• Journal of the Korean Applied Science and Technology
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• v.38 no.5
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• pp.1255-1264
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• 2021

This study explores the application services recognized by golfers by applying the causal relationship (SEM) to the degree of immersion and consumption behavior of the characteristics of the golf application (App) perceived by consumers in the COVID-19 environment based on the COVID-19 Afterwards, it was intended to provide basic data for predicting the golf industry. For this, a total of 235 people were analyzed using a mobile survey (URL) by the sampling plan from June 1 to August 10, 2021. The results were derived. First, the hypothesis was adopted that the mobility and reliability characteristics of the application had a statistically significant positive (+) effect on the immersion enhancement. First, the hypothesis was adopted that the enhancement of commitment had a statistically significant positive (+) effect on consumption behavior. Finally, it was hypothesized that the informational and mobility characteristics of the application had a statistically significant positive (+) effect on consumption behavior.

• Journal of the Korean Society of Food Science and Nutrition
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• v.39 no.3
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• pp.392-398
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• 2010

This study was conducted to investigate housewives' purchase behavior and needs for information on food safety. The data were collected from 275 housewives over the age of 20 living in Seoul and metropolitan areas from March 9 to April 3 in 2009. The result of this study showed that 'checking expiration date' topped with 4.59 in the purchase behavior for food safety followed by 'buying domestics' (4.08) and 'considering food safety' (3.66). The study also showed that only 18.5% of the respondents said that they have an experience of education for food safety, and 'environmental hormones' was the highest with 89.1% in the percentage of correct answer but 'mad cow disease' was the lowest with 25.8%. Also total degree of knowledge for food hazards was an average of 8.56 out of 13. The respondents' degree of information search for food safety was generally low at 2.61 and tv/radio topped the list of information sources with 4.04, followed by newspaper/magazine (3.80), internet (3.44), and family/relatives/friends (3.39). Finally, degree of information needs for food safety was generally high with 3.82. Therefore, government, producers, distributers and academic researchers must provide consumers collective and sufficient information about the food safety and hazards through the diverse information sources. Also they have to play their respective roles in developing and executing feasible education program for consumers.

• The Journal of the Korea Contents Association
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• v.5 no.3
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• pp.19-28
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• 2005

It is true that internet provides consumers with an efficient way to search information with minimal effort and cost, which facilitates better decision making. Especially, previous studies revealed that the online word-of-mouth marketing is widely used as a source of consumers' information seeking and purchase decision making. Even with this importance of the online word-of-mouth communication on internet few researches have systematically addressed the issue. This study investigates the effect of consumers' motives on perceived usefulness of word-of-mouth marketing in online shopping mall contents. The results are as follows: First, choice uncertainty, perceived sacrifice, and social pressure play an important role for perceived usefulness of word-of-mouth marketing. Second, perceived usefulness has directly affected consumers' quality perception. Thus, it is essential for internet companies to find ways to encourage their customers to engage in word-of-mouth communication on their websites.

• Journal of the Korea Society of Computer and Information
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• v.26 no.4
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• pp.55-62
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• 2021

In this paper, we propose a human-content interface that allows users to quickly and efficiently search data through friction-based scrolling with ROI(Regions of interests). Our approach, conceived from the behavior of finding information or content of interest to users, efficiently calculates ROI for a given content. Based on the kernel developed by conceiving from GMM(Gaussian mixture model), information is searched by moving the screen smoothly and quickly to the location of the information of interest to the user. In this paper, linear interpolation is applied to make one softer inertia, and this is applied to scrolls. As a result, unlike the existing approach in which information is searched according to the user's input, our method can more easily and intuitively find information or content that the user is interested in through friction-based scrolling. For this reason, the user can save search time.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.20 no.1
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• pp.209-220
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• 2009

The purpose of this study is to investigate the information behavior of the junior high school students in the public library and to find the effectiveness of the behavior analysis using a cognitive work analysis(CWA). Data was collected through a dept interview and an observation method. Results show that the students had four constraints when they searched materials for reports: relevant materials for reports, limitation of materials, opening hours, use possibility. There are three behavior types. A type is that students find materials on the shelf through searching an online catalog, then make a report using reading the materials. B type is that students find materials on the shelf and check out the materials. C type is that students find materials and check out them by library staff help. CWA can be used for the information behavior research on the library space. CWA can, however, apply for space redesign when various researches would be conducted about the information behavior.

• Korean Journal of Culture and Social Issue
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• v.22 no.1
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• pp.1-18
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• 2016

A conflict of interest (COI) places people in ethical dilemma when providing consultation in a field of business, medical/pharmaceutical industry, research etc. Disclosure is a commonly adopted strategy for the adverse effect of COI, but previous studies have reported inconsistent results. This investigated whether individual differences in pursuing self-interest influence differently on consultation behavior during voluntary- or no-disclosure of COI conditions. A total of 190 adults participated in an on-line experiment which consisted of two tasks. On the 1^st task, participants were divided into either a role-oriented group or a self-interest group depending on their consultation choice on the task. On the 2^nd task, participants were required to choose whether to disclose COI to his/her virtual partner and provided consultation to them. No group differences were found in frequency of choosing voluntary disclosure. For the role-oriented group, the voluntary disclosure group provided unbiased information to the virtual partners than the no disclosure group. However, no group difference between voluntary- and no-disclosure group in the self-interest group. Implications and limitations are further discussed.

• The Journal of the Korea Contents Association
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• v.17 no.7
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• pp.455-477
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• 2017

The purpose of this study is to develop the service scales of festival quality. We derived five constituent factors, service quality measures of local festivals through the extensive literature review in Previous studies. We named these qualities "COKITQUAL" that is consist of Convenience, Information, Kindness, Operation, Corporeity. We conducted the empirical analysis for the participants in "Hwacheon Sancheoneo Festival" to verify the "COKITQUAL". As the result, Information, Kindness, Operation affected positively on Festival Satisfaction among all SERVQUALs. However, Convenience and Corporeity did not positively affected on the dependent variable. And then, Festival Satisfaction positively affected on on Behavior Intention. This study developed the Service quality concerned with local festivals which is crucial fundamentals to quantify Festival SERVQUAL through empirical study. The proper applications and usage of these newly introduced local festival qualities enable to acquire the sustainable competitive advantage in local festival.

• Korean Public Health Research
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• v.44 no.4
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• pp.1-13
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• 2018

Purpose : The purpose of this study was to explore the subjective experiences of problem drinkers participating in the early intervention program for moderate alcohol drinking. Methods : A qualitative descriptive study design was used. Data were collected through individual interviews with thirteen problem drinkers and analyzed using qualitative content analysis. Results : The experiences of the problem drinkers participating in the early intervention program were derived from four themes and nine sub-themes in terms of awareness, alcohol expectancies, perceived self-efficacy and behavioral change. They participated in programs offered in the workplace, and there were differences in motivation level among individuals, but generally accepted the necessity of the program. Participants who had trust with the program provider were more likely to change drinking behavior. Conclusion : Problem drinkers who participated in the early intervention program showed that it is a useful approach to change the problem drinking behavior by promoting awareness of alcohol-related knowledge, motivation for change through acquiring enough information and acquisition of self-efficacy as a behavior skill. These findings can be used as basic information for implementing and adapting early intervention for prevention of alcoholism in primary health care setting including workplace.

• Journal of the Society of Disaster Information
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• v.18 no.4
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• pp.786-794
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• 2022

In construction sites, effective preventive safety management is required beyond post-processing safety management. Purpose: The purpose of this study is to present a model and analyze the relationship between safety management activities, safety culture key elements, safety, unsafe behavior management, and safety for autonomous and preventive safety management. Method: The relationship was analyzed by applying the survey data to the structural equation, and the path to safety outcomes from exogenous variables was explored and major issues were presented by interpreting the part suggested by the hypothesis verified by the analysis results. Result: As a result of analyzing the preliminary model and the path model, the appropriate model fit was confirmed, and the significant effect of exogenous variables on endogenous variables was confirmed. Conclusion: It is judged that it can contribute to continuously improving safety performance before safety accidents occur through safety management activities, safety and unsafe behavior management, and management of key elements of safety culture.

• Journal of the Korean Society for Library and Information Science
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• v.49 no.4
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• pp.335-354
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• 2015

This study attempts to explore the internal organizational factors to subject specialized services in university libraries from a viewpoint of libraries as organizations. For this goal, a set of deep interviews were conducted with several librarians in a university library who are in charge of the subject specialized services, then analyzed the interview contents on individual, team, and organizational levels. The subject specialized services were explained with the perception of the job importance, support and cooperation on team level, motivation, team efficacy, and internal communication from the organizational viewpoint. As a result, the study identified several internal and organizational factors to the services, which should be considered for the sevice activation, with which organizational goals in libraries are supported.