercialization projects.

• Journal of the Korean Society of Clothing and Textiles
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• v.23 no.5
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• pp.645-653
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• 1999

본 연구의 목적은 미국 신속대응시스템의 요소별 사용현황을 조사하고 도입업체와 미도입업체의 신속대응시스템의 요소별 수준을 비교하며 신속대응시스템 도입업체와 미도입업체의 기업규모 제품종류를 비교분석하였다 조사방법은 미국의 103개 의류업체를 대상으로 설문조살르 하였고 자료분석은 기술통계와 t-test Fisher's Exact test를 사용하였다 신속대응시스템의 4요소는 상품기획, 재고관리, 정보공유, 유연한 생산체계이며 각 요소는 단위기술의 조합으로 측정되었다 신속대응시스템을 도입하고 있는 업체들은 미도입업체보다 모든 4요소의 도입수준이 유의적으로 높았다. 신속대응시스템을 도입업체들은 유연한 생산체계 요소에 대한 도입수준이 가장높게 나타났고 재고관리 요소에 대한 도입수준은 상대적으로 낮게 나타났다 신속대응시스템 도입업체는 종업원 500명이상인 대기업규모에 여성복업체에 가장 높은 비율을 나타내었고 미도입업체는 종업원이 10-19명 정도인 중소규모에 유아동복에 가장 높은 비율로 나타났다.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.4 no.1
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• pp.67-88
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• 2009

The purpose of this study IS to suggest the failure factors and the success factors of technology-based startups(TBS). This study surveyed 327 startup companys on the general obstacles of starting business and the entrepreneurship policy of the Government. The failure factors of TBS are 1) overconfidence of TBS in their technology, 2) lack of cost management, 3) lack of concentration on the sales revenue of their activies, 5) many unplanned challenges, and 5) lack of strategic decision. And the success factors of TBS are 1) CEO's leadership having a clear business concept, 2) development of innovative products and services, 3) flat and flexible organization structure, 4) leveraging outside business resources and networks, and 5) strengthening the human resources by the hybrid agent.

• Proceedings of the Korea Information Processing Society Conference
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• 2011.04a
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• pp.1278-1280
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• 2011

인터넷 쇼핑몰을 통하여 사용자들은 다양한 상품의 구입과 유통정보시스템의 구축으로 복합적이고, 차별화된 전략을 통해 소비패턴의 큰 변화를 가져왔다. 이러한 추세는 대형마트를 중심으로 확산되었고, 대형마트를 선호하고 구매력을 향상시키는 요인이 되었으며, 경제성장과 소득수준의 향상으로 사용자들의 욕구 또한 고급화되고 다양화되는데 큰 영향을 끼치고 있다. 이로 인하여 인터넷에서 처리되는 정보의 종류가 점차 확대되고 다양화되면서 정보를 처리하기 위한 구현기법도 복잡해지고 있으며, 웹사이트들은 단순히 정보제공 차원을 넘어서고 있다. 이에 따라 사용자들은 동적인 정보제공, 보안기능, 통계처리들의 기능도 요구하고 있다. 이러한 요구를 수용하기 위해서는 웹 자원을 효율적으로 관리하기 위한 시스템이 필요하다. 이러한 이유로 현재 대형마트별로 홈페이지가 구축되어 있어 사용자들이 원하는 생필품을 검색할 수 있으나, 어느 특정지역을 대상으로 통합하여 검색할 수 있는 시스템은 없는 상황이다. 본 논문에서는 D 지역의 대형마트를 선정하여 사용자들이 주로 이용하는 생필품들의 가격을 조사하여 상품에 대한 가격을 웹상에서 보다 쉽게 비교하여 검색할 수 있도록 MPP(Mart Products Price) 통합 검색 시스템을 구현하였다.

• Journal of the Korean Society of Clothing and Textiles
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• v.20 no.4
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• pp.586-595
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• 1996

급변하는 국내외의 교역환경 변화에 따라 의류산업에도 새로운 경영 전략 수립이 요구되고 있다. Quick Response(QR)는 의류제품을 생산하는 기업의 경쟁력을 증가시키기 위해 소개된 새로운 경영 전략으로서, 유통 채녈 사이에 정보와 상품의 흐름을 효울화시켜 최대의 소비자 만족을 제공한다. 본 연구의 목적은 QR technologies의 사용현황을 밝히고 기업 특성과 QR technologies 사용수준과의 관계를 조사하였다. 종족변수는 QR technologies의 사용 수준이며, 선별된 독립변수들은 기업크기 (firm size), 기업전략 (organizational strategy), 제품종류(product category) , 패션변화(fashion change), 주기 적변화(seasonal change)였다. 조사대상은 미국 전역에서 무작위로 추출된 306개의 의류업체를 대상으로 하였으며, 1차 우편과 2차 전화로, 설문지를 통해 자료수집을 하였다. 설문 응답률은 47%(n=103)였고, 자료의 분석은 기술통계(i, e., 빈도, 퍼센트)와 비모수통계기법을 사용하였다. 가장 많이 사용되고 있는 QR technologies는 소량주문(small lot orders) , 단기 사이클 재단 계획 (short cycle cut planning)과 고객의 견이 반영 된 생산계획 (Production planning with customers)이였다. 가장 적게 사용되고 있는 QR technologies는 전자 재주문(electronic reorder)과 단위 생산 시스템 (unit production system)이 였다. QR technologies 사용수준에 관계가 있는 것은 기업크기 (firm size), 기업전략 (organizational strategy), 패션변화(fashion change) 임으로 나타났다. 의류업체의 크기가 클수록, 혁신적 선도기업 일수록, 패션변화가 큰 제품을 취급할수록 QR technologies의 사용수준이 높은 것으로 나타났다. 의류업체는 자원과 생산하는 제품종류에 따라 경영전략과 QR technologies의 사용수준이 다양하였다.

• Culinary science and hospitality research
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• v.22 no.7
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• pp.131-147
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• 2016

The purpose of this study was to verify the effects of two types of social capital on trust and purchase intention of food products. In addition, the moderating roles of perceived risk and SNS receiver characteristics were also examined. The survey for this study was conducted from the 17th to the 30th of June, 2016 through SNS using the convenience sampling method. A total of 230 responses were collected, of which 200 were used for analysis, after excluding responses containing missing data. Multiple regression and moderated regression were conducted to verify the hypotheses. The results from this study are as follows. First, it was found that social capital (bridging social capital and bonding social capital) had an effect on trust of food product. Second, perceived risk of food product was found to moderate the relationship between social capital (bridging social capital and bonding social capital) and trust. Third, trust of food product significantly impacted purchase intention. Fourth, SNS receiver characteristics of food product were found to moderate the relationship between trust and intention;, and trust of food product was found to mediate the relationship between bridging social capital and purchase intention.

• Archives of design research
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• v.16 no.1
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• pp.127-136
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• 2003

Each country, each organization and individual have pursued their own identity, which require a unique design discriminated from other countries, cultures and people. As character related industries including character, cartoon, animation and CF appeared everywhere, development of character of mascot concept which can highlight individual personality has been required. This study is to meet these requirements and develop character of Korean subject as the concept of mascot or guard angel in order to develop the unique design with discriminative features from individual identity. For this, this study named it "Individual Character", analyzes the Korean traditional incantatory patterns and develops three patterns such as line art character, five-color 2D character and letter '||'&'||' picture 3D character as a form having individual character with the twelve gods of the earth through examination of materials of traditional patterns home and aborad. These three-typed characters seek strategies by types and are applied to calender, ceramic, metal, animation source, living goods and accessories. Application to commodities include line art and the products of 20 and 3D types based on re-design and add metal, paper, web and ceramic. Therefore this study finds that "Individual Character' using traditional incantatory patterns can discover the cultural identity and originality through Korean design creation and application of "Individual Character" to character industry can develop the pluralistic characters with a material and it can be extended to consumption goods.onsumption goods.

• Journal of Venture Innovation
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• v.6 no.3
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• pp.221-240
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• 2023

In a recent study conducted in South Korea, a nation grappling with the implications of an increasingly super-aged society, researchers empirically analyzed the factors influencing seniors' satisfaction with financial institutions' wealth management (WM) services. We surveyed 250 seniors who utilized financial institutions' wealth management services. Independent variables such as product(diversity, profitability, stability), employee(expertise, problem-solving ability, customer orientation), physical evidence, process, inheritance service, and trust service were carefully examined. Employing hierarchical regression analysis, we tested hypotheses within an established research model. The findings revealed that variables like product stability and profitability, employee problem-solving ability, customer orientation, process, inheritance service, and trust service significantly positively affected satisfaction with WM services. In contrast, no substantial association was detected between satisfaction and factors like product diversity, employee expertise, or physical evidence. Among the influential factors, the order of impact was determined to be employee customer orientation, problem-solving ability, trust service, product stability, inheritance service, product profitability, and process. This research provided essential insights into the nuanced preferences and needs of seniors concerning wealth management services. The detailed examination of the subject might also shed light on similar challenges faced in the other aging societies. As the global population continues to age, the implications of this study could reach far beyond the borders of South Korea. By understanding these key determinants of satisfaction, financial institutions worldwide can tailor their wealth management services to better meet the unique demands of the senior population.