• Title/Summary/Keyword: 제품기획

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A Research and application of modern ornaments applied with technology convergence (focus on ring with NFC tag applied) (기술융합이 적용된 현대장신구사례 및 응용연구 (nfc tag이 적용된 반지를 중심으로))

  • Hwang, Sun-Wook
    • Journal of Digital Convergence
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    • v.18 no.8
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    • pp.459-467
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    • 2020
  • From the perspective of the artist who produces modern ornaments, I wanted to see the future of modern ornaments in the hyperconnected era. I would like to find a practical way of converging information communication technology, which is one of them, and applying nfc tag among them. For the practical approach, after looking at the actual examples of commercial ring products using nfc tag technology, I tried to find a practical method that can be applied to modern ornaments produced in the workshop. As a result, two realistic alternatives were drawn: the investment method, which is free to converge, but has limited technical utilization, and an assembly method that requires high convergence from the design planning stage. After then, to know investment methods, have been produced that may have problems with real applications. I made a real sample, not a concept, to explain the technical factors and precautions necessary for applying nfc technology.

A Preference Analysis for Internet of Things based Mobile Telecom Environment in Korea (국내 이동통신 사물인터넷에 관한 선호도 분석)

  • Nam, Soo-Tai;Jin, Chan-Yong
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2017.05a
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    • pp.140-143
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    • 2017
  • Lately, the three mobile telecom companies in Korea are competing for the launch of internet of things services for using home. Typical launched services are in the smart home related fields. However, internet of things as mobile telecom based are at an early stage, expected that various services will be started continuously. At this point, we have been planning to analyze the preference of Internet of things for objects based on the services already launched. In order to apply the AHP (analytic hierarchy process) analysis method, the first stage factors were designed as safety, security, health care, intelligence and home appliances. In addition, the second stage factors were organized into 18 detailed services presented in the conceptual model. Thus, we present the theoretical and practical implications of these results.

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Framework for the Quantitative Evaluation of Media Arts (미디어아트의 정량적 평가체계에 대한 연구)

  • Chung, Shin-Young;Eune, Ju-Hyun
    • Archives of design research
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    • v.19 no.2 s.64
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    • pp.139-150
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    • 2006
  • The evaluation of art has been historically based on the thorough reliance on the subjectivity of beholders due to the fact that the production and appreciation of works of art is founded on the similar(subjective) value. There had been little attempt to reverse such tendency by creating an objective and quantitative checklist for evaluating a work of art. Centering on the evaluation of the Media Art, which increased dramatically in numbers since the late 1960s, this is an attempt in systematizing the quantitative evaluation of Media Art by reflecting the idea of subjective criticism as well as its medium specificity. As such, the criteria for the evaluation consist of media evaluation, work evaluation, appreciation evaluation, product evaluation and exhibition evaluation. The evaluators can be divided into the general public, the Media Art specialist and the curatorial staff, according to their experiences in dealing with the Media Art. Based on the result of the FGD, the weight has been added to the evaluation system according to each evaluation criteria to ensure the balance between the objective and subjective criticism.

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The effect of Smart phone Experiential Marketing on Consumption Value and Purchasing Intention (스마트폰 체험마케팅이 소비가치와 구매의도에 미치는 영향에 관한 연구)

  • Nie, Xin-Yu;Im, Chang-Uk
    • Journal of Digital Convergence
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    • v.20 no.4
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    • pp.39-44
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    • 2022
  • This study conducted an actual analysis on the effects of smart phone experience marketing by brand on consumption value and purchase intention for Chinese consumers who are interested in smart phone purchase experience or products. In addition, experience marketing was classified into five components such as sense, emotion, cognition, behavior, and relationship. The results, In the effect of the components of experiential marketing on purchase intention, sense, act, fell, and relate had an obviously positive impact on purchase intention, however The result is that think does not affect. The results of this study are more effective when considering the five components of smart phone experience marketing. This The study will contribute to the projecting and establishment of long-term experience marketing of smart phone producers by continuously providing experiences related to the direction of pursuing brand image.

Effect of Exploration and Exploitation Activities on Technology Innovation Capacity and Innovation Performance : Mediating Effect According to Absorption Capacity and Innovation Strength (탐험과 활용활동이 기술혁신역량과 혁신성과에 미치는 영향 : 흡수역량과 혁신강도에 따른 매개효과)

  • Park, Eun-Mi;Seo, Joung-Hae
    • Journal of Convergence for Information Technology
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    • v.11 no.8
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    • pp.73-83
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    • 2021
  • Due to the rapid development of technology compared to the past, it is becoming difficult for companies to survive in a fiercely competitive environment if they do not innovate. In order for a company to carry out innovative activities, it is very important to find new knowledge, digest it, and secure its own technological capabilities. In this study, the causal relationship between exploration and exploitation activities, technology innovation capacity, innovation performance(technical performance, product performance), absorptive capacity, and innovation performance was identified. As a result of the analysis, exploration and exploitation activities were found to affect technology innovation capacity, and technology innovation capacity, absorptive capacity, and innovation strength were found to affect innovation performance. In addition, it was found that absorptive capacity and innovation strength play a mediating role between technology innovation capacity and innovation performance. The results of this study are expected to be useful as guidelines when planning or carrying out innovation activities in companies.

How Should We Respond to the Collapse of the Global Value Chain? An In-Depth Investigation of Disruptive Events and Risk Management Strategies in SMEs (글로벌 가치사슬의 붕괴에 어떻게 대응해야 하는가? 분열적 상황의 심층규명과 중소기업의 위험관리 전략에 관한 연구)

  • Kwon, Se-In;Yang, Jong-Gon
    • Journal of Convergence for Information Technology
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    • v.12 no.5
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    • pp.107-115
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    • 2022
  • The purpose of this study is to identify the drivers of supply chain vulnerability and internal/external disruptive events and to verify the moderating effect of SCRM to mitigate negative disruption impacts. The analysis results of 182 SMEs are as follows. First, SC vulnerability proceeded from excessive efficiency. Second, the probability and severity of internal factors were higher than that of external factors. In particular, the priority of responding to risks arising from the supply chain process was higher than the value chain within the firm. Finally, the higher the level of risk management in the supply chain, the more positively the negative disruption impact was mitigated. This study is valuable in providing practical clues to the decision-making of a firm's managers and policymakers responding to supply chain risks.

Purchase and Acquisition Order System for sharing on factory (공유 온 팩토리 서비스를 위한 수발주 시스템)

  • Youn-Kyoung Seo
    • Journal of Advanced Navigation Technology
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    • v.27 no.1
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    • pp.146-153
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    • 2023
  • In accordance with the industrial convergence regulation sandbox decision promoted by the Ministry of Trade, Industry and Energy, the "machine tool sharing service in the factory" applied for by MyMaker Co., Ltd., an industry-academia cooperation company, was granted a demonstration exception. While implementing this, in a situation where the ordering service part had to be developed as software, the company's domain problems were identified and analyzed, procedures were established, and a system was designed that met the related requirements. As a joint research and development project to solve the difficulties of the LINC+ industry, the order-to-order system was finally developed for shared factory services. In accordance with the procedure and requirements analysis, the planning, design, prototyping, and implementation production stages were carried out. Finally, it was confirmed that the final development contents were well implemented according to the requirements, and the resolution of the difficulties was confirmed through functional verification demonstrations.

기술혁신이 디지털 헬스케어 수용성에 미치는 영향 연구: 확장된 통합기술수용모델 기반 스마트워치 혁신기술 매개효과 중심

  • Jin, Ik-Seong;Lee, So-Yeong
    • 한국벤처창업학회:학술대회논문집
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    • 2022.11a
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    • pp.95-104
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    • 2022
  • 근래 지구온난화에 따른 자연재해의 증가와 장기 코로나19의 전염으로 사회적 비대면 필요성이 증대되면서 온라인을 통한 건강관리 및 의료 진단·처방 등 디지털 헬스케어의 필요성이 증대되고 있다. 디지털 헬스케어로 기존 병원 진료의 온라인 원격 진료/처방이 지속 증가하고 있을 뿐만 아니라 관련 빅데이터를 모아 개인 건강과 질병 상태 정보를 취합하여 건강 관리 및 치료를 하는 디지털 치료제 개발이 급속 진행되고 있으며 관련 벤처 창업도 활발히 진행되고 있다. 이러한 디지털 헬스케어, 디지털 치료제 산업의 활성화는 각 개인의 신체 상태를 상시 측정하고 이 정보를 관련 시스템과 연동 할 수 있는 웨어러블 디바이스, 특히 스마트워치의 보급 증대에 힘입은 바가 크다. 본 연구에서는 스마트워치의 기술혁신이 디지털 헬스케어의 수용성에 어떻게 영향을 미치는지 확장된 통합기술수용모델을 적용하여 분석하고, 혁신 사례로 스마트워치를 활용한 디지털 수면 치료제 벤처 개발 현황을 제시하였다. 본 연구를 통해 확인한 결과는 다음과 같다. 첫째 디지털 헬스케어 스마트워치의 개인혁신성, 효용가치, 사용편의 등 ICT 변인들에 대한 기술발전의 매개 영향은 유의한 것으로 나타났다. 둘째 ICT 변인들과 기술발전 매개변수는 디지털 헬스케에 스마트워치 수용의도에 대부분 정(+)의 영향을 미치는 것으로 확인되었다. 단 기술발전은 개인혁신성에는 크게 매개하지 않는 것으로 나타났다. 이러한 혁신기술의 디지털 헬스케어 스마트워치 수용의도 영향 평가 결과는 스마트워치 각종 서비스 상품기획과 마케팅에 유효하게 참조 할 수 있을 것으로 보이며 추후 세분화 연구를 통하여 더욱 소비자 특화된 제품과 서비스를 창출하는데 기여 할 수 있을 것으로 사료 된다.

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A Integrated VOC Management Schema in Large-Scale Manufacturing Companies: A Case Study on Implementation for Construction Equipment Division in 'H' Heavy Industry (대규모 제조업에서의 통합 VOC 관리 방안 및 시스템 구축: 'H' 중공업 건설장비 부문 적용 사례)

  • Jang, Gil-Sang
    • Journal of the Korea Society of Computer and Information
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    • v.14 no.8
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    • pp.127-136
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    • 2009
  • Voice of the customer(VOC) is a term used in business and information technology(IT) to describe the process of capturing a customer's requirements in enterprises or various organizations. Recently, in order to satisfy customer's needs, enterprises try to utilize VOC at recurrence prevention of problems and their improvement activities, planning and development of product/service by processing, storing, and analyzing VOC. Until now, VOC management systems are introduced around service industries such as hotel business and insurance/financial business, etc. This paper proposes an integrated management scheme of VOC which are captured by various communication channels and describes a case of implementing an integrated VOC management system on the basis of the proposed scheme for the large-scale manufacturing company. By the implemented system, VOC are stored and utilized as the important knowledge assets of enterprises.

Study on the impact of satisfaction with convention destination on city image: Focusing on Cheonan 2009 Well-being Food Expo's case (컨벤션 개최지에 대한 만족도가 도시 이미지에 미치는 영향에 관한 연구 - 2009천안웰빙식품 엑스포 중심으로 -)

  • Yu, Pyung-Yui;Jeon, In-Oh
    • Management & Information Systems Review
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    • v.28 no.4
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    • pp.253-291
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    • 2009
  • Expo, as one of the types of convention, is defined as the exhibition of which primary object is the public enlightenment. It displays lots of exhibits from countries around the world created or produced by advanced technologies, but its priority is actually on suggesting value of product, usability and creativity, not on seeking for purchasers of those products. Thus, the world's event Expo can be deemed as the place for educating visitors with various features in both current and future generation in terms of "experience". This study intends to grasp the attributes and elements of the host cities and to look into the formation of city image after being a spectator and the relation for suggesting systematic and rational measures on planning and promoting the Expo. For the foregoing measures, this study suggests effective management measures for Expo spectators by disclosing attributes of host cities, relationship with the formation of city images, and satisfactory relationship among Expo spectators. For achieving the purpose of this study, the relationship between spectators who visited the 'Cheonan 2009 Wellbeing Food Expo' and each element on the basis of the measuring devices deducted through a preparatory research. Based on the results deducted through positive analysis, it intends to expect qualitative improvement of 'Cheonan 2009 Wellbeing Food Expo' and to suggest measures for elevating satisfaction level of Expo spectators by displaying alternative elements for spectators' choice at the Expo and gives continuous suggestion on managing spectators.

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