• Journal of the Korean Society of Clothing and Textiles
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• v.40 no.1
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• pp.12-25
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• 2016

Based on the self-congruity theory, this study investigated how congruity between multi-brand store image and consumers' self-image affect store attributes and consumer responses. A total of 331 questionnaires were used to analyze data. The results of research were: 1) 'Sophistication' as the congruity factor between store image and consumers' self-image affected 'utility', 'atmosphere', and 'design' among store attribute factors. Also, 'sincerity' influenced 'utility' as the store attribute factor. 2) 'Atmosphere' as the store attribute factor positively influenced consumers' emotional responses, and 'utility' and 'design' factors positively influenced consumers' cognitive responses. 3) Consumers' emotional responses had a positive impact on consumers' cognitive responses; in addition, consumers' emotional and cognitive responses had positive impacts on consumers' behavioral responses. 4) A-Land indicated higher scores on 'sophistication', 'atmosphere', and 'design' factors than ABC Mart. ABC Mart had shown higher scores on 'ruggedness' and 'utility' factors than A-Land. This study provides practical implications to develop effective marketing strategies to manage multi-brand stores.

• Journal of Nutrition and Health
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• v.48 no.2
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• pp.199-210
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• 2015

Purpose: The purpose of this study was to determine the influence of sustainability management in institutional foodservice on store image and behavioral intention (revisit intention, word of mouth, willingness to pay a premium). Methods: Based on a total of 371 samples obtained from the empirical research, this study reviewed the reliability and fitness of the model. Results: According to results of exploratory factor analysis, sustainability management derived three factors, economic value, socially responsible, and environmentally sound. The structural equation modeling showed that social responsibility in sustainability management had a significant positive effect on store image and behavioral intention. In addition, customer's perceived store image in foodservice had a significant positive effect on behavioral intention. The relationship between sustainability management and behavioral intention was found to be a partially significant effect. Conclusion: The results of this study revealed the importance of sustainability management of foodservice to improve store image and behavioral intention.

• Culinary science and hospitality research
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• v.16 no.4
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• pp.76-93
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• 2010

The hypothesis testing on the impact relationship of patterning, reliability, kindness and credibility, which are perceived as choice attributes in a coffee shop laid out in this study, showed that they are fit to the models of this study. They also bad a direct repercussion on customer satisfaction, and the customer satisfaction equally affected revisit and word-of-mouth intention. This results show that when the patterning and reliability, and employees' kindness and credibility based on the fresh image in the shop serve as the foundation, its customers also affect satisfaction-maximization, leading to the revisit of the satisfied customers and positive word-of-mouth.

• Journal of Distribution Research
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• v.17 no.5
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• pp.85-111
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• 2012

Introduction : The purpose of this study was to examine the relationship between perceptual characteristics of consumers and intent of relational continuance for PB(Private Brand) products in discount stores. This study was conducted as an empirical study based on survey. For the empirical study, factors of PB products as characteristics perceived by consumers such as perceived quality, store image, brand image and perceived value were deduced from preceding studies. The effect of such factors on intent of relational continuance mediated by brand trust and brand equity of PB products was structurally examined. Research Model : Based on theory analysis and hypotheses, constructed a Structural Equation Model(SEM). The research model is shown in Figure 1. Research Method : This paper is based on s qualitative study of selected literature and empirical data. The survey for empirical study was carried out on consumers in Gyeonggi and Busan between January 2012 and May 2012. 300 surveys were distributed and 253 (84.3%) of them were returned. After excluding omissions and insincere responses, 245 surveys (81.6%) were used for final analysis as effective samples. Result : First of all, the Reliability was carried out for instrument used. The lower limit of 0.7 for Cronbach's Alpha as suggested by Hair et al. (1998). And Construct validity was established by carrying out exploratory factor analysis by Varimax rotation for all. Four factor result for the consumer's perceptual characteristics of PB Products, two mediating factors and one dependent factor. All constructs included in research framework have acceptable validity and reliability. Table 1 shows the factor loading, eigen value, explained variance and Cronbach's alpha for each factor. In order to assure validity of constructs, I implemented Confirmatory Factor Analysis (CFA), using AMOS 20.0. In confirmatory factor analysis, researcher can take control over the specification of indicators for each factor by hypothesizing that a specific factor is loaded with the relevant indicators. Moreover, CFA is particularly useful in the validation of scale for the measurement of specific construct. CFA result summarized Table 2 shows that the fit measures of all constructs fulfill the recommended level and loadings are significant. To test causal relationship between constructs in the research model, used AMOS 20.0 that provides a graphic module as method for analysing Structural Equation Modeling. The result of hypothesis test is shown in Table 3. As a result of empirical study, perceived quality, brand image and perceived value as selected attributes for PB products showed significantly positive (+) effect on brand trust and brand equity. Furthermore, brand trust and brand equity showed significantly positive (+) effect on intent of relational continuance. However, store image of discount stores selling the PB products was analyzed to have positive (+) effect on brand trust and no significant effect on brand equity. Discussion : Based on the results of this study, the relationship between overall quality, store image, brand image and value perceived by consumers about PB products and intent of relational continuance was structurally verified as being mediated by brand trust and brand equity. Looking at the results, a strategic approach that maximizes brand trust and equity value for PB products by large discount stores is required on top of basic efforts to improve quality, brand image and value of PB products in order to maximize consumer's intent of relational continuance and to continuously attract repeated purchase of products.

• The Research Journal of the Costume Culture
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• v.7 no.6
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• pp.54-67
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• 1999

The purpose of this study were (1) to segment the female college students according to apparel shopping orientation and (2) to create a profile for each group with regard to impotance of store attributes, use of information sources, and self-image. The questionnaire were administered to the female college students living in Seoul and data were analyzed by frequency, percentage, factor analysis, cluster analysis, one-way ANOVA(analysis of variance), and MANOVA(multivariate analysis of variance). By cluster analysis of apparel shopping orientation factors, four groups are identified : (1) highly involved apparel shopper (44.34%), (2) brand-loyal shopper (24.43%), (3) planned / practical shopper, and (4) apathetic shopper (18.10%) Four groups were then compared through MANOVA on importance of store attributes, use of information, and self-image. Significant differences were found among four groups on three variables. In general. highly involved shopper tend not to be price conscious, enjoy shopping and use the information sources most actively and apathetic shoppers tend to be indifferent to apparel shopping and do not actively use the information sources.

• Journal of Global Scholars of Marketing Science
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• v.10
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• pp.165-185
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• 2002

The extant study on virtual store loyalty has not been comprehensive and has focused on identifying limited variables such as design, product value, contents, communication, security, that have influence on virtual store loyalty. Their limited perspectives have frequently yielded empirical studies with fragmented results and contributed to the research with low explanation. This paper thus examines the effects of virtual store image, satisfaction and trust on loyalty. The study results confirm that virtual store image have significant effects on satisfaction, trust, and loyalty. Also, satisfaction and trust directly influence vitrual store loyalty. This study contributes to the understanding of the role of virtual store providers in online shopping situation.

• The Research Journal of the Costume Culture
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• v.8 no.2
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• pp.305-314
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• 2000

The purposes of this study were (1) to segment the men in twenties and thirties according to apparel shopping orientation and (2) to create a profile for each group with regard to importance of store attributes, self-image and demographic variables. The questionnaire was administered to men in twenties and thirties living in Seoul and data were analyzed by frequency, percentage, factor analysis, cluster analysis, χ²-test, and one-way ANOVA. The results were as follows : 1) By cluster analysis of apparel shopping orientation factors, three groups were identified : (1) ostentatious shopper(44.5%), (2) practical shopper(21.8%), and (3) individuality-pursuit shopper(33.7%). 2) Three groups were compared on store attributes and self-image. Significant differences were found among the three groups on two variables. Ostentatious shoppers pursued the masculine and sophisticated image and tended to prefer the store image and reputation, convenient transportation and parking place, and variety of products. Practical shoppers pursued the self-image which reflected the conservative and not-noticeable image and considered the moderate price of the products most importantly. Finally, individuality-pursuit shoppers preferred the sexy and noticeable image and considered the display and accommodation of the trendy products. 3) In terms of the demographic variables the significant differences were found on education, occupation, monthly income, and marital status. In general ostentatious shoppers tended to earn higher monthly income than those of the two groups. Practical shoppers tended to be well-educated and individuality-pursuit shoppers tended not to be married.

• Journal of the Korean Society of Costume
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• v.59 no.4
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• pp.54-66
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• 2009

An empirical study was conducted on fashion cultural products with Korean image, targeting Korean and American consumers. Its purpose was to identify Korean and English consumers' attitude and purchase intention and to compare difference of its influence factor toward fashion cultural products of which design sources were derived from the Korean culture. The quantitative research using on-line questionnaires was targeted at American and Korean consumers. A total of 400 responses were used in the analysis. Results of data analyses using SPSS 13.0, are as following. First, for American consumers, uniqueness-seeking had a positive effect on attitude toward of cultural product with Korean image, followed by service of salespersons, change-seeking, and appearance of salespersons. For Korean consumers, easy accessibility was significantly related to attitude. Second, for American consumers, uniqueness-seeking and appearance of salespersons had a significant influence on the purchase intention of the cultural product with Korean image. For Korean consumers, no attributes were related to purchase intention. This research about fashion cultural products that will compete in the global market presents exploratory information targeting domestic and foreign consumers and will contribute to the strategic aspect of newly growing high-added-value industries.

• The Research Journal of the Costume Culture
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• v.9 no.6
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• pp.818-829
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• 2001

The purposes of this study were to segment the men in twenties and thirties according to clothing benefits sought, and to develop a profile of each segment concerning shopping orientation, self·image, and importance of store attributes. The questionnaire was administered to men in twenties and thirties living in Seoul and data were analyzed by frequency, percentage, factor analysis, cluster analysis, and MANOVA(multivarite analysis of variance). By cluster analysis of clothing benefits sought, three groups were identified and labeled as: (1) the group of focusing the influence of other people and comfort clothing(31.7%): (2) the group of pursuing the fashion trend (48.1%); the group of pursuing the individuality(20.1%). Three groups were then compared through MANOVA on shopping orientation, importance of store attributes, and self-image. Significant differences were found among three groups on three variables. In general, the group of focusing the influence of other people and comfort clothing tended to be ostentatious and tended to wear comfortable clothing. The group of pursuing the fashion trend didn't show specific shopping orientation and just liked to follow the current fashion trend. The group of pursuing the individuality enjoyed the shopping and liked to buy the clothing which enhances the personal character.

• Fashion & Textile Research Journal
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• v.11 no.3
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• pp.390-398
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• 2009

The research purposes are (1) to identify male market segmentation based on fashion involvement, (2) to compare purchase intention of clothing items and store attribute evaluation at two different retail formats, department store and internet shopping mall, and (3) to compare the influence of store attributes on intention to purchase fashion products at two retail formats among segments. The data are collected from 275 male consumers through internet research institute. The major results of this study are as follows. First, the dimensions of fashion involvement are identified into external involvement and internal involvement. Male respondents present high mean scores on external involvement items, emphasizing social roles of clothing. Two involvement factors generate three market segments: high involvement group(32.4%), external involvement group(44%), and low involvement group(23.6%). Second, high involvement group shows higher mean scores on purchase intention of seven clothing items than low involvement group. Third, department store attributes are identified into four factors, product assortment, quality per price, service, and symbolic image, while internet shopping mall includes assortment & convenience, quality per price, and symbolic image. High involvement group again presents higher mean scores on each retail attribute factor than low involvement group. Finally, quality per price is the most significant variable to explain the purchase intention at department store among three market segment, whereas assortment & convenience and quality per price are important predictors to increase purchase intention at internet shopping mall. However, relative importance of each attribute variable is different among three involvement groups.