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An Estimation of Willingness to Pay for Advanced Public Transportation Services Using SP (선호의식 조사를 활용한 첨단 대중교통 서비스의 지불의사액 추정)

  • Lee, Baek Jin;Kim, Kwan Woo;Kim, Gyeong Seok;Oh, Sung Ho
    • KSCE Journal of Civil and Environmental Engineering Research
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    • v.29 no.4D
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    • pp.433-441
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    • 2009
  • In the coming ubiquitous society, the importance of developing advanced public transportation systems (APTS) corresponding to individuals' needs and useful in their daily life is profound. In these regards, the study proposed new APTS services: Free internet access service and On-board real time traffic information service in public modes. A stated preference (SP) survey was performed to investigate individual's preference and willingness-to-pay (WTP) for the proposed APTS services. Multinomial logit models (MNL) incorporating the heterogeneity of respondents were developed to analyze individuals' preference and the difference of WTP. Some results of the study showed that the respondents' preferences were significantly different by in-vehicle travel times (30 min, 60 min) and their socioeconomic background. More respondents prefer new APTS services when invehicle travel time takes longer. For the housewife and self-employed group, the mean WTP for on-board realtime traffic information was higher than that of free internet access services, while for the company employees and students group, the mean WTP was similar in both services.

The Empirical Research on Relationship of Consumption Value, Satisfaction, Trust, Loyalty of Green Product in Elderly Consumer (실버 소비자의 친환경 제품에 대한 소비 가치가 만족도, 신뢰, 충성도에 미치는 영향 - 하이브리드 카를 중심으로 -)

  • Hur, Won-Moo;Ahn, Joonhee
    • 한국노년학
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    • v.29 no.1
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    • pp.195-213
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    • 2009
  • The purpose of this study is to analyse how consumption value affects the loyalty of green product through satisfaction and trust among elderly consumers. Data were collected from a cross-sectional survey of 314 older adults (age≥60) in the U. S., who bought and possessed a hybrid car, a representative green product. The statistical methodology is employed a structural equation model. The results demonstrated several important findings. First, perceived social value among elderly population had significant effects on green product satisfaction, while hedonic value did not. Second, both perceived functional value and environment friendly value had a significant positive effect on trust in green products. Third, satisfaction with green products also led to trust in green products. Finally, trust in green products showed their significant effects on loyalty in green product. These results provide practical implications to improve the trust and loyalty in green products among the elderly consumers. Furthermore, by deriving major components of consumption values in green products among the elderly, and analyzing the mechanism of satisfaction, trust, and loyalty, the study emphasizes relationship marketing in implementing "green" marketing strategies.

A Study on the relationship between family relations of grandparent-grandchildren family adolescent and resilience -centering around the parameters of self esteem, empathy and internal·external locus control - (조손가족 청소년의 가족관계와 적응유연성의 관계 -자아존중감, 공감, 내·외통제감의 매개효과를 중심으로-)

  • Song, Yoo-Mee;Lee, Sun-Ja
    • Korean Journal of Social Welfare Studies
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    • v.42 no.3
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    • pp.329-353
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    • 2011
  • Adolescence is the important period of experiencing primary social relations through family relations. Adolescent of grandparent-grandchildren family who are provided social welfare service, however, causes many psychological and social problems on account of the negative family relationship, so it is needed resilience in order to recover from those circumstances through easing their negative family relations. This study set self esteem, empathy and internal·external locus control as parameters in order to know how negative family relations of grandparent-grandchildren family could influence the resilience of adolescent, then tried to reveal the entire and synthetic causal relationship in paths of them. For this, we analyzed 492 cases of grandparent-grandchildren family adolescent, which had negative family relations. In this process, we used Amos 19.0, analyzed interrelation and path, and examined significance of type and statistical significance in direct-indirect effect between paths. As the analysis result, we proposed that the development of social welfare program and use of it centered on self-esteem, empathy and internal-external control to the family relations of grandparent-grandchildren family adolescents was a practical approaching task of social welfare for them.

A Study on the Economic Impacts and the Development Strategies of the Regional Development Plan by the City of Andong in Establishing the Foundation for Cultural Eco-tourism in 3 Cultural Areas ('안동시 3대문화권 문화·생태·관광 기반조성 사업'의 지역경제 파급효과 및 발전 방안 연구)

  • Gwon, Gi-Chang;An, Geon-Mi
    • 지역과문화
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    • v.4 no.2
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    • pp.1-23
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    • 2017
  • The regional development plan by the city of Andong in establishing the foundation for cultural eco-tourism in the cultural area of confucianism(2010-2020) consists of 2 leading projects (the World Confucian Scholar Culture Park, the Korean Culture Theme Park) and 2 strategic projects (the Confucian Scholars' Literature Park, the Sunsunghyun Culture Complex, the Traditional Bittarae Weaving Village). By inter-regional input-output analysis, their multiplier effects of output, value-added, income and employment are estimated respectively 990.2 billion won(multiplier 2.23), 318.2 billion won(multiplier 0.72), 187.7 billion won(multiplier 0.42), and 4,791 workers(multiplier 10.6 workers/billion won). The ongoing project has been, however, delayed due to various issues and has hit a ceiling towards achieving the original objectives of the familiarization, industrialization and globalization of Confucian culture. To overcome these problems, the associated plans of constructing the Korean SMART LINK LINE, of developing contents blending traditional culture and ICT, of establishing tourist complexes and infrastructure around Lake Andong, and of constructing interactive attractions of traditional culture were proposed as new growth-leading plans.

The Impact of Enviromental Uncertainty and Logistics Resources Capabilities on Logistics Performance through Relational Norms and Logistics Service in the Industrial Products (산업재 물류에서 환경 불확실성과 물류자원역량이 관계규범과 물류서비스를 통하여 물류성과에 미치는 영향)

  • Chun, Dal-Young;Kim, Hong-Sun
    • Asia Marketing Journal
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    • v.8 no.1
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    • pp.105-132
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    • 2006
  • The major purpose of this study is to investigate the impact of environmental uncertainties and logistics resources capabilities mediated by relational norms and logistics services on logistics performance in the industrial products. The 272 data were collected from the key informants who were working at the logistics-related departments in the H Heavy Industries & Construction and HSD Engine. The following results were verified using structural equation modeling. First, environmental uncertainties such as dynamism and heterogeneity unexpectedly had insignificant effects on relational norms such as information exchange and flexibility and logistics services such as product availability and on-time delivery. Second, logistics resource capabilities showed unique effects based upon its component's characteristics. For example, Logistics Information Systems did not have direct impact on logistics services but had indirect effect on logistics services via relational norms. On the other hand, logistics resources such as logistics specific assets and transportation service competencies had direct impact on logistics services but not on relational norms. Third, relational norms between transaction partners significantly affected logistics services but had insignificant effects on logistics performance such as logistics costs reduction and delivery qualities. Fourth, consistent with several studies, excellent logistics services between industrial purchaser and suppliers based upon relational norms did have significant effect on logistics performance such as delivery consistency and delivery qualities. Finally, the empirical results in this study could be strategic logistics management guidelines based upon the theoretical relationships among the environmental uncertainties, logistics information systems, logistics resources, relational norms, logistics services, and logistics performance.

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Classification of Wind Corridor for Utilizing Heat Deficit of the Cold-Air Layer - A Case Study of the Daegu Metropolitan City - (냉각에너지를 활용한 바람길 구성요소 분류 - 대구광역시를 사례로 -)

  • Sung, Uk-Je;Eum, Jeong-Hee
    • Journal of the Korean Institute of Landscape Architecture
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    • v.51 no.5
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    • pp.70-83
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    • 2023
  • Recently, the Korea Forest Service has implemented a planning project about wind corridor forests as a response measure to climate change. Based on this, research on wind corridors has been underway. For the creation of wind corridor forests, a preliminary evaluation of the wind corridor function is necessary. However, currently, there is no evaluation index to directly evaluate and spatially distinguish the types of wind corridors, and analysis is being performed based on indirect indicators. Therefore, this study proposed a method to evaluate and classify wind corridors by utilizing heat deficit analysis as an evaluation index for cold air generation. Heat deficit was analyzed using a cold air analysis model called Kaltluftabflussmodell_21 (KLAM_21). According to the results of the simulation analysis, the wind path was functionally classified. The top 5% were classified as cold-air generating Areas (CGA), and the bottom 5% as cold-air vulnerable Areas (CVA). In addition, the cold-air flowing Areas (CFA) were classified by identifying the flow of cold air moving from the cold air generation area. It is expected that the methodology of this study can be utilized as an evaluation method for the effectiveness of wind corridors. It is also anticipated to be used as an evaluation index to be presented in the selection of wind corridor forest sites.

Development of Forest Garden Model Based on Structural Characteristics of Forest Community in Korea (우리나라 산림군집의 경관구조 특성기반 숲정원 모델의 개발)

  • Seung-Hoon Chun;Yoon-Jung Cha;Sang-Gil Park;Jun-Gyu Bae;Kyung-Mee Lee
    • Ecology and Resilient Infrastructure
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    • v.10 no.4
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    • pp.237-249
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    • 2023
  • This study was carried to establish a new landscape-oriented gardening model based on climate, vegetation, and forest landscape characteristics. In addition, innovative forest garden models were suggested through an integrated approach to the ecological characteristics of forest vegetation communities and existing garden planting types. For the study, the key landscape elements that make up the main forest vegetation community were identified. And the vertical layers and horizontal distribution patterns of the community structure were typified by diagnostic species and their growth forms & habits such as dominant species, character species, and differential species, and degree of dominance-sociability. Based on this, a standardized vegetation structure and formation was developed by stratifying the landscape into main features, minor features, and detailed features according to visual dominant elements. Also, the applicability of the forest garden model was examined by applying the concept of borrowing landscape to representative deciduous broadleaf forests in the temperate northern region of Korea. Additionally, an integrated forest garden models based on the conceptual definition and typology of forest gardens, and a strategic approach to forest vegetation were proposed

Development of a Practical Algorithm for en-route distance calculation (항로거리 산출을 위한 실용 알고리즘 개발)

  • GeonHwan Park;HyeJin Hong;JaeWoo Park;SungKwan Ku
    • Journal of Advanced Navigation Technology
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    • v.26 no.6
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    • pp.434-440
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    • 2022
  • The ICAO (International civil aviation organization)recommended the implementation of the GANP (global air navigation plan) for strategic decision-making and air traffic management evaluation. In this study, we proposed a new method for finding the route distance from KPI (key performance indicator) 05 actual route extension presented for air traffic management evaluation. For this purpose, we collected trajectory data for one month and calculated the en-route distances using the methods presented in ICAO and the methods presented by this author. In the ICAO method, the intersection point must be estimated through the equation of a circle for radius 40 NM and the equation of a straight line for an inner and outer point close to a circle in the track data, and four flight distances are calculated to calculate the en-route distance. In the method presented in this study, two flight distances are calculated without estimating the intersection point to calculate the en-route distance. To determine the error between the two methods, we used the performance evaluation index RMSE (root mean square error) and the determination factor R2 of the regression model.

A Model for Supporting Information Security Investment Decision-Making Considering the Efficacy of Countermeasures (정보보호 대책의 효과성을 고려한 정보보호 투자 의사결정 지원 모형)

  • Byeongjo Park;Tae-Sung Kim
    • Information Systems Review
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    • v.25 no.4
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    • pp.27-45
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    • 2023
  • The importance of information security has grown alongside the development of information and communication technology. However, companies struggle to select suitable countermeasures within their limited budgets. Sönmez and Kılıç (2021) proposed a model using AHP and mixed integer programming to determine the optimal investment combination for mitigating information security breaches. However, their model had limitations: 1) a lack of objective measurement for countermeasure efficacy against security threats, 2) unrealistic scenarios where risk reduction surpassed pre-investment levels, and 3) cost duplication when using a single countermeasure for multiple threats. This paper enhances the model by objectively quantifying countermeasure efficacy using the beta probability distribution. It also resolves unrealistic scenarios and the issue of duplicating investments for a single countermeasure. An empirical analysis was conducted on domestic SMEs to determine investment budgets and risk levels. The improved model outperformed Sönmez and Kılıç's (2021) optimization model. By employing the proposed effectiveness measurement approach, difficulty to evaluate countermeasures can be quantified. Utilizing the improved optimization model allows for deriving an optimal investment portfolio for each countermeasure within a fixed budget, considering information security costs, quantities, and effectiveness. This aids in securing the information security budget and effectively addressing information security threats.

The Effect of Hospital Service Quality on Emotional Attachment, Perceived Value, and Customer Satisfaction (병원서비스품질이 감정적 애착과 지각된 가치 및 고객만족도에 미치는 영향)

  • Sin, Kyung-sook;An, Un-seok
    • Journal of Venture Innovation
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    • v.4 no.3
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    • pp.49-67
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    • 2021
  • This study analyzed the effects of hospital service quality, emotional attachment, and perceived value on customer satisfaction. In particular, the purpose of this study was to understand the role of emotional attachment and perceived value in the relationship between hospital service quality and customer satisfaction. For this purpose, the results of structural equation model analysis with the data collected by conducting a survey on customers visiting small and medium-sized hospitals were as follows. First, hospital service quality felt by hospital customers had a significant effect on emotional attachment and customer satisfaction, but had no significant effect on perceived value. Second, the emotional attachment felt by customers who visited the hospital had a significant effect on perceived value and customer satisfaction. Third, emotional attachment felt by customers in the relationship between hospital service quality and customer satisfaction had a significant mediating effect. Through the above results, it was confirmed that the service quality felt by customers visiting the hospital leads to attachment to the doctor's competence and medical technology competency, which leads to an increase in customer satisfaction through this attachment. The implications obtained based on these results are as follows. In order for the service quality felt by the customers who visit the hospital to lead to customer satisfaction, above all, it is important to focus on the emotional attachment they can have and find a strategy to improve the service quality. In other words, it is necessary to establish excellent medical staff and medical technology so that hospital customers can have high confidence in the competence of doctors and medical technology, and establish a public relations strategy that can effectively display these competences. Through these efforts, hospital customers will feel a strong attachment to doctors and medical technology, which will increase their satisfaction with the hospital.