• Journal of the Korea Convergence Society
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• v.4 no.2
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• pp.15-20
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• 2013

This study aims to determine factors related for manufacturers to use distributors storehouse and its cost efficiency in Supply Chain. When manufacturers which have relationships with Big distributors determine the way of their logistics, they can use their own warehouse, or the distributors', or outsource its function. In which case the manufacturers face the cost efficiency of using warehouse will be different, therefore, the driven factors will exist internally or externally. The findings of this study are that internal factors(brand value, product portfolio, and technological capabilities), external factors(technological characteristics, demands fluctuations, and munificence), and transaction characteristics(transaction experiences, dependency) would be driven factor between manufacturer and distributors in supply chain. These driven factors effects manufacturers transactions power on their distributors.

• Journal of Distribution Research
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• v.13 no.2
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• pp.97-123
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• 2008

Recently, there has been a growing trend toward private brand. Although much has been written about the determinants of attitude and purchase intention on PB, little is known about the influence of manufacturer and retailer trust on private brand purchase. This research addresses three questions:(1) what impact do manufacturer and retailer trust have on private brand purchase?(2) What is a key mediating variable in the relationship retailer between trust(on retailer/manufacture) and purchase intention?(3) Are the impacts of these factors differ depending on the level of customer knowledge? The findings indicate that retailer trust directly influence on the perceived quality, attitude toward private brand, and purchase intention. Manufacturer trust affects on attitude and purchase intention, however, only when it is through perceived quality. In addition, the relative impact of theses two factors differs to some extent, depending on the level of consumer knowledge. When customer knowledge is relatively high, retailer trust is a very important factor influencing perceived quality, attitude and purchase intention. On the other hand, both retailer trust and manufacturer trust are considered when customer knowledge on private brand is low.

• Journal of Distribution Research
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• v.12 no.4
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• pp.109-125
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• 2007

Even though private brands have low cost advantages to national brands, consumers perceive the qualities of private brands lower than the qualities of national brands. To overcome such perceptions of consumers, alliances between private brands and national brands should be tried. This study investigates the effects of consumers' attitude for private brands and national brands on the evaluation of brand alliance between private and national brands, especially when national brands are used as ingredient brands of the private brand. We also study the moderating effects of consumers' price sensitivity and quality sensitivity on this brand alliance evaluation. Additionally, we try to provide some guidelines for successful brand alliances between private and national brands.

• Journal of Distribution Research
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• v.13 no.4
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• pp.47-70
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• 2008

The purpose of this study is to find out characteristic of a product which has the most influence when consumer makes a purchase, and analyze if actual consumers make a purchase with recognition of the brand difference between PB and NB brands using conjoint analysis. As a result, the main factor which consumers consider when they purchase a product is the quality but the factor for brands (NB or PB) do not have an effect on their purchasing. The reason why consumers little consider a factor for PB or NB is that they do not have much knowledge of PB and they recognize the PB as a "me-too" product of NB. Therefore, retailers should develop more differentiated product in order to be recognized by consumers.

• 환경사랑
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• s.35
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• pp.8-9
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• 2003

생산자 책임재활용제도 시행에 따라 협회는 발포합성수지 재활용사업공제조합 인가를 받아 생산자들의 책임을 성실히 대행하고 있다. 재활용 공제조합에 참여한 업체는 가전제품 제조 및 수입업체 61개소, 의약품 제품 제조 및 수입업체 8개소, 농수축산물상자 제조업체 33개소, 농수축산물 제품 생산 및 유통업체 30개소 등 총 132개소이다.

• Journal of Distribution Research
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• v.9 no.3
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• pp.49-68
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• 2004

The purpose of this study is to introduce brand alliance to private brand context. The conventional concept of the wheel of retailing hypothesis explains the limitation of private brand growth. Retailers, therefore, has made an effort to adopt brand alliance with national brand to solve the potential problem of private brand. The conjoint analysis was used to identify the importance of brand alliance. The importance of the general variable extracted from part worth presented there was significant benefit in an alliance between a private brand and a national brand. Additionally, the results showed that there were moderating effect of 1) familiarity with private brand, 2) evaluation of specific retailer and vendor and 3) usage amount on part worth structures.

• Product Safety
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• no.5 s.161
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• pp.14-17
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• 2007

• Proceedings of the Korean Information Science Society Conference
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• 2012.06b
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• pp.51-53
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• 2012

기업의 목적은 이익을 창출하는 데 있다. 이를 위해서는 제품별 생산성을 높여 원가를 절감해야 하지만, 대부분의 레미콘 제조업체는 원가관리를 운영하지 못하고 있는 실정이다. 레미콘 제조업체의 제품공정은 단순하나 제조원가 중 직접재료비가 약 70% 이상으로 큰 비중을 차지하고 있다. 따라서 원가절감의 여부가 경영성과에 미치는 영향이 크다고 할 수 있다. 또한, 정부 공공기관 등은 예산을 안정적으로 관리하고, 부당한 지출을 방지하기 위하여 엄격하게 원가계산제도를 운영하고 있다. 레미콘 제조업체의 원가관리를 위해서는 우선적으로 업체 특성에 맞는 원가관리 시스템을 구축하여야 한다. 이를 위해서 본 논문에서는 레미콘 제조업체의 특성에 맞는 원가관리 시스템을 설계하였다. 시스템 설계는 전체 프레임워크, 처리 절차, 데이터베이스 스키마와 자료구조, 입력 출력 설계로 구성하였다. 원가계산의 절차는 정부원가계산 제도를 이용하여 설계하였다. 본 논문의 성과로, 계약자는 원가정보를 신뢰하며 이용할 수 있고, 레미콘 제조업체의 원가정보 표준화에 기여할 것으로 기대한다.

• Journal of Distribution Research
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• v.17 no.5
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• pp.113-128
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• 2012

The growth of market share of distributors' brands, also known as private brand, has accelerated in recent years. Sales volumes and market shares of private brands, as well as their appeal to consumers have steadily increased. Carrying private brands comes with numerous advantages, one of which is the relatively high gross margin, which can be 20 - 30% higher compared to manufacturer brands. Recently, many big discount stores are expanding private brand for higher sales volume. Thus, private brands play an important strategic role for retailers. The tendency of growing private brand will decrease sales revenue of both channel members, distributer and manufacturer. The disadvantage for manufacturer is obvious, especially for the manufactures who not only produce their own brands but also retailer brands competing against their own. There are also possible to weaken the brand awareness of manufacturer's brand. The purpose of this study is to explore the perception gap between retailers and manufacturers. we investigated to identify how consumers perceive private brand. In other to study the impact of private brands on distributors, we surveyed the actual condition of private brand and perception towards private brands among consumers, retailers and manufacturers. Based these analysis, we recommended proposal for private brand policies as follows: First, it need to correct imbalance between large retailer and manufacturer. second, we suggest "win-win growth policy", Third, by registering trademark right of national brand, manufacturers have a way of protecting their brands. Forth, manufacturers are encouraged to produce PNB(Private National Brand).

• ETRI Journal
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• v.7 no.4
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• pp.52-58
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• 1985

본 연구에서는 제조업체의 기술 수준을 평가하는 방법을 제시하였다. 기업의 기술수준은 기업이 소유한 제품 및 제조기술 자체뿐만 아니라 기술개발 능력을 나타내는 기술개발 체제 및 기술에 따른 경제적 성과를 나타내는 재무분석에 의해서도 평가되어야 한다. 본 연구에서는 이러한 항목들을 고려하여 평가 모형을 개발하였으며 이 모형을 커넥터 제조업체의 기술수준 평가에 적용하였다.