• Asia-Pacific Journal of Business Venturing and Entrepreneurship
• /
• v.14 no.2
• /
• pp.199-209
• /
• 2019

With the rapid development of mobile communication tools, customers are using SNS as a major information tool. SNS can provide information to a small number of customers as well as people around them, with information about a product or service that a small number of customers know through experience. With these characteristics, dessert cafes are being used as a major marketing tool for online websites and mobile phones using SNS. Therefore, in this study, theoretical considerations about e-WOM quality, perceived value, and visit intention were performed. The effect of e-WOM quality of dessert cafe on perceived value was analyzed and the effect of perceived value on visit intention was analyzed. Based on these results, I would like to suggest theoretical implications and practical implications for online marketing of dessert cafes. This study was conducted to survey the customers who have visited dessert cafe through oral communication within the last 6 months. The survey was conducted from September 4, 2018 to September 18, 2018, and was used for the analysis of 317 additional items. The research hypotheses between the e-WOM quality of the dessert cafe and the utilitarian value, hedonic value, and visiting intention were used the structural equation model(SEM). First, neutrality and interactivity have a significant effect on utilitarian value, but consensus and vividness have not significant effect. Second, It was found that the consensus, vividness, and neutrality had a significant effect on the hedonic value but interactivity was not found to have a significant effect. Third, hedonic value has a significant effect on visit intention, but utilitarian value has not significant effect. As a result, online e-WOM quality management is important.

• The Journal of the Korea Contents Association
• /
• v.8 no.1
• /
• pp.75-85
• /
• 2008

The corporate image in the modern competitive industry is one of the most important factors that invites customer's desire of purchase. The purpose of this study is to find out how the corporate image influences to the customer value and loyalty deciding customer's desire of repurchase and is to know the important factors of corporate image. The results of this study is that corporate image has an effect on customer value and satisfaction. Also customer value influences on customer satisfaction. Customer value and satisfaction have an effect on customer loyalty as the important factors. Through the results, customer's high recognition of the corporate has an influence on customer value.

• Journal of Digital Convergence
• /
• v.10 no.7
• /
• pp.11-22
• /
• 2012

Intangible assets are the important tool which decides upon economic wealth and development of knowledge-information economy. We have to make effective use of intangible assets in order to assure surplus earnings, competitive superiority. The importance of intangible assets, especially patent right, may be properly understood only when their values are assessed adequately. It is very significant to appraise rationally patent right value from finance support, technology transaction, investment decision, M&A, legal proceedings, strategy and etc. Thus the purpose of this study is to evaluate the economic value of a patent right using DCF(Discounted-Cash Flow Method). This paper presents the basic model, related principles and standards of valuation, and then, case analysis of patent right valuation using DCF.

• Information Systems Review
• /
• v.9 no.2
• /
• pp.109-127
• /
• 2007

In a buyer seller transaction process, "value for money" is one of the most important criteria for a buyer's purchasing decision. The terms "value" and "money" represent a composite measure of what a buyer receives from goods and/or services and a measure of what he/she pays for them, respectively. The purpose of this paper is to help buyers select the best seller in terms of value for money. We suggest DEA models for buyer seller transactions and apply them to the case of an Internet comparison shopping site in Korea. We expect our DEA models to provide valuable information for rational buyers who want to pay the least price for high quality products/services. Moreover, we expect that our models can help sellers be more competitive by showing them how to attract buyers.

• Journal of the Korean Society for Library and Information Science
• /
• v.39 no.4
• /
• pp.71-98
• /
• 2005

Recently, the speed of changes surrounding university libraries requires a hybrid library environment that supports integrated services, combining a virtual space with physical space of traditional libraries. Through changes, university libraries have faced the need to review their missions and visions, laying stress on the core values of university libraries. This study analyzed the central keywords in the contents of mission and vision statements of university libraries in America, England, Canada, and Australia. The research was acquired from mission and vision statements containing core values of developed university libraries. Core values are present in each area such as correction and information resources, services, place, people, environment and infrastructure, community, and parent-university relations. Ultimately, this study tried to provide the directions and the basic materials for the establishment of missions and visions for university libraries in Korea.

• Journal of Internet Computing and Services
• /
• v.18 no.2
• /
• pp.105-111
• /
• 2017

This paper explores the characteristics of curated news content. With content analysis of 1020 news clips, the study found that news values immersed in card news differed from those of traditional news. Specifically, timeliness was not regarded as a key factor in newsworthiness. Rather, information and social impacts were highly emphasized. Considering news consumers depend on traditional news for timely news, curated news content was not a replacement for traditional news but a supplement. By refurbishing photos from previous news reports and googling the web for related information, curated news reiterates social meaning and provides relevant information. Furthermore, salience of human interest can be explained by entertaining characteristics of curated news. In story forms, the list technique has several important points to stress, and was more frequently used than inverted pyramids. Another key finding of this study is man-on-the street as the most quoted main sources in the curatorial context.

• Journal of the Korea Society of Computer and Information
• /
• v.13 no.7
• /
• pp.269-280
• /
• 2008

The choice of appropriate methodologies has always been a challenge. It is time to find obstacles when Extreme programming(XP) is adopted. In this paper, we invest status of adoption of XP methodology which is more popularized. We survey how the Values and the Practices of XP can be adopted to developer in terms of the usefulness and the easy of use of XP. As a result, it is regarded as a successful one in improving quality and timeliness through software development process. The Values and Practices, a basis of XP philosophy and its adoption, could be easily accomplished, but other elements - communication, feedback. collective ownership, pair programming, simple design and customer participation - which do not depend on technology could not be accomplished easily. To introduce XP easily in the creative and labor intensive software development fields, the managers and the educators have to make efforts to apply these Values and Practices based on humane characteristics as well as technical elements.

• Journal of the Korean Society for Library and Information Science
• /
• v.40 no.4
• /
• pp.165-181
• /
• 2006

This study analyzed the gap between users' perception and staff expectations on users' perceptions about dimensions of library service quality(library staff, service supports. materials and resources, and facilities and equipments), service value, user satisfaction, royalty. using newly developed model. Six hundred-fourteen users and one hundred staff members or the National Libra of Korea were participated in the survey using questionnaires. Users evaluated service quality lower but evaluated service value, satisfaction. and loyalty higher In terms of showing complaining behaviors, users were less than staffs expected. Model analysis for users and staff3 showed that service value and general satisfaction influenced on complaining behavior and loyalty. For users. only the dimension of library staff influenced significantly on the service value, satisfaction, complaining behavior, and loyalty. None of the other dimensions of the service qualify showed significant relationship to them in the case of staff expectation.

• Journal of the Korea Institute of Information and Communication Engineering
• /
• v.20 no.1
• /
• pp.103-109
• /
• 2016

The information security industry is technology-intensive, high value-added industries. South Korea's response has excellent ICT skills and experience and skills in a variety of cyber attacks, has become a benchmark in the world. However, the small size of the domestic information security company, supporting infrastructure is lacking. Domestic information security industry is the primary condition to activate the export. For the export of high value-added enterprise information security products and services, it is necessary the establishment of the domestic IT information security infrastructure of the industrial promotion is based overseas. Come to analyze the domestic information security industry, capital of this small, market reclamation of overseas expansion, information, manpower shortage was a problem. This fact, combined losses caused by cost-free period AS. Therefore, the study on information security in the infrastructure industry overseas bases is necessary. How to select and analyze the causes of infrastructure in selected overseas offices. By utilizing the infrastructure of overseas bases, can raise the added value of the products and services of the Information Security company, we can enable the export of small and medium Information Security company from overseas offices.

• Journal of KIISE
• /
• v.43 no.11
• /
• pp.1188-1200
• /
• 2016

Recommendation systems play a significant role in providing personalized information to users, with enhanced satisfaction and reduced information overload. Since the mid-1990s, many studies have been conducted on recommendation systems, but few have examined the recommendations of information from people in the online social networking environment. In this paper, we present a hybrid recommendation method that combines both the traditional system of content-based techniques to improve specialization, and the recently developed system of social network-based techniques to best overcome a few limitations of the traditional techniques, such as the cold-start problem. By suggesting a state-of-the-art method, this research will help users in online social networks view more personalized information with less effort than before.