• Journal of Energy Engineering
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• v.22 no.2
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• pp.141-147
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• 2013

Electricity is a basis for human existence. This paper attempts to analyze the households' willingness to pay (WTP) for the residential electricity use. The WTP for the residential electricity use can be defined as the sum of actual price of and additional WTP for it. The former is easily observed in the market, but the second is not observed and thus should be obtained through a WTP survey of households. To this end, this study conducted a survey of randomly selected 1,000 households in Korea in November 2010. The results indicate that the mean additional WTP for the residential electricity use was estimated to be KRW 11.24 per kWh. Given that the average price of residential electricity was KRW 98.07 per kWh at the time of the survey, the economic benefit from the residential electricity use was computed as KRW 109.31 per kWh. This information can be compared with the cost involved in the supply of one kWh of residential electricity.

• The Journal of the Korea Contents Association
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• v.17 no.4
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• pp.375-383
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• 2017

In 2015, Constitutional court of Korea declared that the Resident Registration Act was unconformable to Constitution. Therefore, the Resident Registration Act have to amend the article before 2018 for allowing to change one's Resident Registration Number. The most expensive cost to change one's Resident Registration Number System is the uncomfortable cost of changing the Number. This study invests the uncomfortable cost of changing the Number by Willingness to pay Method. In result, the cost of changing all 13 numbers would \ 160,000, the cost of changing 7 numbers would \ 108,000, and the cost of making Second Registration Number would \ 110,000. This result could be used to analyze the B/C ratio of changing the Resident Registration Number System.

• Journal of Korea Technology Innovation Society
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• v.16 no.1
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• pp.20-40
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• 2013

A project of developing marine environmental risk assesment and management technology was proposed to improve the level of marine environmental management research. This paper attempts to measure the non-market benefits of the project. To this end, the dichotomous choice contingent valuation method is used. In particular, recently proposed one and one-half bounded model is applied. The model can reduce the potential for response bias comparing to the double bounded model while maintaining much of its efficiency. Moreover, in order to deal with zero WTP observations, a spike model is adjusted for our data. A survey of randomly selected 600 households was implemented and the respondents were asked in person-to-person interviews about how they would be willing to pay for implementing the project. Respondents overall accepted the contingent market and were willing to contribute a significant amount (2,663 won), on average, per household per year. The aggregate value of the project in the nation amounts to approximately 46.3 billion won per year. The figure 2.16 of cost-benefit ratio shows that economic validity of this technical development.

• Informatization Policy
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• v.17 no.3
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• pp.57-73
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• 2010

The objective of this study is to assess the economic impacts that ensue from the ubiquitous spectrum monitoring project(u-SMP) by employing a contingent valuation method(CVM) to provide policy-makers with useful and responsible information. Importance of investigating the u-SMP service and its economic desirability cannot be overemphasized to actively cope with varying environment for spectrum use in that the spectrum monitoring contributes to the public welfare. According to estimating results, annually WTP per household is 1,268 Korean Won. Consequently, the annual benefit of u-SMP is about 7.9 billion Korean won. This result contributes to robust policy-makings for the u-SMP, to uncovering the economic value of the u-SMP, and to obtaining policy implications for activating the spectrum use.

• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.23 no.2
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• pp.89-105
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• 2024

Bus stop improvement conveys users their usability. It is essential that transportation jurisdictions should identify quantitative effects of a bus stop improvement to invest effectively and expand consistently. Nevertheless, there is currently no research to estimate the quantitative effect on bus stops improvement. In this study, the willingness to pay and the benefit-cost ratio for the bus stops improvement were estimated through a contingent valuation method based on user satisfaction. It was found that the bus stop improvement located in urban areas can achieve high-cost benefits, and it in suburban areas has a great impact on improving the quality of life of local residents. The results of this study will be used as a basis for expanding the bus stop facility improvement project.

• Journal of the Korean Institute of Traditional Landscape Architecture
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• v.33 no.4
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• pp.1-9
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• 2015

This study is conducted to prove a hypothesis that Dokdo Island has "National Landscape Image," being a region with special meaning for Korean people. University students(51 Koreans and 44 foreigners) were surveyed on landscape images of Dokdo Island, and the statistical analysis of the survey responses was performed subsequently. The findings showed no substantial difference between the opinions of Korean men and women: Especially the photo of whole Dokdo was highly rated by Korean respondents as "considerably or very valuable and impressive, but also mysterious and symbolic at the same time." These are unique images of Dokdo Island, which are not found in responses to natural landscape of other national parks. Meanwhile, there were significant contrasts between the responses of Koreans and foreigners in every variables. Some landscape adjectives used as semantic differential scale demonstrate remarkable differences between Korean and foreign respondents, particularly on the photo of whole Dokdo: impressive(1.41), mysterious(1.25), symbolic (1.00), valuable(0.98), intimate(0.95), beautiful(0.93), interesting(0.85). There were substantial differences in responses between Korean and foreigners on two rock islands, which have names related with some national image: The Korean Peninsula Rock(0.57) and Independence Gate Rock(0.51). Finally, three primary factors drawn from the factor analysis were (1) national landscape image, (2) natural characteristics of Dokdo Island, and (3) spatiality of Dokdo Island.

• Environmental and Resource Economics Review
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• v.15 no.2
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• pp.147-175
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• 2006

This paper attempts to incorporate three important factors-perceptions, behavior and valuation-in analysing consumers' responses to health risks from environmental pollutants. Using a survey sample of 500 consumers in the Chonbuk province area, this paper empirically investigated determinants of risk perceptions from using tap water as drinking water. Most consumers were considerably concerned about health risks from drinking tap water. Moreover, those subjective concerns were not random, but were systematically related to individuals' demographic variables such as age, gender, and family size. Those subjective beliefs also influenced respondents' purchase intentions on safer water bottles, in response to a contingent behavior question of presenting two types of water bottles. The technical risk information provided in the survey had significant effects on purchase intentions only when it was interacted with respondents' actual averting practice. In addition, the sample selection effects were present by eliminating respondents who decided not to purchase either of two types of water bottles. The potential selection bias had impacts on the coefficients of the price difference variable, and subsequently the estimates of the price increments for health risk reductions.

• Journal of Korean Society of Transportation
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• v.25 no.4
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• pp.57-66
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• 2007

According to the rapid economic growth and the escalation of recreational tourism activities due to the change of job and working patterns, currently various traffic problems often occur in tourist areas. As tourist traffic, contrary to general traffic, is not regional but rather from outside the area of interest, it is hard to grasp the traffic situation surrounding the tourist area. Furthermore, since the traffic is concentrated during a limited tourist season, it is difficult to examine and solve the problem. In this study, in order to test the feasibility of introducing a traffic transfer system to reduce congestion in tourist areas, the authors considered the differences in traffic congestion between typical and tourist seasons and designed a willingness to pay model. The willingness to pay amount for a shuttle bus fare is assumed as 1,430 Won and 1,650 Won is assumed for a transfer parking charge. These amounts were slightly above the current bus fare in the study area, but many people thought that the introduction of a traffic transfer system would help to relieve the traffic congestion approaching the tourist area and to develop tourism resources. As the willingness to pay appeared high from the persons used in this study, it was indirectly confirmed that the introduction of a traffic transfer system would be a step in the right direction.