• Journal of the Korean Society for Library and Information Science
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• v.51 no.2
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• pp.157-178
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• 2017

The objective of this study is to investigate college student search behavior in an academic library. The theory of planned behavior was applied for identifying relationship among variables on search behavior. Data were collected in an university. For data analysis, ANOVA, factor analysis, regression analysis, cluster analysis were used. The result shows: the theory of planned behavior can be used for finding search intention in an academic library. Student major and library use frequency are different statistically in attitudes, perceived behavioral control, behavioral intention. Student characteristics are divided into four types: conservative, independent, friendship, fashion. Friendship type of students influences search behavior. From cluster analysis, the cluster included friendship and independent types of students and students who have high frequency of library use has more active intention for search in academic library.

• Korean journal of communication and information
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• v.78
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• pp.116-140
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• 2016

The present study examined the factors influencing individuals' risk information seeking and processing using the case of 2015 MERS outbreak in Korea. Analyses of two-wave online panel data demonstrated that perceived risk, negative affect, subjective norm, and information insufficiency predicted the risk information seeking/avoiding as well as information processing mode, which validates the Risk Information Seeking and Processing(RISP) model. More importantly, this study found new evidence that information seeking and systematic processing promoted MERS preventive behaviors. In addition, active SNS use moderated the link between perceived risk and negative affects about MERS crisis as well as the relationship between social normative pressure and to seek the risk related information.

• Journal of Korea Entertainment Industry Association
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• v.13 no.7
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• pp.61-74
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• 2019

The purpose of this study is to examine women's propensity to consume cosmetics and to investigate the effects of the consumption propensity on product selection attributes and information search behaviors. The purpose of this study is to propose practical implications for corporate management and to provide useful information for setting the marketing direction in the cosmetics industry by identifying differentiated marketing strategy for the cosmetics market. The results of the study are as follows. When the factors of each variable are extracted, the shopping propensity was derived from trend pursuit, pleasure pursuit, show-off pursuit, and economic benefit pursuit propensities, while product selection attributes were derived from brand factor, service factor, marketing factor, and quality factor. To examine the relationship between variables, three hypotheses were set based on previous studies. As a result of the verification the followings were found; first, the consumption propensity has a partial effect on the product selection attributes. Second, consumption propensity has a partial effect on information search behavior. Product selection attributes were found to have a partial effect on information search behavior.

• Asia Marketing Journal
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• v.1 no.4
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• pp.105-125
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• 1999

본 연구는 감독자의 정보제공과 판매원의 감독참가가 판매원의 역기능 행동에 영향을 미치는가를 관계마케팅 연구에서 발전된 개념인 신뢰도 개념을 도입하여 이론적으로 그리고 실증적으로 검토하여, 판매원의 감독자에 대한 신뢰도가 매개적 역할로 작용하고 있음을 탐색하였다. 즉, 정보제공과 감독참가는 판매원의 역기능 행동에 직접적으로 작용하여 부정적 영향을 미치는 것이 아니라 감독자에 대한 신뢰수준을 매개로 역기능 행동에 부정적 영향을 미침을 탐색하였다.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.30 no.2
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• pp.167-187
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• 2019

Information behavior (IB) research in LIS and Health Information Seeking Behavior (HISB) in Health Medicine are two subject areas of research that have matured in the past few decades. This research aimed to compare these two research areas using a bibliometric approach. To conduct this study two distinct datasets were created using the Scopus database: a) bibliographic records of IB in the LIS domain, and b) bibliographic records of the HISB domain. The bibliometric analysis was performed according to the following criteria: published papers, citations, journal articles, author keywords, unique words in the title, words preceding "information" in the title, words preceding "study" in the title, and author keywords along with index keywords. As a result, the major differences in the two IB research areas were evident in terms of definitions, main focus, and general demographic groups. These varying types of differences suggest that researchers of the two areas should have flexibility when examining issues related to IB by considering the context and the unique distinction between the two fields.

• Korean Business Review
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• v.21 no.1
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• pp.51-71
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• 2008

Career indecision has long been a phenomenon of interest to parents, faculty, school counselors, and others who advise young adults on their career choices. The earliest work on career indecision focused almost exclusively on the negative consequences that young adults faced as a result of lack of self-insight into their own skills and abilities, lack of specific information about various occupations and labor markets, and fear of commitment to any career path in particular. More recently, researchers have noted that some of the short run negative consequences of early career indecision may ultimately lead to long-term positive consequences, particularly if better person-occupation fit is achieved as a result of young adults' extended search behavior. Extroversion, agreeableness, emotional stability, and openness showed to have negative effects on indecisiveness. In case of lack of job information, only extroversion and emotional stability showed to have negative effects on indecisiveness, and openness showed negative effect. Indecisiveness has negative effect on preparatory job search behavior. Lack of information has negative effect on preparatory job search behavior and active job search behavior.

• Journal of Digital Convergence
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• v.18 no.11
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• pp.465-475
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• 2020

The purpose of this study was to investigate how the attributes of YouTube BJs, specifically those dealing in e-sports content, affects information usefulness, information search satisfaction, and behavioral intention. To achieve this purpose, data from 229 students collected by convenient sampling of college students were used for final analysis, and analyzed using SPSS 23.0 and AMOS 23.0 programs. The results of the study are as follows: First, the friendliness of the BJ had a significant positive (+) effect on the information usefulness, the information search satisfaction, and the behavioral intention. Second, it was found that the reliability of the BJ did not significantly affect the information usefulness, the information search satisfaction, and the behavioral intention. Third, the information usefulness had no significant effect on behavioral intention, but Information search satisfaction was found to have a significant positive (+) effect on behavioral intention. Therefore, the results of this study are expected to contribute to establishing a strategy for e-sports content production based on the attributes of BJs.

• Journal of Distribution Research
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• v.13 no.3
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• pp.27-54
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• 2008

This study explored the relationship between information search and purchasing behavior across in-home shopping channels to give multi-channel retailer an implication of multichannel customer management. We analyzed the relationship between consumer's information search and purchase behavior (choice, frequency, and expenditure) with a view to channel lock-in and cross-channel synergy. This study was carried out using survey data about in-home shopping behavior of housewives. Results of the study showed that (1) there was channel lock-in between information search and purchase behavior across in-home shopping channels, (2) catalog channel and the Internet channel were a alternative channels of TV home shopping channel and (3) catalog channel and the Internet channel were an complementary channels. This results can provide meaningful implication for multi-channel retailers.

• Proceedings of the Korean DIstribution Association Conference
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• 1999.11a
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• pp.249-270
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• 1999

소비자들은 구매의사결정 시에 불확실성이나 위험을 직면하게 되는 데, 이를 최소화 시키는 방안의 하나로 구매의사결정을 하기 전에 정보를 수집하고 탐색행동을 수행하게 된다. 정보탐색 노력은 크게 두 가지 수준으로 구분할 수 있다. 즉, 단순히 자신의 과거 제품사용 경험에 의존하는 소극적인 내부정보 탐색 노력 수준과 판매점 방문, 광고매체의 정보탐색, 주변사람의 의견청취 등 적극적인 외부 정보탐색 노력 수준으로 나뉘어 진다. (중략)

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.28 no.1
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• pp.209-228
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• 2017

Previous studies have noted mothers' roles as active health information seekers, health managers, and caregivers for their family members. However, little is known about health information needs and seeking behaviors among Korean mothers of young children living in the United States. Using paper-based surveys, this study found that vaccination, child dental health, parenting, nutrition and diets, and physical exercise were ranked as the five most important health topics by the Korean mothers of young children aged 0 to 10 years old in this sample. Furthermore, this study revealed that mothers of boys evaluated the importance of two topics significantly higher than those of girls: circumcision (t=3.16, p < .01) and breastfeeding (t=2.47, p < .05). Also, age of child was an important factor influencing mothers' information needs in three health topics: child dental health (F=5.292, p < .01), physical exercise (F=7.107, p < .01), and child skin care (F=5.640, p < .01). Implications for developing health information services are also discussed.