• 월간 기계설비
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• s.267
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• pp.51-60
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• 2012

정부가 중소기업제품의 구매를 촉진하고 판로를 지원함으로써 중소기업의 경쟁력 향상과 경영안정에 이바지할 목적으로 "중소기업제품 구매촉진 및 판로지원에 관한 법률"을 제정하고 중소기업 제품을 적극 사용하도록 권장하고 있다. 또한 조달청에서도 우수조달물품 지정제도를 통해 조달물자의 품질향상과 중소 벤처기업의 판로 지원을 목적으로 성능 및 기술 또는 품질이 뛰어난 물품을 우수조달 물품으로 지정하고 있다. 그러나 건설업계는 중소기업제품의 구매 촉진 및 판로를 지원하기 위한 이들 제도가 공사비 축소로 경쟁력을 약화시키고 있다고 지적하고 있다. 특히, 발주기관에서 자재를 공급함으로써 전문건설업계는 단순 시공만 하게 돼 경쟁력을 약화시키는 요인으로 작용하고 있다는 것. 뿐만 아니라 조달우수제품 구매제도의 경우 제품 납품만이 아닌 시공까지 겸하는 경우가 빈번해 지면서 중소건설업체의 시공업역이 차츰 줄어들고 있다고 지적하고 있다. 이에 따라 본지는 중소기업청의 공사용 자재 직접구매제도와 조달우수제도에 대해 알아본다.

• Journal of Distribution Research
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• v.10 no.1
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• pp.59-84
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• 2005

Most of previous studies have proposed representative product categories which are likely to be sold on the on-line based only on the on-line benefits and risks. However, on-line shopping can be perceived another form of distribution channels from the perspectives of consumers. Therefore, in order to identify product categories which have a great potential to be sold on on-line stores, it is necessary to consider the perception and behavior at off-line shopping contexts as well as on on-line shopping circumstances. In this paper, we investigate the consumers' perception and behavior under both on-line and off-line shopping situations and classify them into several groups based on their perceptual and behavioral characteristics. Based on this classification, we empirically examine the product categories selling well on the on-line shopping. The empirical results show that there exist some patterns between distribution channels (on-line and off-line) and product categories. In addition, there are some differences among consumers regarding the perceptions and behaviors at on-line and off-line situations. Consumers who have high preference for on-line shopping tend to buy much wider product categories from on-line.

• Proceedings of the Korea Society of Design Studies Conference
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• 2000.11a
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• pp.64-65
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• 2000

본격적인 CI(Corporate Identity) 개념의 출발은 2차 대전 이후로 보는 견해가 지배적이다. 그 배경은 과학기술의 발달로 각기 다른 기업에서 생산한 동종 제품의 질적 차이가 거의 없어지면서, 제품을 생산 또는 판매하는 기업의 이미지가 고객의 주요 구매 동기요인으로 작용함에 따른 것으로, 기업의 호의적 이미지 재고를 위해서라 할 수 있겠다. (중략)

• Proceedings of the Korean Institute of Industrial Safety Conference
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• 2003.05a
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• pp.366-371
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• 2003

산업의 발달과 신기술의 개발로 우리의 일상생활을 보다 편리하고 안락하게 해주는 다양한 전기제품이 보급되고 있다. 이들 저압용 전기제품의 전원선으로 일체형 비닐코드가 주로 사용되고 있으며 전원선의 특성상 사용상의 부주의 등 외부적 요인에 의한 전기재해 위험성이 있다.(중략)

• Journal of Global Scholars of Marketing Science
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• v.16 no.3
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• pp.169-189
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• 2006

The product categories that can be sold on-line are expanding. It is interesting to see which product categories have more sales possibilities on internet. Small-sized firms' products have low distribution coverage, low brand recognition, bigger dispersion in the perception on the values which consist of quality vs. price, and higher possibilities of perceived purchase risks. Since on-line shopping is supposed to provide opportunities to small-sized firms that have low distribution and brand power, it is quite necessary to evaluate the fitness of on-line sales for small-sized firms' product categories. There are virtually no research studies on the on-line sales for small-sized firms' product categories. In this study, based on the integration of SEC, FCB, and related concepts, we develop new theoretical framework and test the fitness of on-line sales for small-sized firms' product categories by conducting empirical analysis. The empirical results on 17 product categories show that SEC, FCB, purchase risks, brand factors are somewhat related. Unlike previous studies, since the fitness of SEC and on-line sales are not clearly shown, we need to consider those problems within inter-related multiple frameworks. That is, it is necessary to evaluate the fitness of on-line sales after defining the product categories within the integrated multiple frameworks rather than within the single framework.

• Journal of Korean Home Economics Education Association
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• v.23 no.2
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• pp.1-16
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• 2011

This study investigates the relationship between the purchasing behavior for hair-care products and the attitude toward hair-care products by adolescents. A total of 412 middle and high school students located in Seoul and Gyunggi-do province participated in this research. SPSS 12.0 for Windows Program was utilized for statistical analysis. As a result, the hair concerns and the satisfaction of adolescents as well as their attitudes towards hair-care products were significantly affected by gender, school level, and educational experiences. Female high school students with some degree of educational experiences had a more rational and brand-oriented attitude. Students having a higher rational and brand-oriented attitude bought hair-care products in regards to the quality of the product and environmental impact. On the other hand, those having a conspicuous and fashion pursuit attitude showed an image and fashion concern purchasing behavior. Adolescents usually purchased styling and dyeing products at a cosmetic specialty store and hair-care cleaning products from a discount store. They obtained the information about hair-care products from relatives, personal experiences, and TV advertisements.

• Journal of the Korean Society of Clothing and Textiles
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• v.33 no.6
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• pp.916-928
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• 2009

The objective of this study is to investigate the differences in online visual merchandising practices of online apparel retailers between Korea and China. The 40 websites based on the sales were selected with 5 retail stores per website. Totally, 200 online retail stores were analyzed by content analysis and chi-square test. As a result, 8 online visual merchandising factors were extracted: convenience, product presence, product information, service, interest, participation, aesthetics, and fitness. There were significant differences in all 8 factors of online visual merchandising practices of apparel retail stores between Korea and China. The contribution of this study is to supply for understanding of what are the online visual merchandising composition items and factors and how they were used differently between Korea and China in a real situation of online visual merchandising.

• Journal of Technology Innovation
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• v.28 no.2
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• pp.37-61
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• 2020

This research aims to empirically examines the effects of competition factors on satisfaction and its on repurchase intent for SME's technology development products in the public procurement market, and to empirically verified the moderating effect of policy conformity. The result shows that the competition factors all have a significant positive effect on satisfaction, and that satisfaction has a significant positive effect on the intent to repurchase. In addition, the policy conformity shows a significantly moderating effect in the relationship between competitive factors and satisfaction and also, there was a significant difference in repurchase intention according to the buyer's innovativeness. This research has important implications that it provides innovative SMEs with practical implications for establishing marketing strategies in the public procurement market and extending the study of customer satisfaction centered on the private market to the public purchase market.

• Journal of rehabilitation welfare engineering & assistive technology
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• v.11 no.2
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• pp.125-132
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• 2017

Intermittent pneumatic compression is frequently used for prophylaxis of deep vein thrombosis, however there is a lot of complains by frequent adverse event. In this paper, we analyzed the cause of adverse event and we tried to improve for the cause of machine, nurses, patients, system by diverse strategy. And we could improve the index of each cause, the rate of error was decreased finally. The proactive activity of quality improvement for medical device can contribute to decrease the error, that will improve the quality of medical service and achieve the safe medial culture.

• Journal of Korea Society of Industrial Information Systems
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• v.11 no.2
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• pp.69-78
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• 2006

This paper is concerned with analyzing the images of Korean automobiles using, so called, sensory engineering, which adapts the sensory and subjective assessment of human beings in evaluating the quality of product. The methodology of analysis is suggested in this paper according to the following steps. First, 14 pairs of adjectives, which describe the image of object cars in view of the semantic differential method, are derived from consulting with several expert panels. Nextly, factor analysis is performed in order to obtain the axises, by which the images space of the object automobiles are specified, and then the images of the object automobiles are measured by the coordinate of all the object automobiles in the image space. In this paper, a sensory estimation experiment is performed to a panel consisting with In undergraduate students residing in the region of Daegu. From the result of analysis of this paper, target images, which the automobile manufacturers are intended, are achieved by and large except one company.