• Journal of Digital Convergence
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• v.15 no.1
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• pp.527-536
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• 2017

The aim of this study was to develop an understanding of the mediating effect of job search efficacy on perceived career development support and job support intensity of university students of physical education major. Data were collected by a total of 223 junior and senior students who are undergraduate majoring in physical education in Seoul, Chungnam, and Gyeongsang Provinvces. For the study, the reliability and validity test of the questionnaire and correlation analysis were conducted by using SPSS 20.0 program, and Structural Equation Model(SEM) using AMOS 20.0 program was conducted to analyze the data. The results were as follows. First, career development support perceived by university students of physical education majors had a statistically significant effect on job search efficacy, whereas it had no significant effect on job search intensity. Second, job search efficacy of the students had a statistically significant effect on job search intensity. Lastly, it was found that job search efficacy totally mediated the relationship between perceived career development support and job search intensity.

• The Journal of the Korea Contents Association
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• v.20 no.1
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• pp.45-59
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• 2020

This study is to examine the effects of personal media influencer's source credibility (attractiveness, trustworthiness, expertise) and content authenticity on brand authenticity and product purchase intention. An online survey was conducted, on which the respondents were asked to watch the embedded contents of the influencer provided on YouTube before answering the questionnaire. The results of the regression analysis showed that both influencer expertise and content authenticity had a positive effect on brand authenticity. Moreover, brand authenticity had a positive effect on purchase intention and had a mediating effect between purchase intention and content authenticity. The findings are meaningful in that they not only analyze empirical advertising effects of personal media and media contents but also expand the scope of research on authenticity. This study also provides strategic implications for personal media influencers and companies which want to collaborate with influencers.

• The Journal of the Korea Contents Association
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• v.19 no.8
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• pp.240-251
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• 2019

This study was conducted to analyze the mediating effect of grit and self-leadership on the relationship between military life adaptation and college life adaptation among male college students. The subjects of this study were 233 male college students who returned to college after military duty and the average age was 25(SD=1.7). The main results of the study were as follows: First, significant positive relationships were seen between military life adaptation, grit, self-leadership, and college life adaptation. Second, military life adaptation had a significant positive impact on grit, self-leadership, and college life adaptation. Third, grit had a significant mediating effect on the relationship between military life adaptation and college life adaptation. Fourth, self-leadership had a significant mediating effect on the relationship between military life adaptation and college life adaptation. This study showed that military life adaptation improved the grit and self-leadership of college students and that this personal growth had a significant effect on college life adaptation after returning from military duty. Based on these results, the relationship between military life and college life was discussed.

• The Journal of the Korea Contents Association
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• v.19 no.4
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• pp.638-650
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• 2019

This study collected 328 self-reporting questionnaires from the married middle-aged women residing in Seoul, Gyeonggi and Daejeon province to explore the mediating effects between distress tolerance and rumination in the relations of life stress and depression. SPSS 20.0 and AMOS 20.0 were used to analyze descriptive statistics, correlation, and structural equation. Following is the summarizaton of the study. First, the life stress showed a significant positive correlation with rumination and depression, and meaningful negative correlation wiith distress tolerance. Also, it showed negative correlation with distress tolerance and rumination. Second, each distress tolerance and rumination showed meaningful mediating effects in the relations of life stress and depression. Third, dual mediating effect of distress tolerance and rumination is showed meaningful in the relations of life stress and depression. Based on the results above, we verified that three variables, life stress, distress tolerance and rumination, affect depression significantly in married middle-aged women and discussed the significance of this result, limitations and suggestions for future studies.

• Journal of Digital Convergence
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• v.17 no.2
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• pp.37-45
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• 2019

This study investigated whether the model attributes of VR Ads (3D effect, presence, Dynamics, Amusement) affect the attitude of the advertising. We also examined the mediating role of consumer's innovation in the model attributes and advertising attitude of VR advertisements. To do this, VR equipment was used to induce real advertisers to experience advertisements. The causal relationship between variables was examined through covariance structure analysis. The results are as follows. First, all independent variables of the VR advertising model have a positive effect on the consumer's innovation. Second, the 3D effect, Amusement of the VR advertising model have a positive effect on the attitude of the advertising. Third, the effects of the VR advertising model on all variables are mediated by the consumer's innovation of the VR advertisement. The results of this study provide implications for understanding the characteristics of VR Ads.

• Journal of Industrial Convergence
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• v.20 no.7
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• pp.13-20
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• 2022

This study aimed to provide basic data for the development of local cultural festivals by verifying whether regional cultural unity moderates the link between storytelling and brand assets for festival visitors. The survey was conducted with 431 visitors who participated in the S city Eupseong Festival program. Descriptive statistics, reliability analysis, correlation analysis, and moderating effect analysis were performed for the analysis of the questionnaire data. As a result of the study, first, storytelling and regional cultural unity showed the highest positive correlation, and there were positive correlations between local cultural unity and brand assets, and between storytelling and brand assets. Second, as a result of the moderating effect analysis, regional cultural unity moderated the link between storytelling and brand assets. In other words, when storytelling increases, brand assets increase, but when regional cultural unity is high, it increases more steeply than when regional cultural unity is low. This study presented a new model to improve the brand assets of local festivals.

• 한국벤처창업학회:학술대회논문집
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• 2022.11a
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• pp.105-117
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• 2022

본 연구은 군 장병들의 자기결정성에 영향을 미치는 변인을 선정하고 회복탄력성의 매개효과를 알아보고자 한 박사학위논문의 요약본이다. 연구를 위해 전국 육군 8개 부대 장병 898명을 대상으로 자기결정성의 관련 변인을 측정하기 위한 설문을 실시하였다. 설문 결과는 통계분석을 시행하였는데, 매개효과 검증을 위해 독립변인으로 그릿과 주관적 안녕감을, 종속변인으로 자기결정성, 매개변인을 회복탄력성으로 하는 3단계 회기분석을 실시하였다. 연구 결과, 군 장병들의 일반적인 특징에서 성별과 회복탄력성 교육참여 여부는 각 변인에 유의한 차이를 보이지 않았고, 연령은 27세 이상, 계급은 부사관이 모든 변인에서 높은 수치를 보였다. 그릿과 주관적 안녕감의 하위요인들은 자기결정성에 모든 하위요인에 다소 높은 정적 상관관계와 유의한 영향을 미치는 것으로 나타났으며, 그릿과 주관적 안녕감의 하위요인들은 회복탄력성의 모든 하위요인과도 전반적으로 높은 정적 상관관계를 보였고, 전반적으로 유의한 영향을 미치는 것으로 나타났다. 회복탄력성의 하위요인들은 자기결정성의 하위요인 전반에 상관관계를 가졌으며, 부분매개효과를 확인했으나 일부요인은 기준을 충족하지 못하였다. 결론적으로 군 장병들에게 지속적인 관심과 꾸준한 노력을 기울일만한 동기부여가 무엇보다 필요하며, 군 장병들의 성공적인 자기결정력 성장을 위해서는 자율성 증진과 원활한 대인관계 환경 제공을 통한 그릿과 주관적 안녕감의 요인들의 충족이 필요함을 알 수 있었다. 또한 장병들의 회복탄력성 능력 향상을 위한 그릿과 주관적 안녕감 증진은 장병들의 자기결정성 증진에 기여할 주요 수단임을 알 수 있었고, 장병들의 주관적, 긍정적 심리상태와 자신 삶의 만족을 위한 주관적인 능력 증진을 위해서는 그릿 및 주관적 안녕감과 회복탄력성이 주요한 에너지로 활용될 수 있음을 추론할 수 있었다.

• Korean Journal of Culture and Social Issue
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• v.21 no.4
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• pp.697-718
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• 2015

The purpose of this study was to examine the moderating effect of couple communication(speaking and listening) in relationships between sexual intimacy and marital satisfaction of married middle-aged men and women. The results of this study are as follows. First, marital satisfaction, sexual intimacy, and speaking of couple communication were found to have significant positive correlation. Speaking and listening of couple communication appeared to have significant positive correlation with marital satisfaction. Secondly, sexual intimacy significantly predicted the marital satisfaction. Third, speaking and listening of couple communication significantly predicted the marital satisfaction. Fourth, speaking of couple communication in relationships between sexual intimacy and marital satisfaction did not show a moderating effect. Listening of couple communication in relationships between sexual intimacy and marital satisfaction showed a moderating effect. Through this results, we discussed the need for intervention on the potential use of sexual intimacy and listening of couple communication proved as a moderating variable in counseling and couple counseling program for married middle-aged men and women

• Industry Promotion Research
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• v.9 no.2
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• pp.223-231
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• 2024

This study aims to determine whether gender moderates the impact of grit on academic achievement through learning engagement among Chinese high school students. Data were collected through an online survey targeting 345 high school students purposively sampled from a high school in Guangdong, China. The collected data was analyzed using SPSS PC+ Win ver. 25.0 and SPSS PROCESS macro ver. 4.2. The applied statistical methods were frequency analysis, reliability analysis, correlation analysis, and moderated mediation effect analysis. The conclusion of the study is as follows. First, grit had a significant positive correlation with learning engagement and academic achievement but no significant correlation with gender. Learning engagement showed a positive correlation with gender and academic achievement. Second, gender moderated the effect of grit on academic achievement through learning engagement. In other words, the conditional indirect effect of grit on academic achievement through learning engagement was higher for men than for women. Based on these results, this study proposed ways to utilize grit and learning engagement differently according to gender to improve the academic achievement of high school students.

• Journal of the Korean Applied Science and Technology
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• v.40 no.6
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• pp.1394-1402
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• 2023

This study is a descriptive research study to conducted the mediating effect of learning flow in the relationship between optimism and career adaptability in order to improve the career adaptability of nursing students. The subjects were students enrolled in the nursing department of 4-year universities in G and M cities. Data were collected from April to May 2023. The collected data were analyzed by descriptive statistics, Pearson's correlation coefficient, and Baron and Kenny's regression analysis. As a result of the study, first, optimism showed a positive effect on learning flow. Second, optimism showed a positive effect on career adaptability. Third, learning flow showed a partial mediating effect on the relation between optimism and career adaptability. From this, these findings suggest that strategies to promote a optimism and learning flow should be operated in order to improve the career adaptability of nursing students in the nursing education field.