• Title/Summary/Keyword: 제품 태도

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The Effects of Customer Based Planned Obsolescence on Replacement Purchase Intention -The Moderating Role of Consumer Innovativeness Focus- (소비자관점에서 계획적 진부화가 스마트폰 교체의도에 미치는 영향 -소비자 혁신성의 조절효과를 중심으로-)

  • Byun, Chung-Gyu;Sung, Chang-Soo
    • Management & Information Systems Review
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    • v.36 no.1
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    • pp.143-159
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    • 2017
  • The purpose of this study examined the relationships between planned obsolescence and replacement purchase intention. This study also analyze the moderating effect of consumer innovativeness use on the relationship of planned obsolescence and replacement purchase intention. From total 205 survey analysis, this study finds the positive relationship planned obsolescence and replacement purchase intention. The result of analysis indicated that the functional obsolescence had positive effects on replacement purchase intention. The result of analysis indicated that the economic obsolescence had positive effects on replacement purchase intention. The result of analysis indicated that the psychological obsolescence had positive effects on replacement purchase intention. The result also shows that consumer innovativeness had a moderating effect on the relationship between planned obsolescence and replacement purchase intention. Finally, this study concluded with a discussion of the implications of the research findings and directions for future research.

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The Effect of Self-Presentation and Self-Expression attitude on Selfie Behavior in SNS (자기제시와 자기표현 태도가 SNS 셀피 행동에 미치는 영향)

  • Kim, Dong Seob;Baek, Eunsoo;Choo, Ho Jung
    • Fashion & Textile Research Journal
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    • v.19 no.6
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    • pp.701-711
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    • 2017
  • This research aimed to understand selfie behavior in social networking sites (SNSs). The research was conducted on the basis of the functional theories of attitude, verified self-presentation attitude, and self-expression attitude that affect selfie behaviors (i.e., taking selfies, posting selfies, and taking selfies for fashion product exposure). The moderating effect of satisfaction toward one's appearance was identified. The participants of the study were SNS users aged 20-30 years who had posted selfies in the past month. A survey was performed using an online panel of an international survey firm. The data were analyzed using hierarchical regression analysis on SPSS 22.0. Results corroborated that self-expression attitude affected the number of selfies taken but not the number of selfies posted and those uploaded for fashion product exposure. Self-presentation attitude exerted a significant effect on the number of selfies posted and those uploaded for fashion product exposure. When satisfaction toward one's appearance was high, self-presentation attitude increased the influence of the behaviors of posting selfies and uploading selfies for fashion product exposure. Self-expression attitude also significantly influenced the number of selfies taken due to the moderating effect of satisfaction toward one's appearance. This research was made meaningful by its quantitative analysis of selfie behavior in SNSs. The results confirmed the different functions of attitudes affecting selfie behavior. With the improved understanding of selfie behavior obtained from this research, Social Media marketing may be carried out in various industrial fields in the future.

Revisiting of Greenness to Consumers in Green Purchases (소비자의 그린 제품 구매에 있어 "그린" 의미의 재발견)

  • LEE, Han-Suk;HONG, Seongtae
    • Journal of Distribution Science
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    • v.17 no.10
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    • pp.107-114
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    • 2019
  • Purpose - This is longitudinal research which aims to investigate the meaning of greenness to consumers' behavior. Consumers adopt green marketing as a new factor in product buying and consumption and more and more consumers prefer green product and services. Consumers' green buying behavior can be different from other purchasing experiences. There would be changes in the meaning of green as time passed and it can be different from countries to other countries. This study examines focus group studies with several groups. There is a ten-year gap between 2010 focus group and 2019 focus group interviews. With this ten-year gap, we can find the change of greenness to consumers. Research design, data, and methodology - The data were collected from Turkish, Korean, Kazakhstan people. This is a cross-sectional study and focus group interview was designed. We can gain information relevant to the research problem with using focus group study and get some insights into basic needs and attitudes of green marketing. The subjects for green purchase interviewee were confined to under 40 years old's shoppers regardless of gender. The first study was investigated with several groups in 2010 and the second interview were conducted in 2019. Results - Results show that the meaning of greenness for consumer has changed over time in accordance with the growing accordance of environmental sustainability. Basically, green marketing still means valuable, natural, recycle-able, good for health, clean, smart behavior, essential benefit. The concept of greenness significantly evolved since it was investigated in 2010. It moves away from focusing on specific environmental issues to considering global sustainability issues. Especially we found that greenness can be related with globalization, higher education, social status at the 2019 interview. Conclusions - This paper attempted to confirm the green marketing is essential and expands its meaning to various aspect. Usually, we can think green marketing is everywhere, therefore, people don't care about green issues in real. But consumers are adopting green marketing more and more, it can be a means to attract potential consumers. Therefore, companies should provide enough greenness information for people and they might apply greenness communication to attract potential customers.

The Bisects of Clothing Consumption Experiences on Brand Attitude (의류제품에 대한 소비경험이 상표태도에 미치는 영향)

  • 김은영;이영선
    • Journal of the Korean Society of Clothing and Textiles
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    • v.21 no.1
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    • pp.104-118
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    • 1997
  • Consumers experience various cognitive and emotional contents of clothing through postpurchase process. These experiences may affect consumer satisfaction as well as brand attitude toward clothing products. The purpose of this study was to examine the effects of consumption experiences on the brand attitude toward clothing products. The research questions for accomplishing the purpose of this study were to investigate 1) the dimension of consumption experiences, 2) relationships among consumption experience, satisfaction and brand attitude toward clothing. The sample of this study was consisted of 431 females. The survey method, and factor analysis and regression were utilized for this study. The results were as follows; First, it was found out the consumption was composed of two dimensions such as cognitive and emotional experiences. According to the result of factor analysis, the cognitive experiences through consumption process were composed of 6 factors, that is, the suitability, fitness, utility/economy, sewing, deformation, and management. And emotional experiences were composed of 5 factors, that is, unpleasure, activeycomfort, inter-oriented pleasure, extra- oriented pleasure, tension. Also emotional experiences could be composed of two dimensions, that is, positive and negative emotion. The positive emotions were included pleasure and active/comfort. The negative emotions were included unpleasure and tension. Second, the result of path analysis showed that consumption experiences were related to satisfaction and brand attitude. A satisfaction influenced on brand attitude more strongly than others. And sewing, activejcomfort, extra-oriented pleasure out of cognitive and emotional experience factors affected to brand attitude directly. Satisfaction was also influenced by cognitive and emotional factors, and was the important mediator in forming brand attitude toward clothing through consumption experience. Above results imply that consumer experience multidimensional cognitive and emotional aspects of clothing through consumption process. The cognitive and emotional aspects consisting of consumption experiences, satisfaction, and brand attitude are interrelated causally. Therefore, experience related variables could be the antecedents of satisfaction and brand attitude. The satisfaction and positive emotion could be also important factors in brand attitude toward clothing.

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Carbon Nanotube Technology Classification by Analyzing Patent Information (특허 분석을 통한 탄소나노튜브(CNT)의 기술 분류)

  • 류희장;박용태
    • Proceedings of the Technology Innovation Conference
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    • 2005.06a
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    • pp.69-91
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    • 2005
  • 나노 기술은 국가와 기업 차원에서 전략적으로 활발하게 연구, 개발되고 있는 분야로 기술과 산업 전 분야에 걸쳐 있으며 계속 확대되고 있다. 이중 탄소나노튜브는 약 10년여 전부터 활발히 연구되고 있으며, 소재, 소자 등 나노 기술의 전 분야에 걸쳐서 적용될 수 있는 물질로 현재까지 실용화된 기술이나 제품이 많이 나오지는 않았으나 앞으로 다양한 적용분야가 창출될 전망이다. 그러나 전략적인 기술 개발을 위한 연구는 미비한 실정이다. 전략적이고 효과적인 기술 개발의 대안으로 특허 분석(patent analysis)이 제시되고 있으며 나노 기술에 대한 전반적인 특허 분석은 각 기업 연구소나 국가 연구소에서 진행되어 왔으나, 여기서 도출된 정보만으로는 전략적인 문제들을 분석하기에는 미흡하였다. 따라서 전략적인 기술 개발을 위한 특허 분석의 필요성이 제기되고 있다. 이에 본 연구에서는 특허의 인용(citation) 정보를 이용하여 특허와 특허 사이의 관계를 분석하고 이를 바탕으로 관련된 특허를 군집화(clustering) 하여 각 군집의 특성을 살펴보았다. 먼저 탄소나노튜브에 관한 특허를 USPTO 자료를 통해 추출하고, 이 특허들이 인용한 특허들을 추출하여 각 특허들이 어느 정도로 관련이 되어 있는가를 상관 행렬(correlation matrix)을 이용하여 조사하였다. 인용 특허의 분석은 기초 기술 분야에 이르기까지 광범위하게 조사하여 기술별로 특허를 군집화 하였을 뿐만 아니라, 특허 출원인 정보도 활용하여 군집화 하였다. 이를 통하여 기술별, 특허 출원인 별로 특허의 군집을 만들어서 각 군집의 특성을 도출하였고, 마지막으로 각 군집의 특성에 맞게 기술 개발측면에서 전략적인 시사점을 도출하였다. 각각의 군집들은 시간이 지날수록 확대, 통합되는 결과를 보이고 있으며, 융합기술화 되고 있다. 군집을 이루는 주요한 특성으로는 출원인 정보가 큰 비중을 차지하였으며, 이는 출원인의 기술 개발 전략과 이에 따른 기술개발경로나 특허 전략과 관련이 있는 것으로 나타났다. 다양한 기술에 관하여 군집의 크기가 계속 확대되고 있는 경향을 보이고 있기 때문에, 앞으로 지속적인 연구를 통하여 향후 특허 관리와 특허 전략에 적용할 수 있도록 하는 것이 중요하다.

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A Study on the Call-Setup and Message Mapping for Interworking between H.323 and SIP (H.323과 SIP간의 상호 연동을 위한 호 설정과 메시지 매핑에 관한 연구)

  • Kim, Jeong-Seok;Tae, Won-Kwi;Kim, Jeong-Ho;Ban, Jin-Yang
    • Journal of the Korea Computer Industry Society
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    • v.5 no.9
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    • pp.1017-1024
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    • 2004
  • In this paper, we propose the progressed interworking method between H.323 and SlP, then explain the improved property. The VolP(Voice over Internet Protocol) technology which is able to use a voice service through internet is more cheaper then existing telephone charges, and is easil)· accept the various of multimedia services from internet. Previous connectionmethod of VoIP used H.323 protocol, but it is very complex to connection establishment. so, the SIP(Session Initiation Protocol) protocol that propose in SIP-Working Group is in use recently. Therefore, we need new interworking methodology between H.323 and SIP Products. In this thesis, the progress interworking method between H.323 and SIP are Propose, then interpret unnecessary packet delay for call setup and improved feature of message exchange.

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Untouched Camera Mouse System for The Disabled Person's Assistant Device (뇌병변 장애인 보조기기용 노터치 카메라 마우스 시스템)

  • Bae, Ki-Tae
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.11 no.9
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    • pp.3465-3471
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    • 2010
  • In this paper, we propose assistant device system based on camera that can perform general mouse function for the physically disabled. Most disabled people use special hardware and rely largely on foreign-made assistance device and the using rate of assistance device was very low because of high price. To solve this problem, we propose effective system based on web camera that can perform general mouse function and can raise accessibility for the physically disabled. In the proposed method, we firstly attach color marker on arbitrary device or body parts and then input the information of color using camera and extract coordinate information of color marker and finally, match processing information(coordinate) to special event(keyboard, mouse) and control various applications. The proposed method shows good performance in price and performance compared with other techniques by real field test.

The 3D Character Modeling for Golf Swing Motion Analysis by Economical Verification of Body Information (인체정보 DB의 경제적인 조합을 통한 골프 스윙 동작 분석용 3D 캐릭터 모델링)

  • 곽현민;채균식;박찬종;이상태
    • Science of Emotion and Sensibility
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    • v.6 no.2
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    • pp.59-64
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    • 2003
  • The national standard anthropometry of Korea is conducted every 5∼6 year term after its first research was started in 1979, The fourth research was conducted in 1997. The result of the national standard anthropometry has been reflected in manufactured goods design of allied industries such as clothing, shoes and furniture. In this paper, we measured anthropometry data for every bodily figurative classification after dividing users according to gender, age and bodily figure using the result of the national standard anthropometry. We constructed 3D character through the process of analyzing interrelation of measured anthropomeoy and measuring representative category. In the process for organization , we measured anthropometry which can effectively express sports action of golf, tennis etc. We made it by presenting measurement which is able to form each type of 3D character after the category was decided. Quantitative and objective valuation for posture and action became possible by developing visible information offer and posture action analysis protocol in theoretical approach for analysis of posture and action in sports.

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3D Character Modeling For Sports Motion Analysis (스포츠 동작 분석용 3D캐릭터 모델링)

  • 곽현민;조해성;박찬종;이상태
    • Proceedings of the Korean Society for Emotion and Sensibility Conference
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    • 2003.05a
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    • pp.134-140
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    • 2003
  • The national standard physique research of Korea is being conducted every 5∼6 year term after its first research was started 1979, the fourth research was conducted in 1997. The result of the national physique research was reflected in manufactured goods design of allied industries such as clothing , shoes, furniture. In this thesis, we measured anthropometry value for every bodily figurative classification after dividing users according to gender, age, bodily figure using the result of the national standard physique research. We constructed 3D character through the process of analyzing interrelation of measured anthropometry and measuring representative category. For the process for organization, we measured anthropometry which can express sports action of golf, tennis and etc effectively. We made it by presenting measurement which is able to form each type of 3D character after the category was decided. Quantitative and objective valuation for posture and action became possible by developing visible information offer and posture action analysis protocol in theoretical approach for analysis for analysis of posture and action in sports.

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A Study on the RFID Based Service Platform Application for Reverse Supply Chain Management (역 공급사슬관리를 위한 RFID 기반의 서비스 플랫폼 적용에 관한 연구)

  • Bae, Suk-Tae
    • Journal of Korea Multimedia Society
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    • v.12 no.11
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    • pp.1671-1679
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    • 2009
  • The existing subjects of supply chain management, which link business firms to customers, have focused on forward logistics such as acquisition of low and subsidiary parts, manufacturing, distribution and sales. Consequently, it is emphasized that supply chain management has to be a sustainable business activity. Nevertheless, capabilities of reverse supply chain management for domestic companies are still relatively limited compared to advanced foreign companies. For this reason, this study aims to develop the service platform, which provides information on return, retrieval, abolish and recycling using RFID, includes information on packing, placement, loading and unloading and transportation of the goods. In order to achieve the purpose of this study, the research previous studies and analyze achieved diverse cases on reverse logistics, review the present state, and propose service platform application to manage reverse supply chain which will be applied.

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