• Title/Summary/Keyword: 제휴 포트폴리오

Search Result 7, Processing Time 0.02 seconds

A Study on Typology of Alliance Portfolio Strategy by Korean Manufacturer (한국제조기업의 국내외 제휴 포트폴리오 전략 유형에 관한 연구)

  • Choi, Won-Woong;Yu, Cheon;Jung, Hun-Joo
    • International Area Studies Review
    • /
    • v.20 no.4
    • /
    • pp.121-145
    • /
    • 2016
  • The purpose of this study is to identify the strategy of alliance portfolio and to compare the firm's characteristics and internal capabilities of each strategy for the successful utilization of alliance. We conducted a cluster analysis and ANOVA on 477 samples, which have alliance experience among the manufacturers responding to the Business Survey by Statistical Office in both 2012 and 2013. As a result of the analysis, it was found that firms have alliance portfolio based on strategy such as exploration, exploitation, and ambidextrity. There are statistically significant differences in the number of patents, technology capability, marketing capability, and global capability among the alliance portfolio strategy type.

레노버가 IBM PC 사업부문 인수

  • Gang, Sin-Yeong
    • the USERS
    • /
    • s.45
    • /
    • pp.54-55
    • /
    • 2005
  • 'IBM"과 '레노버'의 장기적 전략적 제휴내용을 살펴보면, '새로운 레노버'가 양사의 부족한 점을 보완하여 강력한 브랜드 인지도를 갖춘 글로벌 PC리더로서, 제품과 고객을 모두 갖춘 균형 잡힌 포트폴리오로 시너지를 창출할 수 있는 'Win-Win' 전략을 기조로 제휴하게 되었음을 알 수 있다.

  • PDF

The Study on the Diversity of Cooperation Partners and Innovation Performance: Focusing on the Moderating Effect of Absorptive Capacity and Appropriability (기술협력 파트너 다양성과 혁신성과에 대한 연구: 흡수역량 및 전유성의 조절효과를 중심으로)

  • Kim, Hyeon Chang;Bae, Young Im
    • Journal of Technology Innovation
    • /
    • v.25 no.2
    • /
    • pp.57-87
    • /
    • 2017
  • This study analyzes whether cooperating with various types of partners contributes to a company's innovation performance as well as the moderating effect of absorptive capacity and appropriability that may affect learning in such relationship. The hypothesis is that cooperating with diverse partners will have a positive effect on the innovation performance since it acquires their knowledge and information. In addition, an analysis is conducted on the moderating effect of absorptive capacity and appropriability on the relationship between alliance portfolio consisting various partners and innovation since absorptive capacity that encourages learning is likely to positively moderate the relationship between partner diversity and innovation while appropriability, the capacity to protect the proprietary technology, is likely to undermine learning from partners. The result of the empirical analysis on Korea's key industries, machinery and automobile, using the 2010 Korea Innovation Survey(KIS) data on manufacturing shows that cooperating with various types of technology partners has a positive effect on innovation performance and moderating effect on appropriability.

An Empirical Study on Effects of Global Alliance Networks' Motives on Firm's Capabilities, Partner's Capabilities, Operating Structures, and Performances of Korean Companies (글로벌 제휴네트워크 추진 동기가 기업 역량, 파트너 역량, 운영구조, 제휴 성과에 미치는 영향에 관한 실증연구)

  • Jeong, Jong-Sik
    • International Commerce and Information Review
    • /
    • v.14 no.2
    • /
    • pp.249-269
    • /
    • 2012
  • The focus of our work is to identify and understand the drivers of alliance performance so that businesses can maximize their chances of a successful alliance-an area that has received little attention in empirical modeling. Although both conceptual and applied research on alliances has increased, an empirically tested comprehensive theoretical model that explains alliance performance has yet to be developed. Using five salient perspective, namely market power theory, transaction cost theory, the resource-based view, institutional theory, real option theory, this paper attempts to provide a theoretical rationale linking motives of global alliance networks on firm's capabilities, partner's capabilities, operating structures, and performances of Korean companies. The key contribution of this study is that it paints a picture of what matters in driving alliance performance. Our work shows the complex nature of driving performance and the interplay of firm's capabilities, partner's capabilities, and operating structures for understanding alliance performances. This study has given us a small but significant step forward towards understanding the intricacies of alliance performance. We are now better able to understand the respective roles played by various alliance factors and derive insights that lead to improved alliance performance.

  • PDF

User Perspective Website Clustering for Site Portfolio Construction (사이트 포트폴리오 구성을 위한 사용자 관점의 웹사이트 클러스터링)

  • Kim, Mingyu;Kim, Namgyu
    • Journal of Internet Computing and Services
    • /
    • v.16 no.3
    • /
    • pp.59-69
    • /
    • 2015
  • Many users visit websites every day to perform information retrieval, shopping, and community activities. On the other hand, there is intense competition among sites which attempt to profit from the Internet users. Thus, the owners or marketing officers of each site try to design a variety of marketing strategies including cooperation with other sites. Through such cooperation, a site can share customers' information, mileage points, and hyperlinks with other sites. To create effective cooperation, it is crucial to choose an appropriate partner site that may have many potential customers. Unfortunately, it is exceedingly difficult to identify such an appropriate partner among the vast number of sites. In this paper, therefore, we devise a new methodology for recommending appropriate partner sites to each site. For this purpose, we perform site clustering from the perspective of visitors' similarities, and then identify a group of sites that has a number of common customers. We then analyze the potential for the practical use of the proposed methodology through its application to approximately 140 million actual site browsing histories.

The Effect of International Strategic Alliance Portfolio Dimension on Firms's Performance (국제 전략적 제휴 포트폴리오 차원이 기업 성과에 미치는 영향 실증분석)

  • Sangyun Han
    • Korea Trade Review
    • /
    • v.46 no.2
    • /
    • pp.75-92
    • /
    • 2021
  • There is increasing awareness in the international alliance literature that the firm performance effects of the alliance portfolio go beyond the effects of the individual alliances. I enrich this nascent perspective by developing a alliance portfolio composition framework based on the alliance portfolio dimensions - underpinned by the simultaneity of quantitative and qualitative factors in international portfolio - that enhances firms' financial performance. This paper assesses the impact on firm performance of composing the alliance dimension within a firm's international alliance portfolio. In an unbalanced panel data analysis with fixed effects of the performance of 502 firms operating in the Korean manufacturing industry during 2011-2017, I test whether firm's three dimension of international alliance portfolio affect on firm financial performance. I find that the intensity of international alliance have significantly positive effect on the firm performance. And following the moderating analysis of three portfolio dimension-functional, relational, and attribute, all of each three international alliance portfolio has positive moderating effects on the relationship between the alliance intensity and firm performance. These results indicate that firms should consider and form simultaneous approaches to exploit the international alliance based on the alliance portfolio dimensions with intensity of alliance portfolio.