• The Journal of Aerospace Industry
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• s.53
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• pp.24-41
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• 2000

• The Journal of Aerospace Industry
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• s.32
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• pp.64-90
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• 1994

• 베이커리
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• no.7 s.348
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• pp.98-101
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• 1997

• Science & Technology Policy
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• v.17 no.2 s.163
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• pp.1-4
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• 2007

• Journal of Distribution Research
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• v.9 no.3
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• pp.49-68
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• 2004

The purpose of this study is to introduce brand alliance to private brand context. The conventional concept of the wheel of retailing hypothesis explains the limitation of private brand growth. Retailers, therefore, has made an effort to adopt brand alliance with national brand to solve the potential problem of private brand. The conjoint analysis was used to identify the importance of brand alliance. The importance of the general variable extracted from part worth presented there was significant benefit in an alliance between a private brand and a national brand. Additionally, the results showed that there were moderating effect of 1) familiarity with private brand, 2) evaluation of specific retailer and vendor and 3) usage amount on part worth structures.

• Asia pacific journal of information systems
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• v.14 no.1
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• pp.1-21
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• 2004

Recently, many internet firms have opted the strategic alliances with other on/off-line firms in order to gain and sustain their competitive advantages. Previous research on market reaction to such alliances, however, shows mixed results. Therefore, the purpose of this thesis is to analyze the announcement effects of the alliances among internet firms in the stock market. Focusing on on-line firms that have been outside the scope of previous research, this study applied the event study methodology and examined the cumulative abnormal returns(CAR) for 245 alliance announcements between October 1998 and May 2002. Further, this study conducted a survey to categorize various types of announcements and 40 usable returns has been analyzed. The notable results from this study include: 1) The strategic alliances announcements do not have statistically positive effects on stock prices of the announcing firms. 2) Contrary to the results of the previous research, the CARs associated with marketing alliances are higher than those with technology alliances. 3) The degree of fitness among firms' disposition, their alliance purpose, and alliance type chosen influences the performance of their alliances.

• The Journal of Information Technology
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• v.4 no.3
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• pp.49-64
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• 2001

The purpose of this study was to observe whether the status of a firm's website affects the performance of the other affiliated websites. In other words, whether or not the website could improve its performance from developing high-status affiliation was investigated. The status of a website being affiliated was measured based on the number of citations, and the performance of a website developing affiliation on the number of visitors. The affiliation between websites was defined as banner links. For the analysis, the status of the initiator's website, that might be expected to affect the website performance, was controlled. To achieve the purpose of this study, a field study method was adopted. To obtain the data, an unprecedented method employing a program that gathers all related information concerning a specific website was used. The findings of this study indicated that the website developing high-status affiliation did not significantly improve its performance. Such findings different from previous research may have resulted from different characteristic of affiliation and limited samples available.

• Electronics and Telecommunications Trends
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• v.9 no.2
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• pp.37-53
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• 1994

본 고에서는 UR, TR 등 국제기술환경변화에 대응한 정보통신분야에서의 기술정책방향에 대해 살펴보았다. 국제기술환경의 변화를 지적재산권 보호의 강화, 지역주의의 확산, 전략적 제휴의 확대, 정부차원의 연구개발지원에 대한 규제 등을 중심으로 분석하였으며, 이러한 기술환경 변화에 대한 국내 정보통신 기술개발전략상의 문제점을 국제화에 대한 전략적 대비의 미흡, 신국제 기술규범에 대한 대비 미흡, 집단적 이기주의의 문제 등을 통해 살펴보았다. 마지막으로 정보통신 기술정책의 추진방향으로 국제 전략적 제휴에의 참여 지원, 신기술 국제규범에 대비한 연구개발 관리체제 개편, 특화기술의 집중개발, 북방국가와의 기술협력 촉진 등을 제시하였다.

• The Korean Journal of Air & Space Law and Policy
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• v.25 no.2
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• pp.139-162
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• 2010

In terms of the international air transport, the open skies policy implies freedom in the sky or opening the sky. In the normative respect, the open skies policy is a kind of open-door policy which gives various forms of traffic right to other countries, but on the other hand it is a policy of free competition in the international air transport. Since the Airline Deregulation Act of 1978, the United States has signed an open skies agreement with many countries, starting with the Netherlands, so that competitive large airlines can compete in the international air transport market where there exist a lot of business opportunities. South Korea now has an open skies agreement with more than 20 countries. The frequent flyer program (FFP) is part of a broad-based marketing alliance which has been used as an airfare strategy since the U.S. government's airline deregulation. The membership-based program is an incentive plan that provides mileage points to customers for using airline services and rewards customer loyalty in tangible forms based on their accumulated points. In its early stages, the frequent flyer program was focused on marketing efforts to attract customers, but now in the environment of intense competition among airlines, the program is used as an important strategic marketing tool for enhancing business performance. Therefore, airline companies agree that they need to identify customer needs in order to secure loyal customers more effectively. The outcomes from an airline's frequent flyer program can have a variety of effects on international competition. First, the airline can obtain a more dominant position in the air flight market by expanding its air route networks. Second, the availability of flight products for customers can be improved with an increase in flight frequency. Third, the airline can preferentially expand into new markets and thus gain advantages over its competitors. However, there are few empirical studies on the airline frequent flyer program. Accordingly, this study aims to explore the effects of the program on international competition, after reviewing the types of strategic alliance between airlines. Making strategic airline alliances is a worldwide trend resulting from the open skies policy. South Korea also needs to be making open skies agreements more realistic to promote the growth and competition of domestic airlines. The present study is about the performance of the airline frequent flyer program and international competition under the open skies policy. With a sample of five global alliance groups (Star, Oneworld, Wings, Qualiflyer and Skyteam), the study was attempted as an empirical study of the effects that the resource structures and levels of information technology held by airlines in each group have on the type of alliance, and one-way analysis of variance and regression analysis were used to test hypotheses. The findings of this study suggest that both large airline companies and small/medium-size airlines in an alliance group with global networks and organizations are able to achieve high performance and secure international competitiveness. Airline passengers earn mileage points by using non-flight services through an alliance network with hotels, car-rental services, duty-free shops, travel agents and more and show high interests in and preferences for related service benefits. Therefore, Korean airline companies should develop more aggressive marketing programs based on multilateral alliances with other services including hotels, as well as with other airlines.

• 프린팅코리아
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• v.12 no.12
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• pp.93-93
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• 2013

란다코퍼레이션과 고모리코퍼레이션은 지난 11월 1일 양사의 전략적 관계 강화를 발표했다. 고모리는 란다의 나노그래픽 개발에 협력했고, 란다는 나노그래피인쇄기술을 적용한 매엽인쇄기 플랫폼을 제작, 제공했다.