• Journal of Digital Convergence
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• v.12 no.1
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• pp.163-170
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• 2014

The purpose of this study was to explore the effect of need for closure on college students' problem recognition and communication behavior. Specifically, this research examined differences about situation recognitions and communication behaviors across level of need for closure factors (preference for order and structure, preference for predictability, decisiveness, discomfort with ambiguity, closed-mindeness). The results show that the participants with higher level of discomfort with ambiguity and low level of closed-mindeness are more likely to high problem recognition, constraint recognition, involvement recognition, and doing active communication behaviors.

• Management & Information Systems Review
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• v.32 no.2
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• pp.289-314
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• 2013

This study analyzed differences in the effects of communication with salesperson's on customer's emotional responses and store loyalty at customer contact focusing on the moderating effects of salesperson's attribute. This study recognized the need for expanding the results of the prior researches to widen the understanding of communication, emotional responses, and store loyalty. This study tried to, first, examine the effects of communication between customers and salespersons on emotional responses and store loyalty at customer contact; second, determine the effects of reliability and attractiveness, which are attributes of salespersons, as moderating variables; third, examine relative influences of verbal and nonverbal communication on emotional responses and store loyalty. The results mainly showed, first, that communication significantly affected emotional responses and also had significant effects on arousal as well as positive and negative emotion, contrary to prior researches; second, that emotional responses significantly affected store loyalty; third, there was no difference in influences on emotional responses between verbal and nonverbal communication; fourth, the effects of communication on emotional responses depended on attributes of salespersons, demonstrating interactive effects between communication and attributes of salespersons. This study intended to provide theoretical expansion over relations between variables including the dimension of communication beyond empirical reconfirmation of prior researches. In addition, a strategic scheme was presented to manage positive relations with customers at customer contact.

• Management & Information Systems Review
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• v.33 no.3
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• pp.189-208
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• 2014

This research is on the relationship among organizational communication and organizational citizenship behavior focused on the moderating effect of transformational leadership. The objective of this research is to conduct positive verification of organizational communication impacting on organizational citizenship behavior. Also, to perform positive verification on moderating effect of transformational leadership. The variables are downward communication, upward communication, unofficial communication, organizational citizenship behavior including participatory actions, altruistic behavior, mindful behaviors, and transformational leadership. It was verified on survey of 232 peoples. The verification and analysis results will be provided to impact of organizational communication on organizational citizenship behavior, the downward communication impacts all elements of citizens' behaviors, and upward communication impacts of participatory actions. On the other hand, the unofficial communication did not impact at all. Moreover the results of moderating effect of transformational leadership. The transformational leadership act as moderator in downward, upward communications. but did not act as a moderator on the unofficial communication. The research suggests to use transformational leaderships to commanders and leaderships at military organizations to put efforts on active communication in order to manage unit more effectively and efficiently and to make members of organization to voluntarily. It is assessed that this paper will serve as a reference to whoever in military reform group or organization working for military developments working for creating elite forces.

• Journal of Korea Port Economic Association
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• v.30 no.3
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• pp.59-87
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• 2014

The purpose of this study is to examine the effect of two kinds of Master and Chief Engineer's communication style on group conflicts and members' attitude including job satisfaction and organizational commitment, and to analyze the moderating effect of the isolation from home and community on the relation between the both of communication styles and the several behavioral variables in ship organization. This empirical result demonstrates the fact that Master and Chief Engineer's direct communication with crew has lower conflict and higher job satisfaction and organizational commitment than their indirect one through Chief Officer and First Engineer. In addition, it illustrates the isolation from home only effects moderately on the relation between the communication style and group conflict, and also the direct communication style reduces more the conflict in the group to show less isolation from home. To conclude, this study reveals that job satisfaction and organization commitment could be heightened by proper communication style of Master and Chief Engineer and it would utilize the job performance of ship organization in the long-term.

• 정보화사회
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• s.1
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• pp.46-49
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• 1987

협회가 주체한 "정보통신의 해" 기념 특별강연회가 지난달 10일 전주 관광호텔에서 열렸다. "정보혁명의 물결과 정보화사회의 모습"이란 주제로 열린 이날 강연회의 내용을 요약 정리한다.

• Journal of Information Management
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• v.12 no.5
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• pp.130-134
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• 1979

• Korean journal of communication and information
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• v.48
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• pp.257-279
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• 2009

The purpose of the current study is to examine the structural relationship between communication competence and self-presentation through motivational perspectives. The present study hypothesized structural model to examine the effects of autonomy, relatedness, and life satisfaction along with communication competence on the self-presentation. We investigated how these effects were influenced by differences in the structural relationships of males and females. The data with the sample of 361 college students adequately fit to the hypothesized model. Through latent mean analysis, gender differences of the constructs were examined. The female students appeared to have higher levels of relatedness than the male students. The results showed that autonomy and relatedness are important factors to self-presentation mediating communication competence.

• Korean journal of communication and information
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• v.46
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• pp.420-448
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• 2009

This paper aims at advancing the understanding of human communication by reflecting the role of the consciousness of time in television communication. As the past, the present and the future are not independent realities, but co-exist in the human consciousness, the 'experience' and the 'expectation' are used as two essential conceptual tools which explain the mechanism of operation of the consciousness of time. The man anticipates the future based on the experience updated in the present, and chooses a present action and feels an emotion according to the expectation. The consciousness of time is extended to the symbolic instrument of time and the dominant vision of the world in the process of the socialization. The role of the consciousness of time in television communication is analyzed in both genres of information and fiction based on the media characteristics of television. The information and the fiction genres oppose to each other according to their relationships to the reality, but it turned out that their effects of communication such as enjoyment and novelty depends in common on the way of using the televiewer's consciousness of time.

• Archives of design research
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• v.12 no.4
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• pp.79-88
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• 1999

A AD communication strategy is a inregrated strategy of business group for the purpose of attaining certain goals with a series of activities, which are systematically planned, investigated, fomulated,performed, and evaluated. The ad communication strategy should be established on the result of researching and analyzing the conditions of a company. And it can has to be commonly applied to every strategy to heighten the mutual effect. The purpose of the thesis is to suggest direction of an effective ad communication strategy and to recognize the importance of prantical example of ADcommunication strategy. The object of this thesis is the general aspect of strategy than specific aspect. The first chapter explains in general terms the purpose of this study and communication strategy. The second chapter explains the analysis of the market for seasoning products. A thorough investigation has performed to determin the entire market enviornment. The third chapter suggests the communlcayion strategy based on the market analysis of the seasioning product. Which can be applicable to any other products. The fourth chapter explains the results of this study and evaluates the K.J Sampoo ad communication strategy and given for the future.

• Journal of the Korea Society of Computer and Information
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• v.27 no.4
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• pp.205-212
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• 2022

The purpose of this study was to analyze the structural relationship between the informational leadership, self-efficacy, communication ability, and job satisfaction of secondary school teachers. In order to achieve the purpose of this study, the following research questions were set up. First, what is the structural relationship between teachers' information leadership, self-efficacy, communication ability, and job satisfaction? Second, what is the mediating effect of self-efficacy and communication ability in the influence of teachers' informational leadership on job satisfaction? J-Do's secondary school was sampled through random sampling from the population. A total of 600 subjects were sampled. The results of this study show that for secondary school teachers, self-efficacy and communication skills play an important role as a motivating factor for job satisfaction. To have teachers' self-efficacy and communication skills, teachers' respect for opinions and participation in decision-making on school management It should be developed in the direction of expanding and creating a cooperative organizational climate. In addition, it was found that it was necessary to change individual teachers' efforts or perceptions in consideration of individual characteristics and environmental characteristics.