• Title/Summary/Keyword: 제품선택기준

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Consumer Segmentation based on Consideration Set of Stores and Importance of Store Image (고려점포군에 따른 소비자 세분화와 점포이미지 중요도에 관한 연구)

  • Kim, Han-Na;Rhee, Eun-Young
    • Journal of Distribution Research
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    • v.12 no.2
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    • pp.79-102
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    • 2007
  • Consumers evaluate stores by comparing stores that we, in their minds, similar and are competitive with one another; and in this way, the term "consideration set of stores" is defined as those store alternatives the consumer is aware of and evaluates positively. The purpose of this study is to aid in understanding the consideration set of stores in store choice processes in apparel product purchases. More specifically, this study aims to clarify the relation between consideration set of stores and importance of store image. As a result, the respondents of quantitative study were classified into seven groups by the number of stores and store types they considered: 1) "small-road shop sets group" ; 2) "small-market sets group" ; 3) "small- department store sets group" ; 4) "small-department store/outlet sets group" ; 5) "large-department store/market sets group" ; 6) "large-department store/road shop sets group" ; and 7) "large-department store sets group". Further, significant differences among the groups in the importance of store image were observed. For example, low prices were an important factor in both the small-market considering group and large-department store/market considering group when choosing a retail store, there were also differences in the considering groups in that for the small-department store considering group, store mileage-discount cards were important whereas ample space for relaxation around the stores were important retail store selection factors for the large-department store/road shop considering group. This study may provide a useful direction to retailers in finding out who the target customers and competitive stores are and allow retailers to make proper marketing strategies.

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Studies on the Evaluation for the Quality of Food by Sensory Testing -III. The Survey of Consumer Acceptance and Preference for Commercial Milk- (관능검사법(官能檢査法)에 의한 식품(食品)의 품질평가(品質評價)에 관(關)한 연구(硏究) -제(第) 3 보(報) : 시판(市販)우유에 대한 소비자(消費者) 기호조사(嗜好調査) 시험(試驗)-)

  • Chae, Soo-Kyu;Yu, Tai-Jong
    • Korean Journal of Food Science and Technology
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    • v.12 no.3
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    • pp.165-169
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    • 1980
  • Consumer acceptance and preference tests for commercial milk were run with laboratory consumer panel. The results were summarized as follows: 1. According to result of the paired comparison preference test between milk K and each of 4 commercial milk tested a significant difference in the consumer preference was not recognized at 5 percent level 2. According to result of hedonic scale test for commercial milk, a significant difference on both treatment and panel member effect was not recognized at 5 percent level. 3. According to result of food action scale test for commercial milk, the frequency of 'I would drink this every opportunity I had' was the highest as 38 percent. 4. According to the rank test for the determination of the preference for milk flavor on the temperature of sample, the frequency of sampling at $20^{\circ}C$ was the highest. 5. A significant difference on the flavor of milk was recognized among 5 samples of commercial milk by both difference test and profile test as reported in the previous paper (Korean J. Food Sci. Technol. 12(3), 150 and 158(1980)), but not by rank test, preference test and hedonic scale test. This fact suggests that rank test, preference test and hedonic scale test are influenced by the difference on the preference of the panel members and on the basis of quality, etc.

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A Study on Relationship among Restaurant Brand Image, Service Quality, Price Acceptability, and Revisit Intention (레스토랑의 브랜드 이미지와 서비스품질ㆍ가격수용성ㆍ재 방문의도와의 관계)

  • 김형순;유경민
    • Culinary science and hospitality research
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    • v.9 no.4
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    • pp.163-178
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    • 2003
  • The purpose of this study is to find the effect of restaurant brand image upon service quality, price acceptability, and revisit intention, and to propose the importance of brand image to operators and managers who manage restaurants. To accomplish the purpose of this study, sampling was taken among customers who visit six deluxe hotels and six family restaurants in Seoul. Six hundreds questionnaires were distributed to each hotel and restaurant and 487 valid samples were selected for statistical analysis. The questionnaire consists of 77 items about demographical characteristics, brand image, service quality, revisit intention, price acceptability, and spending patterns. SPSS WIN 10.0 was used for statistical analysis. A research model was built up and three null hypotheses were established. Based on theses research model and three null hypotheses, the test was conducted, and the results are as follows. Brand image has an effect upon service quality, and furthermore this can be preceding variable of service quality. Also Service quality has an effect upon price acceptability and revisit intention.

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활동기준원가회계시스템구축을 위한 활동분석 방법에 관한 연구 -서비스업을 대상으로 하며 기존 기업자료를 이용한 활동분석-

  • 김준석;박상민;남호기;박주식
    • Proceedings of the Safety Management and Science Conference
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    • 2000.11a
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    • pp.63-71
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    • 2000
  • 대량생산체제를 위주로 했던 산업혁명 초기에는 원가계산방식이 비교적 수월하였다. 생산에 투입된 비용을 그대로 생산량으로 나누기만 하면 되었고 이 수치를 그대로 원가라고 간주하여도 기업이 존속하는데는 아무 영향이 없었다. 물론 이 때에도 간접비라는 것은 존재하였으나 그 비중이 미미했기에 이를 무시하여도 되었던 것이다. 그러나 그 때와 달리 지금은 기업환경은 다품종 소량생산, 고객 주문 생산 등의 다양한 형태로 변화되어 왔으며 유연생산시스템, 적시생산시스템 등과 같은 새로운 경영기법 및 생산관리 기법이 발달함에 따라 그간 무시되어 왔던 간접비가 오히려 직접비보다도 많아지는 현상이 생기게 되었다. 그래서 증가하는 간접비를 효과적으로 제품이나 서비스에 배부하여야 하는 필요성에서 연구가 시작되었고 그 결과로서 나온 원가계산방법이 활동기준원가계산시스템이다. 우리 나라에는 90년대 초반에 도입되어 여러기업이 시스템을 구축한 상태이며 이에 대한 사례를 연구한 논문도 발표되었다. 활동기준원가 계산시스템이 기존의 원가계산시스템보다 더 정교하다는 것은 많은 이미 많은 연구들에서 입증이 되었지만 그래도 실제 시스템의 구축에 있어서는 아직도 많은 연구과제가 남아있다. 본 연구는 시스템의 구축과정에서 핵심과정으로써 반드시 거쳐야 하는 활동분석단계에 관심을 두고 활동분석과정을 가능한 적은 비용으로 빠르게 수행하기 위한 방법을 모색하였다. 그 방법으로 선택한 것이 기존의 기업보유자료를 이용하여 활동분석을 수행하는 것으로 비록 활동분석데이터의 신뢰성에는 조금 부족한 면이 있을 수 있으나 기업보유자료가 활동분석과 개연성이 있음을 제시하고자 하였다. 한다.드가 전송한 패킷은 이전 셀 지역에 있는 에이전트가 새로운 셀 지역에 있는 이동 노드로 패킷을 재전송하여 전달하는 smooth 핸드오프 기능을 제공한다. 이전 셀 지역에 속한 외부 에이전트가 바인딩을 갱신하기 전에 송신 노드로부터 이동노드로 전달된 패킷이 있을 경우는 패킷을 저장하여 이후에 이동 노드의 위치 정보에 관한 바인딩 정보가 갱신되면 이러한 바인딩 정보에 따라 패킷을 재전송하는 버퍼기능도 제공한다. route optimization mobile IP는 기본적인 mobile IP에서의 복잡한 라우팅 문제를 해결하고, 핸드오프에서의 패킷 손실률을 최소화 한다.본 논문에서는 컴퓨터 시뮬레이션을 통해 smooth 핸드오프를 이용한 mobile IP의 성능을 분석한다. 일반적으로 데이터 트래픽 특성, 노드의 이동성, 바인딩 갱신시간, 버퍼관리 방법 등은 핸드오프 동안 mobile IP의 성능에 많은 영향을 미친다. 따라서 시뮬레이션 모델을 이용하여 다양한 트래픽 환경에서 위에 언급된 성능 파라미터들의 영향을 분석한다. 마지막으로 시뮬레이션 결과를 이용하여 mobile IP의 성능을 개선시키기 위한 방법을 제시한다. 제시하고자 한다.과로 여겨지며, 또한 혈청중의 ALT, ALP 및 LDH활성을 유의성있게 감소시키므로서 감잎 phenolic compounds가 에탄올에 의한 간세포 손상에 대한 해독 및 보호작용이 있는 것으로 사료된다.반적으로 홍삼 제조시 내공의 발생은 제조공정에서 나타나는 경우가 많으며, 내백의 경우는 홍삼으로 가공되면서 발생하는 경우가 있고, 인삼이 성장될 때 부분적인 영양상태의 불충분이나 기후 등에 따른

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Physicochemical Properties of Pearl Oyster Muscle and Adductor Muscle as Pearl Processing Byproducts (진주 가공부산물(육 및 패주)의 이화학적 특성)

  • Kim, Jin-Soo;Kim, Hye-Suk;Oh, Hyeun-Seok;Kang, Kyung-Tae;Han, Gang-Uk;Kim, In-Soo;Jeong, Bo-Young;Moon, Soo-Kyung;Heu, Min-Soo
    • Journal of the Korean Society of Food Science and Nutrition
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    • v.35 no.4
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    • pp.464-469
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    • 2006
  • This study was conducted to evaluate a knowledge on food components of muscle and adductor muscle of pearl oyster (Pinctada fucata martensii) as pearl processing byproducts. The concentrations of mercury and chromium as heavy metal were not detected in both pearl oyster muscle and adductor muscle, and those of cadmium and lead were 0.06 ppm and 0.11 ppm in only pearl oyster muscle, respectively. Thus, the heavy metal levels of pearl processing byproducts were below the reported safety limits. The volatile basic nitrogen (VBN) content and pH of pearl oyster muscle were 11.6 mg/100g and 6.31 and those of abductor muscle were 8.6 mg/100 g and 6.33, respectively. It was concluded that pearl oyster muscle and adductor muscle might not invoke health risk in using food resource. The contents of crude protein (16.5%) and total amino acid (15,691 mg/100 g) of adductor muscle were higher than those of muscle (11.2% and 10,131 mg/100 g) and oyster (12.1% and 11,213 mg/100 g) as a control. The contents of calcium and phosphorus were 95.4 mg/100 g and 116.0 mg/100 g in muscle, 75.2 mg/100g and 148.1 mg/100 g in adductor muscle, respectively. The calcium level based on phosphorus was a good ratio for absorbing calcium. The free amino acid contents and taste values were 635.5 mg/100 g and 40.2 in muscle, and 734.9 mg/100 g and 24.1 in adductor muscle, respectively, but that (882.8 mg/100 g and 40.2) of oyster was higher than those of pearl processing byproducts. Based on the results of physicochemical and nutritional properties, pearl oyster muscle and adductor muscle can be utilized as a food resource.

The Comparison Study Against Preference Colors and Emotional Image of Car Colors According to an Age and Gender (나이, 성 별 선호색과 감성이미지에 의한 자동차 색에 대한 비교 연구)

  • Lee, Chang-Min;Shin, Kwang-Hyun
    • Journal of Korea Multimedia Society
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    • v.15 no.1
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    • pp.166-178
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    • 2012
  • Depending on the launch of the emotional generation, many researches developing the automobile preference color which reflects the preference color of the consumers are advanced. This study investigate preferred colors and emotional image of the car color reflecting the product design and consuming psychology. According to surveyed ages and gender, there are eight categories (women/20 's, 30 "s, 40 's, and 50 's and men/20 's, 30 "s, 40 's, and 50 's) based on the 30 persons. Preferred color is black, white, sky blue, purple, pink, and orange order. If black, white and gray are excluded, remained in the order of blue, yellow, and purple. There are big deferences on preference color when emotional preference color of cars is showed or not. Practically, the preference color is following in sensitivity. However the car image is recognized actually with conservativeness, they hesitates selection of the bright chromatic color car.

The Influences of Shopping Orientation on Selection Criteria, Attitudes, and Preference of Collaborated Fashion Products (쇼핑성향이 패션 콜라보레이션 제품의 선택기준, 태도 및 선호도에 미치는 영향)

  • Yang, Hyo-Jin;Kim, Chil-Soon;Kim, You-Young;Kim, Tae-Eun;Bae, Yeon-Jin;Chan, Sun;Yang, Hee-Soon
    • Fashion & Textile Research Journal
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    • v.14 no.4
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    • pp.567-577
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    • 2012
  • This study investigates how the type of fashion shopping orientation influence the selection criteria, attitudes, and preference of fashion products developed through collaboration. For data collection, the study conducted a survey in the Seoul and Metropolitan areas. The results are as follows: 1. Shopping orientation was identified with seven factors: pursuit of pleasure, trend, planning, uniqueness, famous brand, economic efficiency, and conspicuous consumption. Attitudes toward the collaborated of fashion products could be classified into two factors of reasonable ostentation and aesthetic value orientation. 2. The shopping orientation of the pursuit of trend is related to reasonable ostentation; in addition, the shopping orientation for the pursuit of uniqueness and economy is positively associated with an aesthetic value orientation. 3. The factors of fashion pursuit had a great positive effect on their preference for collaboration type among fashion brands and the factors of uniqueness and pleasure pursuit had a positive effect on the preference for collaboration type with fashion designers and artists. This showed that the pleasure pursuit factor had a positive effect on the collaboration type preference for celebrities. Fashion companies may be able to establish effective merchandising and marketing strategies that fit the characteristics and types of fashion collaboration.

Segmentation of Chinese Fashion Product Consumers according to Internet Shopping Values and Their Online Word-of-Mouth and Purchase Behavior (인터넷 쇼핑가치에 따른 중국 패션제품 소비자 세분집단의 온라인 구전 및 구매행동)

  • Yin, Mei;Yu, Haekyung;Hwang, Seona
    • Fashion & Textile Research Journal
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    • v.18 no.3
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    • pp.317-326
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    • 2016
  • The main purposes of this study were to segment Chinese consumers who purchase fashion products through internet commerce according to internet shopping values, to compare their online word-of-mouth acceptance and dissemination behavior, and to examine the demographic characteristics and purchase behavior of the segments. 715 questionnaires were collected through internet survey from January $19^{th}$ to March $16^{th}$, 2015 and a total of 488 were used for the final data analysis. The respondents were twenty to thirty nine years old men and women living in all over China. Hedonic and utilitarian shopping values were identified through factor analysis and based on the shopping values, the respondents were categorized into four groups-ambivalent shopping value group, hedonic shopping value group, utilitarian shopping value group and indifferent group. Among these groups, there were significant differences in terms of online word-of-mouth acceptance as well as dissemination level and motivation. In overall, ambivalent shopping value group showed high online word-of-mouth acceptance as well as dissemination motivation. The groups also showed significant differences in clothing selection criteria, frequently purchased internet shopping sites, online clothing shopping frequency and information sources. The groups also differed in terms of age, residential area, education level, occupation and income. However, there were no significant differences in gender and marital status among the groups.

Safety Performance Evaluation of Blowers for 1kW Class Stationary Fuel Cell System (1kW급 건물용 연료전지시스템 블로워의 안전성능 평가)

  • Lee, Jungwoon;Kim, Younggyu
    • 한국신재생에너지학회:학술대회논문집
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    • 2011.05a
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    • pp.90.2-90.2
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    • 2011
  • 세계 각 국에서는 선진국을 중심으로 기후변화와 치솟는 유가에 대응하기 위하여 다양한 에너지원의 확보를 위해 부단히 노력하고 있다. 특히, 신재생에너지원 중 에너지 지속성이 가장 우수한 연료전지의 경우 1kW급 건물용 연료전지시스템이 도시가스 인프라가 가장 우수한 한국 및 일본을 중심으로 상용화에 가장 근접해 있는 실정이다. 일본의 경우 가정용 연료전지시스템 '에너팜'의 일부 제품이 올해부터 200만엔대로 가격을 내려 보급되어질 예정이고, 아직은 경제성이 떨어지지만 연료전지 조기 상용화를 위해 시스템 가격저감을 통한 기술개발이 한창이다. 또한 700W급 고체산화물형 연료전지시스템을 세계에서 처음 시판 계획을 가지고 있다. 국내의 경우 2009년도부터 시작된 '그린홈 보급확대를 위한 건물용 연료전지 보조기기 가격저감 기술개발'연구를 통해 블로워, 밸브, 유량계 및 펌프 등의 보조기기의 단가를 낮추고자 기술개발에 박차를 가하고 있다. 이에 따른 연료전지 부품 가격저감 기술이 국내 건물용 연료전지 시장보급의 활력소가 되기를 기대한다. 본 연구에서는 건물용 연료전지의 보조기기인 블로워의 가격저감을 위한 연구의 일환으로 블로워의 안전성능 평가를 통한 보조기기의 가격저감 및 안전성을 확보하고자 한다. 1kW급 건물용 연료전지시스템의 여러 블로워 중 도시가스용 연료승압 블로워, 선택산화 공기 블로워, 버너 공기 블로워 및 캐소드 공기 블로워의 안전성능 평가를 수행하였고, 평가결과의 공유를 통하여 국내 블로워 제조사의 설계방향을 제시하고 연료전지시스템의 안전성을 확인하고자 한다. 특히, 내구성, 기밀, 가혹조건시험 및 소음, 진동, 습도, 온도와 같은 내주위환경시험 등의 평가결과 비교를 통하여, 연료전지 부품 인증기준을 재정립하여 연료전지 부품산업의 조기 활성화를 도모하고자 한다.

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A study on the analysis of virtual reality platform API for virtual reality (VR) development

  • Lee, Byong-Kwon
    • Journal of the Korea Society of Computer and Information
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    • v.25 no.8
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    • pp.23-30
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    • 2020
  • As the 4th industrial revolution emerged, the latest technologies such as IoT, AI, Big data, AR/VR/XR are emerging. However, in the field of virtual reality (VR) technology platform services, there is no standardization and systematic support. In addition, various platform technologies related to virtual reality have been presented, making it difficult to select an API that should be selected for development. In this study, we analyzed the method for virtual reality development and the virtual reality (VR) technology that is being serviced by users. In addition, by presenting the advantages and disadvantages of each development platform, we intend to present a reference point for developers to select an efficient platform. In addition, it will help the developer to select an effective equipment and software platform in comparison with the advantages and disadvantages of various HMD devices used in virtual reality. The virtual reality (VR) development environment test used products from Oculus, and the software development environment was tested with two types: WebBased VR and HMD embedded.