• The Journal of the Korea Contents Association
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• v.21 no.11
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• pp.307-319
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• 2021

This reserch categorizes the workplace recipient into selection criteria and studies the difference of demographic characteristics, counseling usage characteristics, job burnout, and differentiation of counseling behavior according to the subtype criteria. The survey has been collected 398 employee's responses who have no experience in counseling, who belong to the companies deploying counseling program and the companies are located in Seoul and Kyunggi area. As a result of the cluster analysis, the group was divided into "People-Product Oriented Type", "People-Product-Place Oriented Type", "People-Product-Process of service assembly Oriented Type". Subtype differentiates demographic characteristic and counseling usage characteristic and it convinces that junior employees belong to "People-Product Oriented Type" and senior employees belong to "People-Product-Place Oriented Type" and "People-Product-Process of service assembly Oriented Type". "People-Product-Process of service assembly Oriented Type" is the cluster who takes counseling services most likely if the counseling requirements are raised. Each subtype shows the differentiation of job burnout and "People-Product Oriented Type" is more exposed in job burnout among the subtypes which required urgent counseling assistance. This research is meaningful to take differentiated marketing strategies in subtype basis by considering workplace counseling service selection and recipient characteristics. Furthermore, it discusses the meaning of this research and the proposal for the further investigation.

• Journal of Digital Convergence
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• v.16 no.5
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• pp.207-211
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• 2018

TThis research paper discusses the results of an article on the effects of moderating role of self-monitoring on response to the two different types of online advertising appeals. It was hypothesized that low self-monitors show more positive attitude towards brand when exposing advertisements with product quality-based online advertising than high self-monitors, whereas high self-monitors show more positive attitude towards brand when exposing advertisements with image-based online advertising than low self-monitors. Through an experimental design involving product quality and image-based online advertising, this article demonstrates that the role of self-monitoring in online advertising effects is similar to traditional advertising studies. Based on the results of the study, practical and theoretical suggestions are interpreted in relation to online advertising creative messages and strategies.

• The Research Journal of the Costume Culture
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• v.25 no.5
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• pp.656-669
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• 2017

Fair trade implies honest wages and eco-friendly products in keeping with the demands of ethical consumerism. Although consumers are presently more interested in fair trade products, it is hard to find aggressive marketing strategies for fair trade fashion products. Therefore, the purpose of this study investigates the effect of consumption propensity on fast and slow fashion goods consumption attitudes and purchase intention on fair trade fashion products. For method of this study, 229 questionnaires were distributed to consumers residing in Seoul, South Korea. The data from the 219 returned usable questionnaires was analyzed by Cronbach's alpha, factor analysis, regression analysis using SPSS 22.0. The results of this study were as follows: First, consumption propensities of spontaneity, histrionics, and imitative nature in descending order positively affect consumption attitude for fast fashion products. And green consumerism negatively affects consumption attitude for fast fashion products. Second, consumption propensity such as donation & sharing consumerism, ethical consumerism, green consumerism, histrionics, and imitative nature in descending order positively affect consumption attitude for slow fashion products. Third, slow and fast fashion products consumption attitude in descending order positively affect purchase intention on fair trade fashion products. Fourth, consumption propensities such as ethical consumerism, green consumerism, and donation & sharing consumerism in descending order positively affect purchase intention on fair trade fashion products. Therefore fair trade fashion products with various usages and sustainable high quality are promoted by differentiated marketing strategies.

• The Journal of the Korea Contents Association
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• v.18 no.1
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• pp.185-195
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• 2018

We try to explore the effect of the emotions of viewers caused by the insertion of the in-program adversiging on the advertising effect. To test our hypotheses, we collected the data through two lab experiments and analyze the data with t-test. The results are as follows. First, high engagement to the media contents impacts positively on the feeling of viewer's irritation when the movie clip is interrupted and an in-program advertising is inserted. Second, the negative emotions of the irration are congruented, which affect the attitude of the advertised product negatively. On the other hand, the irritation caused by the in-program advertising had a positive effect on the brand awareness and memory(recall) of the advertised product because of high state of arousal. These results enrich the understanding about the role of in-program advertising which affect viewer's feeling and behvior. Moreover, these findings provides managerial implications to help advertising managers manage their in-program advertising more effectively.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.16 no.2
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• pp.1054-1063
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• 2015

This study is to verify the effect of similarity of expanded-product, brand concepts of parent-brands and implicit theory of customers on the brand-extension evaluation, in order to reduce the risk of brand extension. First, this research documents how the similarity between the parent-brands and expanded-products affect brand-extension evaluations as a main effect variable. Second, this study examines the moderating effect of the brand concepts of parent-brands on the brand-extension evaluation. Third, this research documents how implicit theories regarding personality affect consumer evaluations about the brand-extension. The study assumes and tests that consumers in the group of incremental theorists are more accepting of brand-extensions than consumers in the group of entity theorists. The result figures out the implicit theory customers has some moderating effect on the evaluations, yet the direction of the effects is contrary to expectations.

• Food Science and Preservation
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• v.8 no.1
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• pp.74-78
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• 2001

Instant gruel using pumpkin(Cucurbita maxima Duch var. Evis) was prepared and the optimum mixing ratio of ingredients and cooking method were examined by physicochemical characteristics and sensory tests. The optimum mixing ratio of materials were steamed pumpkin 78.4%, heated com 9.2%, roasted onion 4.6%, boiled redbean 6.9%, sugar 0.6%, salt 0.3% in overall acceptance of instant pumpkin gruel. In order to Felons the shelf-life, instant pumpkin gruel was packed using pouch pack(PE-CPP) and heated under the different conditions. After heat treatment, products were decreased colors value and increased acidity and viscosity The sensory evacuation of heated product after 5 days at 37$^{\circ}C$ was preferable at 120$^{\circ}C$ for 30∼40 min treatments.

• The Journal of the Convergence on Culture Technology
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• v.8 no.6
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• pp.581-587
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• 2022

After pandemic crisis, the volume and amount of watching global contents through OTT platforms have been increased explosively. This study investigates the relationship between consumers' attitude measured by satisfaction and favorability on global contents and purchase intention to global products with the moderating effect of ethnocentrism of consumers. Survey method using structured questionnaire was conducted on university students. As a result, the more satisfied and favored on global contents, the stronger purchase intention to global products. And the relationship is negatively moderated by consumers' ethnocentrism. Implications and future research issues are summarized.

• Journal of Korean Home Economics Education Association
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• v.17 no.2
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• pp.29-47
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• 2005

In this study. we tried to provide basic materials for teachers to develop consumer's guide of internet shopping for middle and high school students through surveying their Purchase realities, clothing purchase behaviors. and clothing purchase attitudes when they use internet shopping mall. The questionaires were distributed to middle and high school students in Seoul, Daegu, Kyunggi, Chungbuk, Chungnam, Kyungbuk, and Kyungnam November, 2004. The followings are the results of this study. First, clothing items which were bought in internet shopping malls were shirts. shoes, pants, bags in order and they were below $20,000\~30,000$ won. Main payment method used was sending money to seller's account. Second, clothing purchase satisfaction degree was comparatively high but the satisfaction degree for the compensation policy was low. If they had any claims for the products. they were likely to behave more actively than passively. Third. returned items were shirts, pants, shoes in order which are the same as purchasing items and they were due to the size and the difference between the products recognised by computer screen and the real products. The $89.0\%$ of the subjects who have purchased clothing through internet expressed high intention to purchase in the future through internet. Forth the degree of attitude toward the internet shopping concerned with clothing purchase was high in the factor of 'convenience of shopping', especially they thought that the purchase through internet had the advantage of varieties and prices. The significant differences were found (1) in the experience of purchase and clothing purchase through internet according to their regions. school years, allowances per month, (2) in the purchased items through internet according to only their sexes, and (3) in the desired Purchase items through internet according to school years, their sexes. regions. The more frequently the middle and high school students use internet, the more goods they purchase through internet, especially the portion of the purchased clothing is getting bigger year by year. This suggests that we need to develope well-organized programs to teach good consumer's attitude to the middle and high school students when they purchase through internet.

• Korean journal of communication and information
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• v.32
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• pp.209-245
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• 2006

This study examines primarily the effects of perceived risk and scarcity massage on consumers in CATV homeshopping. For consumers, the perceived risk is the cause of delaying purchase decision in CATV Homeshopping while scarcity message in the Ad facilitate purchasing intention in the CATV homeshopping. And another important characteristic of consumer which exerts impact on the response of consumer to the Ad and the product is the frequency of purchasing experience. Thus the purpose of this study is to test the effect of 3 factors on consumer's response to homeshopping Ad and product: one is perceived risk, another is scarcity message and the third is consumer's difference in purchasing. And these are defined as independent variables. The responses of the consumer, the dependent variables of this test are measured in three dimensions; 1) the purchasing intention of the product, 2) the attitude toward the Ad, and 3) the attitude toward product of the consumer. 110 housewives are sampled and assigned to 4 experimental groups. All the groups first watched a video-taped homeshopping Ad messages, and then filled up their responses on the administered questionnaire. The results of this study shows as follows: 1) Perceived risk has negative effect to consumer response. 2) Scarcity message has positive effect to consumers response. 3) But especially perceived risk has negative effect to high frequency purchasing experience group. 4) Scarcity message has also negative effect to high frequency purchasing experience group. 5) The interaction effect of perceived risk and scarcity message is most prominent to the consumers of high frequent purchasing experience.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 1995.09a
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• pp.171-183
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• 1995

이 논문은 특정 기기산업의 기술적 구조와 현황의 분석 및 파악을 위한 제 품.기술 관련도라는 새로운 개념을 제시한다. 제품.기술 관련도란 분석대상산 업의 주요 제품들을 도출하고 각각의 제품에 관련된 기술들을 부품기술을 중심으로 파악하여 매트릭스의 형태로 도시한 것을 의미한다. 제품. 기술 관 련도상의 제품에 대해서는 전문가의 의견에 의해 측정된 기술수준과 주된 획득방법(국산화율)을 파악한다. 한편, 제품에 관련되는 기술은 기본적인 기능을 발휘하는 제품의 생산에 소요되는 기본기술과 제품의 성능향상을 위하여 필요한 성능관련기술 등으로 구분하여 분석된다. 이러한 제품.기술 관련도는 국내 기기산업의 각 분야별 기술수준, 부품군의 기술수준 등을 도출하고 상호관련성을 파악하는데 유용한 방법으로 활용될수 있다. 특히 제품군과 부품군간의 관계 도출, 기술수준 혹은 구산화율이 낮은 제품에 관련된 부품 및 기술의 파악, 국내의 기술수준이 낮은 부품에 관련되는 제품 및 제품군, 제품의 성능이 향상에 관련된 기술등의 파악이 용이하다. 본 논문에서는 제품.기술 관련도를 한국의 정보통신기기산업에 시험적으로 적용하여 정보통신 기기분야의 제품 및 기술 구조, 그리고 경쟁력을 분석하여 보았다. 국내 정보통신기기산업의 전체적인 기술수준은 자체적으로 기술을 보유하고 있으나 성능면에서 매우 미약한 소화 및 모방 단계의 수준이라고 해석할수 있다. 한편 부품기술은 아직도 소화및 모방단계에 머무르고 있으며, 개별소자와 수동부품의 기술수준이 매우 낮게 나타났다. 분야별로 볼 때 무선통신기기, 방송기기, 정보기기의 순으로 기술수준이 낮으며, 무선통신기기분야이 발전을 위해서는 고주파 부품의 기술 발전이 선행되어야 할것으로 보인다.라 제시된 외주위탁 전략과 현재의 외주위 탁 전략이 일치할 때 정보 시스템에 대한 사용자 만족도가 보다 높은 것으 로 나타났다. 할 수 있는 효율적인 distributed system를 개발하는 것을 제시하였다. 본 논문은 데이타베이스론의 입장에서 아직 정립되어 있지 않은 분산 환경하에서의 관계형 데이타베이스의 데이타관리의 분류체계를 나름대로 정립하였다는데 그 의의가 있다. 또한 이것의 응용은 현재 분산데이타베이스 구축에 있어 나타나는 기술적인 문제점들을 어느정도 보완할 수 있다는 점에서 그 중요성이 있다.ence of a small(IxEpc),hot(Tex> SOK) core which contains two tempegatlue peaks at -15" east and north of MDS. The column density of HCaN is (1-3):n1014cm-2. Column density at distant position from MD5 is larger than that in the (:entral region. We have deduced that this hot-core has a mass of 10sR1 which i:s about an order of magnitude larger those obtained by previous studies.previous studies.업순서들의 상관관계를 고려하여 보다 개선된 해를 구하기 위한 연구가 요구된다. 또한, 준비작업비용을 발생시키는 작업장의 작업순서결정에 대해서도 연구를 행하여, 보완작업비용과 준비비용을 고려한 GMMAL 작업순서문제를 해결하기 위한 연구가 수행되어야 할 것이다.로 이루어 져야 할 것이다.태를 보다 효율