• Proceedings of the KAIS Fall Conference
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• 2009.05a
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• pp.201-203
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• 2009

우리 사회에서 표출되고 있는 젠더의 문제는 일상성의 문화로 고착되어지고 있다. 또한 미디어에서도 젠더의 표출은 명백하게 드러나고 있다. 미디어 문화에서 표현하고 있는 젠더의 문제 또한 고정관념으로 한국의 가부장제 중심의 남성 지배구조를 표출하고 있다. 물론 드라마에서 쉽게 볼 수 있는 젠더의 고정 관념이 변화하고 있으나 우리 사회는 여전히 남성 중심의 가부장제의 의식세계가 깊숙이 자리매김하고 있는 상황이다. 그러므로 본 연구에서는 젠더와 미디어와의 연관성을 중심으로 사회문화적 현상을 고찰하고자 한다.

• Proceedings of the Korea Contents Association Conference
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• 2011.05a
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• pp.89-90
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• 2011

최근 텔레비전 드라마의 소재와 내용이 다양해지면서 드라마 속의 젠더(gender)의 표현 역시 다양화 되고 있다. 기존의 성에 대한 고정관념을 깨는 다양한 젠더 문제가 제시되고 있는 현 시점에서, 사회적 이데올로기를 반영하고 재생산하는 데 있어 중심적 역할을 하고 있는 방송 드라마의 이러한 변화에 대하여 시청자는 어떠한 수용 태도를 보이고 있는지, 특히 젠더 문제의 중심에 있는 남, 녀 성별 수용 태도는 어떤 차이를 보이는지를 비교 분석함으로써, 방송 드라마의 수용에 대한 젠더 역학을 고찰하고자 한다.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.20 no.12
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• pp.380-389
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• 2019

Animation is a medium that can be enjoyed by many age groups, and it often reflects the discourse and ideology of the time. Therefore, studying the tendency of gender identity as it is expressed in animations is meaningful as a process to understand current trends. Therefore, I examined how the female characters' performative gender identity has been expressed in Disney animations and how it has changed. Disney animations have stuck to dichotomous gender performance, with men playing active and adventurous roles, while women play submissive and passive roles. Disney began to deviate slightly from the dichotomous gender performance through "Pocahontas" and "Mullan", which emphasized the heroic role of women. However, these animations have been limited in the way that love stories between men and women make up the main theme. In "Frozen", however, women actively explored their lives by overcoming these limitations, and expressed their happiness through sisterhood rather than love between men and women. Therefore, "Frozen," which expresses an active female character who sets up her own kingdom as an independent entity, is meaningful in that it has demonstrated the changed gender performance.

• Journal of Digital Convergence
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• v.20 no.4
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• pp.499-512
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• 2022

The purpose of this study was to first look at genderless concepts that are different from Unix, and by grasping the trend of genderless clothes in modern fashion and examining their characteristics, we looked at genderless trends and characteristics in modern fashion. To this end, this study conducted a theoretical review and collection case analysis through domestic and foreign literature and fashion websites. Based on this, the characteristics of genderless clothes expressed in the collection were derived by analyzing designs with strong genderless tendencies in modern collections. As a result of the study, genderless fashion in modern collections could be derived from three visible results: innovation, rebellion, and future-oriented. In addition, modern genderless fashion contains various needs for mental gender and physiological gender, not simply physiological gender, and this is seen by interacting with the current social phenomenon in which gender distinction becomes ambiguous. Understanding and studying the genderless phenomenon, which has become a cultural phenomenon and popularity, hopes that many follow-up studies related to genderless clothes will be conducted in the future.

• Journal of Korea Game Society
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• v.12 no.1
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• pp.91-101
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• 2012

The avatar gender, the basic element that constitutes the identity of the MMORPG player, can be created by the player due to the nature of the game through the system provided within the game. Thus, players exhibit a different attitude from reality regarding avatar gender. Gender customization in virtual space is an expansion of the identity in an effort to express one's identity in various ways. A number of users manage avatars with the opposite gender where it was found that male players preferred the female avatar persona. In this study, the player attitudes regarding gender was analyzed using Q methodology and the motivational factors for gender swapping and the generalization phenomenon was determined. This study will be significant as critical standards in the usability evaluation of the MMORPG customization system.

• Cartoon and Animation Studies
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• s.47
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• pp.103-123
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• 2017

In recent years, some of the brands of cosmetics in Korea have launched the BB Cream only for man. Cosmetics is not only necessary for woman and it has been accepted by the male. A programme hosted by 김기수 is aimed to teach the female how to make up. As a result, the comprehension of the gender and the development of the times have been combined closely. The understanding of gender has been developed from binary opposition to the diversity of gender. The movements that were aimed at advocating feminism caused by some events reminded us of that we should pay attention to the equalization of the gender. We can see that people want to liberate themselves from the sexual stereotype through these social phenomenons. Meanwhile, animation advertising has also experienced a transformation, which is from that to shape a role under sexual stereotype to that to pay more attention to the diversity of gender during the progress of shaping a role. During the initial stage of the animation advertising's prosperity, what it described was based on the male. The male was the permanent theme. On the contrary, the female only played a subordinate role. However, with the development of feminism, to realize self-worth of the female and to fight for the gender equality have been mentioned more and more frequently. All these factors have prompted the animation advertising to break the stereotype when shaping a new role and change the sexual stereotype in order to create new animation figures.

• The Journal of the Korea Contents Association
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• v.21 no.8
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• pp.593-607
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• 2021

Gender sensitivity is a concept needs to be substantially count since early childhood when a child starts understanding and developing their gender role. As such UNESCO published the guideline on Comprehensive Sexuality Education(CSE) guidelines. In Korea, the Ministry of Women and Family selected the book called 'Nadaum children's book' in order to support children to better develop the gender sensitivity in their early childhood. This study aims for qualitative research on 101 books for low-grade children of Nadaum Children's Books. Content analysis and theme analysis were conducted based on UNESCO's CSE guidelines. This is to analyze the frequency rate of the CSE concepts and how the value of gender sensitivity is described throughout the books. The results shows that 'family member' and 'value of tolerance' were most frequently appeared while 'puberty' and 'sex and health' were not included. In addition, the results of theme analysis showed that this book well described the activities pursuing the value of gender sensitivity as well as process of being materialized it.

• The Journal of the Korea Contents Association
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• v.22 no.7
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• pp.599-606
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• 2022

This study investigates trends and changes in gender expression in film and animation. It compares how gender, race, and class discrimination that was socially and culturally expressed differently in past and modern media contents. Indiscriminate content appreciation by the "digital native" generation is likely to unconsciously create false stereotypes. In this study, 「Aladdin」(1992) and 「Aladdin」(2019) were analyzed. This study looks at in the characters have changed since the original, which was a 2D animation in 1992, was re-released as a live-action film in 2019. For character analysis, we compare and analyze major characters and find out the differences based on the nine personality types of Enneagram, which define human personality types. As a result, Princess Jasmine's character change was remarkable. In the past, Disney animations had the majority of patriarchal and male-dependent princess characters, but now Disney is aiming for self-directed and independent female characters. Also, scenes that could instill stereotypes of gender, race, and class were changed. Disney's change can be seen as expressing the gender image that the public wants. Analysis of the change in character's personality in these works can be a useful methodology for creating attractive characters for the public.

• The Journal of the Korea Contents Association
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• v.14 no.7
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• pp.58-69
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• 2014

The purpose of this study was to examine stereotype of gender role in music video, comparing of gender image, sexuality(body exposure & sexual expression) by genre and gender difference. A content analysis of 300 songs and 517 characters was conducted between 2004 and 2013. Results were including followings. While women engaged in classic image, man engaged in naive image. R&B and Ballad demonstrated more classic image of women. Ballad, R&B, and Rock demonstrated more naive image of men than other genre. Sexuality was more prominent in dance and hip-hop genre. Compared to male character, female character was more sexually objectified, held to exposer herself and more likely to demonstrated sexually alluring behavior.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.21 no.5
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• pp.39-46
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• 2020

Graham Greene's The Quiet American is a war novel set in Vietnam. Thus, although war-related political stories are mainly unfolded, this novel presumes that Westerners are basically superior to the colored Vietnamese. In addition to racial issues, it describes the dual discrimination and inequality that women face. Phung, a Vietnamese woman who wishes to live a rich and comfortable life through marriage to a Western man, is a gender underdog oppressed by the capital and males. She is discriminated against by selfish views created by men, such as being expressed as an ignorant woman who can feel physical pain but not mental pain and being described as a partner to satisfy men's pleasure. Fowler and Pyle, the male lead characters who are gender strong, treat the Asian woman as a low-status person who is qualitatively different from Westerner and use and exploit the woman simply to satisfy their selfish needs. Therefore, it is hard to say that this story involves true love, as it is based on an unequal relationship. Eventually, Pyle's death brings Phung back to Fowler, confirming that Asian women are unable to escape from the gender underdog of Western men.