• Title/Summary/Keyword: 점포이용행동

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The influences of sustainability management at institutional foodservice on store image and behavioral intention (소비자가 인식하는 산업체 급식업체의 지속가능경영활동이 점포이미지와 행동의도에 미치는 영향)

  • Ahn, Jiyoon;Seo, Sunhee
    • Journal of Nutrition and Health
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    • v.48 no.2
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    • pp.199-210
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    • 2015
  • Purpose: The purpose of this study was to determine the influence of sustainability management in institutional foodservice on store image and behavioral intention (revisit intention, word of mouth, willingness to pay a premium). Methods: Based on a total of 371 samples obtained from the empirical research, this study reviewed the reliability and fitness of the model. Results: According to results of exploratory factor analysis, sustainability management derived three factors, economic value, socially responsible, and environmentally sound. The structural equation modeling showed that social responsibility in sustainability management had a significant positive effect on store image and behavioral intention. In addition, customer's perceived store image in foodservice had a significant positive effect on behavioral intention. The relationship between sustainability management and behavioral intention was found to be a partially significant effect. Conclusion: The results of this study revealed the importance of sustainability management of foodservice to improve store image and behavioral intention.

국내 주얼리 소비자들의 구매행동에 관한 연구

  • 이승희;부정화
    • Proceedings of the Costume Culture Conference
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    • 2003.09a
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    • pp.114-115
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    • 2003
  • 본 연구는 패션 주얼리를 이용하는 소비자특성(과시소비, 패션리더, 상표충성도, 물질주의)과 주얼리 소비자들의 구매행동을 알아보는 데 그 목적이 있다. 연구의 대상은 서울과 서울근교에 거주하는 20대에서 50대까지 성인여성 중에 On-line(TV 홈쇼핑, 인터넷쇼핑, 카달로그쇼핑)과 Off-line (백화점, 대형할인점, 프랜차이즈 주얼리 브랜드상점, 동네 주얼리 상점)의 패션 주얼리 점포를 통해 패션 주얼리를 구입해 본적이 있는 성인 여성만을 선택하였다. (중략)

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The Impact of the Risks and Benefits of Unmanned Store Services on Customer Satisfaction through the Theory of Planned Behavior (무인 점포 서비스의 위험과 혜택이 계획된 행동 이론을 통해 고객 만족에 미치는 영향)

  • Noh Hyeyoung;Lee Sinbok
    • The Journal of the Convergence on Culture Technology
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    • v.10 no.5
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    • pp.631-643
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    • 2024
  • With the rapid advancement of digital technology, unmanned store services are on the rise, yet studies investigating their impact on customer satisfaction are scarce. This study aims to explore how unmanned store services affect customer satisfaction, focusing on the factors of risk and benefit. The methodology involved an online survey conducted from December 20 to December 30, 2023, targeting 260 customers who had used unmanned store self-service at least once, with 252 responses ultimately analyzed. The results reveal that the risk and benefit factors of unmanned store self-services complexly and diversely influence subjective norms and perceived control. Firstly, personal information breaches positively affected subjective norms, while overload and uncertainty had negative impacts. Secondly, while convenience negatively influenced subjective norms, playfulness and usefulness had positive effects. However, personal breaches and overload did not affect perceived control, whereas uncertainty did negatively. The findings of this study provide significant insights into how successful implementation and management of unmanned store self-services can regulate social expectations and control perception of customers, thereby enhancing customer satisfaction.

A Study on the Effects of Store Choice Criteria of Mass Merchandisers on Store Loyalty with Customer Emotions as Moderating Variables (대형마트 점포선택기준이 점포애호도에 미치는 영향)

  • Oh, Young-Ho;Jung, Yong-Tae
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.6 no.3
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    • pp.147-175
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    • 2011
  • The purpose of this study is to examine the effects of store choice criteria on customer satisfaction and store loyalty, and the moderating effects of customer emotions on the causal relationship between store choice criteria and customer satisfaction. In this regard, this study tries to identify the effects of store choice criteria on customer satisfaction and store loyalty in case of mass merchandisers, and to analyze the moderating effects of customer emotions on the causal relationship between store choice criteria and customer satisfaction. For this purpose, 300 customers, who have ever shopped at mass merchandisers, were surveyed and 246 valid responses were finally used for the data analysis. The results of this study are as follows. First, out of six store choice criteria, product factors, store reputation and physical environment turn out to have statistically significant effects on customer satisfaction. This result confirms those of the previous studies. On the other hand, store accessibility, subsidiary facilities and store atmosphere are not found to have statistically significant effects on customer satisfaction. This result is somewhat different from those of previous studies, and so further research on the subject needs to be carried out. Secondly, it turns out that customer satisfaction has a statistically significant effect on store loyalty, which is in line with the results of previous studies that perceived emotions affect customers' store attitudes which in turn influence their revisit intentions. Thirdly, as for the moderating effects of customer emotions on the relationship between store choice criteria and customer satisfaction, pleasure moderates the effects of store accessibility, subsidiary facilities and store atmosphere on customer satisfaction, arousal moderates the effects of product factors, subsidiary facilities and store reputation on customer satisfaction, and finally dominance moderates the effects of product factors and subsidiary facilities on customer satisfaction. These findings partially support the results of previous studies that customers' in-store emotional experiences such as feeling good or bad enhance their store loyalty.

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A Method for the Extraction of a Subset of Points from a Large Set of Points Affecting the Distribution of Surface Data - A Case Study of Market Area and Competitive Power Analysis by Sales Data of Micro Scale Retail Stores - (평면 데이터 분포에 영향을 끼치는 점 분포의 부분집합 추출 방법 - 소규모 소매점포의 매출자료를 이용한 상권 및 경쟁력 분석기법을 사례로 -)

  • Lee, Jung-Eun;Sadahiro, Yukio
    • Journal of the Korean Association of Geographic Information Studies
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    • v.9 no.1
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    • pp.1-12
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    • 2006
  • Approaches to spatial analysis differ from the type of spatial objects to be treated. Especially, in here, the case where two spatial data sets coexist is considered. The goal of such case lies on detecting a subset of spatial objects out of a large set that affects the distribution of the other object. However, it is not easy to extract a subset from a large set by visualization just with the help of GIS since huge amount of data are provided nowadays. In this research, therefore, relationship between two different spatial data are analyzed by quantitative measure in the case study of marketing geography. A purchase history data of a small retail store and the location of its competitors are given as source data for the analysis. The goal of analysis from the aspect of this case study is to extract strong competitors of the store that affects the sales amount of the store among many competitors. With the result, therefore, it is expected that market area pattern and competitive power of stores under micro scale retail environment would be understood by quantitative measure.

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The Relation among Store Crowding, Shopping Emotions and Shopping Value (점포의 혼잡성, 쇼핑감정, 쇼핑가치에 관한 연구)

  • Park, Soo-Yong
    • Journal of Distribution Science
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    • v.6 no.2
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    • pp.61-79
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    • 2008
  • This paper studies on the influence of customers' perceived store crowding, shopping emotions, shopping value, and repatronage intention. The result is as follows. First, human crowding and spatial crowding influence two dimensions of shopping emotions: positive shopping emotions and negative shopping emotions. Especially human crowding influences positively on positive shopping emotions while spatial crowding influence positively on negative shopping emotions, which means that shoppers visiting stores feel negative shopping emotions toward spatial crowding, but that shoppers' crowding in stores can arose positive shopping emotions which intrigue interest and liveliness. Second, positive shopping emotions and negative shopping emotions influence two dimensions of shopping values: hedonic shopping value and utilitarian shopping value. Especially positive shopping emotion influences positively on utilitarian shopping value and hedonic shopping value while negative shopping emotion influence negatively on utilitarian shopping value and hedonic shopping value. Third, the result shows that shoppers' shopping values influences positively on repatronage intention.

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Analysis of Visiting Trade Area by College Students for Clothing Purchase using GIS - Focused on Buying Time - (GIS를 이용한 대학생 의류 구매의 상권 방문 분석 - 구매 시기를 중심으로 -)

  • Jung, Hyun-Ju;Choi, Eun-Mi
    • Journal of the Korean Association of Geographic Information Studies
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    • v.9 no.2
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    • pp.183-193
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    • 2006
  • The purpose of this study is to examine differences in college students' spatial behavior and time for purchasing (weekdays or weekends) according to trading areas they use to purchase casual wears and formal wears. An empirical research developed a questionnaire as a measuring tool to conduct a main survey. McNemar test were carried out by using the SPSS to test statistical differences in spatial buying behaviors between weekdays and weekends. ArcGIS 9.1 and ArcView GIS 3.2a program were applied to visualize the results adopting a spider display technique to understand students clothing buying behaviors. This study obtained the result of that there were differences in college students' selecting a trading area according to the time for purchasing(weekdays or weekends) clothing wears. This study implies that understanding individual clothing spatial behaviors help to set up the strategy of trade area as well as store for marketers related to the fashion industry.

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Structural Relationship between Customer Access Service, Internal Response, and Consumption Behavior of Security Expenditure Users (보안경비 이용자의 고객접점서비스, 내적반응, 소비행동의 구조적 관계)

  • Kim, In Jae
    • Korean Security Journal
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    • no.62
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    • pp.321-346
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    • 2020
  • The purpose of this study is to identify the relationship among customer access service, internal response, and consumption behavior of security agency users through a structural model. The research will be meaningful in that it can contribute to the development of the security industry by identifying the importance of customer access service, which is an empirical face of buyers using security agency, and thus establishing the relationship between consumer reaction and consumption behavior. The study subject is a store that uses security agency in areas with dense shopping districts in Cheonan and Asan of South Chungcheong Province, where 375 store representatives and employees were selected to conduct the research. Research tools were modified and used to suit the purpose of the research based on domestic and foreign prior research. Using two statistical programs, SPSS 25.0 and AMOS 25.0, data processing was performed: frequency analysis, exploratory factor analysis, reliability analysis, confirmed factor analysis, and structural model analysis. The statistical significance level was analyzed by setting a value of .05 and the following conclusions were obtained. First, the customer access service of security agency users has a positive impact on consumption behavior. Second, the customer access service of security agency users has a positive effect on the internal response. Third, the internal response of security agnecy users has a positive effect on consumption behavior. Fourth, the internal response has a positive effect as a medium effect between customer access service and consumption behavior of security agency users.

Difference of Purchasing Behavior by Types of Retail Store and Importance-Performance Analysis Market Selection Attributes: Focused on Improvement of Traditional Market Competitiveness (소매점 유형별 상품구매행동 차이 및 선택속성의 중요도와 만족도 비교분석: 전통상권 경쟁력 강화를 중심으로)

  • Kim, Hong-Bin;Kim, Hyun
    • The Journal of the Korea Contents Association
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    • v.12 no.9
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    • pp.311-324
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    • 2012
  • This study is to investigate consumer's purchasing behavior by types of retail store and to conduct Importance-Performance Analysis(IPA) to exhort adequate competitive strategy to the traditional market. The results of this study are as follows. First, the result shows that consumer spends more time and less money at the traditional market due to the difficulties of store searching by store arrangement and construction of the market. Second, this study suggest that the traditional market needs to change their competitive strategy in same level with the discount stores, the traditional market can concentrate their capability on specialization and uniqueness of their product to meet the consumer's needs. Third, according to the result on quadrant(concentrate here) of IPA, traditional market is marked on ease of refund, convenience of after service and parking facility, and cleanliness of bathroom while the discount store and the department store are marked on high credibility level and quality of product.

The Effect of Positive and Negative Emotions on Shopping Value and Approach Behaviors of the Internet Apparel Shopping Site (긍정적, 부정적 쇼핑감정이 쇼핑가치와 인터넷 의류 쇼핑사이트 접근행동에 미치는 영향)

  • Park, Hyo-Eun;Yoh, Eun-Ah
    • Journal of Distribution Research
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    • v.15 no.2
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    • pp.101-122
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    • 2010
  • In this study, it is explored whether positive and negative emotions affected hedonic and utilitarian values experienced while shopping apparel in the Internet. In addition, the effect of hedonic and utilitarian shopping values on store approach behaviors was explored. For this study, Babin and Attaway's research model that was used for off-line shopping malls was adopted to investigate the relationships among research variables. Data obtained through experiments with 278 female college students were submitted for an analysis. Exploratory and confirmatory factor analysis and structural equation modeling with AMOS 6.0 were used to analyze data. Based on the model test, negative emotions negatively affected hedonic and utilitarian shopping value perception while positive emotions positively affected hedonic and utilitarian shopping value perception for the Internet apparel shopping site. Hedonic and utilitarian shopping values positively influenced attitude toward the Internet shopping site while only utilitarian shopping value affected revisiting Internet apparel shopping site. Managerial and academic implications were generated based on results.

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