• CRM연구
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• v.2 no.2
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• pp.53-70
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• 2009

Understanding consumer behavior based on the analysis of the customer data is one essential part of analytic CRM. To do this, the analytic skills for data extraction and data processing are required to users. As a user has various kinds of questions for the consumer data analysis, the user should use database language such as SQL. However, for the firm's user, to generate SQL statements is not easy because the accuracy of the query result is hugely influenced by the knowledge of work-site operation and the firm's database. This paper proposes a natural language based database search framework finding relevant database elements. Specifically, we describe how our TableRank method can understand the user's natural query language and provide proper relations and attributes of data records to the user. Through several experiments, it is supported that the TableRank provides accurate database elements related to the user's natural query. We also show that the close distance among relations in the database represents the high data connectivity which guarantees matching with a search query from a user.

• Journal of Korean Library and Information Science Society
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• v.47 no.2
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• pp.329-358
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• 2016

The purpose of this study is to develop a test tool that can be measured in various aspects for the reading attitudes of children. For that it was set the configuration based on the preceding reading attitude survey and models and tacit knowledge of attitude toward reading and wrote the questions for reading attitudes. It conducted a primary and secondary test for elementary school students in grades 4-6 to verify the validity and reliability of measurement tools. 8 factors of the reading attitudes measurement tool were extracted through exploratory factor analysis and it described 66.29% of total variable. the r-value for inter-item consistency about reading attitudes were above 0.4 on all questions. The Cronbach ${\alpha}$-value of reliability coefficient about reading attitudes measurement tool was 0.950. Therefore Reading attitude test tool have reading usefulness, reading efficacy, leisure, stiumulation, flow, expression, study, assertiveness as sub factors of reading attitude has been shown that it can serve as a useful tool for measuring various aspects of the reading attitude for children.

• Journal of Korean Society of Disaster and Security
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• v.9 no.1
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• pp.33-38
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• 2016

Real time location system was development for safety management at road and bridge maintenance field. The system can check the real-time location detection, movement history, behavior of a number of laborers. The system consisted of a Bluetooth and ZigBee that uses low-power. It had a very large error that the previous method for the position recognition by triangulation using the RSSI. Because This study proposed a new distance measurement and correction scheme using RSSI and accelerometer. It was evaluated in the maintenance field. A development system were evaluated in the field, the results are shown an error between 0.2 m and 0.4 m. And through the acceleration of history it was confirmed by determining possible to determine the safety situation of the laborers.

• Journal of Global Scholars of Marketing Science
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• v.8
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• pp.491-513
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• 2001

It has not been a long time since a comparative advertising was emphasized in the advertising industry and academics. The issue is whether comparative advertising is more effective than noncomparative advertising, and if it is true, then under what conditions it is more effective. Based upon previous research results and expertises' opinions, the authors try to figure out the hierarchy of comparative advertising effect and its determinants. The objective of this exploratory study is to develop a conceptual model on comparative advertising effect and research propositions. This model would provide us with broader understanding on comparative advertising, practical guidelines for comparative advertisement production, and foundations of developing more detailed model on comparative advertising effectiveness.

• Journal of Convergence for Information Technology
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• v.10 no.10
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• pp.150-160
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• 2020

The purpose of this study was to test the effect of socially-perfectionism on depression by mediating ambivalence over emotional expressiveness and experiential avoidance. For this purpose, 201 participants across the country conducted the survey, a measure of MPS, AEQ-K, AAQ-II, CES-D. The descriptive statistics, Pearson correlation, path coefficient were conducted using SPSS 23.0. The indirect effect was examined using bootstrap in PROCESS Macro. The results of the study are as follows. First, all the variables had meaningful positive correlations. Secondly, When socially-perfectionism affects depression, ambivalence over emotional expressiveness, and experiential avoidance were mediated. As a result, the implications and limitations of the study were discussed.

• Journal of the Korean Home Economics Association
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• v.27 no.4
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• pp.85-103
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• 1989

The purpose of this study is to figure out the urban low-income consumers' present possesion condition of electric appliances, the way of purchasing, shopping scope of groceries and electric appliances, and the shopping scope and information seeking behavior of groceries and electric appliances according to the socioeconomic variables, and the shopping scope of electric appliances according to the way of paying price. For this purpose 129 low-income consumers living in Inchon were interviewed through questionnares. Finally 100 questionnares were analyzed. The first major of this study is that the possesion rates of color television set and refrigerator are comparativelyl high, while those of washing machine, record player and camera are low. In case of electric appliances, consumers usually purchase things on credit and as a shopping place, they usually go to a commercial agent. In case of groceries, they usually buy things for cash, and in case of one price labeled groceries they usually buy things at a supermarket. Second, according to the way of paying price, the shopping scope of some electric appliances is broader in case of purchase for cach than in case of purchase on credit. Third, the shopping scope and information seeking behavior classified by the socioeconomic variables according to the income, age and education. That is as the income and education become higher and the age becomes lower, the shopping scope becomes broader, mass media information source is much more uaed and the frequency of seeking becomes higher. Through this study, I would like to suggest the followings. (1) The problem of low-income consumers is closely connected with the low education level, so it can be solved a bit through consumer education. (2) Especially the consumers' problem is more serious in case of those who are aged and get very low income and education. Therefore special attention is needed to those consumers.

• The Journal of the Korea Contents Association
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• v.16 no.1
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• pp.611-619
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• 2016

Prior researches on brand authenticity so far have focused on the scale development for measuring brand authenticity. However, at the point of time it is necessary to consider the utilization of the proposed scale in an integrative approach. Accordingly, this study aims to examine brand authenticity mediated the effect of brand authority and ethicality on purchase and word-of-mouth intention. The survey method was used for this paper, and data from a total of 136 office workers were used for the analysis. And structural equation model was used to analyze the data. The results of this empirical study is summarized as followings. First, brand authority and ethicality do not have a direct effect on purchase and word-of-mouth intention but brand authenticity mediates the effect of brand authority and ethicality. Second, brand authority and ethicality have positive effect on brand authenticity. This study provides information on the purchase and word-of-mouth intention of salary man. Further, it will provide meaning suggestion point of the importance of brand authenticity in establishing the policy of brand management.

• Journal of Digital Convergence
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• v.18 no.7
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• pp.1-8
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• 2020

This study aimed to develop a self-reporting assessment tool for digital literacy competence to use it as a tool for self-diagnosis or effectiveness verification in educational programs, considering that digital literacy competence is one of the core competencies for the present and future society. Based on the previous research on digital literacy competence, the tool was developed with 45 question items of 2 areas and 8 factors. The results of an exploratory factor analysis and confirmatory factor analysis conducted to determine suitability were generally satisfactory based on the assessment data from about 3,000 middle school students. The assessment tools developed in this study are primarily applicable to primary and secondary school and adult education. In future research, if the system is developed to be accessible to anyone online based on this tool, and the accumulated data provide educational information for each individual's self-development, it will greatly contribute to improving the digital literacy competence of the people.

• Journal of the Institute of Electronics Engineers of Korea CI
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• v.48 no.5
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• pp.8-15
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• 2011

The goal of this paper is to describe how to construct an integrated simulation system that integrates limited perception-based mapping with spatial reasoning, path planning, and human motion style in order for a virtual soldier to effectively communicate with other virtual solders and/or human participants in a simulation. Virtual human research often ignores or simplifies perception by using a full map (with omniscient perception). In addition, previous research used a placement node where virtual environment designers save in advance the required information. However, this paper also shows that the human-like movement behavior can be achieved by the integrated ECA system with the mapping that supports a spatial understanding and does not require the omniscient perception.

• Journal of Convergence for Information Technology
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• v.7 no.6
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• pp.53-59
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• 2017

This study was attempted to identify the domestic research related to depression and stress. The subjects of the analysis were 1,875 college degree theses thrown in the National Assembly Library searched by the depression and stress keyword as of November 30, 2016. The analysis method visualizes atypical data with Word Cloud, which is one of the text mining techniques. We also used the R'LDA package and LDA to classify treatment and subjects. As a result of the analysis, 233(12.4%) of the total papers with therapeutic keywords were found. Application of treatment methods was art therapy, music therapy, horticultural therapy, cognitive behavior therapy, clinical art therapy, cognitive therapy, psychological therapy, depression treatment, group therapy, laughter treatment sequence. The study subjects were adolescents, elderly, patient, mother, child, female, parents, and college students in order. The results of LDA topic analysis for adolescents were classified into four topics: self-support, treatment program, relationship effect, and variable study.